Aristocrat

What Aristocrat does

House of ARISTOCRAT is a privately held luxury fashion house headquartered in Riga, Latvia, that designs and manufactures handcrafted couture garments for women, teens, girls, and boys. The brand operates from a single atelier where seamstresses and embroiderers trained at Ecole Lesage and the London Royal School of Needlework produce garments using traditional techniques including Luneville embroidery, Goldwork, Broderie Anglaise, hand-painted prints executed in collaboration with individual artists, and the Japanese Somebana silk flower method. Natural materials such as silk, wool, cotton, and cashmere form the base of products priced from approximately €200 for accessories to over €14,000 for premium couture pieces, with each garment hand-signed by the tailor and certified by designer and founder Dace Samite.

The company monetizes through three primary streams: ready-to-wear couture sales (one-time purchases), a fully bespoke design service led by Dace Samite (initiated at €300 for hand-drawn sketches, with full project pricing applied upon continuation), and a made-to-measure customization service adding €100 per item plus individual customization charges. Distribution is exclusively direct-to-consumer via a Shopify-powered storefront with global shipping to at least 18 countries spanning Europe, the Middle East, North America, and Asia-Pacific. Marketing centers on three Instagram accounts (@house_of_aristocrat, @aristocratkids, @aristocrat_hooligan), editorial blog content (What's New and In Motion sections), digital fashion shows, and an email newsletter.

Founded circa 2013-2014, the company employs 11-50 people and celebrated its 10-year anniversary in 2024. Product breadth spans women's, teens', girls', and boys' collections alongside themed lines such as Belle Époque (mother-daughter matching) and The Essence of a Masterpiece, plus a loungewear range and tiered gift cards. Only individual consumer testimonials (Moza Nahyan and Daylis) are visible on the bespoke page, and no wholesale, retail, or enterprise channels are referenced. No funding rounds, parent company, or external investors are disclosed in the source material.

Name

Aristocrat

Legal name

House of ARISTOCRAT

Website

https://houseofaristocrat.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

House of ARISTOCRAT is a Riga, Latvia-based luxury fashion house creating handcrafted couture garments for women, teens, girls, and boys using traditional embroidery techniques. It sells direct-to-consumer globally via Shopify, offering ready-to-wear, made-to-measure, and bespoke services led by designer Dace Samite.

Ownership category

akta.pro rank

Product category

Luxury Couture Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro industry

PRIMARYCRAAAFAB

Luxury Haute Couture

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYCRAAAAAC

Luxury & Designer Apparel Houses

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAKAFAA

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

Keywords

• Luxury couture
• Handmade apparel
• Bespoke fashion
• Couture garments
• Designer clothing

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Ready-to-Wear Couture Sales: One-time purchase of handmade couture garments across women, teens, girls, and boys categories. Products include dresses, gowns, jackets, trousers, skirts, tops, accessories, bags, and shoes. Prices range from approximately €200 to €14,000+ for premium pieces.
2. Bespoke Couture Service: Fully custom-designed garments created in close collaboration with designer Dace Samite. Includes initial sketch design (€300 for 3-5 pencil sketches and one final color drawing), material selection, measurements, and final production. Comes with personalized label sewn inside garment.
3. Made to Measure Service: Customization of catalogue items to customer measurements with additional design modifications. Extra cost of €100 per item plus charges for customizations. Allows adjustments to length, sleeves, colors, and creation of designs from scratch using bespoke service.
4. Gift Cards: Gift card products available in denominations from €1500 to €4000, both open limit and set limit options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

House of ARISTOCRAT is a luxury couture fashion house that designs, handcrafts, and sells apparel, shoes, bags, accessories, and jewelry for women, teens, girls, and boys. The company operates an atelier in Riga, Latvia where experienced seamstresses and embroiderers produce garments using traditional techniques including hand embroidery, hand-painted prints, Japanese Somebana silk flowers, and natural materials. In addition to ready-to-wear collections, the brand offers bespoke and made-to-measure couture services, and sells gift cards, with distribution exclusively through its owned Shopify e-commerce storefront globally.

Product overview

House of ARISTOCRAT is a luxury fashion brand offering handmade couture garments and ready-to-wear collections across multiple segments. The product portfolio consists of: (1) Core ready-to-wear collections for TEENS, WOMEN, GIRLS, and BOYS featuring dresses, coats, jackets, trousers, tops, accessories, bags, and shoes; (2) Bespoke Service - exclusive private design collaboration with designer Dace Samate for fully custom couture; (3) Made to Measure Service - customization of catalogue items to individual measurements; (4) Seasonal collections including Belle Époque (mother-daughter matching) and The Essence of a Masterpiece. Products are handmade in Riga, Latvia using natural materials (silk, wool, cotton, cashmere) with hand embroidery, hand-painted prints, and silk flowers. The brand also offers Gift Cards and Loungewear separates.

Differentiator

Problem solved

Functional benefit

Brands

• ARISTOCRAT KIDS: A sub-brand focused on luxury children's fashion, including girls' and boys' couture clothing and accessories.
• ARISTOCRAT

Products and services

• Teens Collection Ready-to-wear fashion collection for teenagers featuring dresses, jumpsuits, coats, capes, jackets, shorts, trousers, skirts, tops, shirts, blouses, accessories, bags, and shoes. Designed for affluent teenage customers seeking stylish yet age-appropriate luxury clothing with artisan quality.
• Women Collection Ready-to-wear fashion collection for women including dresses, jumpsuits, coats, capes, jackets, shorts, trousers, skirts, tops, shirts, blouses, loungewear, and shoes. Targeted at adult women seeking high-end luxury couture garments for formal occasions, events, and premium everyday wear.
• Girls Collection Ready-to-wear fashion collection for girls featuring dresses, jumpsuits, coats, capes, jackets, shorts, trousers, skirts, tops, shirts, blouses, and shoes. Designed for young girls seeking luxury couture garments for special occasions, events, and celebrations with fairy-tale-inspired designs.
• Boys Collection Ready-to-wear fashion collection for boys featuring coats, capes, jackets, shorts, trousers, shirts, bags, accessories, and shoes. Designed for young boys seeking luxury tailored clothing with the same artisan quality as the girls' collections.
• Bespoke Couture Service Exclusive private collaboration with designer Dace Samite creating entirely unique couture garments through a 6-step process. Customers participate from initial sketch design (€300 for 3-5 pencil sketches and one final color drawing) through material selection, measurements, and final production. Each garment includes a personalized label sewn inside.
• Made to Measure Service Customization service allowing customers to adjust existing catalogue items to their measurements. Includes length adjustments, sleeve modifications, color changes, and creation of designs from scratch. Priced at €100 extra per item plus customization charges calculated individually per design.
• Belle Époque Collection Mother-daughter matching couture collection featuring coordinated designs for women and children (e.g., Serenade of Lilies pencil skirt at €3,174 and Serenade of Lilies short jacket at €2,639 paired with Aetherial Melody dress for girls from €1,897).
• The Essence of a Masterpiece Collection Statement couture collection featuring premium pieces including tailcoats (e.g., Black Crystal Milkyway half tailcoat from €4,460), shirt dresses (Victoriana from €2,843), ball gowns (Polka Dot Extravaganza from €7,683), capes (Empress of the Night from €5,620), bags (Black Python tote €6,320), blouses, and skirts. Headline new collection showcased on the homepage.
• Gift Cards (Dreams Come True Gift Card Set) Gift card products available in Open Limit and Set Limit options across denominations from €1,500 to €4,000 (e.g., €1,500 value for €1,700, €4,000 value for €4,200). Premium-positioned gift card product for the brand's affluent customer base.
• Loungewear Collection Luxury loungewear collection including silk jackets, trousers, dresses, nightgowns, sleep masks, pillowcases, socks, and towels. Targeted at women seeking premium everyday luxury at home.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elie Saab: Lebanese-born haute couture and ready-to-wear house offering embellished gowns and bespoke services at similar €10k+ price points. Comparable as a couture-led brand expanding into women's, kids', and accessories with a strong Middle East customer base.
• Tutu du Monde: Australian luxury children's occasionwear brand offering hand-embellished, couture-style dresses for girls at premium price points. Directly comparable to ARISTOCRAT's girls' couture collection and fairy-tale aesthetic.
• Needle & Thread: London-based contemporary womenswear brand specializing in hand-embroidered, embellished occasionwear dresses. Comparable positioning on embroidery-led design at more accessible price points (£200-£800) versus ARISTOCRAT's higher couture tier.
• Marchesa: American couture and eveningwear brand specializing in embellished, artisanal gowns. Comparable positioning on handcrafted, red-carpet-adjacent couture at premium prices with limited ready-to-wear distribution.
• Temperley London: British luxury womenswear label known for embellished, embroidered occasionwear and bridal couture with global DTC presence. Comparable as an embroidery-led, design-driven luxury brand operating primarily through own-store digital channels.
• Zuhair Murad: Beirut-based haute couture and pret-a-porter designer specializing in heavily embellished, handcrafted gowns. Comparable positioning to ARISTOCRAT's hand-embellished couture at premium prices with strong GCC and red-carpet clientele.
• Guo Pei: Chinese haute couture designer famous for hand-embroidered, artisanal gowns and global couture show presence. Comparable as a non-Western couture house competing on handcraft exclusivity and storytelling rather than logo prestige.

Broad incumbents

• Ermanno Scervino: Italian luxury house combining haute couture craftsmanship with ready-to-wear and a children's line. Comparable as an established luxury brand spanning women, kids, and couture with handcraft heritage.
• Oscar de la Renta: Established American luxury house offering couture-adjacent womenswear plus a licensed children's line. Comparable multi-segment (women/kids) luxury strategy with significantly larger scale and brand recognition.
• Lanvin (Kids): Historic Parisian maison with a luxury children's line featuring handcraft and premium materials. Comparable mother-child luxury aesthetic, though at substantially larger scale and broader product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/house_of_aristocrat
• Facebookfacebook.com/aristocratkidsofficial
• LinkedInlinkedin.com/company/houseofaristocrat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aristocrat