The Irish Repertory Theatre

What The Irish Repertory Theatre does

The Irish Repertory Theatre Company, Inc. is a 501(c)(3) non-profit Off-Broadway theatre founded in 1988 by Charlotte Moore and Ciarán O'Reilly, and the only year-round theatre in New York City dedicated exclusively to Irish and Irish-American works. The company operates two performance spaces at 132 West 22nd Street in Chelsea — the Francis J. Greenburger Mainstage and the W. Scott McLucas Studio Theatre — and runs a New Play Development Program that includes the Transatlantic Commissions initiative in partnership with Fishamble (Dublin) and The Apollo (Harlem). Programming is supported by a commercial technology stack comprising Spektrix for ticketing and CRM, Dotdigital for email, GA4 and Meta Pixel for analytics and remarketing, Craft CMS for website management, and Audience360 for audience development research.

The business model blends earned revenue (ticket sales at $55-$125, group bookings with 20%-50% discounts, concessions, gift cards) with contributed revenue (an eight-tier membership program from $100 Friend to $15,000 Angel; institutional grants from DCLA, NYSCA, the Shubert Foundation, Culture Ireland, The Ireland Funds, and multiple corporate sponsors; and an Annual Gala, Golf Tournament, Raffle, Auction, and curated Travel-with-Irish-Rep itineraries to Galway and Dublin). Customer segments include general theatre audiences, the GreenSeats sub-brand for patrons aged 18-39 ($25 tickets), seniors, military and first responders, group bookers, Dramatists Guild members, and a tiered donor base. The organization employs approximately 20-25 staff across artistic, production, development, marketing, and audience-services functions, with governance provided by a volunteer Board of Directors chaired by Kathleen Begala and ownership/leadership vested in the founding artistic directors.

Name

The Irish Repertory Theatre

Legal name

The Irish Repertory Theatre Company, Inc.

Website

https://irishrep.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatre productions
• Irish-American plays
• Off-Broadway performances
• Theatre membership program
• New play development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for Mainstage and Studio Theatre productions. Standard tickets range from $55-$125. Rush tickets available at half price.
2. Membership Programs: Annual membership programs ranging from $100 (Friend) to $15,000 (Angel), offering ticket discounts, complimentary exchanges, and exclusive benefits. Flex Pass memberships provide complimentary tickets.
3. Donations and Fundraising: Tax-deductible donations at various levels. Gifts of $350+ recognized in production programs. Matching gift programs available through employers.
4. Special Events: Annual Gala Benefit (concert events), Golf Tournament, and travel programs to Ireland generate significant fundraising revenue.
5. Travel Programs: Group travel experiences to Ireland including Galway (July 2026) and Dublin (October 2026) theatre festivals. Single occupancy at $7,750, double occupancy at $12,500.
6. Concessions: Refreshments available at Concessions Stand one hour prior to performances and at intermission.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Irish Repertory Theatre produces and presents live theatrical performances of Irish and Irish-American classic and contemporary plays at two Off-Broadway venues in Chelsea, Manhattan. The company operates a year-round repertory programming schedule, a New Play Development Program for emerging works, tiered annual memberships, a youth access program (GreenSeats), and fundraising events including an annual gala and golf tournament.

Product overview

Irish Repertory Theatre is a non-profit performing arts organization offering live theatrical productions at two venues: the Francis J. Greenburger Mainstage and the W. Scott McLucas Studio Theatre. The company presents Irish and Irish-American classic and contemporary plays and champions new works through its New Play Development Program, which includes table reads, staged readings, workshops, and the Transatlantic Commissions program. Revenue-generating offerings include tiered membership programs (ranging from $100 Friend to $15,000 Angel level), GreenSeats for patrons under 40 ($25 tickets), gift cards/memberships, and group bookings with discounts. The organization also runs special events including an Annual Gala Benefit, Annual Golf Tournament, Annual Raffle, and Annual Auction, as well as Travel with Irish Rep programs to Ireland's major theatre festivals.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSeats: A membership program exclusively for individuals ages 18-39, offering $25 tickets to Mainstage productions and access to exclusive events.
• The Frank McCourt Legacy Circle

Products and services

• Francis J. Greenburger Mainstage Productions Live theatrical productions featuring Irish and Irish-American classic and contemporary plays performed at the company's primary Mainstage venue. Wheelchair-accessible with floor-level seating in the first two rows.
• W. Scott McLucas Studio Theatre Productions Smaller-scale studio theatre performances including new works and more intimate productions held in the basement Studio Theatre venue.
• New Play Development Program Program including table reads, staged readings, workshops, and commissions that develops new works focused on Irish and Irish-American experiences, including the Transatlantic Commissions program commissioning Black Irish writers and artists of colour.
• Membership Programs Tiered annual subscription membership program offering ticket discounts (20% off), complimentary exchanges, early access to tickets, exclusive receptions, and concessions vouchers. Eight annual tiers from $100 Friend to $15,000 Angel.
• GreenSeats Membership Exclusive membership program for individuals ages 18-39 offering $25 annual membership, $25 Mainstage tickets, a free first ticket, and a 20% guest discount.
• Group Bookings Group ticket sales for parties of 10 or more with a 20% discount, plus a 50% discount for student groups, processed through a dedicated booking request form.
• Travel with Irish Rep Curated group travel programs to Ireland including the Galway International Arts Festival (July 2026) and the Dublin Theatre Festival (October 2026), with single-occupancy pricing at $7,750 and double-occupancy at $12,500.
• Annual Gala Benefit Annual fundraising gala featuring concert performances, cocktail reception, dinner, and presentation of the Visionary Leadership Award to support Irish Rep.
• Annual Golf Tournament Annual fundraising golf tournament held at Bayonne Golf Club supporting Irish Repertory Theatre's continued operations.
• Annual Gala Raffle Annual fundraising raffle with prize packages supporting Irish Repertory Theatre's continued operations.
• Annual Auction Annual online auction featuring items and exclusive experiences supporting Irish Rep.
• Gift Cards and Gift Memberships Gift cards in any amount redeemable for tickets to any performance, valid five years; gift memberships at any tier also available.

Quantifiable outcome

• Lucille Lortel Award for Outstanding Body of Work (2005)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fishamble: The New Play Company (Dublin)coreStrategic or Co-development Partner · 1 January 2022Collaboration on Transatlantic Commissions program supporting diverse voices in Irish Theatre by commissioning Black Irish writers and artists of colour to create new works. Joint program with Irish Rep and The Apollo, Harlem, with dramaturgical support from Fishamble's Literary Manager.
• The Apollo (Harlem)coreStrategic or Co-development Partner · 1 January 2022Collaboration on Transatlantic Commissions program supporting diverse voices in Irish Theatre. The Apollo's Director of New Works provides mentorship to commissioned playwrights.
• SpektrixcoreTechnology or IntegrationTicketing platform provider used for processing ticket purchases, memberships, donations, and customer account information.
• DotdigitalcoreTechnology or IntegrationEmail marketing platform used for managing communications and marketing.
• Bayonne Golf ClubminorStrategic or Co-development PartnerVenue partner for Annual Golf Tournament fundraising event.
• The Town Hall (NYC)minorStrategic or Co-development PartnerConcert venue for Annual Gala Benefit events.
• Hardiman Hotel (Galway)minorStrategic or Co-development PartnerHotel partner for Galway 2026 travel program.
• The Merrion Hotel (Dublin)minorStrategic or Co-development PartnerHotel partner for Dublin 2026 travel program, located off St. Stephen's Green.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atlantic Theater Company: Off-Broadway non-profit producing new plays at the Linda Gross Theater and Atlantic Stage 2 in Manhattan. Comparable as a similarly-sized NYC producing non-profit with a new-play focus and multi-tier donor program.
• Irish Arts Center: NYC cultural non-profit presenting Irish music, dance, film, and theatre programming from a Hell's Kitchen facility. Closely comparable as the other leading Irish-diaspora arts non-profit in NYC with overlapping audience and donor base.
• Fishamble: The New Play Company: Dublin-based new play company with which Irish Rep co-runs the Transatlantic Commissions program. Directly comparable as a small producing non-profit focused on Irish new-play development and an active international partner.
• Second Stage Theater: Off-Broadway/Broadway non-profit producing new plays and musicals. Comparable as a peer NYC producing non-profit operating multiple venues with a tiered membership program.
• Playwrights Horizons: Off-Broadway non-profit dedicated to developing and producing new work by contemporary American playwrights. Comparable as a peer new-play-focused Off-Broadway non-profit with strong foundation support.
• Signature Theatre (NYC): Off-Broadway non-profit in NYC's theatre district focused on residencies and new work. Comparable as a residency-based producing non-profit with strong institutional funding and educational/outreach programming.
• New York Theatre Workshop: East Village Off-Broadway non-profit famous for developing new plays including Rent and Hadestown. Comparable as a fellow Off-Broadway non-profit with a strong new-play development program and major foundation support.
• Manhattan Theatre Club: NYC Off-Broadway non-profit producing contemporary and new plays at the Samuel J. Friedman Theatre and New York City Center. Closely comparable as a fellow producing-presentation Off-Broadway non-profit with subscription/membership programs and active new-play commissioning.

Broad incumbents

• Roundabout Theatre Company: Large NYC non-profit operating multiple Broadway and Off-Broadway venues with a focus on classic and new work. Comparable as a peer Off-Broadway producer with a tiered membership/patron program and institutional foundation support.
• The Public Theater: Largest and most established Off-Broadway company in NYC, operating multiple downtown venues and producing a wide range of new work. Comparable as a fellow Off-Broadway producing non-profit with multiple performance spaces and a major new-play development mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/irishrep
• Facebookfacebook.com/irishrep

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Irish Repertory Theatre