The Personal Branding Group

What The Personal Branding Group does

The Personal Branding Group, operating commercially as "The Person to See," is a privately held coaching and educational services firm founded by Tim O'Brien and based in Los Angeles. The company delivers a sequential, four-tier coaching portfolio aimed primarily at commercial real estate brokers and, secondarily, at high-performing CEOs, entrepreneurs, and professional athletes. The portfolio progresses from a self-paced A-to-Z prospecting course (The Foundation), through a group-coaching tier with pods of five (The Accelerator), an advanced business growth program built around the proprietary "Four Quarters of Business Development Mastery" framework (The Rainmaker, targeting $1M+ CGI), to an application-based Elite Private Coaching tier starting at $25,000 annually. Supporting content assets include the book "The Power of Personal Branding" and "The Person to See Show" podcast distributed across major podcast platforms.

The underlying technology is services-led rather than software: the company operates a client portal ("The Box System"), a content-access portal for the Creating Million-Dollar Messages (CMDM) program, and proprietary content methodologies including the Four Quarters framework, the Elite 30 relationship concept, 8 Key Prospecting Scripts, and the Three P's of LinkedIn system. No app, API, or proprietary AI model is publicly disclosed; the only AI adjacency is a partnership with SAM.ai for AI-driven business development tools surfaced through VIP sessions.

The business model is a tiered subscription/annual coaching revenue stream. Top-of-funnel demand is generated through podcast content, a book, LinkedIn presence, and VIP sessions (priced at $47), with prospects funneled into a free "Schedule a Conversation" consultation. Mid-funnel programs (Accelerator, Rainmaker) carry monthly or annual billing, while the Elite Private Coaching tier is application-gated with annual engagements starting at $25,000. The customer base includes individual brokers and professionals from major commercial real estate firms (CBRE, JLL, Colliers, Cushman & Wakefield, Newmark, NAI Capital) and financial institutions (Bank of America, CitiBank, Talonvest Capital, West Bay Capital), with the company reporting 3,200+ professionals coached across 30+ countries and a 22%+ average annual business increase among program participants. The firm is bootstrapped, founder-owned, and operates with a lean 11-50 person team including a COO, CTO/CAO, two Client Success Managers, a Creative Director, and an advisory board.

Name

The Personal Branding Group

Legal name

The Person to See

Website

https://thepersontosee.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Personal Branding Group (The Person to See) is a Los Angeles-based coaching firm offering tiered personal branding and business development programs — from self-paced training to elite private coaching at $25,000+ annually — primarily serving commercial real estate brokers and high-performing professionals, supported by a book, podcast, and proprietary four-quarter methodology.

Ownership category

akta.pro rank

Product category

Business and Personal Branding Coaching Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Professional Image Consulting (HSACAJAE)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Personal branding coaching
• Business development coaching
• Commercial real estate coaching
• Executive coaching services
• Sales prospecting training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching Programs: Tiered coaching programs ranging from self-paced Foundation course to elite private 1-on-1 coaching. Programs include The Foundation (self-paced), The Accelerator (group coaching), The Rainmaker (advanced business growth), and The Person to See (private coaching). Revenue generated through program fees, with the highest tier starting at $25,000 annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Personal Branding Group (also known as The Person to See) is a coaching and professional development firm that delivers tiered personal branding and business development coaching programs to commercial real estate brokers and other high-performing professionals. Offerings progress from a self-paced Foundation course to live group coaching (Accelerator), advanced business growth (Rainmaker), and elite one-on-one private coaching (The Person to See). The portfolio is anchored by a proprietary four-quarter methodology, an eight-script prospecting system, a LinkedIn optimization framework, and the book 'The Power of Personal Branding'.

Product overview

The Person to See is a coaching and professional development firm offering four sequential programs built around a unified personal branding methodology. The programs progress from self-paced (The Foundation) to group coaching (The Accelerator) to advanced business growth (The Rainmaker) to elite private coaching (The Person to See), complemented by a published book. The offering is a services-based coaching portfolio, not a software platform, designed to help commercial real estate professionals and other ambitious professionals build reputation, positioning, and influence that attracts business opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• The Person to See Programs: Personal branding and business development coaching programs including The Foundation (self-paced), The Accelerator (training + group coaching), Rainmaker (advanced business growth coaching), and Elite Private Coaching.
• The Person to See Show (Podcast)
• The Power of Personal Branding (Book)

Products and services

• The Foundation (Self-Paced Course) Self-paced A-to-Z prospecting system teaching top producer habits and systems, including 8 key prospecting scripts, phone/email/LinkedIn strategies, business development planning, time blocking, and productivity systems for commercial real estate professionals.
• The Accelerator (Training + Group Coaching) Training program combining The Foundation content with live monthly group coaching in pods of five professionals, including two 60-minute group coaching calls per month and one 30-minute one-on-one coaching session for accountability and peer learning.
• The Rainmaker (Advanced Business Growth Coaching) Advanced business growth coaching structured around four quarterly disciplines: Q1 strategic planning, Q2 personal brand building, Q3 strategic networking, Q4 Elite 30 relationship development. Designed for professionals targeting $1M+ in CGI.
• The Person to See (Elite Private Coaching) Private one-on-one Rainmaker coaching for high-performing professionals, featuring 2-4 monthly sessions focused on business strategy, growth planning, leadership, and market positioning. Application-based with annual engagement starting at $25,000.
• The Power of Personal Branding (Book) Book by Tim O'Brien on personal branding principles, covering how to stand out in crowded markets, strengthen personal brands, and position oneself as the trusted authority clients think of first.

Quantifiable outcome

• 22%+ average annual business increase for program participants
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor.

• Bank of AmericaminorOthersDisplayed as customer logo on the company's website, indicating Bank of America professionals have participated in coaching programs.
• CBREminorOthersDisplayed as customer logo on the company's website, indicating CBRE professionals have participated in coaching programs.
• CitiBankminorOthersDisplayed as customer logo on the company's website, indicating CitiBank professionals have participated in coaching programs.
• ColliersminorOthersDisplayed as customer logo on the company's website, indicating Colliers professionals have participated in coaching programs.
• Cushman & WakefieldminorOthersDisplayed as customer logo on the company's website, indicating Cushman & Wakefield professionals have participated in coaching programs.
• JLL (Jones Lang LaSalle)minorOthersDisplayed as customer logo on the company's website, indicating JLL professionals have participated in coaching programs.
• NAI CapitalminorOthersDisplayed as customer logo on the company's website, indicating NAI Capital professionals have participated in coaching programs.
• NewmarkminorOthersDisplayed as customer logo on the company's website, indicating Newmark professionals have participated in coaching programs.
• Talonvest CapitalminorOthersDisplayed as customer logo on the company's website; also advisory board member Tom Sherlock is Co-Founding Principal of Talonvest Capital.
• West Bay CapitalminorOthersDisplayed as customer logo on the company's website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sandler Training: Global sales training and coaching franchise offering prospecting, sales process, and business development training for B2B professionals. Broader scope than The Person to See but directly comparable on prospecting scripts, sales methodology, and business development coaching.
• Tony Robbins Business Coaching: Large personal development and business coaching brand with Results Coaching, Business Mastery, and wealth programs. Compares on premium tiered coaching, founder-led brand, and business development outcomes — though much broader scope and scale.
• Vistage: Executive coaching and peer advisory organization serving CEOs and business leaders via group coaching and 1-on-1 advisor relationships. Comparable tiered coaching structure, premium pricing, and focus on leadership/business development for high-performers.

Direct peers

• Buffini & Company: Residential real estate coaching and training firm with similar coaching programs, referral system ('Buffini Referral System'), and event-based model. Targets real estate professionals with lead generation and business development systems — highly comparable methodology and customer base (different real estate vertical).
• Dorie Clark: Duke professor and personal branding author/coach offering courses, keynotes, and 1-on-1 coaching on personal branding and career reinvention. Direct competitor on personal branding methodology, books, courses, and executive coaching positioning.
• Marie Forleo's B-School: Online business coaching program and 'MarieTV' content platform helping entrepreneurs build meaningful businesses. Compares on founder-led personal brand, tiered coaching programs, content-first funnel, and coaching methodology for ambitious professionals.
• Grant Cardone Enterprises: Sales training, personal branding, and business coaching firm with programs (Cardone University, 10X Coach) targeting sales professionals and entrepreneurs. Compares on high-energy founder brand, premium coaching tiers, and personal brand-building methodology.
• Strategic Coach: Dan Sullivan's premium coaching program for entrepreneurs and high-performers, structured around quarterly workshops and tiered membership. Compares on premium coaching positioning, tiered membership structure, and focus on high-performing professionals seeking systematic growth.
• Workman Success Systems: Coaching firm specifically targeting commercial real estate brokers with business development and prospecting training. Closest direct competitor — same vertical (CRE brokers), same coaching methodology, similar pricing model.

Emerging players

• Chalene Johnson: Personal branding and business building coach with programs like Smart Success and Marketing Impact Academy. Compares on personal brand coaching methodology, content-first funnel (podcast, social media), and tiered program offerings for entrepreneurs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thepersontosee
• LinkedInlinkedin.com/company/the-person-to-see

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Personal Branding Group