eLearnza

What eLearnza does

eLearnza is a privately held digital services agency headquartered in Ottawa, Canada, founded in 2020 by serial entrepreneur Michael Foley, who has operated internet-based businesses since 1997 and previously founded Pixelera and Member365. The firm delivers three core service lines: custom eLearning module development, WordPress-based website development, and interactive touchscreen kiosk experiences for museums and institutions. Its client base spans educational institutions (Algonquin College, CASN), professional associations (OMHRA, Freight Management Association, ACCES Employment), museums and heritage centers (Mario Cortellucci Hunting and Fishing Heritage Centre), corporate enterprises (Burger King), and e-commerce brands (Canoe Trading Co.), with the company claiming engagement with more than 500 organizations.

The company's technology stack centers on WordPress for web delivery and industry-standard authoring tools (Articulate Rise, Articulate Storyline 360, Adobe Captivate, HTML5) for eLearning content, with SCORM 1.2 compliance as a baseline interoperability standard for LMS integration. Notable integrations include WooCommerce for product catalogue and e-commerce functionality, and Member365 (a product created by the founder) for membership management. Touchscreen projects leverage cloud deployment for multi-device and virtual learning access. The firm also offers instructional design, visual/audio design, consultation and strategy, and SEO as sub-services bundled within core engagements.

eLearnza operates a hybrid revenue model combining project-based professional services (eLearning and website development priced per engagement) with recurring monthly website maintenance subscriptions across three publicly disclosed tiers ($179, $229, and $299 per month). Go-to-market is sales-led and consultation-driven, anchored on a personal Zoom scheduling link and case-study marketing across industry verticals. Delivery is supported by an external partner ecosystem — including 4Forward for instructional design capacity, AligneDesigns for development support, and James St. Writing Company for content — enabling the founder-led operation to scale beyond a purely solo model.

Name

eLearnza

Legal name

eLearnza

Website

https://elearnza.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

eLearnza is an Ottawa-based digital services agency founded by Michael Foley that delivers custom eLearning modules, WordPress websites, and interactive touchscreen experiences for educational institutions, associations, museums, nonprofits, and corporate clients.

Ownership category

akta.pro rank

Product category

Custom eLearning and Web Development Services

NAICS

Educational Services (611), Custom Computer Programming Services (541511), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

eLearning & Microlearning Module Development (EDAGAKAD)

akta.pro secondary industries

Corporate & Workforce eLearning Modules (EDAGAEAC), Assessment-Integrated eLearning & Practice Modules (EDAGAEAE), Certification & Exam Prep eLearning Modules (EDAGAEAL)

Keywords

• ELearning development services
• WordPress website development
• Interactive touchscreen kiosks
• SCORM compliant training
• Membership website design

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. eLearning Development Services: Custom eLearning module development including instructional design, visual/audio design, and LMS integration. Projects are quote-based and vary by scope, timeline, and complexity.
2. Website Development Services: Custom website design and development including membership websites, responsive design, SEO optimization, and content management. Projects are quote-based per engagement.
3. Website Maintenance Plans: Recurring monthly subscription plans (Basic $179/mo, Protection $229/mo, Ultimate $299/mo) providing ongoing support, updates, security, and content assistance for existing client websites.
4. Touchscreen Development: Interactive touchscreen kiosk development for museums and institutions, including cloud environment setup and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

eLearnza is a digital services firm that designs and develops custom eLearning modules, WordPress-based websites (including membership and e-commerce sites), and interactive touchscreen kiosks for museums and institutions. Projects include instructional design, visual/audio design, LMS integration, and SCORM 1.2 compliant courseware, delivered primarily to educational institutions, associations, nonprofits, museums, and corporate clients in Canada.

Product overview

eLearnza operates as a digital services firm offering three core product lines: eLearning Development, Website Development, and Touchscreen Development. Their eLearning offering uses Articulate Rise, Storyline360, Adobe Captivate, and HTML5 with SCORM compliancy, integrating into Learning Management Systems. Website Development centers on WordPress-based design and deployment with responsive layouts, SEO, multi-language support, and accessibility. Touchscreen Development creates interactive kiosks for museums and institutions with cloud deployment capabilities. All three core services are supported by sub-products including Instructional Design, Visual/Audio Design, Consultation & Strategy, and WordPress Content Management. The company also offers three-tiered Website Maintenance Plans (Basic, Protection, Ultimate) with varying levels of support, security, and optimization services.

Differentiator

Problem solved

Functional benefit

Products and services

• eLearning Development

Quantifiable outcome

• 500+ organizations served since inception
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 4ForwardcoreStrategic or Co-development Partner4Forward is a strategic partner for projects where content requires additional research and writing. Their instructional design team works with eLearnza's development capabilities to deliver complete eLearning solutions. 4Forward's instructional designers can take any subject matter and turn it into an engaging experience.
• James St. Writing CompanyminorGTM or Marketing PartnerJames St. Writing Company provides content writing services in partnership with eLearnza for web development projects. Writers enable faster and stress-free web development experiences for clients.
• AligneDesignsminorGTM or Marketing PartnerAligneDesigns is a development partner listed on the eLearnza website, contributing to project delivery capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Articulate: Maker of Articulate Rise and Storyline360 — the core authoring tools eLearnza builds on. Operates broadly across the eLearning ecosystem with its own platform, content services, and global customer base, overlapping with eLearnza's tool stack and end customers.

Direct peers

• SHIFT eLearning: Custom eLearning development firm offering course design, Storyline/Captivate builds, and LMS integration. Directly comparable to eLearnza on custom eLearning, tooling stack, and B2B project delivery.
• Allen Interactions: Custom eLearning design and development firm focused on immersive learning experiences. Directly comparable to eLearnza's custom eLearning module, Articulate/Storyline-based delivery, and corporate training engagements.
• Obsidian Learning: Boutique custom eLearning and instructional design studio. Directly comparable to eLearnza on the small-team, project-based custom eLearning model serving education, nonprofit, and corporate clients.
• ELB Learning: Provides custom eLearning course development, instructional design, and LMS services for enterprise and association clients. Closely matches eLearnza's mix of custom eLearning builds, instructional design partnerships, and association-segment focus.
• Artisan Learning: Custom eLearning development agency using Articulate Storyline and Rise. Directly comparable in tool stack, SCORM-compliant custom eLearning module delivery, and project-based engagement model.
• InSync Training: Specialized training and eLearning services firm covering custom content development and LMS implementations. Comparable to eLearnza's LMS integration and SCORM-compliant eLearning work for organizations and associations.
• Float Learning: Custom eLearning course development studio with an SMB/agency-style operating model. Comparable to eLearnza's custom eLearning build services, instructional design offerings, and small-team delivery approach.
• SweetRush: Custom eLearning and performance support agency serving corporate, healthcare, and education clients. Direct comparable to eLearnza's custom eLearning development, instructional design, and LMS-integrated project work, but at much larger scale.
• Yukon Learning: Articulate-authorized content development and training partner. Highly comparable in tool focus (Articulate Rise/Storyline), custom eLearning builds, and SCORM-compliant delivery for corporate and association clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eLearnza