HabitRPG
Habitica is a gamified habit and task management app that converts real-life habits and to-dos into RPG mechanics for individual consumer users seeking behavior-change motivation.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What HabitRPG does
HabitRPG, operating under the trade name Habitica, is a privately held for-profit company founded in 2012 and headquartered in San Francisco. The company builds Habitica, a gamified habit and task management application available on mobile and web that converts real-life habits, daily tasks, and to-dos into role-playing game mechanics. Users create characters and earn virtual rewards, experience points, and in-game items by completing tasks, with accountability features such as parties and guilds enabling shared quests among user groups.
The product is positioned as a freemium consumer application, though pricing tiers, subscription terms, and revenue mechanics are not publicly disclosed in the available source data. The company operates with a micro-cap team of 1–10 employees led by CEO and co-founder Vicky Hsu. Capital formation to date has been minimal, consisting of two early-stage rounds totaling approximately $41,191 from 2013 and 2014, the latter involving Backstage Capital. There is no evidence of named enterprise customers, B2B contracts, partnerships, certifications, or geographic restrictions, indicating a direct-to-consumer distribution model.
Technically, the product is described as a single unified application with no separately architected modules, add-ons, or disclosed API/SDK surface. No AI/ML capabilities, patents, proprietary models, or compliance certifications are referenced in available sources. The company maintains an active web presence at habitica.com and is reported as operating, but historical milestones, ownership structure, investor roster beyond Backstage Capital, and current financials are absent from the data set.
HabitRPG firmographics
Firmographics- Name
- HabitRPG
- Website
- https://habitica.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Habitica is a gamified habit and task management app that converts real-life habits and to-dos into RPG mechanics for individual consumer users seeking behavior-change motivation.
- Ownership category
- akta.pro rank
HabitRPG industry classification
Industry- Product category
- Gamified Productivity Software
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industries
- Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where HabitRPG is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
HabitRPG business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations
HabitRPG product offering
Product offeringCore offering
HabitRPG (operating as Habitica) is a gamified habit improvement app that helps users build real-life habits by turning daily tasks, habits, and to-dos into a role-playing game experience. Users create avatars, earn rewards for completing tasks, and lose health for missed habits, blending productivity tracking with social and game mechanics.
Product overview
HabitRPG offers Habitica, a single unified gamification mobile and web application that helps users build positive habits and manage tasks through game-like mechanics. The product is a standalone application with no separate add-on modules or platform architecture mentioned in available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Habitica (HabitRPG) App A gamified habit-improvement application that lets individual users build real-life habits, manage daily tasks and to-dos, and track goals through a role-playing game framework with avatars, rewards, and social party features.
Companies that use HabitRPG
Customer profileIdeal customer profiles1 record
HabitRPG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HabitRPG partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
HabitRPG competitors and assessment
Company assessmentDirect peers
- Streaks: iOS habit-tracking app that helps users build and maintain daily habits using streaks and reminders. Direct competitor to Habitica in the consumer habit-tracking category, with a similarly gamified design ethos but a tighter, non-RPG format.
- Productive: Mobile habit and to-do tracker that uses streaks, statistics, and gentle gamification to encourage consistent behavior. Closely comparable to Habitica's habit-and-tasks positioning on iOS and Android.
- Habitify: Cross-platform habit tracker with streaks, reminders, and productivity statistics across mobile and Apple Watch. Targets the same individual-consumer habit-improvement use case as Habitica.
- Beeminder: Goal- and habit-tracking tool that uses financial stakes and data-driven "yellow brick roads" to enforce behavior change. Comparable to Habitica in the personal accountability/self-quantification category, with a sharper, less game-like mechanic.
- Forest: Focus and phone-usage app that gamifies staying off the phone by growing a virtual tree — a direct analogue of Habitica's "real action → virtual reward" mechanic applied to focus rather than habits.
- Loop Habit Tracker: Open-source Android habit tracker with charts and streak tracking. Shares Habitica's open/community ethos and is targeted at the same self-improvement user with a non-RPG, minimalist UI.
- HabitNow: Android-first daily routine and habit tracker built around streaks, reminders, and checklists. Directly competes with Habitica for the routine-and-habit builder segment on Android.
- Way of Life: Long-standing habit-tracking app that scores the user on yes/no daily goals. Targets the same individual habit-tracking buyer as Habitica, though without RPG or social elements.
Broad incumbents
- Todoist: Cross-platform task manager with streaks, productivity gamification, and team/family plans. A larger incumbent whose habit and recurring-task features overlap with Habitica's "habits + tasks + rewards" loop.
- Duolingo: Mass-market gamified consumer app that pioneered streaks, XP, and virtual rewards for real-world behavior change. Architecturally and psychologically analogous to Habitica, with a far larger user base and budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HabitRPG social profiles
Digital presenceHabitRPG financial estimates
Financial estimateRevenue estimate
Valuation estimate
HabitRPG leadership team
Management profileNumber of profiles
Profiles1 record
HabitRPG funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HabitRPG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HabitRPG
What does HabitRPG do?
HabitRPG (operating as Habitica) is a gamified habit improvement app that helps users build real-life habits by turning daily tasks, habits, and to-dos into a role-playing game experience. Users create avatars, earn rewards for completing tasks, and lose health for missed habits, blending productivity tracking with social and game mechanics.
Is HabitRPG a public or private company?
HabitRPG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HabitRPG founded?
HabitRPG was founded in 2012. It employs 1 to 10 people.
Where is HabitRPG based?
HabitRPG is headquartered in San Francisco, United States, in the North America region.
Who are HabitRPG's main competitors?
Direct peers on record are Streaks, Productive, Habitify, Beeminder, Forest, Loop Habit Tracker, HabitNow and Way of Life. Broad incumbents are Todoist and Duolingo.
Does HabitRPG have an API?
No public API is recorded for HabitRPG.
What industry is HabitRPG in?
HabitRPG's product category is Gamified Productivity Software. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of MPAFAIAG, Virtual Worlds & Social Sandbox Experiences (persistent social spaces). Its NAICS code is 7139 and its SIC code is 7372.