United Financial Bancorp
United Financial Bancorp was absorbed into M&T Bank (NYSE: MTB), a Buffalo-headquartered regional bank offering consumer, small business, and commercial banking — including SBA lending, mortgages, and digital banking — across the northeastern United States.
- Company typePublic
- Founded1858
- HeadquartersSpringfield, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What United Financial Bancorp does
United Financial Bancorp appears to have been acquired by or merged into M&T Bank Corporation (NYSE: MTB), as indicated by the redirect of bankatunited.com to mtb.com. The surviving operating entity, M&T Bank, is a full-service regional bank headquartered in Buffalo, New York, serving personal consumers, small business owners, and commercial clients across multiple states in the northeastern United States through physical branches, ATMs, mobile and online banking platforms, and phone-based contact centers.
The bank offers a comprehensive product suite including checking accounts, savings products, certificates of deposit, mortgages, home equity lines of credit, personal loans, credit cards (Visa-branded), small business banking, SBA 7(a) government-backed lending, commercial lending, treasury management, and investment and insurance services delivered through the Wilmington Advisors @ M&T brand in partnership with LPL Financial. The core digital experience is delivered via the M&T Mobile Banking app (iOS and Android), which supports Zelle peer-to-peer transfers, remote check deposit, and spending monitoring, backed by an encrypted online banking platform.
The business model is traditional banking: net interest income from lending activities (mortgages, SBA loans, personal loans, commercial loans), fee-based revenue from transaction services and deposit accounts, and fee/commission revenue from investment and insurance products distributed via the LPL Financial partnership. Go-to-market is multi-channel, combining enterprise field sales for commercial and SBA lending with self-serve digital channels and in-branch retail banking for consumer and small business customers.
United Financial Bancorp firmographics
Firmographics- Name
- United Financial Bancorp
- Legal name
- M&T Bank
- Website
- https://bankatunited.com
- Company type
- Public
- Founded year
- 1858
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- United Financial Bancorp was absorbed into M&T Bank (NYSE: MTB), a Buffalo-headquartered regional bank offering consumer, small business, and commercial banking — including SBA lending, mortgages, and digital banking — across the northeastern United States.
- Ownership category
- akta.pro rank
United Financial Bancorp industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Commercial Banking (522110), Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
Keywords
Where United Financial Bancorp is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United Financial Bancorp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Personal Banking: Revenue from checking accounts, savings accounts, CDs, personal loans, credit cards, and mortgages for individual consumers
- Business Banking: Revenue from small business checking, business loans, SBA lending programs, and business credit services
- Commercial Banking: Revenue from commercial lending, treasury management, and commercial deposit services for larger business clients
- Investments & Insurance: Revenue from investment products and insurance services offered through Wilmington Advisors @ M&T partnership with LPL Financial
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | M&T Checking Accounts - Multiple options available to fit different lifestyles |
| Subscription | Monthly | M&T Preferred Money Market - Tiered savings with balance-based interest rates |
| Transaction based/ take rate | Monthly | Mortgages and Loans - Home loans and personal credit facilities |
| Freemium | Monthly | Digital Banking - Free for customers with eligible accounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
United Financial Bancorp product offering
Product offeringCore offering
M&T Bank provides personal and business banking services including checking accounts, savings, money market accounts, certificates of deposit, mortgages, personal loans, credit cards, and SBA lending for small businesses. Commercial banking services include commercial lending, treasury management, and deposit services for larger business clients. Investment and insurance products are offered through Wilmington Advisors @ M&T in partnership with LPL Financial. The bank operates physical branches, ATMs, mobile, and online banking channels across the northeastern United States.
Product overview
M&T Bank offers a comprehensive personal and business banking platform with checking accounts, mortgages, personal loans, credit cards, savings products, and investments. The core digital experience includes M&T Mobile Banking (available on iOS and Android) with features like Zelle payments, check deposits, and spending monitoring. The bank also provides specialized services including SBA lending, mortgage assistance programs, and multicultural banking initiatives. Investment and insurance products are offered through Wilmington Advisors @ M&T in partnership with LPL Financial.
Differentiator
Problem solved
Functional benefit
Brands
- Wilmington Advisors @ M&T: Holistic financial planning guidance on retirement, education, and insurance offered through LPL Financial.
- M&T Preferred Money Market
- M&T Mobile Banking
- M&T Custom Card
Products and services
- M&T Checking Accounts
Quantifiable outcome
- $62.1M in community impact investment supporting 3,796 non-profit organizations
- +2 more outcomes
Companies that use United Financial Bancorp
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
United Financial Bancorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
United Financial Bancorp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Wilmington Advisors @ M&T (LPL Financial)coreWilmington Advisors @ M&T is a brand used by M&T Bank employees who are registered representatives with LPL Financial. The partnership provides investment and insurance products/services to M&T customers through LPL's platform. Products and services on the Wilmington site are offered through LPL or its affiliates, which are separate entities not affiliated with M&T Bank.
- VisacoreVisa is a registered trademark used for credit card services. M&T Bank offers Visa credit cards as part of its product portfolio.
- ZellecoreZelle is integrated into M&T's mobile banking app allowing customers to send and receive money directly from their bank accounts.
- U.S. Small Business Administration (SBA)coreM&T Bank is a Top 10 SBA Lender nationally through the SBA's 7(a) lending program, providing government-backed loans to small businesses.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
United Financial Bancorp competitors and assessment
Company assessmentBroad incumbents
- Regions Financial: Super-regional bank with consumer, small business, and commercial banking offerings. Operates a comparable hybrid model with community-banking emphasis but is geographically concentrated in the Southeast and broader Sun Belt rather than the Northeast.
- PNC Financial Services: Larger super-regional bank with national footprint and significant Northeast presence. Competes in commercial banking, treasury management, and SMB lending, but operates at greater scale and broader geographic scope than M&T.
- Fifth Third Bank: Super-regional commercial bank serving consumer, small business, and commercial clients across the Midwest and Southeast. Competes in commercial middle-market lending and treasury management, with broader geographic reach than M&T.
Direct peers
- TD Bank (US): Major retail and commercial bank concentrated along the Northeast Corridor, directly overlapping M&T's strongest markets. Competes head-to-head on consumer deposits, mortgages, and small business banking.
- KeyBank: Mid-sized regional commercial bank with overlapping Northeast and Midwest footprint, comparable SME and SBA lending focus, and similar product breadth spanning personal, business, and commercial banking. Closest direct competitor in market positioning and scale.
- Huntington Bancshares: Midwest-rooted commercial bank with strong SBA lending franchise and community-banking orientation. Comparable hybrid model with regional branch density and focus on small business and consumer relationships.
- Webster Bank: New England-focused commercial bank offering personal, business, and commercial banking with a strong community orientation. Smaller than M&T but directly comparable in Northeast regional commercial banking positioning.
- Citizens Financial Group: Northeast-anchored regional bank serving consumers, small businesses, and commercial clients with comparable deposit, lending, and wealth products. Operates with the same hybrid branch-digital model and similar mid-Atlantic to New England footprint.
Emerging players
- Ally Financial: Leading digital-first competitor targeting the same consumer and SMB deposits and lending relationships. Asset-light operating model represents the structural cost-efficiency challenge to M&T's branch-based distribution.
Others
- Discover Financial Services: Direct-banking competitor (Discover Bank) competes for the same consumer deposit and credit card relationships through digital channels. Adjacent fintech-enabled institution rather than geographic competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
United Financial Bancorp social profiles
Digital presenceUnited Financial Bancorp compliance and trust
Trust signalCompliance2 records
United Financial Bancorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Financial Bancorp leadership team
Management profileNumber of profiles
United Financial Bancorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Financial Bancorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Financial Bancorp
What does United Financial Bancorp do?
M&T Bank provides personal and business banking services including checking accounts, savings, money market accounts, certificates of deposit, mortgages, personal loans, credit cards, and SBA lending for small businesses. Commercial banking services include commercial lending, treasury management, and deposit services for larger business clients. Investment and insurance products are offered through Wilmington Advisors @ M&T in partnership with LPL Financial. The bank operates physical branches, ATMs, mobile, and online banking channels across the northeastern United States.
Is United Financial Bancorp a public or private company?
United Financial Bancorp is a public company. It is classified as corporate owned and is currently operating.
When was United Financial Bancorp founded?
United Financial Bancorp was founded in 1858. It employs 501 to 1,000 people.
Where is United Financial Bancorp based?
United Financial Bancorp is headquartered in Springfield, United States, in the North America region.
How does United Financial Bancorp make money?
Four revenue lines are on record. Personal Banking is the primary driver. The others are business Banking, commercial Banking and investments & Insurance.
Who are United Financial Bancorp's main competitors?
Broad incumbents on record are Regions Financial, PNC Financial Services and Fifth Third Bank. Direct peers are TD Bank (US), KeyBank, Huntington Bancshares, Webster Bank and Citizens Financial Group. Ally Financial is listed as an emerging player. Discover Financial Services is listed as an others.
Does United Financial Bancorp have an API?
No public API is recorded for United Financial Bancorp.
What industry is United Financial Bancorp in?
United Financial Bancorp's product category is Retail Banking. Its primary akta.pro industry code is FSABABAB, SME Business Lending (Term Loans, Lines of Credit, Overdrafts), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6022.