Shandong Yisheng Livestock & Poultry Breeding
Shandong Yisheng is a publicly listed (SZSE:002458) Chinese livestock genetics company that breeds and sells grandparent and parent-generation white-feather broiler chickens, "double-negative" breeding pigs, and dairy cattle to poultry integrators, pig producers, and dairy processors across China, holding the #1 GGP broiler breeding position domestically for 20 consecutive years.
- Company typePublic
- Founded1989
- HeadquartersChifu, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shandong Yisheng Livestock & Poultry Breeding does
Shandong Yisheng Livestock & Poultry Breeding Co., Ltd. (SZSE: 002458), founded 1989 and headquartered in Yantai, Shandong Province, is a publicly listed agricultural-industrialization enterprise focused on supplying high-generation poultry and pig breeding stock to the Chinese market. Its core business is grandparent (GGP) and parent (PS) generation white-feather broiler breeding — a category in which the company has held the #1 position in China by breeding scale for 20 consecutive years, with approximately one-third national GGP market share, ~600 million commercial chicks sold per year (~10% of the domestic market), and a 2025 GGP import market share of ~59%. The proprietary product stack includes the self-developed Yisheng 909 and Yisheng 817 small white-feather broiler matching systems (both nationally certified), Hubbard Lifeng (a >10-year imported partnership), "double-negative" high-health breeding pigs (a growth driver since late 2023), Holstein dairy cattle, organic fertilizer from chicken-manure composting, and Yishengyuan-branded dairy products. The company also operates China's first privately founded non-profit breeding-company research institute (5 labs for disease purification) and a joint vocational college with Shandong Animal Husbandry & Veterinary College.
The business is structured through 14 wholly-owned subsidiaries and 3 joint ventures spanning poultry, pigs, dairy, fertilizer, vegetables, and veterinary research across Shandong, Jiangsu, Anhui, Hebei, Heilongjiang, Liaoning, and a new 1M-set parent-breeder farm project signed in Datong (Shanxi) in April 2025. Revenue is generated primarily through one-time unit sales of breeding stock and commercial day-old chicks (e.g., 3.1 yuan/piece Yisheng chick quote, 1.55–1.6 yuan/piece YS909 1.0 as of July 2026), supplemented by hardware sales of fertilizer and dairy. Go-to-market combines a direct enterprise sales force serving named anchor accounts (Jiulian, Minhe, Xiantan, Tianhua and other large integrators) with eight regional sales teams covering all major Chinese provinces and a national distributor recruitment channel for commercial chicks, organic fertilizer, dairy, and vegetables.
Technology and moat sources include national new-variety certifications for self-bred lines (Yisheng 909, Yisheng 817), internationally leading hatchery and environmental-control equipment (French E-CAT, Canadian Jamesway, Dutch automated systems, infrared beak-trimming), the in-house disease research institute, and cumulative cash dividends of RMB 1.692B since the 2010 IPO (~50% payout ratio). Most recent strategic actions include the November 2025 Sano Group (Germany) cooperation agreement for pig breeding technology and continued multi-batch Hubbard Lifeng imports through 2025.
Shandong Yisheng Livestock & Poultry Breeding firmographics
Firmographics- Name
- Shandong Yisheng Livestock & Poultry Breeding
- Legal name
- Shandong Yisheng Livestock & Poultry Breeding Co., Ltd.
- Website
- https://yishenggufen.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Shandong Yisheng is a publicly listed (SZSE:002458) Chinese livestock genetics company that breeds and sells grandparent and parent-generation white-feather broiler chickens, "double-negative" breeding pigs, and dairy cattle to poultry integrators, pig producers, and dairy processors across China, holding the #1 GGP broiler breeding position domestically for 20 consecutive years.
- Ownership category
- akta.pro rank
Shandong Yisheng Livestock & Poultry Breeding industry classification
Industry- Product category
- Poultry Breeding Stock
- NAICS
- Poultry Hatcheries (112340), Broilers and Other Meat Type Chicken Production (112320)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF)
- akta.pro secondary industries
- Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC), Broiler Chicken Production (Meat Birds) (AFAEADAA), Farrowing & Breeding Herd Farms (Sow Farms) (AFAEAEAB), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD)
Keywords
Where Shandong Yisheng Livestock & Poultry Breeding is headquartered
LocationHeadquarters
- HQ city
- Chifu
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
Shandong Yisheng Livestock & Poultry Breeding business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- 祖代肉种鸡及父母代种雏销售: Core revenue stream from breeding grandparent and parent generation broiler breeding stock and day-old chick supply. As China's largest GGP broiler breeder for 20 consecutive years, the company supplies the foundational breeding material for the entire domestic broiler industry.
- 商品代雏鸡及鸡苗销售: Commercial day-old chick sales including 益生909, 益生817, and Hubbard 利丰 varieties. Commercial chick sales volume of ~600 million/year, ranking first nationwide.
- 种猪供应: Since late 2023, the company's seed pig production capacity has been released, achieving leapfrog development. With high-quality, high-health 'double-negative' breeding pigs, the company has entered the national top tier of breeding pig enterprises and become an important supplier for leading enterprises, creating a new performance growth driver.
- 有机肥料销售: Subsidiary 山东益生生物肥料科技有限公司 produces organic fertilizer from chicken manure, generating additional revenue streams.
- 牛奶及乳制品: Subsidiary 烟台益生源乳业有限公司 produces and sells dairy products including high-quality milk powder.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard commercial day-old chicks at market price |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Shandong Yisheng Livestock & Poultry Breeding product offering
Product offeringCore offering
Shandong Yisheng is an integrated agricultural industrialization enterprise that breeds, produces, and distributes high-generation poultry and pig breeding stock. Its core offerings are grandparent (祖代) and parent (父母代) white-feather broiler breeding chickens, commercial day-old chicks (including self-developed Yisheng 909 and Yisheng 817 varieties, plus Hubbard Lifeng imported line), breeding pigs (including original/grandparent pigs with dual-negative high-health genetics), dairy cattle, dairy products (Yishengyuan brand), and organic fertilizer produced from chicken manure. The company supplies foundational breeding material for China's broiler industry and is the largest GGP broiler breeder in China for 20 consecutive years.
Product overview
Shandong Yisheng is an integrated agricultural industrialization enterprise centered on high-generation畜禽种源 (livestock and poultry breeding stock) supply as its core competitive advantage. The product portfolio includes: (1) Breeding stock products - 种鸡 (grandparent and parent white-feather broiler chickens, ranked #1 in China for 20 consecutive years), 种猪 (breeding pigs with dual-negative high-health genetic stock), and 奶牛 (dairy cattle); (2) Commercial products - 益生909 and Hubbard 利丰 commercial chicks; (3) Equipment - 环控设备 (environmental control systems including IoT-enabled climate control for poultry/pig houses); (4) Value-added products - 有机肥 (organic fertilizer from chicken manure composting) and 益生源乳业 dairy products; (5) Education services - 益生农牧科技学院 vocational training college. The company operates through 14 wholly-owned subsidiaries and 3 joint ventures, offering integrated solutions from breeding to commercial production.
Differentiator
Problem solved
Functional benefit
Brands
- Yisheng 909 (益生909): A small white-feather broiler supporting system developed independently by the company, which has obtained national new livestock and poultry variety certificate. Features include good disease purification, strong disease resistance, high survival rate, high meat yield, good uniformity, fast growth, and low feed-to-meat ratio.
- Yisheng 817 (益生817)
- Hubbard Lifeng (哈伯德利丰)
Quantifiable outcome
- 祖代肉种鸡饲养规模连续二十年全国第一
- +5 more outcomes
Companies that use Shandong Yisheng Livestock & Poultry Breeding
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Shandong Yisheng Livestock & Poultry Breeding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Shandong Yisheng Livestock & Poultry Breeding partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- 萨诺集团 (Sano Group)core德国萨诺(Sano)是全球动物营养领域知名企业。2025年11月6日益生股份与萨诺集团在益生股份总部正式签订战略合作协议，标志着两家行业龙头企业携手共进，共同推动国内种猪育种领域的技术升级与创新发展。萨诺在动物营养领域的技术优势与益生在种猪育种领域的领先地位形成战略协同。
- 中国农业大学minor中国农业大学动物科技学院院长呙于明一行2023年8月莅临公司调研，探讨在饲料精准营养、人才联合培养、产业技术研究院共建等方面的合作潜力。
- 山东省农业科学院家禽研究所core与山东省农业科学院家禽研究所联合培育了'益生817'小型白羽肉鸡配套系，已获得国家畜禽新品种证书，是公司核心技术研发的重要合作伙伴。
- 国家肉鸡产业技术体系（烟台综合试验站）core公司为国家肉鸡产业技术体系烟台综合试验站依托单位，首席科学家楼梦良、总监郭龙宗等参与体系工作，与体系内科学家在饲料营养、粪污处理等领域开展技术合作。
- 黑龙江农业经济职业学院minor2023年8月接收该校37名实习学生（含特色藏族班），2023年10月举办校企合作招生工作座谈会，公司领导赴该校进行校企合作交流，深化产教融合。
- 德国哈伯德公司 (Hubbard)core与哈伯德公司携手共进超过10年（2014-2024），持续引进其利丰祖代白羽肉种鸡，2025年多次从法国引种利丰祖代种鸡，2024年7月哈伯德公司代表出席行业论坛并为公司授牌表彰。
- 山东畜牧兽医职业学院core2012年签订五年期限校企合作办班协议书设立'益生班'，2016年成为山东省职业院校现代学徒制试点项目，2017年联合成立益生农牧科技学院（二级学院），开设畜牧兽医家禽标准化技术方向和机电一体化两个专业，采用'1.5+1.5'双主体教学模式，现代学徒制培养。
- 青岛农业大学minor在青岛农业大学设立益生班和奖助学金，推进校企合作人才培养。2025年12月3日青岛农业大学动物医学院院长周顺一行赴公司考察交流，双方就共建产业学院进行探讨。
- 华中农业大学minor与华中农业大学（国家211工程重点大学）成立校企实训基地，作为公司在南方地区的重要校企合作平台。
- 河南牧业经济学院minor与河南牧业经济学院等20余所重点专科院校建立校企合作关系，推进多种形式的校企合作，联合培养畜牧行业优质人才。
- 黑龙江农业工程职业学院minor与黑龙江农业工程职业学院等20余所重点专科院校建立校企合作关系，共同培养畜牧行业优质人才。
- 山东农业大学core自1994年起率先在山东农业大学设立奖学金，后相继在多所院校设立贫困生助学金、特困生助学金和助学基金，累计投入数百万元。2026年3月26日举行'益生励志奖学金'颁发仪式，捐赠金额从每年10万元增至20万元，捐赠周期延长至20年，两个学院各获10万元。
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Shandong Yisheng Livestock & Poultry Breeding competitors and assessment
Company assessmentBroad incumbents
- Wens Foodstuff Group: China's largest pig and poultry producer. Comparable as a major Chinese animal-protein incumbent with significant in-house breeding capabilities; represents the type of integrated competitor Yisheng's pig-breeding expansion must contend with.
- Cobb-Vantress: Owned by Tyson Foods; one of the two dominant global broiler genetic suppliers (Cobb 500, Cobb 700). Comparable as a GGP/parent stock supplier competing for share with Hubbard and Yisheng's self-developed lines in the Chinese broiler breeding market.
- New Hope Liuhe: One of China's largest agribusiness conglomerates with major poultry, pig, and feed operations. Comparable as a broad incumbent in the Chinese livestock value chain with overlapping exposure to broiler breeding, commercial chicks, and integrated protein production.
- Aviagen: Global leader in broiler grandparent/parent breeding stock (Ross, Arbor Acres, Rowan Range breeds); the international benchmark for the type of GGP breeding business Yisheng operates in China, and a key alternative supplier to Hubbard for domestic Chinese integrators.
- Guangdong Haid Group: China's largest animal feed producer with growing poultry and pig operations. Comparable as a broad incumbent in the Chinese livestock supply chain with overlapping feed, breeding, and downstream poultry integration.
Direct peers
- Fujian Sunner Development: China's largest vertically-integrated white-feather broiler producer; directly comparable as the leading domestic poultry company operating across breeding, feed, processing, and distribution. Like Yisheng, Sunner is publicly listed and a major player in the same broiler value chain.
- Hubbard: France-based broiler breeding genetics company (owned by Aviagen/EW Group); Yisheng's long-term partner (10+ years) for Hubbard Lifeng grandparent imports. Operates in the same GGP/parent breeding stock market Yisheng serves, with overlapping customer base in China.
- PIC (Pig Improvement Company): Global leader in swine genetics, owned by Genus plc. Comparable as a GGP-level breeding stock supplier and a potential competitor/partner for Yisheng's pig breeding expansion, particularly in the high-health 'double-negative' breeding pig segment.
- Shandong Minhe Animal Husbandry Food: Direct peer in white-feather broiler breeding and commercial chick production; one of Yisheng's named major strategic customers and a fellow Shandong-based listed poultry company with overlapping parent stock, commercial chick, and broiler meat operations.
- Shandong Xiantan: Shandong-based integrated white-feather broiler producer and another named major customer of Yisheng. Comparable as a fellow listed Chinese broiler company with upstream breeding relationships and downstream slaughter/processing operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shandong Yisheng Livestock & Poultry Breeding compliance and trust
Trust signalCompliance6 records
Shandong Yisheng Livestock & Poultry Breeding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shandong Yisheng Livestock & Poultry Breeding leadership team
Management profileNumber of profiles
Profiles12 records
Shandong Yisheng Livestock & Poultry Breeding subsidiaries and ownership
Company hierarchySubsidiaries12 records
Shandong Yisheng Livestock & Poultry Breeding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shandong Yisheng Livestock & Poultry Breeding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shandong Yisheng Livestock & Poultry Breeding
What does Shandong Yisheng Livestock & Poultry Breeding do?
Shandong Yisheng is an integrated agricultural industrialization enterprise that breeds, produces, and distributes high-generation poultry and pig breeding stock. Its core offerings are grandparent (祖代) and parent (父母代) white-feather broiler breeding chickens, commercial day-old chicks (including self-developed Yisheng 909 and Yisheng 817 varieties, plus Hubbard Lifeng imported line), breeding pigs (including original/grandparent pigs with dual-negative high-health genetics), dairy cattle, dairy products (Yishengyuan brand), and organic fertilizer produced from chicken manure. The company supplies foundational breeding material for China's broiler industry and is the largest GGP broiler breeder in China for 20 consecutive years.
Is Shandong Yisheng Livestock & Poultry Breeding a public or private company?
Shandong Yisheng Livestock & Poultry Breeding is a public company. It is classified as public and is currently operating.
When was Shandong Yisheng Livestock & Poultry Breeding founded?
Shandong Yisheng Livestock & Poultry Breeding was founded in 1989. It employs 5,001 to 10,000 people.
Where is Shandong Yisheng Livestock & Poultry Breeding based?
Shandong Yisheng Livestock & Poultry Breeding is headquartered in Chifu, China, in the Asia region.
How does Shandong Yisheng Livestock & Poultry Breeding make money?
Five revenue lines are on record. 祖代肉种鸡及父母代种雏销售 is the primary driver. The others are 商品代雏鸡及鸡苗销售, 种猪供应, 有机肥料销售 and 牛奶及乳制品.
Who are Shandong Yisheng Livestock & Poultry Breeding's main competitors?
Broad incumbents on record are Wens Foodstuff Group, Cobb-Vantress, New Hope Liuhe, Aviagen and Guangdong Haid Group. Direct peers are Fujian Sunner Development, Hubbard, PIC (Pig Improvement Company), Shandong Minhe Animal Husbandry Food and Shandong Xiantan.
Does Shandong Yisheng Livestock & Poultry Breeding have an API?
No public API is recorded for Shandong Yisheng Livestock & Poultry Breeding.
What industry is Shandong Yisheng Livestock & Poultry Breeding in?
Shandong Yisheng Livestock & Poultry Breeding's product category is Poultry Breeding Stock. Its primary akta.pro industry code is AFAEAJAF, Nucleus Herd/Flock Breeding & Multiplier Stock Supply, with a secondary code of AFAEADAC, Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders). Its NAICS code is 112340 and its SIC code is 200.