The Coalition to Transform Advanced Care

What The Coalition to Transform Advanced Care does

The Coalition to Transform Advanced Care (C-TAC) is a Washington, D.C.-based nonprofit, nonpartisan coalition founded around 2011 to advocate for improved care and quality of life for the roughly 12 million Americans living with serious illness, along with their families and caregivers. The organization convenes more than 200 member organizations spanning health systems (Cedars Sinai, Health Partners, Gilchrist), payers (Humana, Cigna, Highmark, HMSA), patient advocacy groups (American Cancer Society, AARP, Family Caregiver Alliance), and hospice and palliative care providers (NY Hospice and Palliative Care, Hospice East Bay, Hawaii Care Choices). Its core activities center on federal and state policy advocacy, including formal comment submissions to CMS and CMMI, Hill briefings, and participation in regulatory dialogues.

C-TAC does not operate a commercial product or technology platform. Its primary programmatic assets are the Blue Chair Initiative, a patient-narrative campaign anchored in the legacy of patient Shirley Roberson, and the Blue Chair Fund, which channels donations toward the coalition's mission. The organization pursues care-model development projects such as the federal fee-for-service community-based palliative care model co-developed with the National Partnership for Healthcare and Hospice Innovation (NPHI), and joint regulatory recommendations with Accountable for Health on the Comprehensive Kidney Care Contracting (CKCC) model. Its 2030 "Moonshot" goal is for the 12 million people experiencing serious illness to have a high-quality life on their own terms.

Revenue is generated through membership dues from the 200+ member organizations and grants from foundations and health system partners (including The John A. Hartford Foundation). Leadership is provided by co-founders and co-chairs Bill Novelli and Tom Koutsoumpas (who is also Founder and CEO of NPHI), supported by a small senior team including a Senior Clinical Advisor, Senior Policy Advisor, and Senior Regulatory Advisor. The organization does not sell products or services, does not maintain a software platform, and operates from a single headquarters office in Washington, D.C.

Name

The Coalition to Transform Advanced Care

Legal name

Coalition to Transform Advanced Care

Website

https://thectac.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coalition to Transform Advanced Care (C-TAC) is a Washington, D.C. nonprofit coalition of 200+ member organizations that advocates for federal and state policy reform to improve care for the 12 million Americans living with serious illness.

Ownership category

akta.pro rank

Product category

Healthcare Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Other Individual and Family Services (624190), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Serious illness care
• Palliative care advocacy
• Healthcare policy coalition
• Advanced care reform
• Value-based care

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues and Grants: As a nonprofit organization, C-TAC generates revenue through membership dues from its 200+ member organizations and grants from funders including foundations and health system partners. The organization also accepts donations through the Blue Chair Fund.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

C-TAC is a nonprofit, nonpartisan policy advocacy coalition of 200+ member organizations working to transform advanced care for people with serious illness. Its core offerings include policy advocacy, regulatory comment submissions to CMS and CMMI, convening stakeholders such as healthcare providers, payers, policymakers, and patient advocates, and developing care models such as a federal community-based palliative care model. C-TAC does not sell commercial products or services; its work is delivered through coalition building, public dialogue with federal regulators, and educational initiatives such as the Blue Chair Initiative.

Product overview

The Coalition to Transform Advanced Care (C-TAC) is a nonprofit policy advocacy coalition rather than a technology product company. It does not offer a commercial product or service platform. C-TAC's work centers on policy advocacy, care model development, and stakeholder collaboration to improve care for people with serious illness. Its initiatives include the Blue Chair Initiative, federal community-based palliative care model development, and various policy recommendations to advance palliative care access.

Differentiator

Problem solved

Functional benefit

Brands

• The Blue Chair: A symbolic initiative named after Shirley Roberson's story. The Blue Chair represents C-TAC's mission to ensure that all people with serious illness are seen and heard. The Blue Chair Fund was created to honor Shirley Roberson's legacy and the millions of patients like her.

Products and services

• C-TAC Coalition Membership Membership program enabling healthcare providers, payers, patient advocacy groups, and health systems to participate in C-TAC's coalition for advancing federal and state policy on serious illness and palliative care. Members gain access to policy advocacy networks, regulatory engagement opportunities, and coalition convening events.
• The Blue Chair Initiative A patient-centered advocacy initiative named after Shirley Roberson's story that uses the symbolic Blue Chair framework to elevate patient voices and advance person-centered, whole-person healthcare for the 12 million Americans impacted by serious illness. Includes the Blue Chair Fund which accepts donations to support C-TAC's mission.

Quantifiable outcome

• CMS quoted four of C-TAC's submitted comments verbatim in the CY 2026 Physician Fee Schedule final rule, demonstrating significant regulatory influence
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Together for Supportive Cancer Care CoalitioncoreStrategic or Co-development Partner · 1 June 2026C-TAC participates in the Together for Supportive Cancer Care Coalition alongside patient advocates, policy experts, and cancer organizations including the American Cancer Society Cancer Action Network, Cancer Support Community, and the Sheri and Les Biller Family Foundation to advance supportive cancer care as a national standard.
• Accountable for HealthcoreStrategic or Co-development Partner · 22 May 2026Accountable for Health and C-TAC submitted joint regulatory and legislative recommendations to the Center for Medicare and Medicaid Innovation (CMMI) to strengthen the Comprehensive Kidney Care Contracting (CKCC) model. The recommendations focus on model permanence and stability, beneficiary choice and engagement, integration of palliative and hospice care, and upstream patient-centered kidney care pathways.
• NPHI (National Partnership for Healthcare and Hospice Innovation)coreStrategic or Co-development Partner · 7 May 2026NPHI and C-TAC announced a partnership to develop a federal fee-for-service community-based palliative care model aimed at expanding access to care earlier in serious illness across the United States. The initiative addresses longstanding gaps in palliative care access, which has been limited largely due to lack of sustainable reimbursement pathways. The organizations will work with federal leaders and private sector stakeholders to establish a sustainable framework enabling patients to receive community-based palliative care before hospice.
• The John A. Hartford FoundationcoreStrategic or Co-development PartnerC-TAC and The John A. Hartford Foundation published a joint report on expanding access to palliative care. The collaboration focuses on advancing evidence-based policy solutions and quality metrics for serious illness care.
• 200+ Member OrganizationscoreOthersC-TAC aligns 200+ organizations including healthcare providers, payers, patient advocacy groups, and health systems such as Humana, Cigna, Cedars Sinai, Highmark, and the American Cancer Society committed to transforming advanced care through policy advocacy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• National Patient Advocate Foundation: National nonprofit providing case management and policy advocacy for patients with serious illness. Shares C-TAC's federal policy focus on financial toxicity, access to care, and patient-centered quality measures.
• Compassion & Choices: National nonprofit advocating for expanded end-of-life care options including medical aid in dying. Operates in adjacent serious-illness policy space to C-TAC, with similar advocacy infrastructure and federal/state engagement.
• National Hospice and Palliative Care Organization (NHPCO): The largest membership organization for hospice and palliative care providers and professionals in the U.S. NHPCO and C-TAC both advocate at the federal level for serious-illness care policy and reimbursement reform.
• American Cancer Society Cancer Action Network (ACS CAN): Nonpartisan advocacy affiliate of the American Cancer Society. ACS CAN is both a C-TAC coalition member and a peer organization—engaging in federal/state legislative advocacy for cancer patients, including palliative care access.
• Center to Advance Palliative Care (CAPC): National organization dedicated to expanding access to quality palliative care for people with serious illness. CAPC overlaps directly with C-TAC's mission on community-based palliative care policy and provider training.
• National Partnership for Healthcare and Hospice Innovation (NPHI): Coalition of not-for-profit hospice and palliative care providers. NPHI is a direct strategic partner of C-TAC, with shared leadership (Tom Koutsoumpas), and a co-developer of the federal community-based palliative care model.
• American Academy of Hospice and Palliative Medicine (AAHPM): Professional medical association for physicians specializing in hospice and palliative medicine. AAHPM and C-TAC both engage CMS and Congress on advanced-illness care workforce, payment, and quality issues.

Others

• Ariadne Labs: Harvard-affiliated health systems innovation center focused on serious illness care and shared decision-making. Operates as a research/implementation peer rather than direct advocacy competitor, but collaborates in the same serious-illness ecosystem.
• The John A. Hartford Foundation: Major private foundation funding age-friendly and serious-illness care initiatives. A direct C-TAC partner and fellow stakeholder shaping federal palliative-care policy through grantmaking and convening.

Broad incumbents

• Center for Medicare Advocacy: National nonprofit providing legal and policy analysis on Medicare-related issues. Broader in scope than C-TAC but shares federal regulatory engagement focus, particularly on issues affecting seriously ill Medicare beneficiaries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CTACorg
• LinkedInlinkedin.com/company/thectac
• Facebookfacebook.com/CTACorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Coalition to Transform Advanced Care