Needle and Thread Design
Needle & Thread Design is a UK-based direct-to-consumer luxury occasionwear brand selling embellished and embroidered womenswear, bridal, kids, and baby clothing globally via its Shopify storefront and a King's Road flagship.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Needle and Thread Design does
Needle & Thread Design (legal entity: Needle and Thread Design Holdings LTD) is a UK-based private direct-to-consumer luxury womenswear label specializing in embellished and embroidered occasionwear. The core product is dresses spanning daywear through bridal and evening gowns, priced roughly £25-£760 with an extended-size range of UK 4-24 across the womenswear collection. Complementary categories include tops, skirts, knitwear, capes, and accessories, alongside dedicated Kids (ages 3-12), Baby (3-24 months), and Mummy & Me occasionwear lines, plus a co-branded bridal jewelry collaboration with Soru.
The business operates as an omnichannel DTC retailer. Its primary sales channel is needleandthread.com, a Shopify storefront configured for over 100 countries and multiple currencies, supported by a Try Before You Buy home-try-on service (with a Greater London Style Concierge offering), referral programme, and email-driven first-order incentives. A physical flagship store on King's Road in London provides in-store bridal appointments. Marketing relies on organic social (Instagram, TikTok, Pinterest, Facebook), lookbooks, a brand blog (Needle Thread Stories), and earned media via the In The Press and Hollywood Highlights pages.
The revenue model is pure unit-pricing retail (one-time purchase, no subscription) generated from individual consumer transactions. Customer segmentation is horizontal — bridal, formal/evening, party, daywear, and children's occasionwear — with inclusive sizing and global fulfillment as differentiating functional features. The company is privately held, with no disclosed funding rounds, headcount, revenue, or institutional investors in the source materials, and operates without disclosed proprietary technology, AI/ML capabilities, or APIs.
Needle and Thread Design firmographics
Firmographics- Name
- Needle and Thread Design
- Legal name
- Needle and Thread Design Holdings LTD
- Website
- https://needleandthread.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Needle & Thread Design is a UK-based direct-to-consumer luxury occasionwear brand selling embellished and embroidered womenswear, bridal, kids, and baby clothing globally via its Shopify storefront and a King's Road flagship.
- Ownership category
- akta.pro rank
Needle and Thread Design industry classification
Industry- Product category
- Luxury Womenswear
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where Needle and Thread Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Needle and Thread Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- E-commerce Retail Sales: One-time product sales of womenswear, kidswear, baby clothing, and accessories through owned e-commerce platform and flagship store. Revenue is generated from individual transaction revenue with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing - Dresses and Gowns |
| Unit Pricing | Pay-as-you-go | Tops |
| Unit Pricing | Pay-as-you-go | Skirts |
| Unit Pricing | Pay-as-you-go | Knitwear |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Kidswear |
| Unit Pricing | Pay-as-you-go | Baby Clothing |
| Unit Pricing | Pay-as-you-go | Needle & Thread x Soru Collaboration Earrings |
| Unit Pricing | Pay-as-you-go | Capes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Needle and Thread Design product offering
Product offeringCore offering
Needle and Thread Design designs, sells, and ships ultra-feminine luxury occasionwear directly to consumers, including embroidered and embellished dresses, bridal and bridesmaid gowns, tops, skirts, knitwear, capes, kids and baby occasionwear, and complementary accessories. The company also offers a co-branded bridal earrings line through the Needle & Thread x Soru collaboration and operates a flagship store on King's Road, London, alongside a Try Before You Buy home try-on service.
Product overview
Needle and Thread Design is an ultra-feminine contemporary womenswear brand operating as a single unified e-commerce platform built on Shopify. The core offering centers on occasionwear dresses featuring signature embroidery, embellishment, and craftsmanship, supplemented by complementary categories including tops, skirts, knitwear, accessories, capes, and bridal/bridal party wear. The brand also serves adjacent markets through dedicated Kids (ages 3-12), Baby (3-24 months), and Mummy & Me collections. A notable collaboration with Soru produces statement bridal earrings. Products are distributed exclusively through the needleandthread.com website with sizes ranging from UK 4-24, emphasizing accessibility and inclusive sizing.
Differentiator
Problem solved
Functional benefit
Brands
- Needle & Thread x Soru: A jewelry collaboration featuring statement bridal earrings crafted from sterling silver, 18 carat gold-plated silver, crystals and pearls in a signature pastel color palette.
Products and services
- Dresses Primary product category featuring embroidered and embellished dresses for occasions ranging from casual daywear to formal evening events. Includes subcategories such as Embellished Dresses, Embroidered Dresses, Printed Dresses, and Evening Dresses, priced approximately £250–£760.
- Tops Embroidered and sequin tops with feminine silhouettes and soft embellishment for day-to-evening wear, priced approximately £145–£275.
- Skirts Signature tulle and sequin skirts with embroidered details, delicate embellishment, and flowing silhouettes for occasion and everyday dressing, priced £250–£385.
- Knitwear Knitwear collection of cardigans, jumpers, and knitted dresses for everyday luxury with soft knitted textures and feminine silhouettes, priced £175–£450.
- Kids occasionwear Girls' occasionwear for ages 3–12 with delicate embroidery and refined embellishment for birthday parties, flower girl roles, proms, and formal events; kids dresses priced £150–£395 and kids gowns £310–£395.
- Baby occasionwear Baby girl dresses for ages 3–24 months with delicate embroidery and embellishment for memorable family moments, priced £130–£225.
- Accessories Complimentary accessories including veils (£95–£125), hair bows (£55), headbands (£65), scrunchies (£25–£35), shoulder bags (£75), and makeup bags (£35).
- Capes Statement cape designs with flowing silhouettes, delicate embellishment, and intricate embroidery for occasion layering, priced £250–£375.
- Bridal dresses Wedding and bridal gown collection featuring ultra-feminine designs with signature embroidery and embellishment, including Bridal Capes and Mother of the Bride/Groom options.
- Bridesmaid dresses Bridesmaid dress collection with romantic aesthetic and coordinated embellishment, plus complementary Flower Girl and Wedding Guest categories.
- Needle & Thread x Soru bridal earrings Statement bridal earrings co-developed with Soru in sterling silver and 18 carat gold-plated silver with crystals and pearls, priced £120–£220.
- Exclusives Exclusive ready-to-wear styles only available at needleandthread.com, featuring limited-edition luxury womenswear with intricate embroidery, elegant embellishment, and signature silhouettes.
Companies that use Needle and Thread Design
Customer profileSegments5 records
Ideal customer profiles2 records
Needle and Thread Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Needle and Thread Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SoruminorNeedle & Thread x Soru is a branded collaboration featuring statement bridal earrings crafted from sterling silver, 18 carat gold-plated silver, crystals and pearls. The collection uses Needle & Thread's signature pastel colour palette and includes stud earrings, drop earrings, and hoop earrings priced from £120 to £220. The collaboration is marketed as a limited edition offering for the accessories collection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Needle and Thread Design competitors and assessment
Company assessmentBroad incumbents
- Erdem: London-based luxury designer known for floral jacquards, embellishment, and occasionwear at a higher price point. Overlaps on embellished romantic aesthetic but operates as a higher-end designer brand.
- Ted Baker: Established British contemporary fashion brand with broad womenswear, occasionwear, and bridal-adjacent ranges. Wider portfolio than Needle & Thread but competes for the same UK occasionwear customer.
Direct peers
- Phase Eight: UK occasionwear specialist with broad collection of dresses for weddings, events, and daywear. Comparable mid-market price points and overlapping bridal/bridesmaid customer segments.
- Ghost: London-based dress specialist known for feminine occasionwear and bridal-adjacent styles. Comparable mid-market price band and target customer for weddings, parties, and events.
- Temperley London: British luxury occasionwear and bridal brand with a similarly romantic, embellishment-led aesthetic and comparable price positioning. Competes head-to-head for the same bridal, bridesmaid, and event-dress customer.
- Jenny Packham: British luxury designer known for embellished eveningwear and bridal gowns with hand-finished beading and embroidery. Direct competitor in the bridal and occasionwear space at a premium price tier.
- Monsoon: UK heritage occasionwear and bridal brand with strong presence in flower girl, bridesmaid, and wedding-guest categories. Directly comparable for kids, bridal-adjacent, and mid-market occasionwear.
- Whistles: UK contemporary womenswear brand with occasionwear, bridal, and event-dress collections. Comparable price band and target customer for day-to-evening dressing.
- Self-Portrait: London-based contemporary label built around embellished, lace-detailed occasionwear dresses at overlapping mid-luxury price points. Closest direct competitor to Needle & Thread's signature embroidered midi and floor-length silhouettes.
Regional players
- Bardot: Occasionwear-focused label with comparable embellished, feminine dress positioning. Geographically concentrated in Australia/Oceania but a useful comp on product mix and price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Needle and Thread Design social profiles
Digital presenceNeedle and Thread Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Needle and Thread Design leadership team
Management profileNumber of profiles
Needle and Thread Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Needle and Thread Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Needle and Thread Design
What does Needle and Thread Design do?
Needle and Thread Design designs, sells, and ships ultra-feminine luxury occasionwear directly to consumers, including embroidered and embellished dresses, bridal and bridesmaid gowns, tops, skirts, knitwear, capes, kids and baby occasionwear, and complementary accessories. The company also offers a co-branded bridal earrings line through the Needle & Thread x Soru collaboration and operates a flagship store on King's Road, London, alongside a Try Before You Buy home try-on service.
Is Needle and Thread Design a public or private company?
Needle and Thread Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Needle and Thread Design founded?
Needle and Thread Design was founded in 2013. It employs 11 to 50 people.
Where is Needle and Thread Design based?
Needle and Thread Design is headquartered in London, United Kingdom, in the Europe region.
How does Needle and Thread Design make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Needle and Thread Design's main competitors?
Broad incumbents on record are Erdem and Ted Baker. Direct peers are Phase Eight, Ghost, Temperley London, Jenny Packham, Monsoon, Whistles and Self-Portrait. Bardot is listed as a regional player.
Does Needle and Thread Design have an API?
No public API is recorded for Needle and Thread Design.
What industry is Needle and Thread Design in?
Needle and Thread Design's product category is Luxury Womenswear. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear. Its SIC code is 5621.