ZL Production

What ZL Production does

ZL Production s.r.o. is a Czech Republic-headquartered (Plzeň) full-service event production company operating five integrated divisions: ZL Production (concert, festival, and corporate event organization), ZL Technical (audio, lighting, video, and staging equipment rental), ZL Booking (exclusive artist representation), ZL Eventdesign (creative stage design and show programming), and ZL Promotion (brand activation). Founded in 2005 and employing 40+ permanent staff, the company serves music artists, festival organizers, and large Czech enterprise clients across the Czech Republic and Slovakia, with demonstrated international touring capability across 8 European countries via the MANOWAR 2023 tour.

The company's technical backbone is a owned premium equipment fleet that functions as both a service asset and a competitive differentiator: Adamson Energia E15/E12 line arrays with LAB GRUPPEN/Lake amplification and DANTE networking, Robe iForte (32+ units) and supporting Robe fixture ranges, 300 m² outdoor + 150 m² semi-outdoor LED walls plus a 600 m² high-resolution LED Frame, and ZL BRUTAL FORCE I/II proprietary media servers. Staging is delivered via HEAVY-DUTY/SUPER-BEAM trussing, NivTec flexibel podium (600 panels), and Chainmaster chain hoists with D8+ safety controls. ZL Production was among the first globally to deploy Adamson's VGt system (the first product in the new Vergence Group) for large concerts, and operates an in-house ZLFAMILY Show Design Studio for programming and content creation. Long-term exclusive booking relationships cover Kryštof, Dymytry, Tublatanka (since 2024), and Arakain.

Revenue mechanics are project-based and quoted per engagement, with direct sales motion targeting festival organizers, corporate clients (T-Mobile, Allianz, Česká spořitelna, Ostravar, Staropramen, Tesco, Pilous Packaging, Elfetex, Penta Investments), and artists. Distribution is direct, with no intermediaries or resellers, and anchored by preferred-supplier status at flagship Czech venues O2 Arena and Forum Karlín plus long-running festival partnerships (Rock for People, Majáles). Production scale is significant: Majáles 2025 reached 200,000+ visitors across five cities with 27 trucks and 500+ staff, and the company routinely handles sold-out O2 Arena events including Dymytry's 20th anniversary, Kryštof's Srdcebeat tour (8 sold-out stadium shows), and a 70,000+ Kryštof Strahov stadium concert. The company is privately held, no external investors or funding rounds are disclosed, and ownership sits with founder/CEO Jan Lippert; David Šteiniger serves as technical director.

Name

ZL Production

Legal name

ZL Production s.r.o.

Website

https://zlproduction.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ZL Production s.r.o. is a Czech full-service event production company offering technical equipment rental, artist booking, and creative show design for concerts, festivals, and corporate clients across the Czech Republic, Slovakia, and Europe.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Allied To Motion Picture Production (7819), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Event Stagehands & Production Support Crew (HSACAEAJ)

Keywords

• Event production services
• Concert technical production
• Artist booking management
• Festival production services
• Stage lighting audio

Headquarters

HQ city

Pilsen

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Event Production Services: Full-service event production including concert, festival, and corporate event organization. Covers location, spatial solution, program, technical support, on-site production, staffing, marketing support, catering coordination, and image recording.
2. Technical Equipment Rental: Rental and operation of own professional equipment including audio systems (Adamson), lighting (Robe), LED video walls, staging, ground support, and rigging. Services range from small clubs to O2 Arena-scale events.
3. Artist Booking and Management: Booking and management services for represented artists: Kryštof, Dymytry, Tublatanka, Arakain. Also provides tour management for external artists.
4. Stage Design and Creative Services: Creative concept development, stage visualizations, scene proposals, video content creation, special effects programming, and show content tailored for live and television productions.
5. Promotion and Brand Activation: Sales promotion, brand presentations, sponsorship activation, and promotional concept creation including advertising campaigns and monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

ZL Production s.r.o. organizes concerts, festivals, and corporate events end-to-end — from concept and creative stage design through on-site technical production, staffing, marketing support, and post-event recording. It also provides professional technical equipment rental (Adamson audio, ROBE lighting, LED video walls, heavy-duty ground support) and exclusive artist booking/management for Czech and Slovak acts (Kryštof, Dymytry, Tublatanka, Arakain). All services are delivered with an owned premium equipment fleet and a 40+ member in-house technical and production team.

Product overview

ZL Production is a comprehensive event production company offering integrated services through five main divisions: ZL Production (event production), ZL Technical (professional audio, lighting, video, and staging equipment), ZL Booking (artist management and booking), ZL Eventdesign (creative stage design), and ZL Promotion (brand marketing). The company provides full-service event solutions from concept through execution, serving concerts, festivals, corporate events, and sports events. Their technical division operates professional-grade equipment from world-class brands including Adamson audio systems, ROBE lighting, and proprietary LED video solutions. They manage and book notable Czech and Slovak artists including Kryštof, Dymytry, Tublatanka, and Arakain. The company operates from headquarters in Plzeň with additional warehouse facilities in Hradec Králové, supporting events across the Czech Republic and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• ZL Production (produkce) Core event production service covering concerts, festivals, corporate events, and live performances with full-service delivery from concept and program through on-site technical support, staffing, marketing support, catering coordination, and image recording.
• ZL Technical (technika) Professional technical equipment rental and operation including Adamson audio systems, ROBE lighting, LED video walls, ground support staging, and rigging for events from small clubs to O2 Arena scale.
• ZL Booking (booking interpretů) Exclusive artist booking, management, and tour management services for Czech and Slovak musicians including Kryštof, Dymytry, Tublatanka, and Arakain, with tour management also available to external artists.
• ZL Eventdesign (show/design) Creative stage design, visual content production, show programming with timecode synchronization, special effects, and custom scenic designs for live and television productions.
• ZL Promotion Brand promotion, sales promotional activities, sponsorship activation, advertising campaign development, and promotional concept creation for corporate clients.

Quantifiable outcome

• Produced Majáles 2025 with 200,000+ visitors across 5 cities with world premiere of Adamson VGt system
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Adamson Systems EngineeringcoreTechnology or IntegrationLong-term exclusive partnership with Canadian professional audio brand. Adamson is among the world's top touring sound system manufacturers. ZL Production uses Adamson systems exclusively and was among the first globally to deploy the revolutionary Adamson VGt system for large concerts and tours. Systems used include Energia E15, E12, S10, E219, and E129. Certification and expertise maintained through ongoing partnership.
• ROBEcoreTechnology or IntegrationExclusive use of Czech-made ROBE professional lighting equipment. ROBE is one of the world's largest manufacturers of rider-friendly equipment. ZL Production uses extensive ROBE inventory including iForte (32+ units), BMFL, MegaPointe, Spiider, WashBeam, ColorStrobe, Tetra2, and RoboSpot systems.
• VERGENCE GROUPflagshipStrategic or Co-development PartnerNew strategic partnership entering era with revolutionary VERGENCE GROUP technology. ZL Production was among the first globally to apply Adamson VGt - the first product in the Vergence group - for large concerts and open-air tours. This represents cutting-edge technology partnership for next-generation audio solutions.
• BasysminorChannel Partner/ Reseller/ DistributorBasys is the Czech distributor for Adamson audio systems. ZL Production has long-term relationship for equipment supply and certification.
• O2 ArenaflagshipStrategic or Co-development PartnerLong-term preferred technical supplier for O2 Arena events. Handles many of the venue's largest productions including sold-out concerts, corporate events, and sports events like Prague Playoffs.
• Forum KarlíncoreStrategic or Co-development PartnerPreferred venue partner for corporate events and concerts. Frequent venue for client events, anniversary celebrations, and concert productions.
• Skalin & LayoutminorImplementation/ SI/ Consulting PartnerEvent agency partnership for corporate events. Collaborated on EU-funded project 'Katalog eventů v O2 areně' (Catalog of Events at O2 Arena) as part of Creative Vouchers program.
• Sherwood DigitalcoreGTM or Marketing PartnerPartnership for Majály 2025 production services. Sherwood Digital provides comprehensive production services for festival stops.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ZLproduction
• Facebookfacebook.com/zlproduction
• Xx.com/ZLproduction
• LinkedInlinkedin.com/company/zl-production-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZL Production