The Ventura County Regional Energy Alliance

What The Ventura County Regional Energy Alliance does

The Ventura County Regional Energy Alliance (VCREA) is a non-profit regional energy alliance founded in 2001 and headquartered at the Ventura County Government Center in Ventura, California. The organization operates as a coalition of government agencies and non-profit organizations dedicated to advancing energy efficiency and clean transportation across Ventura County and, more recently, the tri-county central coast region spanning San Luis Obispo, Santa Barbara, and Ventura Counties. VCREA employs between 11 and 50 people and delivers programs across five service areas: Residential, Local Government, Business, Education and Special Districts, and Transportation Electrification.

VCREA's service portfolio includes energy-saving resources for residents, sustainability planning support for public agencies, the Ventura County Green Business certification program for commercial entities, and EV infrastructure planning including the Ventura County Electric Vehicle Blueprint. Workforce development is delivered through the Power Your Future Scholarship, which subsidizes EVITP (Electric Vehicle Infrastructure Training Program) certification for California State Certified General Electricians, and youth outreach is delivered through the Evie McWheelie Coloring Book program. VCREA also publishes the Drive Clean Newsletter on a quarterly basis and produced the Climate on the Move GHG emissions inventory covering 2010-2012 with funding from Southern California Edison under CPUC auspices. The ElectricDrive805 coalition, launched in 2023, extends VCREA's coordination role across the tri-county region alongside partners including the Community Environmental Council, the Central Coast Clean Cities Coalition (C5), and the Air Pollution Control Districts of Ventura, Santa Barbara, and San Luis Obispo Counties.

VCREA's revenue model is grant-funded rather than fee-based. Services are provided to member organizations, residents, and businesses at no direct cost, with operations financed primarily through grants from California state agencies including the California Energy Commission (most recently the EV Ready Communities Challenge Phase I – Blueprint Development grant) and through utility programs administered by Southern California Edison under the California Public Utilities Commission. The organization's go-to-market motion is community-led, relying on local events, newsletters, social media (Instagram and Facebook), partnerships with libraries and educational institutions, and direct engagement with member jurisdictions rather than traditional sales channels.

Name

The Ventura County Regional Energy Alliance

Legal name

Ventura County Regional Energy Alliance

Website

https://vcenergy.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

VCREA is a non-profit regional energy alliance serving Ventura County, California, providing energy efficiency, EV adoption, and clean transportation programs to residents, businesses, local governments, and educational institutions through grant-funded initiatives and tri-county coalition partnerships.

Ownership category

akta.pro rank

Product category

Energy Efficiency Services

NAICS

Administration of Environmental Quality Programs (9241)

akta.pro primary industry

Energy & Water Efficiency Programs (Corporate Resource Management) (EUAHAJAG)

akta.pro secondary industry

Renewable Portfolio Standards (RPS) & Clean Energy Standards Compliance (EUAMANAF)

Keywords

• Energy efficiency programs
• Transportation electrification
• Clean transportation initiatives
• EV infrastructure planning
• Regional energy alliance

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: VCREA receives grant funding from California state agencies including the California Energy Commission and Southern California Edison (under CPUC auspices) to fund energy programs and initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Ventura County Regional Energy Alliance (VCREA) provides energy efficiency resources, sustainability planning support, and transportation electrification programs to residents, businesses, local governments, and educational institutions across Ventura County. Its offerings include residential energy savings assistance, EV infrastructure planning (EV Blueprint), workforce development through the Power Your Future Scholarship, the Ventura County Green Business certification program, and a Greenhouse Gas (GHG) emissions inventory for the region.

Product overview

The Ventura County Regional Energy Alliance (VCREA) offers a portfolio of clean energy and transportation services across five main service areas: Residential, Local Government, Business, Education/Special Districts, and Transportation Electrification. The organization provides energy efficiency resources, sustainability planning support, and EV infrastructure initiatives including the Electric Vehicle Blueprint and the Power Your Future Scholarship for EVITP-certified electricians. VCREA also publishes educational materials including the Drive Clean Newsletter and the Evie McWheelie children's coloring book, along with the Ventura County Green Business certification program.

Differentiator

Problem solved

Functional benefit

Brands

• ElectricDrive805: A regional coalition focused on helping more drivers understand the financial benefits of electric vehicles and access state and utility incentives.

Products and services

• Residential Energy Services Energy savings assistance and resources for homeowners and renters in Ventura County to improve home comfort, lower energy costs, and support environmental sustainability.
• Local Government Services Energy efficiency and sustainability planning support for cities, counties, and municipal agencies in Ventura County, including climate action planning and GHG emissions tracking.
• Business Energy Solutions Energy efficiency solutions, energy-saving resources, and profit margin improvements for commercial and industrial businesses in Ventura County.
• Education and Special Districts Services Assistance for schools, colleges, and special districts in Ventura County in achieving sustainability goals and reducing energy costs.
• Transportation Electrification Program EV Blueprint and broader clean transportation program for accelerating electric vehicle adoption and infrastructure planning across Ventura County.
• Electric Vehicle Blueprint Blueprint plan for accelerating clean transportation and EV infrastructure adoption in Ventura County, developed as part of the California Energy Commission's EV Ready Communities Challenge Phase I – Blueprint Development.
• Power Your Future Scholarship Scholarship program providing California State Certified General Electricians with EVITP (Electric Vehicle Infrastructure Training Program) certification across the tri-county central coast region (San Luis Obispo, Santa Barbara, Ventura Counties).
• Ventura County Green Business Program Certification program for businesses in Ventura County demonstrating environmental sustainability practices.
• Drive Clean Newsletter Quarterly newsletter providing EV-related news and resources to subscribers in the Ventura County region.
• Climate on the Move Greenhouse Gas (GHG) emissions inventory report for Ventura County covering 2010-2012, providing regional planning information for climate mitigation, funded by Southern California Edison.
• Evie McWheelie Coloring Book Children's coloring book featuring the EV mascot Evie McWheelie to educate youth about clean air and electric vehicles, with a target distribution of over 250 children throughout Ventura County in 2025.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Electric Drive 805 CoalitioncoreStrategic or Co-development PartnerCoalition of government agencies and non-profits focused on helping drivers understand financial benefits of electric vehicles and access incentives. Includes VCREA, Community Environmental Council, Central Coast Clean Cities Coalition, and Air Pollution Control Districts of Ventura, Santa Barbara, and San Luis Obispo Counties.
• California Energy CommissionflagshipStrategic or Co-development PartnerVCREA received a grant award as part of the California Energy Commission's EV Ready Communities Challenge Phase I – Blueprint Development to advance EV adoption in Ventura County.
• Southern California EdisoncoreStrategic or Co-development PartnerProvided funding for the 'Climate on the Move' GHG emissions inventory project (2010-2012) for Ventura County under the auspices of the California Public Utilities Commission.
• Central Coast Clean Cities Coalition (C5)coreStrategic or Co-development PartnerPartnership with C5 on the Power Your Future Scholarship to increase EVITP-certified electricians in the tri-county central coast region.
• Community Environmental Council (CEC)coreStrategic or Co-development PartnerPartner in Electric Drive 805 coalition working to promote EV adoption and clean transportation across the central coast region.
• EV Infrastructure Training Program (EVITP)coreTechnology or IntegrationEVITP provides the 20-hour training and certification program for electricians specializing in EV charging infrastructure installation, required under AB 841 for state-funded EV charging projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Southern California Edison: SCE is the incumbent investor-owned utility serving Ventura County and a direct VCREA funder through CPUC programs — operates far broader energy efficiency and EV programs at scale across Southern California, making it a structural counterparty and partial alternative to VCREA's program offerings.
• Los Angeles County Office of Sustainability: LA County's Office of Sustainability delivers regional energy, climate, and sustainability programs across the largest California county — comparable county-level sustainability program delivery model with overlapping service categories (residential, business, government, transportation electrification).

Regional players

• Sonoma Clean Power: Sonoma Clean Power is a California Community Choice Aggregator offering clean electricity and complementary energy programs in Sonoma and Mendocino counties — comparable California regional clean energy program model though structurally a CCA rather than a program-only alliance.
• Clean Power Alliance: Clean Power Alliance is a Community Choice Aggregator serving Los Angeles and Ventura counties with electricity supply — VCREA sits in its service territory and serves overlapping residential/business/government customers on complementary (non-supply) clean energy services.
• San Luis Obispo County Energy Watch: SLO County Energy Watch is a local government partnership delivering energy efficiency programs in San Luis Obispo County — directly comparable regional energy alliance model but operating in an adjacent rather than overlapping geography.
• Redwood Coast Energy Authority: RCEA is a community choice energy provider and energy programs operator for Humboldt County — operates both energy supply and regional energy programs with a similar local government coordination model, though in a more rural Northern California setting.
• Valley Clean Energy Alliance: Valley Clean Energy is a Joint Powers Authority CCA serving Yolo County and portions of Sacramento County with clean energy and community programs — a structurally comparable California regional clean energy delivery organization with similar government-backed funding model.

Direct peers

• Bay Area Regional Energy Network (BayREN): BayREN is a regional energy efficiency network serving the nine-county San Francisco Bay Area — the closest structural analog to VCREA's Ventura County model, delivering coordinated energy programs across local governments with similar grant-funded program administration.
• Central Coast Clean Cities Coalition (C5): C5 is a DOE-designated Clean Cities coalition covering the same tri-county central coast region where VCREA operates, focused on transportation electrification and alternative fuels — VCREA is itself a coalition partner, making it a near-perfect functional peer.
• Community Environmental Council (CEC): CEC is a Santa Barbara-based environmental advocacy non-profit and VCREA's ElectricDrive805 coalition partner, operating in adjacent regional territory on overlapping clean transportation and energy efficiency advocacy — comparable mission and member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VenturaCountyRegionalEnergyAlliance
• Instagraminstagram.com/vc.rea
• LinkedInlinkedin.com/company/ventura-county-regional-energy-alliance-vcrea-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ventura County Regional Energy Alliance