myHBMcenter

What myHBMcenter does

myHBMcenter, operating commercially as Reflact©, is a Netherlands-based human being management (HBM) consulting firm that offers psychometric assessment and reflective training services to professionals, teams, coaches, and organizations. The company is a subsidiary of Paradigma and is headquartered in Driebergen, Netherlands, employing 11-50 staff with operations dating to 2010. Its core product is the Reflacté Meting, an online psychometric assessment that delivers a personalized report on natural talents, drivers, and behavioral patterns within a 12-15 minute completion time, with positioning around accuracy and rapid insight rather than disclosed technology architecture.

The firm complements the core assessment with five structured training programs: Reflacté Basis (stress-sensitivity/dropout prevention), Verdieping (advanced application), Team (collaboration optimization), Burn-out (burnout prevention and recovery), and Young (youth talent development). The business model combines individual self-service online assessment sales with B2B direct sales to organizations for team and corporate deployments, supplemented by a network of certified HBM Professionals and trainers who use Reflacté in their own coaching practices. No public pricing, revenue, or funding data is disclosed, and the firm operates solely within the Dutch market. Reported cumulative outcomes include 87% customer satisfaction, 250+ individuals helped, and 190+ organizations served.

Name

myHBMcenter

Legal name

Reflact

Website

https://actme.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

myHBMcenter (operating as Reflacté) is a Netherlands-based human-being management consulting firm that delivers a 12-15 minute online psychometric assessment and five specialized training programs to professionals, teams, coaches, and Dutch organizations.

Ownership category

akta.pro rank

Product category

Psychometric Assessment and Personal Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Psychometric assessment services
• Talent development training
• Team coaching programs
• Personal growth assessments
• Burnout prevention courses

Headquarters

HQ city

Driebergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Assessment (Reflact© Meting): Individual and organizational assessments providing personalized talent and driver reports. The measurement is offered as a self-service online tool with results delivered digitally.
2. Training Programs (Opleidingen): Structured educational programs including Basis (Foundation), Verdieping (Deepening), Team, Burn-out, and Young courses. These are likely offered as paid training engagements for individuals and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

myHBMcenter (operating under the Reflact© brand) sells a 12-15 minute online psychometric assessment that generates a personal report of natural talents, drivers, and behavioral patterns. Around this measurement, the firm packages five facilitator-led training programs (Basis, Verdieping, Team, Burn-out, and Young) that translate the assessment insights into coaching, team development, burnout prevention, and youth talent development outcomes for individuals, teams, coaches, and organizations.

Product overview

Reflact© is a personal development platform that offers an online assessment tool along with a suite of educational training programs. The core offering is the Reflact© Meting (measurement), a 12-15 minute online assessment that provides individuals with insights into their natural talents, drivers, and behavioral patterns. Complementing the assessment are five specialized training programs: Reflact® Basis (focused on preventing dropout through stress sensitivity insights), Reflact® Verdieping (advanced application training), Reflact® Team (team collaboration optimization), Reflact® Burn-out (burnout prevention), and Reflact® Young (talent development for youth). The platform serves professionals, teams, coaches, and young people seeking personal growth and more effective collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Reflact© Meting (Online Assessment) An online psychometric assessment that takes 12-15 minutes to complete and delivers a personal report of natural talents, drivers, and behavioral patterns, with guidance for personal development and more effective collaboration. Targeted at professionals, coaches, teams, and individuals seeking self-awareness.
• Reflact® Basis Opleiding Foundation training program built around the Reflact© assessment, focused on preventing burnout and dropout by developing insight into personal stress sensitivities. Targeted at professionals and teams.
• Reflact® Verdieping Opleiding Advanced training program that strengthens participants' understanding and applied use of the Reflact© methodology beyond the foundation level. Targeted at certified professionals and coaches seeking deeper competence.
• Reflact® Team Opleiding Team training program that uses Reflact© profiles to help team members understand each other's qualities, pitfalls, and collaboration styles, improving team dynamics. Targeted at intact teams and their leaders.
• Reflact® Burn-out Opleiding Specialized training program that uses Reflact© insights to address burnout prevention and recovery by surfacing personal stress drivers and patterns. Targeted at professionals and organizations at risk of burnout.
• Reflact® Young Opleiding Development program for youth and young professionals that uses Reflact© profiling to identify and grow natural talents and support informed career choices. Targeted at schools, parents, and early-career employees.

Quantifiable outcome

• 87% customer satisfaction
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ParadigmacoreStrategic or Co-development PartnerReflact© is part of the Paradigma organization. Paradigma provides infrastructure including a complaints procedure and appears to be the parent organization supporting Reflact©'s operations. The partnership provides organizational backing and shared services.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hogan Assessments: One of the most established global providers of personality assessments for selection, development, and coaching. Directly comparable to Reflacté in the personality/behavioral measurement category, though serving a much broader global enterprise market.
• Thomas International: Provider of psychometric assessments (PPA, HPTI, GIA) for recruitment, development, and team building. Comparable to Reflacté in the personality-and-drivers assessment space with a broader international footprint.
• SHL: Major provider of psychometric and talent assessment solutions for enterprise hiring and development. Comparable to Reflacté on the assessment methodology side, though SHL is enterprise-focused while Reflacté also serves individual/coach buyers.
• Insights Group (Insights Discovery): Color-based personality assessment and learning solutions for personal development, team effectiveness, and leadership. Directly comparable to Reflacté's talent-and-drivers assessment plus team-training bundle.
• The Myers-Briggs Company: Provider of MBTI personality assessment and associated training/certification programs for individuals, teams, and organizations. Directly comparable to Reflacté on both the assessment product and the bundled training/opleidingen revenue model.
• Gallup (CliftonStrengths): Global leader in strengths-based psychometric assessment (CliftonStrengths) widely used by coaches, teams, and HR. Competes head-to-head with Reflacté in the talent-and-drivers measurement category, with much larger scale and brand recognition.
• Wiley (Everything DiSC): Publishes the Everything DiSC suite of behavioral assessments used in workplace training and coaching. Directly comparable on psychometric assessment paired with structured training programs for teams and individuals.

Broad incumbents

• Center for Creative Leadership (CCL): Research-driven provider of leadership assessments, executive education, and coaching. Comparable to Reflacté on the leadership/team assessment and development offering, but with deeper research base and global delivery footprint.
• Korn Ferry: Global organizational consulting firm offering talent assessments, leadership development, and workforce solutions. Overlaps with Reflacté in the assessment + training bundle, but operates at much greater scale across the full HR value chain.
• FranklinCovey: Global training and consulting firm combining proprietary content (e.g., 7 Habits) with assessment-based leadership and team development programs. Comparable to Reflacté on the training-and-coaching side, but with a much broader curriculum portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myHBMcenter