TEAM

What TEAM does

TEAM is a privately held strategic and creative communication agency founded in 2010 and headquartered in Heerenveen, Friesland, Netherlands. The firm operates with a team of approximately 17 professionals covering creative direction, project management, account management, design, web development, photography, and videography, supplemented by interns and freelance collaborators. Its service portfolio is structured around three core offerings: Arbeidsmarkt-Campagnes (labor market and employer branding campaigns), Brand Identities (visual identity systems, logos, and brand positioning), and Social Content (social media content creation and management). Supporting content assets include the 'Voor de Winst!' podcast and TEAM Magazine, used for top- and mid-funnel engagement.

The company serves Dutch SMEs, mid-market companies, municipalities, educational institutions, healthcare providers, and long-established family businesses, with a stated focus on the northern Netherlands region. Its go-to-market combines owner-led direct sales — primarily through co-owner Pim Balkestein via phone, WhatsApp, and in-person meetings — with a community-led content marketing motion across LinkedIn, Instagram, Behance, blog, podcast, and a printed magazine. Revenue is generated through project-based professional services engagements on multi-year contracts, with each project scoped and priced individually based on client requirements; no standard pricing tiers or public price list are disclosed.

TEAM has no proprietary technology platform. Its technology footprint consists of standard creative production tooling plus an AI marketing integration formed through a partnership with TRAVYK, branded 'Bureau van de Toekomst' (Agency of the Future), which combines brand strategy with AI capabilities. The agency maintains no patents, certifications, or external funding; ownership rests with co-owners Pim and Martin alongside a directie member (Chantal), indicating an independently owned, founder-managed operating model.

Name

TEAM

Legal name

TEAM

Website

https://team.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TEAM is a privately held Dutch strategic and creative communication agency based in Heerenveen, Friesland, providing employer branding campaigns, brand identity development, and social content services primarily to SMEs, municipalities, and heritage family businesses in the northern Netherlands.

Ownership category

akta.pro rank

Product category

Marketing & Brand Communications

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Brand strategy services
• Employer branding campaigns
• Creative communication agency
• Visual identity design
• Social content creation

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Strategic Services: B2B professional services including brand strategy, employer branding campaigns, visual identity development, and marketing communications. Revenue generated through project-based engagements with Dutch enterprises, municipalities, and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

TEAM is a strategic and creative communication agency that develops employer branding and labor market campaigns, builds complete brand identity systems (logos, house styles, positioning), and produces social media content and multimedia for Dutch SMEs, municipalities, healthcare providers, and heritage family companies. The agency delivers integrated campaigns combining brand strategy, creative production (photo/video), and digital execution under project-based engagements led by account managers.

Product overview

TEAM is a strategic and creative communication agency based in Heerenveen, Friesland. The agency operates as a service-based consultancy rather than a software product company, offering three primary service lines: Arbeidsmarkt-Campagnes (labor market/employer branding campaigns), Brand Identities (visual identity and brand development), and Social Content (social media content creation). Supporting content formats include the 'Voor de Winst!' podcast series and the TEAM Magazine publication. The agency serves diverse sectors including government, agriculture, healthcare, construction, food technology, sports, education, and hospitality, delivering integrated campaigns that combine strategic positioning with creative execution across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeidsmarkt-Campagnes (Labor Market Campaigns) Employer branding and labor market campaigns that position client organizations as attractive employers in competitive talent markets, with messaging and creative execution aimed at attracting top talent.
• Brand Identities Complete brand identity development including visual identity systems, logos, house styles, and brand positioning designed to make brands recognizable and distinctive across touchpoints.
• Social Content Social media content creation and management designed to drive engagement, likes, shares and audience interaction across platforms for brand awareness.
• Strategische Merkcommunicatie (Strategic Brand Communication) Strategic brand communication services including brand positioning, campaign development, and integrated marketing communication strategies for brands seeking to elevate their presence.

Quantifiable outcome

• Bentacera campaign achieved 150,000 reach
• +2 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kingsland: Dutch agency specialized in employer branding and labor market communication, directly competing with TEAM's core service line. Strong overlap in target client type (Dutch mid-market, municipalities, healthcare) and campaign methodology.
• KesselsKramer: Dutch independent creative agency based in Amsterdam with strong brand strategy, campaign development, and content production capabilities. Comparable to TEAM as a Dutch creative agency focused on brand building and integrated campaigns, though larger and operating on a national/international stage.
• ACE Amsterdam: Dutch independent creative agency specializing in brand activation, employer branding, and campaigns for B2B and B2C clients. Closely comparable service offering including labor market and employer branding work for mid-sized Dutch companies.
• Dawn Creative Agency: Amsterdam-based independent creative agency offering brand strategy, campaigns, and content production for B2B and purpose-driven brands. Comparable mid-sized Dutch agency serving similar client profiles with similar integrated service model.
• Booreiland: Dutch creative agency offering brand strategy, campaigns, and content for social-impact and B2B clients. Comparable independent Dutch creative agency profile with similar team size and integrated service offering.
• Famous Amsterdam: Independent Amsterdam-based creative agency offering brand strategy, campaigns, and content production. Similar Dutch mid-sized creative agency profile with comparable client base and integrated service model.
• N=5: Amsterdam-based independent creative agency with strong brand strategy, campaign, and content offerings. Similar integrated agency model targeting Dutch mid-market and enterprise clients with comparable team size and positioning.

Broad incumbents

• TBWA\Netherlands: Dutch arm of global TBWA network offering full-service advertising, brand strategy, and campaigns. Comparable offering set but at network scale with media buying and international reach that TEAM does not match.
• Dept: Largest independent Dutch digital creative agency offering brand, content, and marketing technology services globally. Comparable in service mix (brand strategy, employer branding, content creation) but operates at significantly larger scale with technology capabilities TEAM lacks.
• DDB Amsterdam: Amsterdam-based creative agency part of DDB Worldwide, offering brand strategy and integrated campaigns for major Dutch and international brands. Comparable strategic and creative capabilities but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/teamcommunicatie
• Instagraminstagram.com/teamcommunicatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAM