Behalaal
- Company typePrivate
- Founded-
- HeadquartersIrving, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Behalaal firmographics
Firmographics- Name
- Behalaal
- Legal name
- Behalaal
- Website
- https://behalaal.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Behalaal industry classification
Industry- Product category
- Online Supplement Marketplace
- NAICS
- Specialty Food Retailers (4452), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)
- akta.pro secondary industries
- Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Organic Specialty Diet Foods Wholesale (Gluten-Free, Vegan, Keto, Allergen-Free) (AFAIAJAI), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)
Keywords
Where Behalaal is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behalaal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- E-commerce product sales: Direct-to-consumer sales of vitamins, minerals, herbal supplements, and wellness products through online storefront and mobile apps. Products sold at various price points ranging from under $10 to over $100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vitamins & Minerals - Price range $0-$50 |
| Unit Pricing | Pay-as-you-go | Herbal & Natural Supplements - Price range $0-$70 |
| Unit Pricing | Pay-as-you-go | Immune Support - Price range $0-$200 |
| Unit Pricing | Pay-as-you-go | Weight Management - Price range $0-$190 |
| Unit Pricing | Pay-as-you-go | Digestive Health - Price range varies |
| Unit Pricing | Pay-as-you-go | Skin, Hair & Nails - Price range $0-$180 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Behalaal product offering
Product offeringCore offering
Behalaal operates an online e-commerce marketplace that aggregates and sells halal, kosher, vegan, organic, and non-GMO certified vitamins, minerals, herbal supplements, sports nutrition products, and wellness goods. The platform connects individual buyers with third-party sellers (in addition to its own Behalal Organics brand) through a website, iOS and Android mobile applications, and physical store locations.
Product overview
Behalaal is an online e-commerce marketplace specializing in halal and kosher certified vitamins, minerals, herbal supplements, and wellness products. The platform operates as a curated marketplace offering products across multiple health categories including Vitamins & Minerals, Herbal & Natural Supplements, Sports & Fitness Nutrition, Immune Support, Digestive Health, Weight Management, Heart & Cardiovascular Health, Brain & Cognitive Support, Men's Health, Women's Health, Sexual Health & Fertility, Detox & Cleansing, Skin Hair & Nails, Joint & Bone Health, and Kids' Health. The company also offers mobile applications for Android (Google Play) and iOS (App Store), enabling customers to shop across these product categories on mobile devices. Products range from capsules and pills to herbal teas, bitters, and topical beauty products.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamins & Minerals Marketplace product category aggregating vitamin and mineral supplements for individual consumers seeking faith-compliant and lifestyle-certified nutrition.
- Herbal & Natural Supplements Marketplace product category offering herbal and natural supplements (capsules, powders, tinctures, and traditional botanicals) for health-conscious individual consumers.
- Sports & Fitness Nutrition Marketplace product category covering pre-workouts, protein powders, recovery supplements, and performance nutrition products for athletes and fitness-oriented consumers.
- Immune Support Marketplace product category offering immune-support supplements (e.g., vitamin C, zinc, elderberry, immune blends) for individual consumers.
- Digestive Health Marketplace product category offering digestive health supplements such as probiotics, enzymes, and gut-support formulations for individual consumers.
- Weight Management Marketplace product category offering weight management supplements (fat burners, meal replacements, appetite support) for individual consumers.
- Heart & Cardiovascular Health Marketplace product category offering heart and cardiovascular support supplements (omega fatty acids, CoQ10, plant sterols) for individual consumers.
- Brain & Cognitive Support Marketplace product category offering cognitive and brain health supplements (nootropics, focus blends, brain-support vitamins) for individual consumers.
- Men's Health Marketplace product category offering men's health supplements (prostate support, vitality, men's multivitamins) for male individual consumers.
- Women's Health Marketplace product category offering women's health supplements (prenatal, hormonal balance, beauty-from-within) for female individual consumers.
- Sexual Health & Fertility Marketplace product category offering sexual health and fertility supplements for individual consumers seeking faith-compliant options.
- Detox & Cleansing Marketplace product category offering detox and cleansing supplements (herbal detox blends, cleansing kits) for individual consumers.
- Skin, Hair & Nails Marketplace product category offering beauty-from-within supplements targeting skin, hair, and nails for individual consumers.
- Joint & Bone Health Marketplace product category offering joint and bone health supplements (glucosamine, calcium, collagen alternatives) for individual consumers.
- Kids' Health Marketplace product category offering certified children's vitamins and wellness products for parents purchasing on behalf of their children.
- Herbal Teas & Bitters Marketplace product category offering herbal teas and bitters as alternative wellness formats for individual consumers seeking faith-compliant herbal remedies.
Companies that use Behalaal
Customer profileSegments7 records
Ideal customer profiles5 records
Behalaal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behalaal partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Behalaal competitors and assessment
Company assessmentDirect peers
- The Vitamin Shoppe: Specialty omnichannel retailer of vitamins, supplements, and wellness products with hundreds of US stores plus a robust e-commerce site. Comparable to Behalaal through its omnichannel specialty wellness model and similar category focus.
- iHerb: One of the largest global online retailers of vitamins, supplements, and natural wellness products with hundreds of thousands of SKUs. Directly comparable to Behalaal in the e-commerce supplement marketplace model, though at significantly greater scale and without a religious-certification curation layer.
- Thrive Market: Membership-based online marketplace for natural, organic, and specialty wellness products. Comparable to Behalaal through its curated, values-led (non-GMO, organic, sustainable) online retail model, though its scale, membership monetization, and assortment depth far exceed Behalaal's.
- Puritan's Pride: Major direct-to-consumer vitamin, supplement, and herbal brand owned by Nestlé Health Science. Comparable to Behalaal in the supplements D2C space with deep private-label breadth across vitamins, herbal, joint, and beauty categories.
- PureFormulas: Online-only supplement and wellness retailer offering 20,000+ SKUs across vitamins, herbs, sports nutrition, and personal care. Closely comparable to Behalaal in pure-play e-commerce supplement model and category breadth.
- Vitacost: Established online supplement and natural product retailer (now owned by The Kroger Co.). Highly comparable to Behalaal in online supplement assortment and pricing strategy, with much larger scale and a broader category footprint.
- LuckyVitamin: Online specialty retailer of vitamins, supplements, and natural health products. Directly comparable to Behalaal's D2C e-commerce supplement model, with overlapping product breadth (vitamins, herbal, sports, beauty) and a similar long-tail, multi-brand marketplace approach.
- Swanson Health Products: Long-standing online and mail-order vitamin and supplement retailer with deep private-label portfolio. Comparable to Behalaal through its direct-to-consumer e-commerce supplement model and broad category coverage (vitamins, herbal, sports, beauty).
Broad incumbents
- Amazon: Global general-merchandise marketplace with an enormous supplements, halal, and kosher catalog. Comparable to Behalaal as the dominant incumbent against which any niche supplement marketplace must compete for SEO, pricing, and shipping speed.
- Whole Foods Market: Specialty natural and organic grocery retailer with deep kosher certification and a growing natural supplements assortment. Comparable to Behalaal at the intersection of specialty/faith-conscious retail, though operating at vastly greater physical and digital scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Behalaal social profiles
Digital presenceBehalaal compliance and trust
Trust signalCompliance5 records
Behalaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behalaal leadership team
Management profileNumber of profiles
Behalaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behalaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behalaal
What does Behalaal do?
Behalaal operates an online e-commerce marketplace that aggregates and sells halal, kosher, vegan, organic, and non-GMO certified vitamins, minerals, herbal supplements, sports nutrition products, and wellness goods. The platform connects individual buyers with third-party sellers (in addition to its own Behalal Organics brand) through a website, iOS and Android mobile applications, and physical store locations.
Is Behalaal a public or private company?
Behalaal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behalaal founded?
Behalaal was founded in -1. It employs 1 to 10 people.
Where is Behalaal based?
Behalaal is headquartered in Irving, United States, in the North America region.
How does Behalaal make money?
One revenue line is on record: E-commerce product sales.
Who are Behalaal's main competitors?
Direct peers on record are The Vitamin Shoppe, iHerb, Thrive Market, Puritan's Pride, PureFormulas, Vitacost, LuckyVitamin and Swanson Health Products. Broad incumbents are Amazon and Whole Foods Market.
Does Behalaal have an API?
No public API is recorded for Behalaal.
What industry is Behalaal in?
Behalaal's product category is Online Supplement Marketplace. Its primary akta.pro industry code is AFAIAMAG, Specialty & Artisanal Online Food Marketplaces, with a secondary code of AFAIAIAI, Religious & Cultural Foods Wholesale (Halal, Kosher, etc.). Its NAICS code is 4452 and its SIC code is 5190.