Redwood Coast Energy Authority

What Redwood Coast Energy Authority does

Redwood Coast Energy Authority (RCEA) is a Joint Powers Authority (JPA) and local government agency founded in 2003 that operates as the Community Choice Energy (CCE) provider for Humboldt County, California. Since launching CCE operations in 2017, RCEA has enrolled approximately 90% of county residents and businesses, procuring electricity generation on their behalf and partnering with PG&E for transmission, delivery, and consolidated billing. RCEA sells two generation tariffs — REpower (standard, higher renewable content than PG&E) and REpower+ (100% renewable and carbon-free for a $0.01/kWh premium) — priced at a 0.05% discount to PG&E's generation rate, with all surplus reinvested locally as a non-profit.

Name

Redwood Coast Energy Authority

Legal name

Redwood Coast Energy Authority

Website

https://redwoodenergy.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood Coast Energy Authority (RCEA) is a Joint Powers Authority and Community Choice Energy provider that procures and supplies renewable electricity for approximately 90% of Humboldt County, California residents and businesses, in partnership with PG&E for delivery and billing.

Ownership category

akta.pro rank

Product category

Community Choice Energy / Retail Electricity Generation Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Community Choice Aggregation (CCA) / Municipal Aggregation Retail Supply (EUAGABAF)

akta.pro secondary industries

C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE), Interconnection, Permitting & Grid Services for DERs (EUAMAJAH)

Keywords

• Community choice energy
• Renewable electricity service
• Energy efficiency rebates
• Public EV charging
• Feed-in tariff programs

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Generation Services: RCEA generates revenue through electricity generation charges to customers. Rates are set at a 0.05% discount to PG&E's rates. As a non-profit agency, all revenue is reinvested into community programs, renewable energy projects, and local development rather than distributed to shareholders.
2. Feed-In Tariff Program: Revenue from purchasing electricity from community-scale renewable energy producers under 20-year fixed-price contracts, paid at $140/MWh for evening peak hours and $110/MWh for other hours

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Redwood Coast Energy Authority is Humboldt County's Community Choice Energy provider, purchasing and supplying electricity generation services for approximately 90% of county residents and businesses under the REpower standard plan and the REpower+ 100% renewable premium plan, while PG&E handles delivery and billing. RCEA supplements generation services with an extensive portfolio of customer programs including residential and commercial EV rebates, e-bike vouchers, no-cost home and business energy assessments, free energy efficiency kits, induction cooktop lending, GoGreen financing, NREN appliance and heat pump rebates, and locally developed microgrid and solar-plus-storage projects.

Product overview

Redwood Coast Energy Authority (RCEA) is a local government Joint Powers Authority and Community Choice Energy provider that administers Humboldt County's electricity program. The company's product portfolio centers on two electricity generation service plans: REpower (standard) and REpower+ (premium 100% renewable), offered alongside energy efficiency and electrification programs. Programs include the Feed-In Tariff for local renewable producers, GoGreen financing for residential and commercial upgrades, EV/EV charging incentives including the REVNet public charging network, e-bike vouchers, home and commercial energy assessments, free efficiency kits, induction cooktop lending, and NREN-administered rebates for heat pumps, appliances, and insulation. RCEA also develops local renewable projects including the Redwood Coast Airport Microgrid and Foster Clean Power solar/battery project. The company works in partnership with PG&E, which handles electricity delivery and billing while RCEA provides generation services at rates set slightly below PG&E's.

Differentiator

Problem solved

Functional benefit

Brands

• REpower: Standard electricity plan automatically provided to eligible customers, prioritizing local resources and sustainability with a higher percentage of renewable energy sources compared to PG&E.
• REpower+

Products and services

• REpower Standard Electricity Plan Standard electricity generation plan automatically provided to eligible Humboldt County customers, prioritizing local resources and sustainability with a higher percentage of renewable energy sources compared to PG&E at a 0.05% discount to PG&E generation rates.
• REpower+ Premium 100% Renewable Plan Premium electricity plan providing 100% renewable and carbon-free electricity for $0.01/kWh more than the standard plan, sourced from wind, solar, and small hydro for residential and commercial customers.
• Feed-In Tariff (FIT) Program Program allowing local renewable energy producers to sell electricity directly to RCEA under 20-year fixed-price contracts for community-scale projects up to 5 MW in the Humboldt Local Capacity Area, with $140/MWh evening peak and $110/MWh all other hours pricing plus bonus incentives.
• No-Cost Home Energy Assessment Phone-based assessment evaluating home energy use with personalized tips for immediate and long-term savings, plus information about rebates and resources for residential customers.
• No-Cost Energy Efficiency Kit Free energy kit valued at up to $100 containing LED bulbs, weather-stripping, faucet aerators, and a smart power strip to help renters and homeowners lower energy usage.
• Induction Cooktop Lending Program Free lending program allowing residents to borrow an induction cooktop (single or double burner) for up to two weeks to test induction cooking technology at home before purchase.
• E-Bike Voucher Program Voucher program offering up to $1,000 for residential RCEA customers to purchase e-bikes from participating local vendors, with Standard ($400), Cargo ($600), Adaptive ($600), and Custom Adaptive ($1,000) voucher tiers.
• Residential and Commercial EV Rebate Program $2,000 rebate program for residential customers and commercial entities purchasing new or used battery electric vehicles, with up to 2 rebates per household or business and a separate 40% discounted public EV charging pilot for income-qualified customers through the GRID Alternatives partnership.
• REVNet Public EV Charging Network RCEA's public EV charging station network across Humboldt County providing EV owners with charging access, including 40% off charging for income-qualified customers through the GRID Alternatives pilot.
• GoGreen Business Energy Financing State of California financing program offering below-market interest rates for energy efficiency improvements, renewable energy installations, and EV infrastructure for small and medium-sized businesses and nonprofits, facilitated by RCEA.
• GoGreen Residential Energy Financing State of California financing assistance for residential energy efficiency improvements and EV charging infrastructure, facilitated by RCEA.
• No-Cost Commercial Energy Assessment On-site energy audit for businesses assessing lighting, heating, cooling, and other systems with customized recommendations for energy-saving improvements.
• Northern Rural Energy Network (NREN) Rebates RCEA-administered regional rebates for energy efficiency upgrades in rural Northern California including heat pump systems, laundry appliances, water heating, insulation, and kitchen appliances across 17 counties.
• Redwood Coast Airport Microgrid (RCAM) Microgrid project at the California Redwood Coast-Humboldt County Airport developed by RCEA to support public services with local energy reliability and resilience.
• Foster Clean Power Local solar and battery storage project located in Arcata, CA, developed by RCEA to add local renewable generation and energy storage capacity for the community.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Northern Rural Energy Network (NREN)coreStrategic or Co-development PartnerRCEA serves as the lead administrator of the Northern Rural Energy Network (NREN), a regional partnership bringing expanded energy efficiency programs and funding to rural Northern California including Humboldt County and 16 surrounding counties. Rebate information is now available through the NREN website.
• GRID AlternativescoreStrategic or Co-development PartnerRCEA partners with GRID Alternatives to offer discounted public EV charging for income-qualified customers. Through this pilot program, eligible customers receive 40% off charging at RCEA-owned REVNet charging stations across Humboldt County.
• California Community PowercoreStrategic or Co-development PartnerCalifornia Community Power is a coalition of community choice aggregators. RCEA participates through this coalition, which recently signed an offtake agreement for Hydrostor's Willow Rock Energy Storage Center to provide long-duration storage capacity.
• Collection Bureau of America (CBA)minorOthersRCEA partners with Collection Bureau of America (CBA) to manage certain billing-related communications for accounts requiring follow-up.
• GoGreen Business (California State Program)coreChannel Partner/ Reseller/ DistributorRCEA facilitates California State GoGreen Business financing programs for energy efficiency improvements for small and medium-sized businesses and nonprofits. GoGreen offers below-market interest rates on loans, leases, and energy service agreements.
• California Air Resources Board (CARB)coreStrategic or Co-development PartnerRCEA refers customers to Driving Clean Assistance Program (DCAP) administered by CARB in partnership with Community Housing Development Corporation (CHDC) to assist low-income communities in purchasing clean air vehicles.
• Schatz Energy Research CentercoreStrategic or Co-development PartnerSchatz Energy Research Center provides technical expertise and panel participation for RCEA community events such as the Battery Energy Storage workshop, with faculty scientist Peter Alstone and principal engineer Jim Zoellick participating.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sonoma Clean Power: Not-for-profit CCA serving Sonoma and Mendocino counties with standard and 100% renewable (EverGreen) generation tiers. Closely mirrors RCEA's structure, product design (standard vs premium renewable), and rural Northern California service profile.
• CleanPowerSF: San Francisco's municipal CCA operated by SFPUC with PG&E delivery. Comparable in CCA default-enrollment model, premium renewable tier (Green 100), and reinvestment of program revenues into local clean energy initiatives.
• Marin Clean Energy (MCE): California Joint Powers Authority operating as a Community Choice Aggregator serving Marin County, Napa County, and parts of Contra Costa and Solano. Directly comparable as a CCA with default enrollment, PG&E (or similar IOU) delivery partnership, RE/opt-in premium renewable tiers, and reinvestment of net revenues into local programs.
• Peninsula Clean Energy: Joint Powers Authority CCA serving San Mateo County and the City of Los Altos Hills. Comparable in CCA structure, ECOplus/ECO100 product design (standard vs 100% renewable premium), and PG&E partnership model.
• East Bay Community Energy: Joint Powers Authority CCA serving Alameda County and surrounding communities with multiple service tiers including a 100% renewable option. Closely comparable as a county-scale California CCA with PG&E delivery and reinvestment-driven program funding.
• Silicon Valley Clean Energy: Joint Powers Authority CCA serving Santa Clara County communities. Operates the same default-enrollment CCA model with standard and 100% renewable (GridSource) products and rebate/incentive programs, making it a structurally identical peer.
• San Jose Clean Energy: Large California CCA operated by the City of San Jose serving residential and commercial customers with PG&E delivery. Comparable in CCA business model, premium renewable tiers, and reinvestment-funded programs, though at materially larger scale.
• Central Coast Community Energy (3CE): CCA serving Monterey, San Benito, Santa Cruz, San Luis Obispo, and Santa Barbara counties. Comparable in multi-county CCA structure, default enrollment, premium renewable product, and PG&E delivery partnership.
• San Diego Community Power: Joint Powers Authority CCA serving the City of San Diego and several surrounding communities with SDG&E delivery. Direct comparable in CCA governance, default enrollment, multi-tier renewable products, and program reinvestment model.

Others

• California Community Power: Coalition of California CCAs (including RCEA) that jointly procure utility-scale renewable and storage resources. Not a direct competitor but a strategic peer and counterparty through which RCEA accesses Hydrostor Willow Rock and similar offtakes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redwoodcoastenergyauthority
• LinkedInlinkedin.com/company/redwood-coast-energy-authority
• Instagraminstagram.com/redwoodcoastenergyauthority
• Xx.com/redwood_energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Coast Energy Authority