Orakei Marine

What Orakei Marine does

Orakei Marine, legally Orakei Management Ltd., is a New Zealand-based marine dealership and full-service boat retailer founded in 2006 and headquartered at Orakei Marina on Tamaki Drive, Auckland. The company represents multiple premium international boat brands in the New Zealand market — including Prestige (F-Line, X-Line, M-Line luxury motor yachts), Jeanneau (powerboats, sail boats, Merry Fisher, Cap Camarat, TH power catamarans), Fleming Yachts and North Pacific Yachts (passage makers), Amel Yachts, and Wellcraft — alongside brokerage listings for used vessels. The company employs 11–50 staff and operates an e-commerce parts and accessories shop offering Honda outboards, ePropulsion electric outboards, Zodiac inflatables, Manson anchors, marina equipment, and safety gear.

The business model combines transactional revenue streams — new boat sales, brokerage commissions, and parts/accessories e-commerce — with service-based and recurring revenue streams including vessel management, engineering, detailing, marine electronics, rope work, shipping, skippering, marina berths at Orakei Marina, and a yacht syndication program offering 1/4 or 1/6 fractional ownership of new Jeanneau vessels with all-inclusive monthly fees. Distribution is centred on a direct sales team operating from the Auckland showroom, augmented by boat show presence (Auckland Boat Show, Hutchwilco NZ Boat Show) and the online parts shop. Pricing is in NZD and ranges from NZD $99,000 for a syndication share to NZD $839,000 for a mid-range new boat, with high-end passage makers and luxury Prestige models at materially higher price points on application.

Orakei Marine serves individual recreational boat buyers and families across New Zealand, with secondary segments in luxury and passage-maker buyers and time-constrained customers targeted through fractional ownership. The company is privately held with no disclosed external investment or parent entity, and no revenue, funding, or M&A activity is publicly reported.

Name

Orakei Marine

Legal name

Orakei Management Ltd.

Website

https://orakeimarine.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Orakei Marine is a New Zealand marine dealership and full-service boat retailer at Orakei Marina, Auckland, selling new and used boats from Prestige, Jeanneau, Fleming, Amel, North Pacific, and Wellcraft, supported by brokerage, parts, servicing, marina berths, and a yacht syndication program.

Ownership category

akta.pro rank

Product category

Marine Dealership and Boat Sales

NAICS

Boat Dealers (441222), Marinas (71393), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Yacht & Recreational Boat Service & Refit (TLAKAKAD)

akta.pro secondary industry

Boat & Marine Leasing (FSAKANAH)

Keywords

• Boat dealership
• Marine brokerage
• Yacht syndication
• Marine servicing
• Marina berths

Headquarters

HQ city

Orakei

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New boat sales: Sale of new boats across multiple brands including Jeanneau, Prestige, Fleming Yachts, Amel Yachts, North Pacific Yachts, and Wellcraft. Boats range from trailer boats to luxury passage makers and sailing yachts.
2. Brokerage / used boat sales: Extensive selection of brokerage listings from outboard power boats and yachts through to luxury launches and passage makers.
3. Marine parts and accessories: E-commerce shop selling Honda outboards, ePropulsion electric outboards, boat batteries, Zodiac inflatables, marina & dock equipment, boat essentials, safety equipment, and Manson anchors.
4. Marine servicing and engineering: Comprehensive aftersales support including vessel management, boat building, detailing, engineering, marine electronics and batteries, rope work, shipping, and skippering services.
5. Marina berths: Marina berths at Orakei Marina in Auckland, catering predominantly for larger vessels.
6. Yacht syndication / shared ownership: Yacht syndication offers shared ownership of vessels (e.g., 1/6 share or 1/4 share) with all servicing, washing & cleaning, berthage, and insurance included in a monthly fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Orakei Marine is a multi-brand marine dealership in Auckland, New Zealand, selling new boats from Prestige, Jeanneau, Fleming Yachts, North Pacific Yachts, Amel Yachts, and Wellcraft, alongside an extensive brokerage inventory of pre-owned vessels. The company also operates a retail shop for marine parts and accessories (Honda outboards, ePropulsion electric outboards, Zodiac inflatables, Manson anchors, safety and dock equipment), provides comprehensive after-sales services (vessel management, boat building, detailing, engineering, electronics, rope work, shipping, skippering), leases marina berths at Orakei Marina, and offers a yacht syndication program for fractional boat ownership.

Product overview

Orakei Marine operates as a comprehensive marine dealership and service provider based in Auckland, New Zealand. The business is organized into three core divisions: New Boat Sales representing multiple international boat brands, a Retail Shop selling marine equipment and outboard motors, and After-Sales Services encompassing maintenance, management, and shipping. The new boat portfolio includes Prestige luxury motor yachts (F-Line, X-Line, M-Line sub-brands) and Jeanneau powerboats for luxury launches; North Pacific Yachts and Fleming Yachts for passage makers; Jeanneau Yachts, Sun Odyssey, Sun Fast, and Amel Yachts for sailing vessels; and Jeanneau Merry Fisher, Cap Camarat, TH Power Catamarans, and Wellcraft for outboard power boats. The retail shop features Honda outboards, ePropulsion electric outboards, Zodiac inflatables, marina equipment, safety gear, and Manson anchors. Services include vessel management, boat building, detailing, engineering, marine electronics, shipping, skippering, rope work, and a yacht syndication program for fractional ownership. The company also offers marina berths at Orakei Marina and brokerage listings for used boats.

Differentiator

Problem solved

Functional benefit

Products and services

• Prestige Luxury Motor Yachts Luxury flybridge, X-Line coupe, and M-Line pilothouse motor yachts (e.g., F4.3, F4.9, F5.7, F6.7, X60, X70, M48, M7, M8 EVO) sold as new boats to individual buyers seeking premium cruising.
• Jeanneau Merry Fisher Outboard Cruisers Versatile outboard-powered cruisers (605, 695, 795, 895, 1095, 1295 in Fly, Coupe, Offshore, and Sport variants) for day boating, fishing, and family cruising.
• Jeanneau Cap Camarat Center Console and Walk Around Center console and walk-around powerboats designed for fishing, family day boating, and coastal cruising.
• Jeanneau Sun Odyssey Sailing Yachts Family cruising sailboats (350, 380, 410, 415, 440, 455, 490) balancing sailing performance with onboard comfort.
• Jeanneau Yachts Premium Sailing Yachts Premium cruising sailing yachts (Yachts 55, 60, 65) with elegant design and advanced sailing systems for comfortable extended cruising.
• Jeanneau Sun Fast Performance Sailboats Performance sailing yachts (3300, 30 ONE DESIGN) designed for fast sailing and competitive racing.
• Jeanneau DB and Sea Loft Power Yachts Day boats (DB/37, DB/43) with inboard or outboard options and the Sea Loft 480 luxury power catamaran for spacious coastal cruising.
• Fleming Yachts Passage Makers Long-range cruising passagemakers (Fleming 55, 58, 65, 78, 85) with semi-displacement hulls built for bluewater voyaging.
• North Pacific Yachts Passage Makers Ocean-crossing passagemakers (44 Sedan, 45 Pilothouse, 450 Pilothouse, 49 Pilothouse, 49 Euro Pilothouse, 590 Pilothouse, 64 Express) for serious bluewater cruising.
• Amel Yachts Sailing Yachts Luxury bluewater sailing yachts (Amel 50.2, Amel 60) with hand-laid fiberglass construction and comprehensive onboard equipment for passagemaking.
• Wellcraft Performance Boats American performance boats (28 Speedster, 28 T-Top, 28 Explorer, 38 T-Top, 38 Explorer, 44 Explorer) from sport boats to center console designs.
• Brokerage / Pre-Owned Boat Sales Extensive selection of used boats spanning outboard power boats, yachts, launches, and passage makers, listed on orakeimarine.co.nz/listings/.
• Honda Outboard Motors and Accessories Retail parts offering of Honda outboard motors and accessories sold through Orakei Marine's e-commerce shop.
• ePropulsion Electric Outboards and Batteries Electric outboard motors, batteries, chargers, and accessories for silent, eco-friendly boating, including the Spirit 2 model with hydrogeneration.
• Zodiac Inflatables and RIBs Rigid-hull inflatable boats (RIBs) and Zodiac accessories suitable as tenders and day boats.
• Manson Anchors High-quality marine anchors designed for secure mooring across varied seabed conditions.
• Marine Safety Equipment Life jackets, flares, life rings, first aid kits, fire extinguishers, signalling equipment, grab bags, and EPIRBs.
• Marina and Dock Equipment Electrical equipment, dock lines, cleats, and fenders for marina and dock installations.
• Vessel Management Services Professional vessel management including maintenance scheduling, compliance tracking, and crew coordination for boat owners.
• Boat Building Services Custom boat building services for bespoke marine vessels.
• Detailing and Cleaning Services Professional boat cleaning, polishing, waxing, and interior detailing.
• Engineering Services Marine engineering including mechanical repairs, system installations, and troubleshooting.
• Marine Electronics and Battery Services Installation and servicing of marine electronics, navigation systems, and battery solutions.
• Shipping and Delivery Services International and domestic boat shipping, delivery, and logistics coordination.
• Skippering Services Professional skippers available for vessel deliveries, coaching, and crew services.
• Rope Work Services Custom rope splicing, dock line fabrication, and rigging services.
• Marina Berths at Orakei Marina Premium berths at Orakei Marina on Tamaki Drive, Auckland, catering predominantly for larger vessels with direct Hauraki Gulf access.
• Yacht Syndication Program Shared-ownership program for Jeanneau vessels (e.g., 2024 Jeanneau NC 37 1/6 share from $179,000; Merry Fisher 895 1/4 share from $99,000) with monthly fees covering servicing, washing, cleaning, berthage, and insurance.

Quantifiable outcome

• Yacht syndication increases available boating days from 23 to 58 per year with 1/6 ownership, or 88 per year with 1/4 ownership, compared to average Kiwi boat owner usage.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LagoonminorGTM or Marketing Partner · 2 December 2023Orakei Marine co-hosted the Parlay Revival Welcome Home Party with Lagoon (catamaran brand) and Akarana Eatery on 2 December 2023. The event raised funds for the Akarana Marine Sports Charitable Trust. Lagoon and Orakei Marine collaborated on a community event to support marine sports access for young Kiwis.
• Akarana Marine Sports Charitable TrustminorOthers · 2 December 2023Orakei Marine co-hosted the Parlay Revival Welcome Home Party with Lagoon and Akarana Eatery, with 100% of funds raised donated to the Akarana Marine Sports Charitable Trust. The Trust's 'Pathways to the Sea' programme provides marine education experiences for decile 1 and 2 intermediate school students in Auckland.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarineMax: MarineMax is the largest recreational boat dealer in the United States, operating a multi-brand retail model selling new and used boats across multiple premium brands. It is the closest publicly traded analogue to Orakei Marine's dealership + brokerage + service ecosystem.
• Burgess: Burgess is a global yacht brokerage and new-build sales house with offices in major yachting hubs. Comparable to Orakei Marine's brokerage and premium yacht sales focus, especially at the larger-vessel end of the spectrum.
• HMY Yacht Sales: HMY Yacht Sales is one of the largest US yacht dealers, representing multiple premium brands with brokerage and service operations. Comparable to Orakei Marine's premium-yacht focus across brands like Viking, Princess, and Azimut.
• OneWater Marine: OneWater Marine is a US multi-brand boat retailer combining new and used boat sales, brokerage, parts and service across numerous locations. Comparable to Orakei Marine's integrated dealership + service model, though at materially larger scale.
• Galati Yacht Sales: Galati Yacht Sales is a US multi-brand yacht dealer representing Viking, Princess, and other premium brands with brokerage and service operations. Closely comparable to Orakei Marine's premium multi-brand dealership + brokerage combination.

Broad incumbents

• Sunseeker: Sunseeker is a UK luxury yacht manufacturer operating a global dealer network for new yacht sales. Relevant to Orakei Marine because Sunseeker competes in the same luxury flybridge segment as Prestige and is one of the alternative brands the dealership's customers consider.
• Ferretti Group: Ferretti Group is an Italian luxury yacht group (Ferretti, Riva, Pershing, Itama, CRN, Custom Line) with global dealer distribution. Comparable to Orakei Marine at the high-end luxury yacht segment where it competes with the dealership's Prestige and passage-maker offerings.
• Camper & Nicholsons: Camper & Nicholsons is a global luxury yacht brokerage and new-build sales house with deep expertise in large yachts. Comparable to Orakei Marine's brokerage and luxury yacht sales focus at the higher-end passage-maker and prestige yacht segment.
• Princess Yachts: Princess Yachts is a UK luxury motor yacht manufacturer with global dealer distribution. Comparable as a competing brand in the same luxury launch / passage-maker category that Orakei Marine serves via Prestige, Fleming, and North Pacific.
• West Marine: West Marine is a large US marine retailer selling parts, accessories, outboards, and safety gear through stores and e-commerce. Comparable to Orakei Marine's parts and accessories e-commerce shop and Honda outboards retail, though without the new-boat dealership component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrakeiYachtSale
• Facebookfacebook.com/orakeimarine
• LinkedInlinkedin.com/company/orakei-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orakei Marine