GP HR Ventures

What GP HR Ventures does

Grupa Pracuj S.A. is a publicly listed Polish HR technology platform founded in 2000 by Przemysław Gacek, operating across Poland, Ukraine, and Germany with over 1,000 employees, including roughly 200 in Ukraine and 180 in Germany. The company runs a diversified ecosystem of recruitment job boards — Pracuj.pl (Poland's largest with 5.1M monthly internet users and 100,000+ daily job offers), Robota.ua (Ukraine), and the:protocol (IT-specialized) — alongside a SaaS portfolio comprising eRecruiter (Polish ATS), softgarden (DACH Talent Acquisition Suite), Worksmile (engagement and benefits), absence.io (absence/time tracking), and Kadromierz (workforce management, acquired March 2025). The platform serves more than 60,000 employer clients and millions of job seekers.

The underlying technology combines classifieds portals with SaaS recruitment software, using AI for job-candidate matching, recommendation algorithms, dynamic pricing optimization, and generative content. Notable technical components include the eRecruiter AI Assistant for candidate analysis and recruitment communication automation, a softgarden AI chatbot that handles over 55% of SME customer inquiries, generative AI for job posting and interview question generation, and an eRecruiter HR Marketplace ecosystem supporting the full employee lifecycle. The platform processes 762,827 job offers on Pracuj.pl in 2025 and over 1.4 million recruitment projects on Robota.ua, with AI powering the majority of matching on Pracuj.pl.

The business model is primarily subscription-based on the SaaS side — eRecruiter at PLN 4.35m MRR and softgarden at PLN 8.03m MRR (December 2025) — complemented by project-based pricing for job postings on portals (with dynamic AI-driven pricing) and transaction-based multiposting fees. Go-to-market combines product-led self-service for SMB portals with direct enterprise sales for eRecruiter and softgarden, plus an AI chatbot channel for SME acquisition in DACH. The group is listed on the Warsaw Stock Exchange (ticker GRUPRACUJ) since December 2021, included in the mWIG40 and WIG informatyka indices, and in FY2025 generated PLN 811.2m in revenue with a 45.2% adjusted EBITDA margin.

Name

GP HR Ventures

Legal name

Grupa Pracuj S.A.

Website

https://grupapracuj.pl

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupa Pracuj is a publicly listed Polish HR Tech platform operating recruitment job boards (Pracuj.pl, Robota.ua) and SaaS HR software (eRecruiter, softgarden) across Poland, Ukraine, and Germany. It serves more than 60,000 employers with AI-powered recruitment and full-lifecycle HR workflow tools.

Ownership category

akta.pro rank

Product category

HR Technology Software

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

akta.pro secondary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Job recruitment platforms
• Applicant tracking systems
• HR technology software
• Online job boards
• Talent acquisition suite

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job classifieds/revenue from recruitment portals: Revenue from job posting projects published on Pracuj.pl, Robota.ua, and theprotocol.it. In 2025, Pracuj.pl generated over 500,800 recruitment projects, while Robota.ua exceeded 1.4 million total projects. Pricing includes freemium model (Robota.ua offers free postings for local employers and state) and paid project models with dynamic pricing.
2. HR Software SaaS: Monthly recurring revenue (MRR) from eRecruiter (PLN 4.35m in December 2025) and softgarden (PLN 8.03m MRR in December 2025). Both operate on subscription SaaS model with varying tiers. eRecruiter serves 2,332 customers, softgarden serves 1,889 employers. Kadromierz (work time management) also operates on subscription model.
3. Multiposting services: Automated publication of job offers across multiple recruitment platforms, particularly important on the fragmented German market. Offered by softgarden as part of their Talent Acquisition Suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Grupa Pracuj operates a diversified HR technology ecosystem comprising online job portals (Pracuj.pl in Poland, Robota.ua in Ukraine, the:protocol for IT roles) and SaaS HR software solutions (eRecruiter, softgarden, worksmile, absence.io, Kadromierz). Its platforms connect employers with candidates for job postings and recruitment advertising, while its SaaS tools automate the full recruitment and post-hire employee lifecycle including applicant tracking, multiposting, talent acquisition, internal communication, benefits management, and absence tracking.

Product overview

Grupa Pracuj operates a diversified HR technology ecosystem comprising recruitment job boards (Pracuj.pl, Robota.ua, the:protocol) and SaaS HR software solutions (eRecruiter, softgarden, worksmile, absence.io, Kadromierz). The platform serves the full employee lifecycle from pre-hire recruitment advertising and applicant tracking through post-hire workforce management, internal communication, and absence tracking. Key revenue streams include job classifieds advertising, SaaS subscriptions, and value-added services.

Differentiator

Problem solved

Functional benefit

Brands

• Pracuj.pl: Leading Polish online recruitment platform with over 5.1 million monthly internet users and 100,000 daily job offers
• Robota.ua
• the:protocol
• eRecruiter
• softgarden
• Worksmile
• absence.io
• Kadromierz

Products and services

• Pracuj.pl The largest Polish online recruitment platform with 5.1 million monthly internet users, 61,800 active employer clients, and 100,000+ daily job offers. Used by employers to post vacancies and source candidates and by candidates to search and apply for jobs, with AI-powered matching recommending over half of all applications.
• Robota.ua Leading Ukrainian online recruitment platform with 2.9 million online users monthly and over 1.4 million total recruitment projects. Offers a freemium model (free posting for local employers and the state) and paid premium features.
• the:protocol Specialized IT recruitment platform with 2 million+ IT candidates, 7,300+ employers, and 120,000+ job offers. Uses AI-powered smart recommendation algorithms and intelligent filters to connect technology professionals with leading employers.
• eRecruiter Leading Polish SaaS applicant tracking system (ATS) used by 2,332 customers at end of 2025, with PLN 4.35m MRR. Supports all stages of recruitment from job posting to reporting, with AI Assistant for candidate analysis, summarization, and automated recruitment communications.
• softgarden Talent Acquisition Suite (TAS) leader in the DACH region with 1,889 employer clients and PLN 8.03m MRR. Provides automated multiposting of job offers across multiple recruitment platforms on the fragmented German market, with AI chatbot handling customer acquisition.
• worksmile HR platform for the entire organization combining HR processes, internal communication, and benefits management, with 200,000+ employee users across 360+ companies.
• absence.io Absence management, time tracking, and digital personnel files solution for small and medium-sized companies. Used by 2,300+ companies and available in seven languages.
• Kadromierz Modern subscription-based solution for planning and managing working time, expanding Grupa Pracuj's presence in post-hire workforce management and time tracking.

Quantifiable outcome

• Over 500,800 recruitment projects on Pracuj.pl in 2025 (+1.4% y/y)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Regional players

• OLX Praca: Major classifieds platform in Poland with a strong jobs vertical (OLX Praca). Regional competitor to Pracuj.pl in the Polish SMB and informal-jobs segment.
• InfoJobs: Leading job board in Spain and Italy (Schibsted). Comparable in business model (employer-paid job classifieds plus ATS-adjacent services) but operates in different geographies, illustrating the European job-board landscape Grupa Pracuj could expand into.

Broad incumbents

• LinkedIn (Microsoft): Professional network with a dominant jobs marketplace in DACH and globally. Competes with Grupa Pracuj's job boards and ATS products across both advertising and SaaS talent; the broadest incumbent in the addressable market.
• Indeed: Global job classifieds leader with significant traffic in Poland, Ukraine and Germany. Competes with Pracuj.pl and Robota.ua as a much larger, broader-scope incumbent; relevant for pricing pressure on recruitment projects.
• Workday: Global cloud HCM and recruiting suite. Competes with the broader Grupa Pracuj portfolio at the enterprise end, particularly with softgarden, and defines the upper end of valuation multiples for HR SaaS incumbents.

Direct peers

• Personio: German HR SaaS platform serving SMB and mid-market with HRIS, recruiting and people analytics. Comparable to softgarden on geography (DACH) and product overlap, and adjacent to eRecruiter on the recruitment SaaS side.
• iCIMS: Enterprise talent acquisition platform combining ATS, candidate CRM and onboarding. Comparable to softgarden's Talent Acquisition Suite in scale, buyer profile (large employers) and recurring SaaS model.
• SmartRecruiters: Global enterprise SaaS ATS with strong European footprint. Directly comparable to eRecruiter and softgarden on subscription-based recruitment management software sold to mid-market and enterprise employers.
• Greenhouse Software: SaaS applicant tracking system focused on structured hiring, with deep European enterprise traction. Directly comparable to eRecruiter and softgarden in the subscription ATS category.
• StepStone Group: Leading DACH-focused online job board and ATS operator (StepStone, Totaljobs, etc.). Direct competitor to Grupa Pracuj's softgarden in Germany and to Pracuj.pl in CEE-adjacent markets, with similar employer-paid job classifieds plus SaaS recruitment software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn17Prxp7coPaHLWAvnQ6Xw
• Facebookfacebook.com/grupapracujdlapracodawcow
• LinkedInlinkedin.com/company/grupa-pracuj

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP HR Ventures