Modernism Week
- Company typePrivate
- Founded2005
- HeadquartersPalm Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Modernism Week firmographics
Firmographics- Name
- Modernism Week
- Legal name
- MADE
- Website
- https://modernismweek.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Modernism Week industry classification
Industry- Product category
- Architecture & Cultural Event Festivals
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (71212)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
- akta.pro secondary industries
- Architecture & Urban Design Tours (THAJAAAD), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)
Keywords
Where Modernism Week is headquartered
LocationHeadquarters
- HQ city
- Palm Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modernism Week business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Ticket Sales: Individual event tickets sold for tours, films, lectures, home tours, bus tours, walking tours, entertainment and social events. Ticket proceeds benefit Modernism Week and local preservation organizations.
- Sponsorships: Corporate sponsorships at multiple tiers (Grand, Civic Presenting, Premier, Platinum, Diamond, Gold, Silver, Media) providing brand visibility and promotion during events and online.
- Scholarship Program Donations: Scholarship awards funded through event proceeds to support Coachella Valley students in architecture and design-related fields.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Community College Scholarship - Up to $1,000 |
| One time/ perpetual license | Pay-as-you-go | University Scholarship - Up to $5,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Modernism Week product offering
Product offeringCore offering
Modernism Week operates two signature annual festivals—an 11-day February festival and a 4-day October festival—featuring bus tours, home tours, walking tours, films, lectures, and curated cultural experiences celebrating midcentury modern architecture in Palm Springs. The organization also runs year-round Modernism Week Architecture Tours (October through May) on a 22-seat climate-controlled mini-coach, and directs a portion of ticket proceeds to local preservation and community organizations as a 501(c)(3) nonprofit.
Product overview
Modernism Week is a nonprofit organization that operates two signature annual festivals - an 11-day February festival and a 4-day October festival - celebrating midcentury architecture, design, art and culture in Palm Springs. The organization also operates Modernism Week Architecture Tours, seasonal guided bus tours running October through May showcasing iconic modernist homes and buildings. Additional offerings include Gift Cards for event purchases and a Scholarship Program supporting students in architecture and design fields. The portfolio centers on event-based experiences including home tours, walking tours, bus tours, films and presentations, and special experiences such as dinners at historic homes.
Differentiator
Problem solved
Functional benefit
Products and services
- February Festival (Modernism Week Annual Festival) Signature 11-day annual festival celebrating midcentury and modern architecture, design, art, and culture in Palm Springs, featuring bus tours, home tours, walking tours, films, lectures, and curated special experiences.
- October Festival (Modernism Week – October) A smaller 4-day festival held each October featuring an array of tours, educational programs, and special events celebrating modernist architecture and design.
- Modernism Week Architecture Tours (Seasonal Bus Tours) Seasonal bus tours running October through May in a comfortable, climate-controlled 22-seat mini-coach, offering expert-guided explorations of Palm Springs' world-famous modernist homes and neighborhoods.
- Home Tours Exclusive access to iconic private residences and historic homes designed by renowned midcentury architects.
- Walking Tours Guided walking tours through historic neighborhoods made famous by architects who designed them and famous residents who lived there.
- Films & Presentations Engaging lectures and presentations by leading architects and designers, plus film screenings offering personal glimpses into the lives of modernists and their work.
- Experiences (Curated Experiences) Special curated experiences including dinners and cocktail hours at restaurants and historic homes, and the popular opening night party with live music, food, drinks, and dancing.
- Entertainment & Social Events Social events including the opening night party and evening gatherings featuring live music, food, drinks, and dancing to celebrate modernist culture.
- Gift Cards Gift cards available for purchase in various denominations that can be used for current and future Modernism Week activities and programs; gift cards never expire.
- Scholarship Program Scholarship program providing financial support to Coachella Valley students pursuing college educations in architecture and design-related fields, offered in partnership with OneFuture Coachella Valley. Awards include up to $1,000 for community college and up to $5,000 for university.
- Bus Tours (Festival Bus Tours) Guided architectural bus tours across Palm Springs led by knowledgeable guides providing history and stories behind iconic buildings of the midcentury modernist era.
Quantifiable outcome
- 130,000+ annual attendees and $68M economic impact for the Coachella Valley region
- +2 more outcomes
Companies that use Modernism Week
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Modernism Week technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modernism Week partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and major.
- Modernism Show & SalecoreFounding partner organization that contributed to the origin of Modernism Week, originally organizing the Palm Springs Modernism Show & Sale at the convention center.
- Palm Springs Preservation FoundationcoreFounding partner organization and prime beneficiary of Modernism Week programs, focused on preserving modernist architecture.
- Palm Springs Modern CommitteecoreFounding partner organization dedicated to preserving and promoting Palm Springs midcentury modern architecture.
- Palm Springs Historical SocietycoreFounding partner organization focused on preserving the historical heritage of Palm Springs.
- Palm Springs Art MuseumcoreFounding partner whose Architecture and Design Council originally organized the annual design symposium that contributed to Modernism Week's origins.
- OneFuture Coachella ValleycorePartnership providing matching funds for scholarships and engaging the community to improve student achievement through education in the Coachella Valley region.
- Dunn Edward PaintsflagshipGrand Sponsor of Modernism Week providing brand visibility during events and online.
- City of Palm SpringsflagshipCivic Presenting Sponsor and key partner city for Modernism Week events and activities.
- Fleetwood Windows & DoorsmajorPlatinum Sponsor providing sponsorship support for Modernism Week events.
- Hyatt Palm SpringsmajorPlatinum Sponsor and lodging partner offering accommodations for Modernism Week attendees.
- Architectural RecordmajorMedia sponsor providing editorial coverage and promotion to architecture industry audience.
- Palm Springs LifemajorRegional luxury lifestyle publication serving as media sponsor.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Modernism Week competitors and assessment
Company assessmentBroad incumbents
- AIA Conference on Architecture: The American Institute of Architects' annual flagship conference, which Modernism Week itself cites as offering AIA continuing education credits for design professionals attending tours and lectures. Comparable professional audience and educational programming around architectural practice.
- Maison & Objet: A biannual Paris-based trade fair and design event focused on home decoration, interior design, and lifestyle. Comparable high-design enthusiast and professional audience, though oriented toward commercial product sourcing rather than architectural preservation and tours.
- Salone del Mobile.Milano (Milan Design Week): The world's largest annual design week, held each April in Milan, featuring furniture exhibitions, brand showcases, and city-wide design events. Comparable to Modernism Week as a flagship annual gathering of design enthusiasts, though much larger scale and broader (furniture/commercial design) rather than architectural preservation focus.
- NYCxDESIGN: An annual citywide design festival held each May in New York, aggregating hundreds of design events, showrooms, exhibitions, and programming across the five boroughs. Comparable multi-venue festival structure with curated design programming, though broader commercial-design scope.
- London Design Festival: An annual citywide design festival held each September across London, featuring hundreds of events including installations, exhibitions, and tours. Comparable as a multi-venue design festival model that depends on partner institutions and curated programming—similar festival architecture to Modernism Week.
Direct peers
- Design Miami: A collectible design fair held biannually in Miami (and historically Basel) that coincides with art/design weeks and serves design collectors, professionals, and enthusiasts with both trade and public programming. Comparable high-design audience and intersection of commerce, education, and curated experience.
- Open House London: The flagship Open House event offering free/sponsored access to hundreds of buildings across London over one weekend each September. Directly comparable model to Modernism Week's signature February festival—curated building access, volunteer-driven, broad public engagement with architectural heritage.
- Open House Worldwide: A global network of Open House city-based events (London, New York, Dublin, etc.) that open architecturally significant buildings to the public through ticketed, curated tours and programs. Most directly comparable to Modernism Week in format (ticketed architecture access events) and audience (design enthusiasts, professionals, curious public).
- Palm Springs Modernism Show & Sale: A long-running vintage modern furniture and decorative arts show held annually in Palm Springs, originally co-organized by founding partners of Modernism Week. Direct peer in the Coachella Valley modernism ecosystem, sharing audiences and overlapping programming during the February festival week.
- Chicago Architecture Biennial: The largest international architecture exhibition in North America, held every two years across Chicago venues with public programming, exhibitions, and tours. Comparable as a marquee architecture festival emphasizing both public education and design culture, with a peer institutional (nonprofit) operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Modernism Week social profiles
Digital presenceModernism Week financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modernism Week leadership team
Management profileNumber of profiles
Profiles11 records
Modernism Week funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modernism Week M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modernism Week
What does Modernism Week do?
Modernism Week operates two signature annual festivals—an 11-day February festival and a 4-day October festival—featuring bus tours, home tours, walking tours, films, lectures, and curated cultural experiences celebrating midcentury modern architecture in Palm Springs. The organization also runs year-round Modernism Week Architecture Tours (October through May) on a 22-seat climate-controlled mini-coach, and directs a portion of ticket proceeds to local preservation and community organizations as a 501(c)(3) nonprofit.
Is Modernism Week a public or private company?
Modernism Week is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Modernism Week founded?
Modernism Week was founded in 2005. It employs 11 to 50 people.
Where is Modernism Week based?
Modernism Week is headquartered in Palm Springs, United States, in the North America region.
How does Modernism Week make money?
Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are sponsorships and scholarship Program Donations.
Who are Modernism Week's main competitors?
Broad incumbents on record are AIA Conference on Architecture, Maison & Objet, Salone del Mobile.Milano (Milan Design Week), NYCxDESIGN and London Design Festival. Direct peers are Design Miami, Open House London, Open House Worldwide, Palm Springs Modernism Show & Sale and Chicago Architecture Biennial.
Does Modernism Week have an API?
No public API is recorded for Modernism Week.
What industry is Modernism Week in?
Modernism Week's product category is Architecture & Cultural Event Festivals. Its primary akta.pro industry code is THAJAFAI, Cultural & Community Festivals (Ticketed), with a secondary code of THAJAAAD, Architecture & Urban Design Tours. Its NAICS code is 7121 and its SIC code is 7990.