Ten Kate Racing
Ten Kate Racing is a privately held Dutch motorcycle racing team competing in the FIM Supersport World Championship as Pata Yamaha Ten Kate Racing. The Nieuwleusen-based team has won thirteen world titles and operates an integrated ecosystem including parts, dealership, and online store divisions.
- Company typePrivate
- Founded1999
- HeadquartersNieuwleusen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ten Kate Racing does
Ten Kate Racing is a privately held Dutch motorcycle racing team headquartered in Nieuwleusen, Netherlands, founded in 1999. The team competes in the FIM Supersport World Championship under the Pata Yamaha Ten Kate Racing banner, using Yamaha YZF-R6 and YZF-R9 machinery supplied via a strategic partnership with Yamaha Racing established in 2019. Across its history the team has accumulated thirteen FIM World Championship titles, comprising twelve World Supersport titles and one World Superbike title, including the 2025 riders' championship won by Stefano Manzi.
The core business is professional race team operations — preparing motorcycles, contracting riders, attending the FIM World Championship calendar, and converting on-track results into sponsor value. Revenue is generated through title and technical sponsorship (Pata as title sponsor, Yamaha Racing as technical partner) alongside an integrated commercial stack comprising Ten Kate Racing Products (aftermarket parts and racing products), the Ten Kate Motoren motorcycle dealership, and the Ten Kate Shop online store for merchandise. The team currently fields riders Can Öncü and Yuki Okamoto for the 2026 World Supersport season and is led by team manager Kervin Bos, with ownership remaining with the founding Ten Kate family.
Ten Kate Racing firmographics
Firmographics- Name
- Ten Kate Racing
- Legal name
- Ten Kate Racing
- Website
- https://tenkateracing.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ten Kate Racing is a privately held Dutch motorcycle racing team competing in the FIM Supersport World Championship as Pata Yamaha Ten Kate Racing. The Nieuwleusen-based team has won thirteen world titles and operates an integrated ecosystem including parts, dealership, and online store divisions.
- Ownership category
- akta.pro rank
Ten Kate Racing industry classification
Industry- Product category
- Professional Motorcycle Racing
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Services-Racing, Including Track Operation (7948), Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
- akta.pro secondary industry
- Motorsports Driver & Rider Management / Representation (MPAKAGAG)
Keywords
Where Ten Kate Racing is headquartered
LocationHeadquarters
- HQ city
- Nieuwleusen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ten Kate Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Sponsorship Revenue: Primary revenue stream from title sponsorship (Pata) and additional partner sponsors including Bakker Bedrijfswagens and other commercial partners. Revenue supports racing operations, motorcycle preparation, rider salaries, and team operations.
- Merchandise and Products: Ten Kate Racing Products division and Ten Kate Motoren dealership generate revenue through motorcycle parts, accessories, and related products. Online store (Ten Kate Shop) provides additional commercial revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ten Kate Racing product offering
Product offeringCore offering
Ten Kate Racing operates a professional motorcycle racing team that competes in the FIM Supersport World Championship and historically the FIM Superbike World Championship, using Yamaha YZF-R6 and YZF-R9 motorcycles supported by Yamaha Racing since 2019. The racing operation is integrated with three commercial units: Ten Kate Racing Products (aftermarket motorcycle parts), Ten Kate Motoren (a motorcycle dealership), and Ten Kate Shop (an online merchandise store), creating a unified motorcycle and racing brand experience.
Product overview
Ten Kate Racing operates as a unified racing organization combining competitive racing participation with commercial operations. The core offering is the professional racing team competing in World Supersport (with the Yamaha YZF-R9) and historically World Superbike championships, supported by Yamaha Racing since 2019. This is complemented by Ten Kate Racing Products (aftermarket parts), Ten Kate Motoren (motorcycle dealership), and the Ten Kate Shop (online merchandise store), creating an integrated motorsport and retail experience under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Ten Kate Racing Team Professional motorcycle racing team competing in the FIM Supersport World Championship and FIM Superbike World Championship using Yamaha YZF-R6 and YZF-R9 motorcycles, supported by Yamaha Racing since 2019. Competes as Pata Yamaha Ten Kate Racing with riders Can Öncü and Yuki Okamoto for the 2026 season.
- Ten Kate Racing Products Aftermarket motorcycle parts and racing products sold through the dedicated Ten Kate Racing Products website, offering parts and accessories for motorcycle racing enthusiasts.
- Ten Kate Motoren (Motonext) Motorcycle dealership offering sales and service as part of the integrated Ten Kate experience, bringing together everything related to motorcycles and racing under one roof with the race team.
- Ten Kate Shop Online store for Ten Kate Racing merchandise and racing-related products, integrated with the overall Ten Kate Racing ecosystem.
Quantifiable outcome
- 13 World Championship titles across WorldSSP and WorldSBK
- +2 more outcomes
Companies that use Ten Kate Racing
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Ten Kate Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ten Kate Racing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Yamaha RacingcoreYamaha Racing has supported Ten Kate Racing in the WorldSBK paddock since 2019. The team competes with Yamaha YZF-R6 and YZF-R9 motorcycles. Yamaha's all-new R9 secured the Triple Crown in 2025 with Riders', Manufacturers' and Teams' titles. Partnership includes collaboration on racing technology and development.
- Bakker BedrijfswagensminorBakker Bedrijfswagens is one of the team's partners. Special sponsor events are organized for this partner during race weekends, with guest hosting arrangements.
- Yamaha Motor EuropecoreYamaha Motor Europe collaborates with Ten Kate Racing on special projects including custom liveries. Partnership includes joint initiatives such as special race livery unveilings.
- Ten Kate Racing ProductscorePart of the integrated Ten Kate ecosystem, offering motorcycle parts and racing products. Creates exclusive Ten Kate experience combining racing team, products division, dealership, and online store.
- Ten Kate MotorencoreMotorcycle dealership division that brings everything related to motorcycles and racing together under one roof with the race team.
- Ten Kate ShopcoreOnline store for merchandise and racing-related products, integrated with the overall Ten Kate Racing ecosystem.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Ten Kate Racing competitors and assessment
Company assessmentDirect peers
- GRT Yamaha WorldSBK Team: Yamaha-supported privateer team competing in WorldSBK and previously WorldSSP. A direct peer given shared Yamaha Racing affiliation and parallel race operations model.
- Pata Yamaha with Brixx: Yamaha's official WorldSBK factory team previously co-branded with Pata sponsorship. Comparable as a Yamaha factory operation in the same paddock where Ten Kate Racing competes.
- PTR Triumph Factory Racing: Triumph-supported privateer team competing in WorldSSP. Directly comparable as an OEM-aligned independent racing team in the same championship class as Ten Kate Racing.
- Aruba.it Racing - Ducati: Official Ducati factory team in the FIM Superbike World Championship. Direct peer as the leading factory-supported WorldSBK competitor that Ten Kate Racing's Yamaha operation competes against.
- MIE Racing Honda Team: Independent Honda-supported privateer team competing in WorldSBK. Direct peer as another private satellite team operating in the same Superbike paddock.
- Kawasaki Puccetti Racing: Independent Kawasaki-supported racing team competing in the FIM Supersport World Championship. Directly comparable to Ten Kate Racing as a private satellite team running OEM-supported motorcycles in the same WorldSSP paddock.
- MV Agusta Reparto Corse: Factory-supported MV Agusta racing operation in WorldSSP. Direct peer as another manufacturer-backed entry competing for the same WorldSSP title.
Broad incumbents
- Ducati Corse: Ducati's official factory racing division, dominant in WorldSBK. Comparable as an OEM factory operation whose commercial and competitive dynamics Ten Kate Racing competes against.
- BMW Motorrad WorldSBK Team: BMW's official factory team in the FIM Superbike World Championship. Comparable as an OEM-backed factory team racing in the same paddock with similar commercial structure.
- Honda Racing Corporation (HRC): Honda's factory motorsport division competing across multiple championships including WorldSBK. Comparable as a major OEM factory operation in the same WorldSBK/WorldSSP paddock.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ten Kate Racing social profiles
Digital presenceTen Kate Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten Kate Racing leadership team
Management profileNumber of profiles
Profiles1 record
Ten Kate Racing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ten Kate Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten Kate Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten Kate Racing
What does Ten Kate Racing do?
Ten Kate Racing operates a professional motorcycle racing team that competes in the FIM Supersport World Championship and historically the FIM Superbike World Championship, using Yamaha YZF-R6 and YZF-R9 motorcycles supported by Yamaha Racing since 2019. The racing operation is integrated with three commercial units: Ten Kate Racing Products (aftermarket motorcycle parts), Ten Kate Motoren (a motorcycle dealership), and Ten Kate Shop (an online merchandise store), creating a unified motorcycle and racing brand experience.
Is Ten Kate Racing a public or private company?
Ten Kate Racing is a private company. It is classified as family owned and is currently operating.
When was Ten Kate Racing founded?
Ten Kate Racing was founded in 1999. It employs 11 to 50 people.
Where is Ten Kate Racing based?
Ten Kate Racing is headquartered in Nieuwleusen, Netherlands, in the Europe region.
How does Ten Kate Racing make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are merchandise and Products.
Who are Ten Kate Racing's main competitors?
Direct peers on record are GRT Yamaha WorldSBK Team, Pata Yamaha with Brixx, PTR Triumph Factory Racing, Aruba.it Racing - Ducati, MIE Racing Honda Team, Kawasaki Puccetti Racing and MV Agusta Reparto Corse. Broad incumbents are Ducati Corse, BMW Motorrad WorldSBK Team and Honda Racing Corporation (HRC).
Does Ten Kate Racing have an API?
No public API is recorded for Ten Kate Racing.
What industry is Ten Kate Racing in?
Ten Kate Racing's product category is Professional Motorcycle Racing. Its primary akta.pro industry code is MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto), with a secondary code of MPAKAGAG, Motorsports Driver & Rider Management / Representation. Its NAICS code is 441227 and its SIC code is 7948.