Rent-Cars

What Rent-Cars does

Rent-Cars is a Dubai-headquartered online car rental marketplace operated by RDC Portal L.L.C. (license No. 1362134) that aggregates vehicle listings from multiple verified UAE rental companies and surfaces them to consumers through rent-cars.ae. The platform hosts 855+ offers across 1,084+ vehicles — including 354 luxury, 487 SUVs, 109 convertibles, and 61 sports cars — searchable by brand, class, color, engine type, and drivetrain. Primary service geography is Dubai and Abu Dhabi, with delivery available to hotels, airport terminals, and key districts; the partner supplier base has begun extending internationally to Istanbul and Bali to serve inbound tourists.

The platform's technology stack is a consumer-facing web and mobile (iOS/Android) application with static filter-driven search, multi-language support (seven languages), multi-currency display (AED, USD, EUR), and integrations with major payment providers (Visa, Maestro, PayPal, Google Pay, Apple Pay). No public API, SDK, or AI/ML capabilities are disclosed. The revenue model is dual: (1) recurring partner subscription fees across four tiers (Standard 3,500 AED, Advanced 5,000 AED, Professional 10,000 AED, Ultimate 15,000 AED per month), and (2) marketplace commission on completed rentals. Premium placements (Super Boost, Featured Listings), a 10-day free partner trial, and add-on services (chauffeur, no-deposit rentals, delivery) sit on top of the core marketplace.

Customer segments are dominated by inbound tourists and UAE residents booking self-drive or chauffeur-served vehicles directly through the site, with a secondary B2B segment of rental companies paying subscription and placement fees to access the marketplace's demand. The marketing approach is digital-first (SEO, blog, Instagram, Facebook, WhatsApp, Telegram, email) with no advertising budget disclosures, no enterprise sales motion, and no funding or corporate ownership history disclosed.

Name

Rent-Cars

Legal name

RDC Portal L.L.C

Website

https://rent-cars.ae

Company type

Private

Operating status

Operating

Short description

Rent-Cars is a Dubai-based online car rental marketplace operated by RDC Portal L.L.C. that aggregates 855+ offers from verified UAE rental companies, enabling tourists and UAE residents to compare, book, and pay for vehicles online with delivery to hotels and airports.

Ownership category

akta.pro rank

Product category

Online Car Rental Marketplace

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Exotic Classic & Vintage Car Rentals (THADAMAF), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

Keywords

• Car rental marketplace
• Vehicle rental platform
• Online car booking
• Rental price comparison
• UAE car rental

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Partner Subscription Fees: Car rental companies pay monthly subscription fees to list their vehicles on the platform. Plans include Standard (3,500 AED/month), Advanced (5,000 AED/month), Professional (10,000 AED/month), and Ultimate (15,000 AED/month) tiers with varying features like Super Boost and Featured listings
2. Commission on Rentals: RDC collects a commission (percentage of rental payment net of VAT) for each rental contract completed through the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rent-Cars operates an online car rental marketplace headquartered in Dubai that aggregates vehicle listings from multiple verified UAE rental companies, allowing customers to search, compare prices and specifications side-by-side, and book vehicles directly through the website or mobile app. The platform supports self-drive and chauffeur-driven rentals across categories from economy to supercar, with delivery to hotels, airports, and other specified locations, and accepts multiple payment methods including cards, cash, and digital wallets.

Product overview

Rent-Cars operates as a Dubai-based car rental marketplace platform that connects car owners with individuals seeking to rent vehicles. The core product is the Rent-Cars Marketplace Platform, an online aggregator that aggregates convertible car rental listings from multiple verified UAE rental companies, enabling customers to compare prices, specs, and availability before booking directly. Supporting this platform are the Partner Dashboard for car rental companies to manage fleet listings and pricing, and a Mobile App for customers to manage reservations. The company offers premium marketing add-ons including Super Boost (which places vehicles above Featured listings with paid external advertising) and Featured Listings (premium catalog placement with a trust badge). Additional services include Chauffeur Service, Car Delivery Service to hotels/airports/locations, and a No-Deposit Rental Option for select vehicles. The platform functions as an intermediary—facilitating connections between rental companies and customers without owning vehicles or handling payments directly.

Differentiator

Problem solved

Functional benefit

Brands

• Super Boost: Premium listing feature that positions vehicles above both standard and Featured listings for maximum visibility and more bookings.
• Featured

Products and services

• Rent-Cars Marketplace Platform An online marketplace that aggregates vehicle listings from multiple verified UAE rental companies, enabling customers to compare prices, specifications, and availability side-by-side and book vehicles directly through the website.
• Rent-Cars Mobile App A mobile application for iOS and Android that allows customers to search, book, manage, modify, and extend vehicle reservations on the go, with access to 24/7 customer support.
• Partner Dashboard A fleet management interface for car rental companies to upload vehicle details, set pricing and availability, and track booking performance on the marketplace.
• Chauffeur Service A professional driver service offered for customers who prefer not to drive, do not hold a driver's license, or are under 18 years of age, available alongside self-drive rentals.
• Car Delivery Service A service that delivers rented vehicles to customer-specified locations including Dubai International Airport terminals 1, 2, and 3, hotels, Business Bay, Downtown Dubai, Dubai Marina, and Palm Jumeirah.

Quantifiable outcome

• 855+ car rental offers available on the platform
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Verified UAE Car Rental CompaniescoreChannel Partner/ Reseller/ DistributorThe platform aggregates offers from multiple verified UAE car rental companies, enabling them to reach more customers through the marketplace. Partners list their fleets on the platform and receive direct booking inquiries with full customer details for their own marketing and customer relationship management.
• Payment Service ProviderssupportingTechnology or IntegrationIntegration with payment providers including Visa, Maestro, PayPal, Google Pay, Apple Pay, and online bank transfers to process customer payments and partner settlements.
• Partner Car Rental Companies (Dubai)coreChannel Partner/ Reseller/ DistributorDubai-based car rental businesses listing on the platform as partners, benefiting from marketplace exposure, revenue growth, and brand visibility. Partners include companies from the Dubai market.
• Partner Car Rental Companies (International)coreChannel Partner/ Reseller/ DistributorCar rental businesses from Istanbul and Bali markets have joined the platform, demonstrating international partner expansion. Testimonials highlight successful bookings from tourists from Europe, Australia, and the U.S.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rentalcars.com: Part of Booking Holdings, Rentalcars.com is a global car rental aggregator comparing prices from major rental suppliers worldwide — directly comparable as an online marketplace that aggregates multiple rental companies and offers side-by-side price comparison.
• DiscoverCars: Global car rental marketplace aggregating local and international suppliers with price comparison and online booking — operates the same multi-supplier comparison and booking model as Rent-Cars, with strong presence in tourist-heavy destinations.
• AutoSlash: Online car rental comparison and discount platform that aggregates offers from multiple suppliers — comparable as a price-comparison-first marketplace, though more US-centric in customer base.
• VIPCars: Car rental aggregator offering price comparison and online booking across global destinations, with a focus on international tourists — same multi-supplier marketplace mechanic as Rent-Cars with overlap in tourist-driven UAE/Dubai bookings.
• EconomyBookings: Online car rental aggregator active across 150+ countries that compares prices from multiple suppliers and forwards bookings to rental companies — directly comparable marketplace model, particularly active in Russia/CIS and Europe.

Broad incumbents

• Kayak: Major meta-search engine owned by Booking Holdings that includes car rental price comparison alongside flights and hotels — comparable as a broader travel comparison platform with overlapping car rental aggregator functionality.
• Hertz: Global car rental incumbent with significant Dubai airport presence and direct booking platform — competes both as a supplier listing on Rent-Cars and as a direct-booking alternative to the marketplace.
• Sixt: Major global car rental company with strong UAE presence and direct online booking — competes with Rent-Cars as a supplier-side option but at much larger scale and with owned fleet.

Emerging players

• GetTransfer: Online marketplace for booking transfers and car rentals with drivers, connecting travelers with local operators — comparable two-sided marketplace model with overlap on chauffeur-driven rentals offered by Rent-Cars.

Regional players

• eZhire: UAE-based car rental app offering self-drive and chauffeur services with airport delivery — directly comparable Dubai-focused competitor in the same local market with overlapping customer segments and delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.rent.cars
• Instagraminstagram.com/rent.cars.uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent-Cars