Tru-Fit Products

What Tru-Fit Products does

Tru-Fit Products is a privately held industrial insulation manufacturer founded in March 2015 and headquartered in Waverly, Tennessee. The company fabricates stone wool pipe insulation products from Basalt Rock for the industrial insulation market, operating from a 60,000 sq. ft. manufacturing facility on West Trace Creek Road that supports both small orders and large domestic and international projects through on-site export container staging.

The product portfolio is organized into three core lines: V-Groove Pipe Insulation (offered in Preformed, Precision-Cut, and Field Preformed variants), Tru-Roc 1200 cut-pipe insulation rated up to 1200°F per ASTM C411, and Tru-Wrap rolled blanket insulation for equipment and tanks. All products are available in pipe sizes from 0.5" to 28" and thicknesses from 1" to 6" in half-inch increments, with optional ASJ (All Service Jacket) or FSK (Foil Scrim Kraft) facings. The Precision-Cut V-Groove variant is shipped flat in 3Mil Poly packages, which the company claims delivers up to 50% freight and storage savings on some sizes relative to preformed alternatives.

Tru-Fit runs a sales-led B2B go-to-market targeting two primary verticals: power generation and petro-chemical processing, with industrial insulation contractors as a secondary channel. Revenue is generated through one-time hardware sales of insulation products via direct phone-based engagement (931-296-1550), with no public pricing, no disclosed distributors or resellers, and no digital or e-commerce channels. The company cites over 300 years of cumulative team experience in V-Groove, Cut Pipe, and insulation systems. There are no institutional investors, no funding rounds, no patents, no disclosed certifications, and no parent company.

Name

Tru-Fit Products

Legal name

Tru-Fit Products

Website

https://tru-fitproducts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tru-Fit Products is a privately held Tennessee-based manufacturer of stone wool pipe insulation for the power generation and petro-chemical industries. It sells V-Groove, Tru-Roc 1200, and Tru-Wrap insulation products directly to industrial customers from a 60,000 sq. ft. facility.

Ownership category

akta.pro rank

Product category

Industrial Pipe Insulation

NAICS

Mineral Wool Manufacturing (327993)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Mineral Wool (Rock/Slag Wool) Insulation (IMADAGAB)

akta.pro secondary industries

Mechanical Insulation & Pipefitting Support Services (IMAIABAL), TES Components & Balance-of-Plant (Heat Exchangers, Tanks, Insulation, Pumps, Valves) (EUAFANAL), Mechanical Piping & Pipefitting (Process/Utility Piping, Supports, Valves) (EUAEAFAD)

Keywords

• Mineral wool insulation
• Pipe insulation products
• Industrial insulation materials
• High temperature insulation
• Stone wool manufacturing

Headquarters

HQ city

Waverly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pipe Insulation Products: Manufacture and sale of mineral wool pipe insulation products including V-Groove, Cut-Pipe (Tru-Roc 1200), and Tru-Wrap insulation. Products sold directly to industrial customers in power and petro-chemical sectors. Revenue generated through one-time product sales with various configurations and sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tru-Fit Products manufactures stone wool (mineral wool) pipe insulation from Basalt Rock for the industrial insulation market. The product line consists of V-Groove Pipe Insulation (offered in Preformed, Precision-Cut, and Field Preformed variants), Tru-Roc 1200 cut-pipe insulation, and Tru-Wrap equipment and tank insulation. Products are rated for high-temperature applications up to 1200°F per ASTM C411 and are sold to industrial customers in the power generation and petro-chemical sectors.

Product overview

Tru-Fit Products is an industrial pipe insulation specialist that fabricates mineral wool pipe insulation products for the industrial insulation market. The company operates from a 60,000 sq. ft. facility in Waverly, TN. The product portfolio consists of three main insulation product lines: V-Groove Pipe Insulation (offered in Preformed, Precision-Cut, and Field Preformed variants), Tru-Roc 1200 cut-pipe insulation, and Tru-Wrap equipment and tank insulation. All products are manufactured from stone wool using Basalt Rock, rated for high-temperature applications up to 1200°F per ASTM C411 for power and petro-chemical systems. Products are available with various facings (plain, ASJ, FSK) in sizes ranging from .5" to 28" pipe diameters and thicknesses from 1" to 6".

Differentiator

Problem solved

Functional benefit

Brands

• Tru-Roc 1200: Cut pipe insulation products used up to 1200 degrees per ASTM C411 for high temperature pipes in power and petro-chemical systems.
• Tru-Wrap

Products and services

• V-Groove Pipe Insulation Stone wool pipe insulation manufactured from Basalt Rock, designed for high-temperature pipes in power and petro-chemical systems and rated up to 1200°F per ASTM C411. Available in half sections and quads on larger sizes, in 3' lengths, plain or with ASJ or FSK facings, in pipe sizes .5" through 28" and thicknesses 1" through 6" in half-inch increments. Includes Preformed, Precision-Cut, and Field Preformed variants.
• Tru-Roc 1200 Cut-Pipe Insulation Cut-pipe insulation made from stone wool (Basalt Rock) for high-temperature applications up to 1200°F per ASTM C411, used on high-temperature pipes in power and petro-chemical systems. Cut in half sections and quads on larger sizes, available plain or with ASJ or FSK facings, in 3' lengths, pipe sizes .5" through 28", and thicknesses 1" through 6" in half-inch increments. Water repellent with corrosion resistance.
• Tru-Wrap Equipment and Tank Insulation Rolled blanket insulation for equipment and tanks, available in thicknesses from 1 to 4 inches with roll lengths dependent on thickness ranging from 12 to 17 ft. Available facings include black fiberglass mat, ASJ, and FSK.

Quantifiable outcome

• Freight and storage savings up to 50% on some sizes with Precision-Cut V-Groove products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ROCKWOOL International: Global mineral wool insulation producer (stone wool made from basalt) serving industrial, marine, and building applications. Closest direct material-technology peer to Tru-Fit, with overlapping high-temperature pipe and equipment insulation SKUs.
• Johns Manville: Berkshire Hathaway-owned manufacturer of mineral wool and fiberglass insulation for industrial, commercial, and residential construction. Direct competitor to Tru-Fit in industrial pipe and equipment insulation, but at vastly larger scale and a much broader product portfolio.
• Owens Corning: Diversified insulation manufacturer with mineral wool and fiberglass product lines spanning industrial, commercial, and residential segments. Overlaps with Tru-Fit in industrial pipe and equipment insulation categories.
• Knauf Insulation: Major producer of mineral wool and glass wool insulation for industrial and building markets. Competes with Tru-Fit on stone-wool pipe insulation inputs and is a comparable go-to-market in industrial insulation channels.

Direct peers

• Promat (Etex Group): High-temperature insulation and fire-protection specialist serving power, petrochemical, and marine markets. Comparable to Tru-Fit in addressing ASTM C411-class pipe insulation and equipment insulation in heavy industry.
• Industrial Insulation Group (IIG): Specialist manufacturer of high-temperature industrial insulation (mineral wool, calcium silicate, perlite) for pipes, vessels, and equipment in power, petrochemical, and refining — closely aligned with Tru-Fit's product set and target verticals.
• Paroc Group: European mineral wool insulation producer with industrial pipe, duct, and equipment insulation product lines. Comparable material technology (stone wool) and overlapping industrial end markets with Tru-Fit.
• Unifrax (now Alkegen): Manufacturer of high-temperature insulation products including fiber-based pipe, board, and module systems for petrochemical, power, and industrial processing applications — directly comparable to Tru-Fit's high-temp industrial insulation focus.

Emerging players

• Morgan Advanced Materials: Provides high-performance thermal insulation and refractory products for industrial process equipment, with overlap to Tru-Fit's high-temperature pipe and equipment application space in petro-chemical and power.
• Resodyn Engineering: Industrial materials and specialty insulation manufacturer serving energy and process industries. Less direct overlap, but similarly scaled niche industrial insulation producer targeting comparable end buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tru-fit-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tru-Fit Products