Image Graphics

What Image Graphics does

Image Graphics of Florida Inc. is a family-owned, privately held commercial print shop headquartered in Winter Park, Florida, operating continuously since 1986 under the same founding family (Dean and Jean Horning). The company was originally launched as Printing USA in a 500 square foot building offering offset printing, and rebranded to Image Graphics in 1999 to reflect an expanded service mix that now spans four core lines: offset and digital printing, custom signs and banners, promotional products, and custom apparel. It also offers full-service bindery, design services, and packaged starter kits for new businesses and restaurants, and runs a sister company, Lulu's What Not, for personalized gifts.

The business is built on conventional commercial print technology — offset and digital presses, finishing/bindery equipment, embroidery, and large-format sign production — with no proprietary software, no API/SDK surface, and no digital platform architecture. There is no evidence of AI, automation, or e-commerce transactional capability; commerce is quote-based via phone, website form, walk-in, or on-site field consultation (Jean Horning conducts field sales). Technical differentiators are limited to finishing flexibility (variable data digital printing, full bindery, MICR laser check capabilities) and local trade-show delivery logistics.

Revenue is generated primarily through one-time project-based purchases across all four service lines, supplemented by professional services revenue from design and starter-kit engagements. Pricing is fully quote-based and not publicly disclosed. The go-to-market is direct, local, and relationship-driven, serving Central Florida (Orlando, Winter Park, Maitland, Longwood, Windermere) SMBs as the primary segment, with secondary exposure to trade-show exhibitors, new businesses, and restaurants. The company has never taken external funding, has no parent company, and operates with a small staff of approximately 6 named individuals.

Name

Image Graphics

Legal name

Image Graphics

Website

https://onesourceonestop.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Image Graphics is a family-owned commercial print shop in Winter Park, Florida, operating since 1986. It provides offset and digital printing, custom signs and banners, promotional products, and custom apparel to SMBs across Central Florida via quote-based direct sales.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Screen Printing (323113), Sign Manufacturing (33995), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAJALAD

Large-Format & Specialty Printing (Signage, Posters, Displays)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYMPAAAEAC

Graphic Design & Visual Communications (Collateral, Illustration)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Commercial printing services
• Custom signage banners
• Promotional products
• Custom apparel embroidery
• Trade show materials

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Printing Services: Offset and digital printing for business cards, letterhead, envelopes, brochures, and custom print jobs. Both bulk printing services and custom one-off runs offered.
2. Custom Signs and Banners: Custom signage including monument signs, banners, window graphics, vehicle signage, and building wraps.
3. Promotional Products: Branded merchandise including pens, mugs, apparel, and custom promotional items for events and trade shows.
4. Custom Apparel: Custom printed and embroidered shirts, uniforms, polos, hats, and other apparel items.
5. Design Services: Logo design, new business starter kits, and restaurant starter kits that include comprehensive branding packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Image Graphics is a family-owned commercial print shop providing offset and digital printing, custom signage and banners, branded promotional products, and custom apparel (printed and embroidered). The company offers full-service bindery, design services, and starter kit packages (new business and restaurant), delivering comprehensive branding and marketing materials to Central Florida businesses.

Product overview

Image Graphics is a family-owned commercial print shop that operates as a one-stop solution for all printing, branding, and promotional needs. Founded in 1986, the company offers four core service lines: Printing Services (offset and digital printing for business cards, envelopes, brochures, letterhead, and custom print packages), Signs & Banners (custom window graphics, banners, vehicle signage, monument signs, and directional signs), Custom Apparel (printed and embroidered shirts, uniforms, and T-shirts), and Promotional Products (pens, mugs, keychains, and corporate giveaways). The company also provides specialized packages including New Business Starter Kit and Restaurant Starter Kit, plus trade show solutions with local delivery. A sister company, Lulu's What Not, offers personalized and custom gifts. The company serves Central Florida businesses from its Winter Park location.

Differentiator

Problem solved

Functional benefit

Products and services

• Printing Services
• Signs & Banners
• Custom Apparel
• Trade Show Materials
• Promotional Products
• New Business Starter Kit
• Restaurant Starter Kit
• Custom PPE Products
• Custom Sticker Printing
• Branded Holiday-Themed Mugs
• Lulu's What Not

Quantifiable outcome

• Quick turnaround time - some orders completed same day
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• 4Over: Online trade printer offering commercial printing, signage, and marketing materials at wholesale pricing. Competes on price for standard print runs, particularly threatening the offset/digital printing segment of Image Graphics' business.
• Custom Ink: Online custom apparel and promotional products platform serving businesses, schools, and groups. Comparable to Image Graphics' custom apparel and promotional product lines but operates via centralized online platform rather than local production.

Direct peers

• Allegra Marketing Print Mail: Franchise network offering printing, marketing services, signage, and direct mail to SMBs. Directly comparable one-stop-shop model targeting the same local business customer profile as Image Graphics.
• FASTSIGNS: National franchise network specializing in signs, banners, and visual communications for local businesses. Directly comparable to Image Graphics' signage and banner service line in the Central Florida market, with similar SMB customer profile and project-based quote model.
• Minuteman Press: Franchise print and marketing services network offering offset/digital printing, signage, and promotional products to local businesses. Closely mirrors Image Graphics' full-service print shop model across printing, apparel, and signage.
• AlphaGraphics: Franchise commercial printing and marketing services network serving SMBs and mid-market clients. Comparable on full-service print, signage, and marketing collateral offerings with similar local-market positioning.
• Sir Speedy: Franchise printing and marketing services provider covering commercial printing, signage, and direct mail. Comparable on product breadth, SMB customer base, and project-based quoting model.

Broad incumbents

• FedEx Office: National retail printing chain offering walk-in printing, copying, and basic signage. Overlaps with Image Graphics on convenience printing for SMBs, though limited on custom apparel, embroidery, and bespoke signage work.
• Cimpress (Vistaprint): Public parent of Vistaprint and several mass-customization print platforms. Competes with Image Graphics on standard commercial print jobs at significantly lower price points via centralized online production, while Image Graphics differentiates on local service, signage, and apparel.
• Staples Business Advantage: Business-to-business division of Staples offering printing services, signage, and promotional products to organizations. Comparable on product categories but competes primarily on convenience and procurement scale rather than local relationship-driven service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/OneSourceOneStop

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Graphics