Westside Theatre

What Westside Theatre does

Westside Theatre is an Off-Broadway performance venue located at 407 West 43rd Street in Hell's Kitchen, Manhattan, New York. The building, originally constructed in 1889 as the Second German Baptist Church, was first used as a theatre in 1973 and has been managed by Reno Productions, Inc. (led by Director Peter Askin) since March 1991 following an extensive renovation. The venue operates two distinct performance spaces — the 270-seat Upstairs Theatre and the 249-seat Downstairs Theatre — equipped with electrified stage systems, professional sound and communications equipment, dressing rooms, wardrobe facilities, kitchenettes, and ADA-compliant accessibility features including Sennheiser Infrared and Induction Loop assistive listening systems.

The venue serves two primary customer segments: theatre audiences, who purchase tickets for productions directly through the box office, by phone (212-239-6200), or via Telecharge.com (the authorized online ticket seller); and commercial producers, who rent the theatres for open-ended runs, limited engagements, readings, and workshops. Its revenue model combines transactional ticket sales with venue licensing fees from commercial renters. The current anchor production is Little Shop of Horrors, a 2020 Drama League, Outer Critics Circle, and Drama Desk Award winner for Best Musical Revival.

The theatre's commercial positioning relies on its historic brand equity, its track record of long-running successful productions (most notably the 12-year run of I LOVE YOU, YOU'RE PERFECT, NOW CHANGE from 1996 to 2008), and its integration with Telecharge.com for ticketing distribution. Marketing channels are concentrated in the venue's own website, social media (Facebook, Twitter, Instagram), email mailing list, and the press and marketing efforts of resident productions.

Name

Westside Theatre

Legal name

Westside Theatre

Website

https://westsidetheatre.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Westside Theatre is a privately-held Off-Broadway venue in Hell's Kitchen, Manhattan, operating two performance spaces (270-seat Upstairs and 249-seat Downstairs) under Reno Productions Inc. since 1991, serving theatre audiences via ticket sales and commercial producers via venue rentals.

Ownership category

akta.pro rank

Product category

Live Theatre / Off-Broadway Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Off-broadway venue
• Live performance theatre
• Theatre rental services
• Commercial production licensing
• Live entertainment venue

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales: The theatre generates revenue through ticket sales for performances, with tickets sold via Telecharge.com (the authorized ticket seller), phone, and in-person box office. The box office operates Tuesday-Sunday from 12:00-6:00pm for advance sales.
2. Theatre Rentals: As an Off-Broadway commercial rental house, the primary business is licensing spaces to commercial producers for open-ended runs and limited engagements. The venue is also available for readings, workshops and other events around resident production schedules.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Westside Theatre operates two Off-Broadway performance spaces (Upstairs Theatre with 270 seats and Downstairs Theatre with 249 seats) in Manhattan's Hell's Kitchen neighborhood. The venue primarily functions as a commercial rental house, licensing its spaces to commercial producers for open-ended runs and limited engagements, while also presenting in-house productions (currently Little Shop of Horrors) with tickets sold directly to consumers through Telecharge.com, phone, and on-site box office.

Product overview

Westside Theatre is an Off-Broadway venue operated by Reno Productions Inc. since 1991, offering two distinct performance spaces: the Upstairs Theatre (270 seats) and Downstairs Theatre (249 seats). The venue hosts both its own productions (currently Little Shop of Horrors) and commercial rentals for outside producers. Amenities include ticketing through Telecharge.com, assistive listening systems (Sennheiser Infrared downstairs, Induction Loop upstairs), box office services, and catering facilities. The theatre also offers accessibility features including wheelchair access and rental amenities for productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Upstairs Theatre 270-seat Off-Broadway performance venue on the second floor of Westside Theatre, featuring an Induction Loop assistive listening system. Available for commercial rentals including open-ended runs, limited engagements, readings, and workshops. Used by commercial producers to stage musicals, plays, and other live productions.
• Downstairs Theatre 249-seat Off-Broadway performance venue equipped with the Sennheiser Infrared Listening System, box office and house management staff, Telecharge.com ticketing integration, and backstage amenities including dressing rooms, showers, bathrooms, wardrobe, and kitchenette. Available for commercial rentals including open-ended runs and limited engagements.
• Little Shop of Horrors

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Telecharge.comcoreChannel Partner/ Reseller/ DistributorTelecharge.com serves as the authorized ticket seller for all Westside Theatre productions. The partnership provides online ticketing infrastructure, 24/7 phone sales capability, and marketing reach for ticket distribution. Tickets can be purchased at Telecharge.com or by calling 212-239-6200.
• Reno Productions Inc.coreStrategic or Co-development PartnerReno Productions Inc. (led by Peter Askin, Director) has managed the Westside Theatre since 1991. The company is responsible for venue management, production selection, and operational oversight. Under their management since 1991, the theatre has housed numerous successful historic productions.
• Edison Park FastminorOthersRecommended parking partner with locations at 307 West 44th St and 332 West 44th St (between 8th & 9th Aves) near the theatre.
• Icon ParkingminorOthersRecommended parking partner with locations at 350 West 42nd St and 501 West 41st St near the theatre.
• MPG ParkingminorOthersRecommended parking partner with location at 401-471 West 42nd St (between 9th & 10th Aves) near the theatre.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Roundabout Theatre Company: Major Off-Broadway and Broadway producing organization operating multiple NYC venues including the Laura Pels Theatre; broader incumbent with overlapping Off-Broadway venue and production capabilities, though at greater scale.

Direct peers

• Atlantic Theater Company: Off-Broadway theatre company operating the Linda Gross Theater and Atlantic Stage 2 in Manhattan; comparable Off-Broadway operator combining producing and venue rental activity.
• DR2 Theatre: Off-Broadway venue in midtown Manhattan hosting limited engagements and commercial productions; comparable in scale, rental model, and midtown positioning.
• Cherry Lane Theatre: Historic Off-Broadway venue in Greenwich Village hosting original works, rentals, and developmental productions; comparable small-format Off-Broadway venue with rental and production programming.
• New World Stages: Off-Broadway multi-theatre complex in Manhattan hosting multiple simultaneous commercial productions; directly comparable as a commercial rental/presenter model with multiple performance spaces under one operator.
• Irish Repertory Theatre: Off-Broadway company operating two performance spaces in Chelsea; comparable dual-venue Off-Broadway operator with a mix of resident productions and rental activity.
• Signature Theatre: Off-Broadway theatre company operating multiple performance spaces in NYC with a resident-producer model; comparable venue-based Off-Broadway operator with multiple performance spaces.
• Theatre Row (Theatre Development Fund): Off-Broadway multi-venue complex in midtown Manhattan operated by Theatre Development Fund; comparable multi-theatre Off-Broadway rental house serving commercial producers.
• Minetta Lane Theatre: Off-Broadway venue in Greenwich Village hosting commercial productions and limited engagements; directly comparable single-hall Off-Broadway venue with similar seating scale and rental model.
• SoHo Playhouse: Off-Broadway venue in downtown Manhattan hosting commercial productions and limited runs; comparable intimate-venue Off-Broadway rental and presentation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LittleShopNYC
• Facebookfacebook.com/LittleShopNYC
• Instagraminstagram.com/LittleShopNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Theatre