Short Proof

What Short Proof does

Short Proof is a private data science consulting firm founded in 2017 and headquartered in South Bay, California. The company serves consumer internet businesses (and any firm with complex customer/partner interactions at scale) by providing end-to-end data science capabilities on a "lease a world-class team" basis, without requiring clients to hire full-time staff.

Its core service spans behavioral pattern analysis, user lifecycle modeling, targeting and recommendation algorithms, growth management models (user acquisition, spend optimization, LTV, attrition prediction, re-engagement), A/B testing frameworks, marketing spend optimization, and supply chain/operations optimization. Methodologies include data architecture design, instrumentation, and systematic experimentation, with stated outcome benchmarks of 90% reduction in transaction losses, 80% gross margin improvement, 20% fulfillment cost reduction, and 30%+ app conversion lift drawn from founder prior work.

The business is a boutique professional services practice with 1–10 employees, no disclosed external funding, no publicly named clients, and revenue generated through custom consulting engagements sourced primarily via direct outreach ([email protected]). The firm is led by Vijay Kumar (PhD, Northwestern; ex-Amazon, ex-Groupon, ex-Snapdeal, founding member of IBM India Research Lab) and Nitin Sharma (MS, University of Washington; ex-Snapdeal, ex-Groupon, ex-Google, ex-Yahoo, ex-Udacity), whose combined pedigree constitutes the primary asset of the firm.

Name

Short Proof

Legal name

Short Proof

Website

https://short-proof.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Short Proof is a private data science consulting firm founded in 2017 in South Bay, California, offering end-to-end data science services to consumer internet companies through a "lease a world-class team" model led by two founders with operating experience at Amazon, Google, Groupon, and Snapdeal.

Ownership category

akta.pro rank

Product category

Data Science Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Data science consulting
• Consumer internet analytics
• Growth optimization services
• User behavior analysis
• A/B testing services

Headquarters

HQ city

South Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting and Professional Services: Short Proof offers a 'lease a world-class team' model where companies can access end-to-end Data Science capabilities without hiring full-time staff. Revenue is generated through consulting engagements providing Data Science services to consumer internet companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Short Proof provides end-to-end data science consulting for consumer internet companies under a "lease a world-class team" model. Their service spans behavioral pattern analysis, user lifecycle modeling, targeting and recommendation algorithms, A/B testing, marketing spend optimization, and growth management models that translate strategic data questions into execution with Product, Engineering, Marketing, and Business Development teams.

Product overview

Short Proof is a data science consulting company offering a single unified service offering for consumer internet startups. Their core offering provides end-to-end Data Science capabilities, spanning strategic consultation, behavioral pattern analysis, product analytics, and systematic execution support. Rather than offering modular products, they lease a world-class data science team that works closely with a company's Product, Engineering, Marketing, and Business Development teams to answer critical business strategy questions using data and translate them into execution. The company focuses on consumer internet companies but applies the same principles to any business with complex customer and partner interactions reflected in large-scale data.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% reduction in transaction losses
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Fractal Analytics: AI and analytics services firm serving consumer and enterprise clients on customer lifecycle, marketing optimization, and decision intelligence. Closely comparable to Short Proof's CLV/retention and marketing spend optimization focus.
• AbsolutData: AI and analytics services firm delivering marketing, sales, and customer analytics solutions. Comparable to Short Proof in offering senior-led data science consulting for consumer-facing businesses.
• Mu Sigma: Large data science and analytics outsourcing firm offering decision science as a service to global enterprises. Comparable to Short Proof as a pure-play data science consulting/services provider leveraging senior talent for predictive and prescriptive analytics engagements.
• Tredence: Data science solutions provider focused on consumer/retail verticals with services in customer acquisition, retention, and supply chain optimization. Directly comparable to Short Proof's consumer-internet growth and lifecycle engagement model.
• Tiger Analytics: Data and AI consulting firm delivering predictive modeling, CLV, churn, and marketing optimization for consumer-internet and retail clients. Mirrors Short Proof's end-to-end consulting delivery model.
• LatentView Analytics: Digital analytics consulting firm serving consumer-internet and enterprise clients on marketing, customer analytics, and AI-driven decision making. Directly comparable services and target segments.

Broad incumbents

• Accenture Applied Intelligence: Global consulting and systems integrator offering AI and data science services across industries. Overlaps with Short Proof in customer analytics and growth consulting, but at much larger scale and breadth.
• BCG Gamma: Data science and AI consulting practice of Boston Consulting Group focused on advanced analytics for marketing, sales, and operations. Comparable in offering senior-led data science consulting, though at significantly larger scale.
• McKinsey Analytics (QuantumBlack): Advanced analytics arm of McKinsey providing data science consulting at enterprise scale. Comparable to Short Proof in offering senior-led analytics consulting, but with vastly larger resources, global reach, and a broader portfolio.
• Deloitte Analytics & AI: Big Four consulting practice offering data science, AI, and customer analytics services. Comparable to Short Proof's consumer/marketing analytics work, but serves much larger enterprise clients with bundled offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/short-proof-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Short Proof