What Tarragona does

Tarragona Chile is a privately held fast-food restaurant chain headquartered in Santiago, Chile, founded in 1974 and celebrating its 50th anniversary in 2024. The company operates 85+ physical restaurant locations across Chile, spanning shopping malls (Mall Plaza, Costanera Center, Mall Florida Center), supermarket anchors (Lider, Jumbo, Tottus, Arauco), standalone street stores, and transportation terminals from Arica to Punta Arenas. Its menu is built around chicken-based products — Chicken Fillet Sandwiches (Clásico, Italiano, BBQ, Bacon variants), Fajitas (Clásicas, Spring, BBQ, Bacon Club), Filetillos (chicken strips), and the newer Gringou sandwich line — sold through individual combos (CLP 5,500-10,490), sharing boxes (CLP 11,990-15,990), and family baskets (CLP 14,990-27,990), plus snacks, sides, and beverages.

The underlying technology layer is lean: ordering, menu browsing, and promotional campaign management run on a third-party e-commerce platform powered by GetJusto, with no proprietary API, SDK, or AI/ML capabilities disclosed. There is no native mobile app; digital presence is limited to the GetJusto-powered website and social media accounts on Instagram and Facebook. The business is direct-to-consumer across dine-in, takeaway, and delivery channels, serving individual consumers, families, and groups.

Tarragona monetizes almost exclusively through point-of-sale food and beverage sales, supplemented by a co-branded promotional partnership with Coca-Cola that runs bundled SKUs (Combo Mundialero Coca-Cola, Dupla Mundialera Coca-Cola) and features Coca-Cola products as the default beverage option across the menu. Revenue is undisclosed; there is no parent company, no disclosed institutional investors, and no active funding rounds. Pricing follows a uniform unit-pricing, pay-as-you-go model in Chilean Pesos, with promotional discount days ('Días Full Dto') used to drive incremental traffic. The company employs between 1,001 and 5,000 people and operates without a disclosed management team, board, or executive leadership structure in the source data.

Name

Tarragona

Legal name

Tarragona Chile

Website

https://tarragona.cl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tarragona Chile is a privately held fast-food restaurant chain operating 85+ locations across Chile. Founded in 1974, it serves individual consumers, families, and groups through chicken-based menu items including sandwiches, fajitas, filetillos, and sharing boxes.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Chicken Fast Food)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Grab-and-Go Packaging, Merchandising & Food Safety Programs (Retail Ops) (CRAHAKAL)

Keywords

• Chicken fast food
• Quick service restaurant
• Restaurant chain
• Food delivery service
• Casual dining

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices88 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Tarragona generates revenue through the sale of prepared food items including chicken sandwiches, fajitas, filetillos (chicken nuggets), sides (fries, cheese empanadas, onion rings, mozzarella sticks), and beverages (soft drinks). Sales occur through dine-in, takeaway, and online ordering channels at 85+ restaurant locations across Chile.
2. Coca-Cola Promotional Partnerships: Co-branded promotional combos with Coca-Cola products, including 'Promos Coca-Cola' menu section with bundled deals featuring Coca-Cola Zero and other beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tarragona operates a chain of fast-food restaurants across Chile (85+ locations) selling chicken-based prepared meals — fillet sandwiches, fajitas, filetillos (nuggets), sharing baskets, individual combos, snacks (cheese empanadas, fries, onion rings, mozzarella sticks), and beverages — through dine-in, takeaway, and delivery channels. Customers place orders either in-store or via the online ordering platform on tarragona.cl powered by GetJusto.

Product overview

Tarragona Chile is a restaurant chain offering an online ordering platform for its fast-food menu. The core offering consists of chicken-based menu items including Chicken Fillet Sandwiches (in Clásico, Italiano, BBQ, Bacon flavors), Fajitas (Clásica, Spring, BBQ, Bacon Club), Gringou Sandwiches, and Filetillos (chicken nuggets). Products are sold through multiple purchase formats: individual items, pre-configured Box Meals (Dupla, Trio, Deluxe variants), sharing-size Baskets and Bowls, Individual Combos, and Snacks. The platform also features promotional deals and Coca-Cola branded promotions. The ordering system enables customers to customize orders, select add-ons, and choose from over 100 physical restaurant locations across Chile for delivery or pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Fillet Sandwiches Signature chicken fillet sandwiches available in Clásico, Italiano, BBQ, and Bacon flavor variants, offered in Regular and Big sizes, sold individually or within combos and boxes. Targeted at individual consumers and families seeking chicken-based fast food in Chile.
• Fajitas Chicken fajitas available in Clásica, Spring, BBQ, and Bacon Club flavors, sold individually or within combo boxes. Targeted at individual consumers and groups ordering sharing meals.
• Filetillos (Chicken Nuggets) Chicken nuggets/strips sold individually or in combo configurations including baskets, bowls, and Super Fillet Bowl. Targeted at consumers seeking chicken nugget-style sides or sharing portions.
• Gringou Sandwich Specialty sandwich line featuring Gringou flavor, available in Regular and Big sizes, sold individually or in boxes. Targeted at consumers seeking newer menu offerings in the chicken sandwich category.
• Box Meals (Dupla, Trio, Deluxe) Pre-configured meal boxes combining sandwiches or fajitas with filetillos, fries, empanadas, and drinks. Variants include Dupla (for 2), Trio (for 3), and Deluxe boxes. Targeted at small groups and families ordering sharing meals.
• Baskets and Bowls (Sharing-size) Sharing-size portions of filetillos with fries and empanadas, available in Basket (10 pieces), Super Basket, Full Basket, Crazy Basket, and Crazy variants. Targeted at families and groups for parties or gatherings.
• Individual Combos Individual meal combos pairing sandwiches or fajitas with medium fries and canned beverages, priced CLP 5,500–10,490. Targeted at individual consumers seeking a complete single-portion meal.
• Snacks (Sides) Side items including cheese empanadas (packs of 3 or 10), fries, onion rings, mozzarella sticks, and Tarragona sauces, sold à la carte. Targeted at consumers adding sides to meals or ordering snack items.
• Beverages Soft drinks including Coca-Cola Original, Coca-Cola Sin Azúcar, Fanta, and Sprite, available in can (220ml, 473ml) and 1.5L bottle formats. Targeted at consumers across all meal orders.
• Promotional Meal Deals Promotional meal bundles featuring discounts on combo boxes and special deals such as 'Días Full Dto' (Full Discount Days) and Coca-Cola co-branded promotions (e.g., Combo Mundialero Coca-Cola, Dupla Mundialera Coca-Cola). Targeted at price-sensitive consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Coca-ColacoreGTM or Marketing PartnerCo-branded promotional partnership featuring 'Promos Coca-Cola' menu section with bundled meal deals including Coca-Cola Zero products. Includes dedicated menu items like Dupla Mundialera Coca-Cola and Combo Mundialero Coca-Cola. Coca-Cola products are featured as default beverage options across the entire menu.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telepizza Chile: International pizza QSR chain operating in Chile, competing for the same share-of-stomach occasions and family/group dining segments with similar delivery and online ordering mechanics.
• Subway Chile: International sandwich-focused QSR chain operating in Chile, competing for the same sandwich and combo meal occasions with similar mall and commercial center presence.
• McDonald's Chile: Global limited-service restaurant chain with significant footprint in Chile, competing with Tarragona for value-meal occasions and family/group dining occasions across malls and commercial centers.
• Doggis: Chilean fast-food chain specializing in hot dogs and fast food with a similar local-brand heritage and footprint across Chilean cities. Comparable business model (limited-service, dine-in/takeaway/delivery).
• Pedro, Juan y Diego: Chilean sandwich-focused fast-food chain with a similar local legacy brand and operational model, directly competing in the sandwich and combo meal category.
• Popeyes Chile: Global chicken-focused QSR chain expanding in Chile, directly competing with Tarragona on chicken sandwiches, buckets, and bone-in chicken offerings.
• KFC (Yum! Brands) - Chile: Global chicken-focused QSR chain operating in Chile, directly competing with Tarragona on chicken sandwiches, buckets, and combo meals. Closest direct competitor in the chicken QSR category.
• Burger King Chile: International fast-food chain operating in Chile, competing directly with Tarragona in the limited-service restaurant category with similar menu format (combos, sharing boxes, family meals).

Regional players

• Dominiccas: Chilean-origin pizza and food chain with multi-country presence in Latin America, comparable regional QSR operating model and dine-in/takeaway channel mix.

Others

• GetJusto: Chilean delivery and online ordering platform powering Tarragona's digital ordering infrastructure. Ecosystem partner rather than a direct competitor, but critical to Tarragona's digital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TarragonaChile
• Instagraminstagram.com/tarragona_chile
• Xx.com/tarragonachile
• LinkedInlinkedin.com/company/tarragona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarragona