What Stach Food does

STACH Food (legal entity STACH B.V.) operates a chain of approximately 40 delicatessen-style food and beverage stores primarily concentrated in and around Amsterdam, with recent expansion into Paris. Founded in 2011 by Stach Schaberg at Van Woustraat in Amsterdam, the company runs three distinct retail formats: neighborhood stores (Buurtwinkels) serving local residents, business locations in office buildings catering to professionals, and travel locations at Schiphol Airport serving airport passengers. Its product range centers on barista-style coffee, freshly prepared sandwiches and toasties, house-made pastries (meringue, cheese croissants), and curated specialty items such as the Loaded Chips Snack Bag. A digital Piggy loyalty program (1 point per euro, redeemable for free products) and a 20% student discount support repeat visitation.

The company generates revenue through direct-to-consumer retail sales at its physical storefronts, targeting three primary persona segments: neighborhood locals, office workers, and travelers. Its go-to-market emphasizes a "Fabulous Foodshop" positioning that combines fresh food preparation, specialty coffee, and curated brand partnerships. Operational execution at multiple business and Schiphol travel locations is supported by the Vermaat Group, evidenced by location-specific email addresses on the vermaatgroep.nl domain and the company's careers page being hosted on werkenbijvermaat.nl. Corporate governance and privacy/terms policies link to compass-group.nl, indicating an ownership or operational relationship with Compass Group (formally, the structured parent_company field is marked as none, creating some ownership ambiguity).

STACH has no disclosed proprietary technology stack; its competitive position rests on location density (especially Schiphol and Amsterdam business districts), brand recognition in the Amsterdam market since 2011, and curated food and beverage offerings rather than technology differentiation. The company launched the Meet the Maker podcast in 2026 in partnership with Podlight Productions as a brand storytelling and content marketing initiative, and has begun international expansion with two stores opened in Paris.

Name

Stach Food

Legal name

STACH B.V.

Website

https://stach-food.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

STACH Food operates a 40+ location Dutch food and beverage retail chain founded in 2011, serving locals, office workers, and travelers across neighborhood stores, business locations, and Schiphol Airport, with recent expansion to Paris.

Ownership category

akta.pro rank

Product category

Fast-Casual Food and Beverage Retail

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Fast casual dining
• Specialty coffee retail
• Delicatessen chain
• Grab-and-go food
• Convenience food retail

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Retail Sales: Revenue generated through retail sales of food and beverages at physical storefront locations, including coffee, sandwiches, snacks, and specialty products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

STACH Food operates a chain of physical retail food and beverage stores offering freshly prepared sandwiches, toasties, barista-style coffee, pastries, specialty snacks (such as the Loaded Chips Snack Bag), and cold drinks. The company serves customers through three store formats: neighborhood corner stores (Buurtwinkels), business/office locations, and travel outlets at Schiphol Airport, complemented by a points-based loyalty program and a brand-content podcast.

Product overview

STACH is a Dutch food and beverage company operating as a chain of approximately 40 delicatessen-style stores in and around Amsterdam, with recent expansion to Paris. Founded in 2011, the company offers a variety of freshly prepared foods including sandwiches, toasties, barista-style coffee, pastries (meringue, cheese croissants), and specialty items like the Loaded Chips Snack Bag. STACH operates three retail formats: neighborhood corner stores, business locations serving office workers, and travel locations at Schiphol Airport. The company also operates a digital loyalty program called Piggy.

Differentiator

Problem solved

Functional benefit

Brands

• Meet the Maker: A podcast series launched in 2026 featuring monthly stories about the people behind STACH products and proud collaborations, developed with Podlight Productions.

Products and services

• Loaded Chips Snack Bag
• Sandwiches and Toasties
• Barista-style Coffee
• STACH Meringue
• Cheese Croissant
• Piggy Loyalty Program
• Neighborhood Store Retail Format (Buurtwinkels)
• Business Location Retail Format
• Travel Location Retail Format (Schiphol)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Podlight ProductionscoreStrategic or Co-development Partner · 1 January 2026Partnership with Podlight Productions to develop and produce the STACH Meet the Maker podcast. The podcast features monthly stories about product makers and brand collaborations, hosted by Mike Boks. This partnership supports STACH's content marketing and brand storytelling initiatives.
• Compass GroupcoreOthersCompass Group is referenced as the parent company, owning STACH B.V. Their corporate governance policies are referenced on the STACH website, indicating operational oversight and ownership.
• Vermaat GroupcoreChannel Partner/ Reseller/ DistributorVermaat Group manages multiple STACH locations, particularly at Schiphol Airport (Plaza, WTC) and various business locations. Multiple email addresses reference Vermaat Group ([email protected], [email protected], [email protected]).
• Accor (Hotel Novotel)minorChannel Partner/ Reseller/ DistributorSTACH location operating within Hotel Novotel in Amsterdam Zuid (Zuidas), with contact through [email protected].
• Crusio Thee (Kiona Malinka)minorStrategic or Co-development PartnerFeatured maker on the Meet the Maker podcast episode, sharing her brand story, motivations, and the story behind her tea products sold at STACH.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bagels & Beans: Dutch fast-casual café chain specializing in bagels, coffee, and light meals with a neighborhood-focused concept. Closest direct peer in the Netherlands with similar counter-service sandwich/coffee model and comparable neighborhood retail footprint.
• The Coffee Company: Dutch specialty coffee chain operating cafés across the Netherlands serving coffee, light meals, and pastries. Competes directly with STACH for neighborhood café traffic and similar urban retail sites.
• Joe & The Juice: Danish-origin global juice and coffee bar chain with a trendy, design-led concept serving sandwiches, juices, and coffee. Comparable fast-casual positioning, urban retail format, and brand-driven lifestyle approach targeting similar young professional and traveler segments.
• Pret a Manger: UK-origin international fast-casual chain serving freshly prepared sandwiches, salads, coffee, and snacks in high-traffic urban and transit locations. Closest international peer in terms of product mix (sandwiches + coffee), retail format, and traveler/office customer segments.
• LEON: UK fast-casual restaurant chain offering healthy, freshly prepared food and coffee with a trendy brand identity. Comparable concept around fresh, fast, healthy eating with strong brand differentiation and airport/urban presence.

Regional players

• Espresso House: Scandinavian coffee chain with extensive café footprint across Sweden, Norway, Denmark, and Finland. Comparable fast-casual coffee/sandwich concept with similar traveler and urban commuter segments, though primarily operates in Nordic geographies.
• Broodzaak (Bakerz): Dutch fresh sandwich and bakery retail concept operating in urban locations. Competes with STACH in the fresh sandwich and lunch segment within the Netherlands, with comparable urban store footprint.

Broad incumbents

• Dunkin': Global coffee and baked goods chain with significant European presence including travel hub locations. Competes for similar morning coffee, breakfast, and on-the-go snack occasions as STACH.
• Starbucks: Global coffee and food retail giant with extensive urban and airport presence across Europe. Represents the broader incumbent competitive benchmark for café traffic, loyalty programs, and airport retail economics.

Others

• Vermaat Group: Dutch hospitality and food services company (part of Compass Group) that operates STACH locations at Schiphol and business districts. Strategic operating partner and sister entity within the Compass Group ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stachfood
• Facebookfacebook.com/STACH.food
• LinkedInlinkedin.com/company/stach-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stach Food