TAT Corporation Public Company
- Company typePublic
- Founded2017
- HeadquartersBang Kapi, Thailand
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
TAT Corporation Public Company firmographics
Firmographics- Name
- TAT Corporation Public Company
- Legal name
- TAT Corporation Public Company Limited
- Website
- https://tatcorp.co.th
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
TAT Corporation Public Company industry classification
Industry- Product category
- Skincare and Personal Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where TAT Corporation Public Company is headquartered
LocationHeadquarters
- HQ city
- Bang Kapi
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
TAT Corporation Public Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Skincare Product Sales: Direct-to-consumer sales of branded skincare and beauty products including Plantnery (natural skincare), Gravich (innovative beauty), and Hej Gel (personal care) through retail stores, e-commerce marketplaces, and own brand stores.
- OEM/Contract Manufacturing Services: One Stop Service for manufacturing beauty products, cosmetics, and dietary supplements, including brand creation (OEM) services for business partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plantnery Tea Tree Probiotic sachets - Entry-level pricing |
| Unit Pricing | Pay-as-you-go | Plantnery Aloe Vera Gel - Mid-range skincare |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
TAT Corporation Public Company product offering
Product offeringCore offering
TAT Corporation Public Company Limited is a Thai health and beauty company that develops, manufactures, and sells branded skincare, beauty, and personal care products under multiple sub-brands (Plantnery, Gravich, HEJ Gel, and JKxLAB). The company also operates a one-stop OEM/ODM service that manufactures cosmetics, beauty products, and dietary supplements for partner brands, covering formulation, production, and brand creation. Products are distributed through convenience stores, health and beauty retail chains, e-commerce marketplaces, social commerce, and own brand stores in Thailand with selected international retail partnerships.
Product overview
TAT Corporation Public Company operates as a beauty and health product conglomerate with multiple sub-brands: Plantnery (natural skincare focusing on tea tree-based acne solutions), Gravich (diverse beauty standards brand with innovative products like Vitamin C serums), and HEJ Gel (medical-device-standard lubricating gel). The company also offers OEM/ODM manufacturing services for beauty, cosmetics, and dietary supplements as a one-stop service solution. Most recently featured JKxLAB at Cosmoprof 2024. Products are distributed through both online channels (Shopee, Lazada, Konvy, TikTok) and physical retail partners (Watsons, Big C, EVEANDBOY, Moshi Moshi Japan).
Differentiator
Problem solved
Functional benefit
Brands
- Plantnery: Natural skincare brand focusing on active ingredients from nature, particularly tea tree for acne care and oil control.
- Gravich
- HEJ Gel
- JKxLAB
Products and services
- Plantnery Natural Skincare Line Natural skincare sub-brand focused on active ingredients from nature, particularly tea tree extracts for acne-prone and oily skin, sold through retail, marketplaces, and own brand stores for mass-market Thai consumers.
- Gravich Beauty Line
- HEJ Gel Personal Lubricant Personal lubricant manufactured under international medical device standards, ensuring safety performance without side effects or irritation, sold as a personal care product under the HEJ sub-brand.
- JKxLAB Brand with EX-A Body Cream Newest TAT Corporation sub-brand showcased at Cosmoprof CBE ASEAN Bangkok 2024, featuring the EX-A Body Cream as a body care offering.
- OEM/ODM One-Stop Manufacturing Service Contract manufacturing and brand creation service for beauty products, cosmetics, and dietary supplements, offering end-to-end production solutions for partner brands.
- Plantnery Tea Tree Acne Whip Foam Facial cleansing foam for acne-prone and oily skin under the Plantnery sub-brand, distributed through Watsons and other retail and marketplace channels.
- Plantnery Tea Tree Intense Serum Acne-reducing serum with 50X oil control, containing natural extracts and tea tree oil, sold under the Plantnery sub-brand.
- Plantnery Tea Tree Probiotic Series Skincare product line using tea tree extracts from New South Wales Australia combined with seven natural probiotics to strengthen skin, address acne, control oiliness, and tighten pores, distributed in single-use sachets priced at 39-49 baht per pack.
- Plantnery Aloe Vera Gel 280ml Large-format 280ml aloe vera gel using aloe vera extract from California, USA, priced at 99 baht, sold across marketplaces and retail channels.
- Plantnery Cica Centella Ceramide Eye Cream Eye moisturizer with cica, centella, and ceramide ingredients under the Plantnery sub-brand, targeting dark circles and under-eye care.
- Gravich Triple Vitamin C Booster Serum Vitamin C booster serum from the Gravich sub-brand, positioned as an innovative skincare product for brightening and anti-aging.
- Plantnery Vit C Orange & Lemon Bright Complex Intense Serum Vitamin C brightening serum with orange and lemon extracts under the Plantnery sub-brand, targeting skin brightening and whitening consumers.
Quantifiable outcome
- Plantnery Tea Tree Acne Whip Foam ranked #1 best-selling facial cleanser for acne at Watsons HWB Awards
- +2 more outcomes
Companies that use TAT Corporation Public Company
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
TAT Corporation Public Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
TAT Corporation Public Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
TAT Corporation Public Company competitors and assessment
Company assessmentBroad incumbents
- The Ordinary (DECIEM): Global affordable-active-ingredient skincare brand (parent DECIEM under Estée Lauder) sold in Thailand via Shopee, Lazada, and Sephora. Comparable on affordable pricing for clinically-positioned skincare and on Vitamin C / serum hero products overlapping with Gravich.
- Innisfree: Korean natural-ingredient skincare brand with global retail presence, including in Watsons Thailand and Shopee/Lazada. Comparable on natural-ingredient positioning and on competing for the same Thai mass-market shelf space as Plantnery.
Direct peers
- Oriental Princess: Long-established Thai health and beauty retailer and brand operating its own chain of stores plus product distribution. Comparable on Thai mass-market skincare category and on the hybrid model of branded retail + wholesale distribution.
- Do Day Dream: Thai mass-market skincare brand built around a hero natural ingredient (snail) with strong presence in Watsons, 7-Eleven, and online channels in Thailand. Closely comparable on natural-ingredient positioning, retail mix, and pricing tier.
- Srichand United: Heritage Thai cosmetics manufacturer (face powder, skincare) with both OEM services and branded products distributed domestically and regionally. Comparable as a Thai-based beauty manufacturer spanning B2B and B2C.
- Cute Press: Thai mass-market skincare and color cosmetics brand with broad retail distribution across Watsons, Boots, and convenience stores in Thailand and export markets. Directly comparable on product mix, price points, and retail channel strategy.
- Mistine: Thailand's largest domestic cosmetics and skincare brand with mass-market distribution through convenience stores, modern trade, and direct sales. Most directly comparable to TAT on product category, Thai mass-market positioning, and multi-channel retail footprint.
- Namu Life (Snailwhite): Thai beauty brand built around hero ingredients (snail mucin) sold through TV home shopping, e-commerce, and modern trade. Comparable as a Thai-born, mass-market skincare brand with strong digital marketing and similar pricing tiers.
- Karmart: Thai beauty and personal care manufacturer and brand owner operating its own retail (Beauty Buffet/Beauty Cottage) plus OEM for third parties. Comparable on the combination of OEM/ODM services and owned mass-market beauty brands.
Emerging players
- COSRX: Korean skincare brand focused on acne and sensitive-skin solutions, widely sold through Shopee, Lazada, and Konvy in Thailand. Directly comparable on acne-care positioning and on sharing the same Thai e-commerce and modern trade channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TAT Corporation Public Company social profiles
Digital presenceTAT Corporation Public Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAT Corporation Public Company leadership team
Management profileNumber of profiles
Profiles5 records
TAT Corporation Public Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAT Corporation Public Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAT Corporation Public Company
What does TAT Corporation Public Company do?
TAT Corporation Public Company Limited is a Thai health and beauty company that develops, manufactures, and sells branded skincare, beauty, and personal care products under multiple sub-brands (Plantnery, Gravich, HEJ Gel, and JKxLAB). The company also operates a one-stop OEM/ODM service that manufactures cosmetics, beauty products, and dietary supplements for partner brands, covering formulation, production, and brand creation. Products are distributed through convenience stores, health and beauty retail chains, e-commerce marketplaces, social commerce, and own brand stores in Thailand with selected international retail partnerships.
Is TAT Corporation Public Company a public or private company?
TAT Corporation Public Company is a public company. It is classified as public and is currently operating.
When was TAT Corporation Public Company founded?
TAT Corporation Public Company was founded in 2017. It employs 251 to 500 people.
Where is TAT Corporation Public Company based?
TAT Corporation Public Company is headquartered in Bang Kapi, Thailand, in the Asia region.
How does TAT Corporation Public Company make money?
Two revenue lines are on record. Consumer Skincare Product Sales are the primary driver. The others are OEM/Contract Manufacturing Services.
Who are TAT Corporation Public Company's main competitors?
Broad incumbents on record are The Ordinary (DECIEM) and Innisfree. Direct peers are Oriental Princess, Do Day Dream, Srichand United, Cute Press, Mistine, Namu Life (Snailwhite) and Karmart. COSRX is listed as an emerging player.
Does TAT Corporation Public Company have an API?
No public API is recorded for TAT Corporation Public Company.
What industry is TAT Corporation Public Company in?
TAT Corporation Public Company's product category is Skincare and Personal Care Products. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 32561 and its SIC code is 2844.