Nakladatelství Fraus

What Nakladatelství Fraus does

Fraus Klett, s.r.o., operating commercially as Nakladatelství Fraus, is a Czech private educational publishing company that self-identifies as the largest textbook publisher in the Czech Republic. Founded in 1991 and headquartered in Prague (Karlín), the company is a strategic partnership between Fraus and the German Klett Group, operating under the legal form s.r.o. with 51-100 employees. Its core business is the development, publication, and distribution of textbooks, workbooks, and supplementary educational materials for Czech primary schools, lower-secondary schools, upper-secondary schools, kindergartens, and adult learners, with subject coverage spanning Czech language, mathematics, science, geography, and seven foreign languages.

The product portfolio combines physical educational materials with three proprietary digital platforms: MiniDigi (primary school digital learning), mCourser (secondary school digital learning with progress tracking), and Flexibooks (cross-device digital textbook access). Additional digital offerings include interactive textbooks (Interaktivní učebnice), online language exercises with immediate feedback, and a Kahoot integration for gamified classroom engagement. The company operates the Akademie Fraus Klett, a professional development service that delivers webinars, workshops, and conferences for educators, functioning both as a customer-acquisition channel and an installed-base reinforcement layer.

The business model blends three revenue streams: one-time unit sales of printed materials through a direct e-commerce storefront priced in Czech Koruna, recurring revenue from digital licenses sold as 24-month subscriptions and annual school multilicenses, and professional services revenue from teacher training. Go-to-market is hybrid: direct-to-consumer e-commerce for individual teachers, parents, and learners, combined with institutional sales to schools executed through a regional field-consultant network. The company markets through a multi-channel mix including its website, blog, YouTube, Instagram, Facebook, LinkedIn, a Spotify podcast, email newsletters, and teacher community events. Geographic scope is limited to the Czech Republic.

Name

Nakladatelství Fraus

Legal name

Fraus Klett, s.r.o.

Website

https://fraus.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Nakladatelství Fraus (Fraus Klett, s.r.o.) is the largest textbook publisher in the Czech Republic, producing printed and digital educational materials for primary, secondary, and upper-secondary schools, alongside the MiniDigi, mCourser, and Flexibooks digital learning platforms and teacher professional development services.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Software Publishers (513210)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Higher Education Textbook Publishing (MPAJABAB)

Keywords

• Educational publishing
• Textbook publishing
• Digital learning platforms
• Teacher professional development
• Language learning materials

Headquarters

HQ city

Plzen

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Physical textbooks and educational materials: One-time sales of printed textbooks, workbooks, and learning kits for various subjects across primary, secondary, and high school levels. Pricing shown in CZK with student package options.
2. Digital licenses and subscriptions: Recurring revenue from digital licenses for educational platforms (MiniDigi, mCourser, Flexibooks). Licenses available in 24-month terms for student access.
3. Professional development services: Revenue from teacher training academies, webinars, workshops, and conferences organized by Fraus Klett Academy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Nakladatelství Fraus (operating as Fraus Klett, s.r.o.) is the largest textbook publisher in the Czech Republic, producing printed and digital educational materials for primary schools, secondary schools, and high schools across subjects including Czech language, mathematics, sciences, and foreign languages. The company combines physical textbooks and workbooks with proprietary digital learning platforms (MiniDigi for primary, mCourser for secondary, Flexibooks for digital textbooks) and a teacher professional development academy.

Product overview

Fraus Klett operates as a textbook publishing house offering a portfolio of educational materials across multiple subjects (Czech language, Mathematics, English, German, Spanish, Geography, Biology) for primary schools (grades 1-5), secondary schools (grades 6-9), and high schools. The product ecosystem includes both traditional print materials (workbooks, textbooks) and digital platforms: MiniDigi for primary school, mCourser for secondary school, and Flexibooks for digital textbooks. Key product series include Divíci (comprehensive primary school materials), Funpark and Nutty's English (primary English language), Bloggers new (secondary English), and Český jazyk – O stupeň výš (secondary Czech language). The company also provides interactive textbooks, online exercises, and the Akademie Fraus Klett for teacher professional development.

Differentiator

Problem solved

Functional benefit

Brands

• MiniDigi: Digital platform for primary school education (1. stupeň)
• mCourser
• Flexibooks
• Divíci
• Funpark
• Nutty's English
• Bloggers new
• Český jazyk – O stupeň výš
• Akademie Fraus Klett

Products and services

• MiniDigi
• mCourser
• Flexibooks
• Divíci (educational material series)
• Funpark
• Nutty's English
• Bloggers new
• Český jazyk – O stupeň výš
• Interaktivní učebnice (Interactive digital textbooks)
• Online cvičení (Online exercises)
• Akademie Fraus Klett

Quantifiable outcome

• Personalized learning with adaptive pacing for individual student needs
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• KlettcoreStrategic or Co-development PartnerFraus Klett operates as a joint venture between Fraus and Klett, combining Fraus's position as a leading Czech educational publisher with Klett's international publishing expertise. The partnership creates the largest textbook publisher in the Czech Republic.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McGraw-Hill Education: Large U.S.-headquartered K–12 and higher education publisher with extensive digital learning platforms. Operates as a broad incumbent in the same product category with similar digital-pivot dynamics to Fraus Klett, but at much larger scale and different geography.
• Pearson: Global education and publishing group with a large K–12 and English-language learning business, including digital platforms. A broad incumbent reference for evaluating scale, digital transition, and competitive dynamics in school publishing, though with different geographic focus than Fraus Klett.
• Oxford University Press: Global academic and educational publisher with significant K–12, ELT, and digital learning offerings. Overlaps with Fraus Klett's English-language textbook business (Bloggers new, Funpark, Nutty's English) at the catalogue level.
• Houghton Mifflin Harcourt: Major U.S. K–12 educational publisher with integrated print textbooks, digital platforms, and teacher professional development. A broad incumbent comparable in business model and product mix to Fraus Klett, though operating at a different scale and geography.
• Cambridge University Press & Assessment: Global educational publisher and assessment provider producing K–12 textbooks, ELT materials, and digital learning platforms. A useful broad reference for English-language curriculum and assessment-adjacent revenue models relevant to Fraus Klett's foreign language lines.

Direct peers

• Westermann Gruppe: German K–12 educational publisher combining print textbooks with digital learning platforms and teacher support services. Operates under a similar school-channel sales model across German-speaking markets.
• Santillana (PRISA): Ibero-American K–12 textbook and digital learning publisher with a similar integrated print-plus-digital-plus-teacher-services model. Comparable as a non-Anglophone European textbook specialist with strong school-channel distribution.
• Cornelsen Verlag: Major German K–12 textbook and digital learning publisher offering print textbooks, digital platforms, and teacher training under a comparable integrated publishing model, providing a useful cross-market reference for European school-publishing economics.
• Prodos: Czech K–12 educational publisher producing textbooks and teaching materials for primary and secondary schools, competing with Fraus Klett for curriculum adoption in the same Czech school market.
• Klett Group: German educational publishing conglomerate and joint-venture partner of Fraus. Operates an analogous K–12 textbook and digital learning business across German-speaking markets, with shared content IP, methodology, and teacher professional development programs that flow into Fraus Klett's Czech portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?si=tTs4YLqTg7Q7N0Iw&v=EljWEPkeumI&feature=youtu.be
• Facebookfacebook.com/FrausKlett
• LinkedInlinkedin.com/company/fraus-klett/posts/?feedView=all
• Instagraminstagram.com/fraus_klett_2.stupen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nakladatelství Fraus