Total Supply
Total Supply is a New Zealand wholesale distributor and B2B e-commerce platform selling print, sign, and digital display supplies and equipment to trade professionals including print shops, sign makers, and vehicle wrappers across New Zealand.
- Company typePrivate
- Founded1962
- HeadquartersEast Tamaki, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Total Supply does
Total Supply is a New Zealand-based wholesale distributor and B2B e-commerce platform specializing in print, sign, and digital display supplies. The company sells large-format digital printers, 3D printers, finishing equipment (laminators, cutting plotters, cutting tables, CNC routers), and a broad range of consumables including print films, coloured wrap films, paint protection films, reflective films, architectural films (3M DI-NOC and Fasara), window films, inks, substrates, and application tools. It holds authorized distribution rights with multiple tier-1 global manufacturers — 3M, Mimaki, Avery Dennison, Arlon, Kongsberg, Graphtec, SwissQ, Dilli, and RollsRoller — and lists 51+ hardware SKUs alongside proprietary-branded digital display players.
The business operates through an own-storefront e-commerce site (totalsupply.co.nz) with login-gated trade-account pricing, supplemented by phone (0800 800 668), email ([email protected]), and click-and-collect from three distribution centers in Auckland, Wellington, and Christchurch. Click-and-collect turnaround is 2 hours for standard roll media and 4 hours for rigid and banner materials, with shipping available nationwide across New Zealand. Target customers are trade professionals — print shops, sign makers, vehicle wrappers and detailers, architectural film installers, and retail/commercial buyers — with business customers applying for trade accounts via a separate accounts email to access differentiated pricing and credit terms.
The company is privately held with no disclosed ownership, funding history, or financial figures. It has achieved Toitu net carbonzero certification and operates a Zero Waste Initiative for packaging disposal, providing environmental credentials alongside its product offering. No AI, API, or software-platform capabilities are evidenced; the technology footprint is a standard Shopify-based storefront paired with conventional wholesale-distribution logistics. The business is actively operating with current promotions, ongoing product launches, and an established multi-brand catalog serving the entire NZ market.
Total Supply firmographics
Firmographics- Name
- Total Supply
- Legal name
- Total Supply
- Website
- https://totalsupply.co.nz
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Supply is a New Zealand wholesale distributor and B2B e-commerce platform selling print, sign, and digital display supplies and equipment to trade professionals including print shops, sign makers, and vehicle wrappers across New Zealand.
- Ownership category
- akta.pro rank
Total Supply industry classification
Industry- Product category
- Print, Sign, and Digital Display Supplies Distribution
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Paper and Paper Product Merchant Wholesalers (4241)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)
- akta.pro secondary industries
- Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Office Supplies Wholesale Distribution (CRAOALAF)
Keywords
Where Total Supply is headquartered
LocationHeadquarters
- HQ city
- East Tamaki
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Total Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Equipment Sales: Sale of large-format digital printers, 3D printers, finishing equipment (laminators, cutters, routers), and digital displays to trade customers
- Consumables and Materials: Sale of print films, coloured films, laminates, architectural films (DI-NOC, Fasara), window films, inks, substrates, tools, and accessories
- Trade Accounts: Business accounts offering potentially differentiated pricing, credit terms, and dedicated account management for print shops, sign makers, and installers
- Clearance/Outlet: Discounted overstock, discontinued, or clearance products from the Outlet store section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Total Supply product offering
Product offeringCore offering
Total Supply is a New Zealand wholesale distributor and e-commerce retailer specializing in print, sign, and digital display supplies. The company sells large-format digital printers, 3D printers, cutting plotters, cutting tables, laminators, and finishing equipment from manufacturers including Mimaki, SwissQ, Dilli, Kongsberg, and Graphtec. It also distributes a broad range of consumables including 3M architectural films (DI-NOC, Fasara), vehicle wrap films, paint protection films, reflective films, digital print media, rigid substrates, inks, and application tools. Sales are conducted primarily through its B2B webstore requiring trade account login for pricing, with click-and-collect from three distribution centers.
Product overview
Total Supply is a New Zealand distributor offering a comprehensive portfolio of print, sign, and digital display supplies and equipment. The offering spans multiple interconnected categories: large-format digital printers (Mimaki, SwissQ, Dilli) for producing signage and graphics; 3D printers (Mimaki 3DUJ series) for additive manufacturing; finishing equipment including laminators, cutting plotters, and Kongsberg cutting tables; architectural films (3M DI-NOC, 3M Fasara) for surface finishes; coloured and reflective films (3M, Avery Dennison, Arlon) for vehicle wrapping and signage; paint protection films for automotive applications; illuminated signage components (LED modules, Neon Flex); digital displays for retail and outdoor advertising; and print media including banners, canvas, papers, and rigid substrates. The business operates as a distributor rather than manufacturer, supplying professional print shops, signmakers, and graphic installers across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Print, Sign, and Digital Display Hardware Equipment Large-format digital printers, 3D printers, cutting plotters, cutting tables, and laminators from brands including Mimaki, SwissQ, Dilli, Kongsberg, Graphtec, Jwei, and Kala. Sold to print shops, sign makers, and graphic installers for producing signage, vehicle wraps, textiles, and architectural graphics.
- 3M Architectural Films (DI-NOC, Fasara, Window Films) Decorative and functional architectural films from 3M for interior and exterior surface finishes, including wood/stone/metal/concrete textures (DI-NOC), etched glass appearance (Fasara), and window films for sun control, security, safety, and anti-graffiti protection. Sold to architectural film installers and interior design professionals.
- Vehicle Wrap and Coloured Films Premium cast vinyl films for vehicle colour change, vehicle wrapping, and signage applications from 3M, Avery Dennison, and Arlon, including wrap kits combining print film and overlaminate. Sold to vehicle wrappers and sign makers.
- Paint Protection Films (PPF) Self-healing paint protection films for automotive surface protection from 3M Scotchgard and Avery Dennison Supreme, available in gloss, matte, and satin finishes. Sold to vehicle wrappers and automotive detailers.
- Digital Print Media Wide range of digital printing substrates for print shops and sign makers, including banner, canvas, paper, synthetic materials, PVC-free alternatives, overlaminates, and reflective print films. Sold to large-format print shops.
- Rigid Substrates Rigid printing substrates for sign production, including foam boards, aluminum composite material (ACM) panels, foam PVC, corrugated polypropylene (corflute), and paper flute boards. Sold to print shops and sign makers.
- Digital Displays Digital display players for retail, outdoor, hanging, freestanding, mobile, and point-of-sale signage applications, including The Ad Player, The Double H, The Outdoor Mover, and The Shelf Talker models. Sold to retail chains and commercial businesses.
- Illuminated Signage Components LED modules, Neon Flex LED strips, and translucent coloured films (3M 3630) for illuminated signage and backlit applications. Sold to sign makers and retail display producers.
- Reflective Films Highly reflective microprismatic lens films from 3M Diamond Grade and Scotchlite series for conspicuity, safety markings, and reflective signage applications. Sold to sign makers and safety/compliance installers.
- Application Tapes and Tools Application tapes, masking tapes, and professional tools (squeegees, blades, cleaning supplies) for vinyl installation, surface preparation, and print finishing. Sold to vehicle wrappers and sign makers.
- Trade Accounts (B2B Wholesale Accounts) B2B wholesale trade accounts with login-gated pricing, potential credit terms, and dedicated account management for professional print shops, sign makers, vehicle wrappers, and architectural film installers across New Zealand.
Quantifiable outcome
- Toitu net carbonzero certified - demonstrating environmental sustainability commitment
Companies that use Total Supply
Customer profileSegments4 records
Ideal customer profiles4 records
Total Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Total Supply partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and standard.
- 3McoreTotal Supply is the authorized New Zealand distributor for 3M Architectural Films (DI-NOC, FASARA), window films, vehicle wrap films (1080, 2080 series), paint protection films (Scotchgard PPF), reflective films (Scotchlite), and 3M printing products.
- MimakicoreAuthorized distributor for Mimaki digital printers including UV-LED, eco-solvent, sublimation, and direct-to-fabric printers, as well as cutting plotters, finishing equipment, and Mimaki inks.
- Avery DennisoncoreDistributor for Avery Dennison vehicle wrap films (Supreme Wrapping Film, Chrome), paint protection films (PPF), reflective films (V-series), and print films.
- ArloncoreDistributor for Arlon DPF print films, coloured wrap films (PCC series), and specialty films.
- KongsbergmajorDistributor for Kongsberg cutting tables (C Series, Ultimate Series, X Series) used in sign and print finishing.
- GraphtecmajorDistributor for Graphtec cutting plotters and cutting tables for sign making and print finishing applications.
- SwissQmajorDistributor for SwissQ flatbed and grand format printers (Impala, Nyala, Karibu series).
- DillimajorDistributor for Dilli grand format printers (Neo Titan R2R) for large-scale print production.
- RollsRollermajorDistributor for RollsRoller finishing equipment including the Entry 280, Roll-X 400, and Roll-X GO models for print finishing.
- NeschenstandardDistributor for Neschen digital print media and adhesive products.
- BauhausstandardDistributor for Bauhaus photo papers and fine art papers for aqueous printing.
- ToitucoreToitu net carbonzero certification body. Total Supply has achieved official Toitu net carbonzero certification, demonstrating commitment to environmental sustainability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Supply competitors and assessment
Company assessmentBroad incumbents
- Mutoh: Manufacturer of wide-format printers and plotters — a competing principal brand to Mimaki. Comparable in product category; Total Supply is a downstream distributor while Mutoh sells some channels direct.
- Nazdar: US-based manufacturer and distributor of screen printing, digital inkjet, and narrow-web inks. Comparable as a supplier-distributor in the print consumables space, though primarily ink-focused rather than a multi-product distributor.
- ORAFOL: Global manufacturer of self-adhesive films including vehicle wrap and reflective films. Competes with Total Supply's 3M and Avery Dennison lines but operates upstream as a manufacturer rather than a regional distributor.
- 3M Commercial Solutions: Upstream manufacturer whose films (DI-NOC, 1080/2080, PPF, reflective) form a core share of Total Supply's revenue. Compares as the dominant principal brand whose channel decisions directly affect Total Supply's business.
Direct peers
- Grimco: Large US-based wholesale distributor of sign-making and graphics supplies, including printer hardware, films, and finishing equipment. Closest comparable in business model (multi-brand distributor + e-commerce + trade accounts) for the print/sign industry.
- Laird Plastics: North American distributor of specialty plastics, sign substrates, and rigid print materials including ACM and foam boards — categories Total Supply also distributes. Comparable business model serving sign and graphics fabricators.
- Signwarehouse: US online-focused distributor of vinyl cutters, sign-making software, and wrapping supplies. Comparable e-commerce-led model targeting vehicle wrappers and sign makers, the same primary customer segments as Total Supply.
- Spicers: Australia and New Zealand-based wholesale distributor of print, sign, packaging, and visual communications supplies. Directly comparable as a multi-brand authorized distributor serving the same trans-Tasman print/sign trade customer base.
Regional players
- Sabre (UK): UK-based distributor of wide-format printers, inks, and sign-making supplies. Comparable product mix and trade-customer base, but operating in a different geography (UK rather than NZ).
- Fujifilm Australia: Regional subsidiary distributing wide-format print hardware, inkjet ink, and graphic media across Australia and NZ. Comparable in product category but as a manufacturer-affiliated distribution arm rather than an independent multi-brand distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Total Supply social profiles
Digital presenceTotal Supply compliance and trust
Trust signalCompliance1 record
Total Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Supply leadership team
Management profileNumber of profiles
Total Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Supply
What does Total Supply do?
Total Supply is a New Zealand wholesale distributor and e-commerce retailer specializing in print, sign, and digital display supplies. The company sells large-format digital printers, 3D printers, cutting plotters, cutting tables, laminators, and finishing equipment from manufacturers including Mimaki, SwissQ, Dilli, Kongsberg, and Graphtec. It also distributes a broad range of consumables including 3M architectural films (DI-NOC, Fasara), vehicle wrap films, paint protection films, reflective films, digital print media, rigid substrates, inks, and application tools. Sales are conducted primarily through its B2B webstore requiring trade account login for pricing, with click-and-collect from three distribution centers.
Is Total Supply a public or private company?
Total Supply is a private company. It is classified as unknown and is currently operating.
When was Total Supply founded?
Total Supply was founded in 1962. It employs 11 to 50 people.
Where is Total Supply based?
Total Supply is headquartered in East Tamaki, New Zealand, in the Oceania region.
How does Total Supply make money?
Four revenue lines are on record. Hardware Equipment Sales are the primary driver. The others are consumables and Materials, trade Accounts and clearance/Outlet.
Who are Total Supply's main competitors?
Broad incumbents on record are Mutoh, Nazdar, ORAFOL and 3M Commercial Solutions. Direct peers are Grimco, Laird Plastics, Signwarehouse and Spicers. Regional players are Sabre (UK) and Fujifilm Australia.
Does Total Supply have an API?
No public API is recorded for Total Supply.
What industry is Total Supply in?
Total Supply's product category is Print, Sign, and Digital Display Supplies Distribution. Its primary akta.pro industry code is CRAOALAG, Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper), with a secondary code of CRAOALAH, Stationery, Writing Instruments & Paper Products Distribution. Its NAICS code is 423840 and its SIC code is 5040.