The Pinnacle

What The Pinnacle does

The Pinnacle is a 250-acre open-air mixed-use retail and entertainment destination located at 460 Pinnacle Parkway in Bristol, Tennessee, off I-81 at Exit 74B. Developed and managed by Johnson Commercial Development, a Bristol, Virginia-based real estate firm founded by Steve Johnson in 1995, the property has been operating since 2003 and serves as a regional shopping, dining, and entertainment hub for Northeast Tennessee, Southwest Virginia, North Carolina, and Southeastern Kentucky (approximately 1 million people in the market area). The property comprises over 1 million square feet of retail space with capacity to expand to 1.3 million square feet, and is anchored by Bass Pro Shops (the region's only), CARMAX, Belk (the region's largest), and Best Buy, complemented by dozens of national and regional retailers (e.g., Ulta Beauty, Marshalls, Old Navy, Chick-fil-A, Five Guys) and entertainment options including Pinnacle 12 by Marquee Cinemas (12-screen megaplex) and Just Jump trampoline park.

The business model is real estate leasing: The Pinnacle generates revenue by leasing retail, restaurant, entertainment, and medical office space to national and regional tenants. The company does not publicly disclose leasing rates or operational pricing. End customers are regional consumers drawn to the property via its interstate-adjacent location, which sees approximately 60,000 vehicles passing daily. Marketing is conducted through Instagram (@bristolpinnacle), Facebook, the company's website (thepinnacle.com), and email newsletters. The property is privately held under Johnson Commercial Development with no institutional investors or public listing identified, and operates with a small management team of 11-50 employees.

There is no proprietary technology platform associated with The Pinnacle; it is a physical destination rather than a technology company. The competitive positioning rests on its prime interstate location, regional anchor exclusivity, and diversified tenant mix across retail, dining, and entertainment categories.

Name

The Pinnacle

Legal name

The Pinnacle

Website

https://thepinnacle.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pinnacle is a 250-acre open-air mixed-use retail and entertainment destination in Bristol, TN, leasing over 1 million square feet to national and regional tenants including Bass Pro Shops, CARMAX, Belk, and Best Buy, serving approximately 1 million consumers across Northeast Tennessee, Southwest Virginia, North Carolina, and Southeastern Kentucky.

Ownership category

akta.pro rank

Product category

Open-Air Retail Center

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAGABAC

Hypermarkets / Supercenters (GM + Grocery)

Consumer Products & Retail/General Merchandise & Department Stores/General Merchandise Mass Merchandisers

Keywords

• Open-air retail center
• Shopping mall leasing
• Mixed-use development
• Retail real estate
• Shopping entertainment destination

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Space Leasing: The Pinnacle generates revenue by leasing retail, restaurant, and entertainment space to national and regional tenants. Anchor tenants include Bass Pro Shops, CARMAX, Belk (the region's largest), Best Buy, and dozens of other retailers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Pinnacle is a 250-acre open-air mixed-use retail and entertainment destination in Bristol, Tennessee, leasing retail, restaurant, and entertainment space to national and regional tenants while serving regional consumers with a combined shopping, dining, and entertainment experience. The property is anchored by Bass Pro Shops, CARMAX, Belk, and Best Buy, and includes entertainment venues such as Pinnacle 12 by Marquee Cinemas and Just Jump trampoline park. It is developed and managed by Johnson Commercial Development and serves Northeast Tennessee, Southwest Virginia, North Carolina, and Southeastern Kentucky.

Product overview

The Pinnacle is a 250-acre open-air mixed-use regional shopping destination in Bristol, TN, offering a unified experience combining retail shopping, dining, and entertainment. The core offering centers on its retail village featuring over 60+ national and regional stores across fashion, electronics, home goods, and services, anchored by Bass Pro Shops, CARMAX, Belk (the region's largest), and Best Buy. Dining options span fast-casual to sit-down restaurants. Entertainment includes Pinnacle 12 by Marquee Cinemas (12-screen megaplex) and Just Jump trampoline park. The complex can accommodate over 1.3 million square feet of retail, restaurant, hotel, entertainment, and medical office space.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pinnacle Retail Center The Pinnacle is a 250-acre open-air mixed-use regional shopping destination offering shopping, dining, and entertainment options in Bristol, Tennessee, featuring national retailers like Bass Pro Shops, CARMAX, Belk, and Best Buy alongside regional and local stores.
• Pinnacle 12 by Marquee Cinemas 12-screen movie theater featuring luxury recliners, reserve seating, two Marquee Extreme Cinemas with 71-foot screens and Dolby ATMOS sound, online ticketing, and hospitality seating.
• Just Jump Trampoline Park High-energy trampoline park featuring obstacle courses, Kiddie Zone, dodgeball, basketball, a large open jump area, gladiator pit, and party/event hosting.

Quantifiable outcome

• 60,000 vehicles pass by The Pinnacle daily
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Johnson Commercial DevelopmentcoreStrategic or Co-development Partner · 1 January 1995Johnson Commercial Development is the full-service real estate development and management company that developed and manages The Pinnacle. Based in Bristol, Virginia, the company was founded in 1995 by Steve Johnson. The company handles leasing and property development needs for the shopping center.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Marquee Cinemas: Operator of the Pinnacle 12 megaplex theater on-site. Comparable because it represents one of the embedded entertainment verticals within the mixed-use destination and is a direct in-line tenant driving footfall.

Direct peers

• Federal Realty Investment Trust: NYSE-listed REIT specializing in open-air, mixed-use shopping centers and grocery-anchored retail destinations. Directly comparable as both own and operate high-quality open-air lifestyle centers with strong anchor tenant rosters and an emphasis on long-term FFO growth.
• Phillips Edison & Company: Internally-managed REIT focused on necessity-anchored open-air shopping centers. Comparable tenant leasing economics, open-air format, and reliance on a diversified mix of national retail tenants serving regional catchments.
• Kite Realty Group Trust: Open-air shopping center REIT with a portfolio of community and lifestyle centers. Similar size and tenant-mix profile to The Pinnacle, with comparable dependence on big-box anchors and inline retail in secondary markets.
• Tanger Inc. REIT operating factory-outlet and open-air shopping destinations. Comparable regional-destination retail model attracting shoppers across state lines via anchor tenants and entertainment/dining amenities.
• Regency Centers: National REIT focused on grocery-anchored and open-air shopping centers. Comparable because both properties are open-air community centers anchored by national retail tenants, with revenue driven by leasing to consumer-facing retailers and restaurants.
• Brixmor Property Group: Largest publicly traded owner of open-air shopping centers in the U.S. Similar tenant mix (national anchors, inline specialty retail, dining) and similar regional-destination model make it a directly comparable publicly-traded benchmark.

Broad incumbents

• Macerich: REIT focused on regional malls and open-air lifestyle centers in primary and secondary U.S. markets. Comparable as a multi-tenant retail landlord with a similar anchor-tenant-driven business model.
• Simon Property Group: Largest U.S. mall REIT with an expanding open-air and mixed-use portfolio. Comparable as a large-scale owner/operator of premium shopping destinations with major national anchors, though Simon's scale and enclosed-mall focus make it a broader incumbent.

Others

• Bass Pro Shops: Anchor sporting goods retailer that operates the only Bass Pro store in the region out of The Pinnacle. Comparable as the signature credit tenant driving destination draw and a key determinant of property-level traffic and value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bristolpinnacle
• Xx.com/BristolPinnacle
• Facebookfacebook.com/ThePinnacleTN
• LinkedInlinkedin.com/company/pinnacle-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pinnacle