Viddsee
Viddsee is a Singapore-based storytelling platform and creative studio founded in 2013 that operates a multi-network ecosystem of streaming, branded content, and creator IP services for brands, filmmakers, and youth audiences across Southeast Asia.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Viddsee does
Viddsee Pte. Ltd. is a Singapore-headquartered storytelling platform and creative studio founded in 2013 that operates a multi-product ecosystem for premium short-form video across Southeast Asia. The core product is the Viddsee streaming platform, a curated library of short films, series, and documentaries built from a community of 5,000+ storytellers, complemented by Nuggets by Viddsee, a youth-focused social-first content vertical on TikTok, YouTube, Instagram, and Facebook with 3 million+ combined followers. Supporting product lines include Viddsee Studios (full-service branded content production), Viddsee Marketing (integrated advertising services), Viddsee Originals (IP development), Viddsee Labs (IP incubation), Viddsee Talent Hub (creator marketplace), Viddsee Reels (micro-drama platform launched 2025), and Candee Labs (Web3 IP studio under parent company Candee). Underlying technology includes AI-powered content recommendations, data-driven audience analytics, and generative AI used to produce targeted video cutdowns for different audience segments. Viddsee holds regional offices in Singapore (HQ) and Bangkok, and operates across Singapore, Indonesia, Thailand, and Malaysia.
The company monetizes through four primary streams: (1) branded content and studio services for enterprise clients including DBS, Unilever, Shopee, Deloitte, and AXA on a project-based professional services model; (2) content licensing and distribution to SVOD and inflight partners (Netflix, Qalbox, MNC Vision+, Vidio, Singapore Airlines, Mediacorp); (3) micro-drama brand integration through Viddsee Reels; and (4) Web3 IP and digital asset monetization through Candee Labs. Government and nonprofit work (Singapore Tourism Board, MSF, HTX, WWF Singapore) provides a second enterprise vertical. The company is private, has raised approximately $2.34M in disclosed equity (CyberAgent Capital, ACE Singapore), and operates as a subsidiary of Candee, a Web2-Web3 entertainment ecosystem launched in February 2023. Founder Ho Jia Jian leads as CEO, with an experienced regional leadership team including Chief Content Officer Kenny Png and Thailand GM Venus Romsaitong.
Viddsee firmographics
Firmographics- Name
- Viddsee
- Legal name
- Viddsee Pte. Ltd.
- Website
- https://viddsee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viddsee is a Singapore-based storytelling platform and creative studio founded in 2013 that operates a multi-network ecosystem of streaming, branded content, and creator IP services for brands, filmmakers, and youth audiences across Southeast Asia.
- Ownership category
- akta.pro rank
Viddsee industry classification
Industry- Product category
- Online Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Short-Form Documentaries (MPADADAC)
- akta.pro secondary industries
- Short-Form Animation (Shorts, Web Series) (MPADACAI), 3D/CGI Animation Production (MPADACAB)
Keywords
Where Viddsee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Viddsee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Branded Content and Studio Services: Full-service video production and marketing services for brands including narrative films, documentaries, vertical series, infotainment content. Viddsee Studios creates branded entertainment, TikTok series, and social content for enterprise clients.
- Platform Advertising and Distribution: Content distribution and licensing to streaming platforms (Netflix, Qalbox, MNC Vision+, Vidio, Singapore Airlines inflight, Mediacorp). Ad-supported content and platform monetization through viewership.
- Micro-Drama Brand Integration: Micro-dramas offer brand integration opportunities where brands become part of the story while engaging meaningfully with audiences. Survey shows 26.5% willing to purchase products featured in short dramas.
- Web3 IP and Digital Asset Monetization: Candee Labs enables creators and fans to monetize through ownership in Web3 ecosystem. Content and experiences developed across Web2 and Web3 platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise branded content services |
| Freemium | Monthly | Consumer platform access |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels12 records
Viddsee product offering
Product offeringCore offering
Viddsee is a Singapore-based storytelling platform and creative studio that operates a multi-platform ecosystem for short premium content distribution, branded content production, and micro-dramas across Southeast Asia. The platform streams short-form films from a network of more than 5,000 storytellers and serves as a data-driven production partner for brands, agencies, and government clients seeking audience-driven storytelling campaigns. Viddsee also develops original content (Viddsee Originals), micro-drama series (Viddsee Reels), and IP incubation programs (Viddsee Labs, Candee Labs).
Product overview
Viddsee is a next-generation storytelling platform and creative company operating a multi-platform ecosystem. The core offering consists of the Viddsee Platform for short premium content distribution and Nuggets by Viddsee for bite-sized youth-focused content. Supporting these are Viddsee Studios (branded content production), Viddsee Originals (IP development), Viddsee Labs (IP incubator), Viddsee Reels (micro-drama platform), Viddsee Marketing (full-funnel advertising), Viddsee Talent Hub (creator marketplace), and Candee Labs (Web3 IP studio). The company serves filmmakers, brands, enterprises, and audiences across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Nuggets by Viddsee: Social-first content offering creating short-form, trend-responsive branded stories for mobile-first audiences in Singapore and the region
- Viddsee Reels
- Candee Labs
Products and services
- Viddsee Platform Consumer-facing streaming platform that curates and distributes short premium films from Viddsee's network of more than 5,000 storytellers, serving audiences across Southeast Asia with free access to storytelling content.
- Viddsee Studios Creative studio producing branded short-form content and data-driven storytelling campaigns for brands, agencies, and government clients in Southeast Asia.
- Viddsee Reels Micro-drama series distributed through Viddsee's platform, pioneering the short-form micro-drama format in Southeast Asia with episodic storytelling for digital audiences.
- Nuggets by Viddsee Editorial content sub-brand by Viddsee publishing curated storytelling pieces and editorial short-form content.
- Viddsee Marketing Marketing services arm that designs and executes audience-driven marketing campaigns leveraging Viddsee's platform data, storyteller network, and storytelling expertise.
- Viddsee Talent Hub Global creative marketplace that connects brands and marketers with independent storytellers from Viddsee's network for commissioned creative projects.
- Viddsee Labs IP incubator that develops and nurtures original storytelling intellectual property from Viddsee's network of storytellers.
- Viddsee Originals Original content label producing premium short-form storytelling titles that Viddsee owns and licenses to partners including Netflix and regional streamers.
- Candee Labs Web3 IP Studio providing blockchain-based intellectual property management for Viddsee content and IP, including tokenized and decentralized IP frameworks.
Quantifiable outcome
- 458,971 total tracked social reach (14.74% over target) for HTX campaign
- +3 more outcomes
Companies that use Viddsee
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Viddsee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Viddsee partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Mahaka PicturescoreCo-production partnership for Siti Vampire feature film. Mahaka Pictures (Indonesia) co-producing with Viddsee to bring Southeast Asian story to international markets and festival circuits.
- RisingjoycorePartnership to bring popular Chinese micro-dramas to Southeast Asia audiences, expanding Viddsee Reels content library with international micro-drama format.
- Ricky OwcoreIndustry veteran joins Viddsee Board of Directors, enhancing entertainment platform's strategic vision with extensive experience in Asian media.
- Dolby LaboratoriescoreCollaboration to empower next generation of storytellers through audiovisual technology. Viddsee and Dolby working together to enhance storytelling quality with immersive entertainment capabilities.
- Mediacan (Media L)coreMemorandum of Understanding signed to boost Singapore-Korea production collaborations. Partnership to facilitate cross-border content production between Singapore and Korean entertainment industries.
- NetflixcoreContent licensing deal covering Viddsee Originals and independent films. Netflix acquired Home Is Where The Heart Is (8x30 mins) produced by Viddsee Studios for Mediacorp Singapore, available across Southeast Asia markets.
- Qalbox (Muslim Pro)minorSVOD service distribution partnership for Viddsee content through Muslim lifestyle app platform.
- MNC Vision+minorIndonesian and Singapore streaming platform distribution for Viddsee Originals and independent films.
- Singapore AirlinesminorInflight entertainment content distribution partnership bringing Asian stories to airline passengers.
- VidiominorIndonesian streaming platform distribution partnership renewed for Viddsee content.
- MediacorpcoreLong-standing collaboration with Singapore broadcaster. Co-production of Home Is Where The Heart Is and ongoing content distribution.
- BBRC x Ivy BoysminorWeb3 partnership through Candee Labs for next-gen IP development. Collaboration to develop BBRC x Ivy Boys IP into entertainment property with community-first approach.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Viddsee competitors and assessment
Company assessmentBroad incumbents
- Viu: Pan-regional OTT streaming service focused on Asian content, operated by PCCW. Comparable to Viddsee in licensing and distributing Asian original content to Southeast Asian audiences, but operates as a broader subscription streaming incumbent rather than a short-form specialist.
- Dailymotion: Global video platform offering hosting, distribution, and monetization for creators and media companies. Comparable to Viddsee as a multi-platform video distribution network, though it operates as a broad incumbent rather than a storytelling-specialist.
- iQIYI: Major Chinese streaming platform producing and distributing Asian original content including short-form series and dramas. Comparable to Viddsee as a producer/distributor of Asian original content, but operates at vastly larger scale with a broad subscription streaming model.
- WeTV (Tencent): Tencent's international streaming service distributing Asian original dramas, short-form series, and micro-dramas across Southeast Asia. Comparable to Viddsee in Asian content licensing and SEA audience focus, but is backed by a much larger content and capital ecosystem.
Direct peers
- Shorts International (ShortsTV): Short film-focused TV channel and streaming service distributing curated short-form films globally. Directly comparable to Viddsee as a short-form film distribution specialist, though ShortsTV leans on traditional linear channels rather than social-first platforms.
- Wattpad (Naver Webtoon): Global storytelling platform for user-generated short-form and serialized fiction with a large community of writers and readers. Directly comparable to Viddsee as a multi-platform storytelling network that empowers creators and distributes short-form narrative content across regions.
- Webtoon Entertainment: Global digital storytelling platform for serialized comics and web novels with a strong creator monetization engine. Comparable to Viddsee as a multi-region creator-driven storytelling network with both a consumer platform and a B2B IP licensing motion.
Regional players
- Hooq: Asia-focused video-on-demand service that previously operated across Southeast Asia. Comparable to Viddsee in Asian content distribution to SEA audiences, though Hooq's shutdown in 2020 illustrates the fragility of SVOD competition in the region Viddsee serves.
- iflix: Southeast Asian streaming service focused on regional and international content, originally co-founded in Malaysia. Comparable to Viddsee in regional SEA audience focus and content licensing, though it operates a broader subscription streaming model rather than a short-form storytelling niche.
Others
- Carousell: Singapore-headquartered consumer marketplace with a strong regional brand. Comparable to Viddsee only as a Singapore-origin digital company with a regional SEA footprint and similar scale — not a direct content competitor, but a comparable regional tech ecosystem peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viddsee social profiles
Digital presenceViddsee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viddsee leadership team
Management profileNumber of profiles
Profiles9 records
Viddsee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Viddsee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viddsee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viddsee
What does Viddsee do?
Viddsee is a Singapore-based storytelling platform and creative studio that operates a multi-platform ecosystem for short premium content distribution, branded content production, and micro-dramas across Southeast Asia. The platform streams short-form films from a network of more than 5,000 storytellers and serves as a data-driven production partner for brands, agencies, and government clients seeking audience-driven storytelling campaigns. Viddsee also develops original content (Viddsee Originals), micro-drama series (Viddsee Reels), and IP incubation programs (Viddsee Labs, Candee Labs).
Is Viddsee a public or private company?
Viddsee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viddsee founded?
Viddsee was founded in 2013. It employs 11 to 50 people.
Where is Viddsee based?
Viddsee is headquartered in Singapore, Singapore, in the Asia region.
How does Viddsee make money?
Four revenue lines are on record. Branded Content and Studio Services are the primary driver. The others are platform Advertising and Distribution, micro-Drama Brand Integration and web3 IP and Digital Asset Monetization.
Who are Viddsee's main competitors?
Broad incumbents on record are Viu, Dailymotion, iQIYI and WeTV (Tencent). Direct peers are Shorts International (ShortsTV), Wattpad (Naver Webtoon) and Webtoon Entertainment. Regional players are Hooq and iflix. Carousell is listed as an others.
Does Viddsee have an API?
No public API is recorded for Viddsee.
What industry is Viddsee in?
Viddsee's product category is Online Video Streaming. Its primary akta.pro industry code is MPADADAC, Short-Form Documentaries, with a secondary code of MPADACAI, Short-Form Animation (Shorts, Web Series). Its NAICS code is 516210 and its SIC code is 7812.