What Streaks does

Streaks is an iOS-native habit-tracking application that helps individual users build and maintain daily routines through streak-based task completion. The core app allows users to define up to 24 tasks — anything from flossing teeth to walking 5,000 steps — and tracks consecutive completions; missing a scheduled task resets the streak to zero. It is distributed exclusively through Apple storefronts (iOS App Store, Mac App Store) and runs as a companion on Apple Watch and Apple Vision Pro, with a native Mac client. The technical architecture is privacy-first: Health data is read via iOS permissions on-device only, task history synchronizes through iCloud, and no user data is transmitted to Streaks' own servers apart from anonymous crash reports.

The product portfolio spans three brands operating under Crunchy Bagel Pty Ltd, an Australian proprietary limited company. The flagship Streaks app covers general habit building, the Little Streaks sub-brand targets children, and the Streaks Workout sub-brand focuses on fitness routines. Deep integration with the Apple Health app — covering Activity, Mindfulness, Nutrition, Sleep, Body Measurements, Vitals, and Heart data — enables automatic completion detection for health-related tasks without manual logging. The app supports flexible scheduling (daily, weekdays, N days per week, specific days) and is localized in 24 languages.

The business model is a self-serve consumer purchase through Apple's App Stores, with pricing consisting of a one-time purchase or subscription depending on current App Store listing (specific price not disclosed). Marketing is product-led: App Store presence and an Apple Design Award drive top-of-funnel discovery, while streak mechanics drive retention. Streaks has no disclosed institutional funding, no headcount published, and no enterprise or B2B distribution; it is a privately held, founder-operated consumer utility with a single-storefront platform dependency.

Name

Streaks

Legal name

Crunchy Bagel Pty Ltd

Website

https://streaksapp.com

Company type

Private

Operating status

Operating

Short description

Streaks is an iOS-native habit-tracking app, owned by Australia's Crunchy Bagel Pty Ltd, that helps individual users build daily routines through streak-based task completion, with Apple Health integration and multi-device support across iPhone, Watch, iPad, Mac, and Vision Pro.

Ownership category

akta.pro rank

Product category

Personal Productivity Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industry

Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Habit tracking app
• Daily task management
• IOS productivity software
• Apple Health integration
• Streak tracking tool

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. App Store Purchases: Consumer purchases through Apple App Store for iOS devices and Mac App Store for desktop. App sold as one-time purchase or subscription depending on current App Store listing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Streaks is an iOS-native habit-tracking to-do list application that helps users form and maintain positive daily habits through streak-based gamification. Users create up to 24 tasks (e.g., walking the dog, flossing, practicing Spanish, or health-related goals such as 5,000 steps) and extend a streak each day they complete a task; breaking the chain resets the streak. The app integrates read-only with Apple Health to auto-complete health goals, supports flexible scheduling, syncs across Apple devices via iCloud, and is available across iPhone, iPad, Apple Watch, Mac, and Apple Vision Pro in 24 languages.

Product overview

Streaks is a single unified product—a habit-forming to-do list for iOS that helps users build good habits through daily task completion and streak tracking. The core Streaks app (iPhone, Apple Watch, iPad, Mac, and Apple Vision Pro) is supplemented by two related sub-brands: Little Streaks for children and Streaks Workout for fitness-focused users. The main product integrates natively with Apple Health and iCloud for data synchronization and health tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Little Streaks: Version of Streaks designed for kids
• Streaks Workout

Products and services

• Streaks The primary habit-forming to-do list app for iOS. Users create up to 24 daily tasks (e.g., walk the dog, floss, practice Spanish, eat healthily); completing a task extends a streak, and breaking the chain resets the streak to zero. Integrates with Apple Health to automatically track health goals (5,000 steps, heart rate, blood pressure, 5-mile run, and more) and supports flexible scheduling for non-daily tasks.
• Little Streaks A version of the Streaks habit-tracking app designed specifically for children, helping kids form good habits through an age-appropriate interface.
• Streaks Workout A specialized workout companion app that extends the Streaks habit-tracking framework to fitness and exercise routines, designed for fitness-focused Apple users.

Quantifiable outcome

• Users can track up to 24 customizable tasks simultaneously

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• ApplecoreTechnology or IntegrationDeep integration with Apple ecosystem including App Store distribution, Apple Health app data access (read-only), Apple Watch complications and widgets, iCloud synchronization for task data, and availability across iPhone, iPad, Mac, and Apple Vision Pro platforms.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Strides: Strides is a goal- and habit-tracking app on iOS that combines streaks, SMART goals, and reminders. It is directly comparable as a premium habit tracker in the iOS App Store.
• Productive: Productive is a habit and routine tracker for iOS that combines to-do lists, habit streaks, and scheduled tasks. It overlaps with Streaks on the daily habit and routine-tracking use case for iOS users.
• TickTick: TickTick is a cross-platform to-do and habit tracker that includes habit-tracking, recurring tasks, and reminders. It is comparable to Streaks as a recurring-task and habit-tracking app, with the key difference of being cross-platform.
• Fabulous: Fabulous is a habit- and routine-building app that emphasizes streaks, daily rituals, and health-oriented habits. It competes with Streaks for iOS users seeking structured daily habit formation.
• Streaks Workout: Streaks Workout is the company's own fitness-focused sub-brand built on the same streak-tracking framework. It is directly comparable as a habit-tracking app specialized for exercise routines.
• Way of Life: Way of Life is a long-standing habit tracker for iOS that helps users build chains of good and bad habits. It targets the same iOS-first, streak-based habit-building audience as Streaks.
• Habitica: Habitica is a habit- and task-tracking app that gamifies daily routines with streaks, achievements, and character progression. It competes directly with Streaks in the consumer habit-tracking category on iOS.
• Little Streaks: Little Streaks is the company's own kids-focused sub-brand that uses the same habit-streak framework for children. It is comparable as a Streaks-branded iOS habit tracker targeting a different demographic.

Broad incumbents

• Apple Health: Apple Health is Apple's first-party health and wellness platform with which Streaks deeply integrates. As an incumbent, it overlaps with Streaks' wellness monitoring use cases as part of a much broader health data platform.
• Google Fit: Google Fit is a broad, cross-platform health and activity tracking service from Google. It is comparable to the wellness monitoring aspects of Streaks and represents the Android-side incumbent that Streaks does not address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streaks