Wealth Foundations

What Wealth Foundations does

Wealth Foundations is a privately held, independent boutique financial advisory firm founded in January 2020 by Daniel Melnyk and headquartered at 29 W 8th Street, Suite 230, Holland, Michigan. The firm delivers holistic financial planning, investment management, and wealth management services to individual investors and families, with secondary support for small business owners requiring tax, succession, and exit planning. Service delivery is one-on-one: clients work directly with a CFP-credentialed principal advisor (Daniel Melnyk, MBA) supported by a single branch administrator (Rachel Greiffendorf). The firm is registered to serve clients across eight US states (AL, AZ, FL, GA, IL, IN, KS, MI).

The firm's underlying technology stack is limited to portfolio management tools supporting risk assessment broken down by individual security, with no disclosed proprietary systems, AI/ML capabilities, mobile applications, APIs, or third-party platform builds beyond standard advisor infrastructure. All investment advisory and broker-dealer services are delivered through Cambridge Investment Research, Inc. as the RIA/broker-dealer, with Cantella & Co., Inc. as the affiliated broker-dealer and Pershing (with Raymond James as a minor custodial relationship) providing clearing and custody. This white-label infrastructure means Wealth Foundations itself owns no trading, custody, or back-office technology — it operates as a client-facing advisory layer atop partner platforms.

The business model is sales-led and relationship-driven: prospective clients are acquired through content marketing (blog articles on Market Insights, Financial Planning, and General topics), local referrals, and complimentary initial consultations. Revenue is generated via two streams — recurring investment advisory fees and transaction-based broker-dealer fees on securities trades — both settled through the Cambridge Investment Research infrastructure. Pricing is not publicly disclosed; fee schedules are negotiated per-client via Investment Advisory agreements. Headcount stands at two, with no evidence of external institutional investment, PE ownership, or planned scaling beyond organic book-building.

Name

Wealth Foundations

Legal name

Wealth Foundations

Website

https://wealth-foundations.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Wealth Foundations is a privately held, two-person boutique financial advisory firm in Holland, MI, founded in 2020 by CFP-credentialed Daniel Melnyk. It delivers holistic financial planning, investment management, and wealth management to individual investors, families, and small business owners across eight US states via Cambridge Investment Research.

Ownership category

akta.pro rank

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Investment Advisory Services: Fees for investment advisory services offered through Cambridge Investment Research Inc, a Registered Investment Advisor
2. Securities Transactions: Broker-dealer services for securities transactions through Cambridge Investment Research

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

test

Product overview

Wealth Foundations is a certified financial planning firm offering a unified service combining financial planning, investment management, and wealth advisory. The core offering includes Financial Planning (holistic planning with risk assessment and goal-based asset allocation), Investment Management (custom-tailored portfolios with institutional-quality tools), Educational Competence Advisory (advisor credentials and experience-based guidance), and Wealth Management (integrated service for growing client wealth). All services are delivered through a single advisor, Daniel Melnyk, CFP, with support from a branch administrator.

Differentiator

Problem solved

Functional benefit

Products and services

• test

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Cambridge Investment Research, Inc.coreTechnology or IntegrationCambridge Investment Research provides flexible solutions in advice, growth, technology, independence, and more. Guided by values of integrity, commitment, flexibility, and kindness. Provides broker-dealer services and registered investment advisor infrastructure.
• Cantella & Co., Inc.coreTechnology or IntegrationThe firm's broker/dealer and RIA providing extensive behind-the-scenes support. Offers advisor infrastructure, operational support, technology solutions, and service capabilities. Over 65 years as innovator in financial servicing and 25+ years championing independent advisors.
• PershingcoreTechnology or IntegrationLeader in clearing and custody services for over 80 years. Trusted advocate for wealth and institutional firms. Provides competitive solutions and technology tools supporting growth and optimizing use of client capital.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Cantella & Co. The firm's broker-dealer and RIA, supporting Wealth Foundations with back-office, compliance, and technology services. As a long-standing independent advisor platform, it represents the closest operational analog and recruiting pipeline for solo advisor practices like Wealth Foundations.
• Orion Advisor Solutions: Technology and operations provider to RIAs, supplying portfolio management, risk analytics, and reporting tools. Comparable to the institutional-quality investment experience Wealth Foundations markets, and a potential technology stack alternative to its current Cambridge ecosystem.
• Cambridge Investment Research: Wealth Foundations' core RIA and broker-dealer partner. While not a direct competitor, Cambridge's independent advisor model and platform offerings define the service infrastructure and competitive context in which Wealth Foundations operates.
• Sanctuary Wealth: Platform that supports independent advisor teams transitioning from wirehouses and broker-dealers into an RIA model. Relevant comparable for the independent, advisor-led business model Wealth Foundations operates, and a potential partner or acquirer as the firm considers growth.

Broad incumbents

• Empower (formerly Personal Capital): Hybrid digital wealth management firm combining robo-tools with human advisors for affluent individuals. Targets the same individual investor and small business owner segment Wealth Foundations serves, with a stronger technology platform and national brand.
• Edward Jones: Large U.S. retail financial advisory franchise where founder Daniel Melnyk worked as a Financial Advisor from 2008 to 2019. Operates a comparable branch-based, personal-advisor wealth management model serving individual investors and small business owners across the country.
• Fisher Investments: Large independent RIA serving individual investors with personalized portfolio management. Comparable in delivering advisor-led wealth management to retail and high-net-worth clients, but at vastly greater scale and with institutional marketing capability.
• Creative Planning: Large, rapidly growing independent RIA offering holistic financial planning, investment management, and wealth advisory to individuals and small business owners. Operates in the same holistic planning and HNW segment Wealth Foundations targets, but with a multi-advisor, multi-office structure.

Emerging players

• Facet Wealth: Tech-enabled, flat-fee financial planning and investment management firm targeting affluent households. Comparable in serving individuals and families seeking holistic advice, but differentiated by a digital-first delivery model that competes directly with traditional boutique advisors on price and access.

Direct peers

• Modera Wealth Management: Mid-sized, fee-only RIA providing comprehensive financial planning and investment management to individuals, families, and small business owners. Closely comparable in service mix (holistic planning, generational wealth, business succession) and target client profile, though larger and multi-advisor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Wealth-Foundations-LLC-100063540463902
• LinkedInlinkedin.com/company/wealth-foundations-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Foundations