Chipita
- Company typePrivate
- Founded1982
- HeadquartersMetamórfosi, Greece
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Chipita firmographics
Firmographics- Name
- Chipita
- Legal name
- Chipita S.A.
- Website
- https://chipita.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Chipita industry classification
Industry- Product category
- Packaged Baked Snacks
- NAICS
- Bread and Bakery Product Manufacturing (31181), Sugar and Confectionery Product Manufacturing (3113), Snack Food Manufacturing (31191)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
- akta.pro secondary industry
- Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)
Keywords
Where Chipita is headquartered
LocationHeadquarters
- HQ city
- Metamórfosi
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Chipita business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Chipita product offering
Product offeringCore offering
Chipita produces and markets flour-based snacks and chocolate confectioneries, with a primary focus on packaged croissant and baked snack products sold under its brand portfolio of 7Days, Chipicao, and Fineti. The company manufactures ready-to-eat baked snacks and chocolate spreads for consumer retail purchase, with operations concentrated across Central and Eastern European markets.
Product overview
Chipita operates as a baked snacks company that was acquired by Mondelez International on January 3, 2022. The company specializes in producing packaged croissant and baked snacks, with a portfolio of brands including 7Days, Chipicao, and Fineti. Founded in Greece 40 years ago, Chipita grew to become one of the largest producers of salty and sweet snacks in Central and Eastern Europe with approximately $580 million in revenue in 2020. Under Mondelez ownership, Chipita brands are integrated into the company's Baked Snacks category alongside other acquired and owned brands like CLIF and Perfect Snacks.
Differentiator
Problem solved
Functional benefit
Brands
- 7Days: Croissant and baked snack brand acquired by Mondelēz International as part of the Chipita acquisition.
- Chipicao
- Fineti
Products and services
- 7Days A leading Chipita brand of packaged croissant and baked snacks with strong consumer presence across Central and Eastern European markets, targeting retail consumers of convenient ready-to-eat snack products.
- Chipicao A Chipita brand of chocolate-flavored snack products popular in Central and Eastern Europe, sold to retail consumers as part of the company's packaged snack and confectionery portfolio.
- Fineti A Chipita brand offering chocolate and hazelnut spread products, part of the company's confectionery and baked snacks portfolio targeting retail consumers.
Companies that use Chipita
Customer profileSegments1 record
Ideal customer profiles1 record
Chipita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chipita partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mondelez InternationalcoreMondelez International acquired Chipita on January 3rd, 2022 as a bolt-on acquisition. The deal brings together Chipita's croissant and baked snack brands like 7Days with Mondelez's iconic international brands such as Cadbury and Milka. This acquisition is an important milestone in MDLZ's strategic plan focused on accelerating growth and becoming a global leader in snacking and core snacking adjacencies.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Chipita competitors and assessment
Company assessmentRegional players
- Hostess Brands: US-focused branded baked snacks company (Twinkies, Hostess, Donettes). Comparable on packaged sweet baked-snack format and category dynamics, though primarily North American rather than competing directly in Chipita's CEE base.
- Walkers Shortbread: Scottish branded shortbread and baked-snack producer exporting globally. Comparable to Chipita on branded, premium-positioned baked snacks with international distribution, but smaller scale and primarily UK/Atlantic-focused.
Broad incumbents
- Ferrero: Global confectionery and spreads group (Nutella, Kinder, Ferrero Rocher) that overlaps directly with Chipita's chocolate-hazelnut spread (Fineti) and chocolate snacks (Chipicao) while operating at much broader scale.
- Mondelez International: Global snacking conglomerate (Cadbury, Milka, Oreo, belVita) and Chipita's parent since 2022. Broader incumbent offering overlapping baked/biscuit and chocolate categories with Chipita, but across a far wider portfolio and geography.
- Grupo Bimbo: World's largest baked goods company, spanning breads, buns, pastries, and packaged snacks across the Americas, Europe, and Asia. Comparable to Chipita as a global branded bakery/snacks incumbent with packaged, multi-country distribution.
- Barilla Group: Italian global bakery/pasta group with adjacent sweet baked snacks and biscuit lines (Pan di Stelle, Mulino Bianco). Comparable to Chipita as a European branded baked-goods incumbent with multi-country packaged-snack distribution.
- Nestlé: Largest global packaged food company with a sizable confectionery and snacks portfolio. Comparable as a broad incumbent competing across chocolate, biscuits, and baked snack categories in which Chipita participates.
Direct peers
- Bahlsen: German branded biscuit and baked snack maker (Pick Up, Leibniz, etc.). Directly comparable to Chipita as a regional branded baked-snacks manufacturer with multi-country European distribution and similar product format (portable packaged baked snacks).
- Lotus Bakeries: Belgian branded baked-snacks company built around Biscoff and natural/nutriment brands. Directly comparable to Chipita on branded baked-snack portfolio, European-centric distribution, and category leadership in sweet baked snacks.
- pladis (United Biscuits / Yildiz): Global biscuits and baked snacks group behind McVitie's, Carr's, and Jacob's. Directly comparable to Chipita on branded biscuits/baked snacks portfolio, multi-country European footprint, and similar supermarket-channel go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Chipita social profiles
Digital presenceChipita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chipita leadership team
Management profileNumber of profiles
Profiles1 record
Chipita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chipita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chipita
What does Chipita do?
Chipita produces and markets flour-based snacks and chocolate confectioneries, with a primary focus on packaged croissant and baked snack products sold under its brand portfolio of 7Days, Chipicao, and Fineti. The company manufactures ready-to-eat baked snacks and chocolate spreads for consumer retail purchase, with operations concentrated across Central and Eastern European markets.
Is Chipita a public or private company?
Chipita is a private company. It is classified as corporate owned and is currently acquired.
When was Chipita founded?
Chipita was founded in 1982. It employs 5,001 to 10,000 people.
Where is Chipita based?
Chipita is headquartered in Metamórfosi, Greece, in the Europe region.
Who are Chipita's main competitors?
Regional players on record are Hostess Brands and Walkers Shortbread. Broad incumbents are Ferrero, Mondelez International, Grupo Bimbo, Barilla Group and Nestlé. Direct peers are Bahlsen, Lotus Bakeries and pladis (United Biscuits / Yildiz).
Does Chipita have an API?
No public API is recorded for Chipita.
What industry is Chipita in?
Chipita's product category is Packaged Baked Snacks. Its primary akta.pro industry code is AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional), with a secondary code of AFAKAIAD, Pretzels & Savory Baked Snacks Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.