Innovation Consulting

What Innovation Consulting does

Innovation Consulting is a Norway-based, solo-founder advisory firm founded in 2009 and led by an individual identified only as "Sondre," who serves as CEO and owner. The firm provides expert advisory services focused on Internet business models and the software and technology required to support them, positioning itself as a specialist consultant for companies developing, refining, or optimizing online business models and their underlying technology stacks.

The firm has no proprietary technology platform, product portfolio, or packaged software offering. Its only technical footprint is a personal blog (Project Management Monkey) and a Twitter account (@pmmonkey) used for thought leadership and content marketing. The business-card style website displays humorous rotating CEO titles (such as "mad dictator," "pretty programmer," "cocky creator," and "hard working slacker"), reinforcing the visual identity of a single-person operation. No team members beyond the founder, no board, and no institutional shareholders are identified.

The revenue model is professional services delivered through direct, quote-based consulting engagements arranged personally by the founder via email and mobile phone. The go-to-market is relationship-led and content-supported, with no intermediaries, channel partners, or formal sales infrastructure. The customer segment is horizontal, defined by use case (Internet business model advisory) rather than by industry, and no named clients, case studies, or repeat customer evidence is publicly available. No funding rounds, partnerships, certifications, patents, or awards are disclosed.

Name

Innovation Consulting

Legal name

Innovation Consulting

Website

https://innovationconsulting.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovation Consulting is a Norway-based, single-person advisory firm founded in 2009 that provides expert consulting on Internet business models and the supporting software and technology. The founder, Sondre, delivers engagements directly to clients through quote-based, relationship-led professional services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Internet business consulting
• Digital strategy advisory
• Software technology consulting
• Business model advisory
• Technology strategy consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Advisory Services: Expert advisory services on Internet business models and supporting software/technology. Revenue is generated through consulting engagements, likely billed on a project or hourly basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Innovation Consulting provides expert advisory services on Internet business models and the software and technology required to support them. The firm operates as a sole proprietorship led by owner/CEO Sondre, delivering personalized consulting engagements directly to clients in the Norwegian market. The offering is positioned as niche strategic guidance rather than general consulting, with no standardized product portfolio.

Product overview

Innovation Consulting is a consulting firm providing expert advice on Internet business models and the software and technology to support them. The company does not appear to offer a product portfolio but rather advisory and consulting services.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• Making Waves: Nordic digital services firm combining strategy, design, and technology for internet-driven business models. Comparable in that it advises clients on digital business models alongside the technology that supports them, primarily in the Nordic market.
• Creuna: Nordic digital consultancy advising clients on digital business development and supporting technology platforms. Comparable as a Scandinavian-rooted advisory focused on the intersection of internet business models and technology delivery.
• Netlight: Nordic management and technology consulting firm with offices across Scandinavia. Comparable as a regionally anchored advisor helping clients with digital strategy and the technology supporting new business models.
• Implement Consulting Group: Nordic-origin management and strategy consulting firm advising clients on business model design and digital transformation. Directly comparable as a Scandinavia-rooted consulting provider whose practice overlaps with Innovation Consulting's internet business model and technology advisory focus.

Broad incumbents

• Sopra Steria: European technology and digital transformation consulting firm with significant Nordic presence. Comparable in advisory on digital business and supporting technology, but at considerably larger scale and breadth.
• ThoughtWorks: Global technology consultancy advising enterprises on software strategy and digital business model design. Comparable in the technology-and-internet-business-model intersection, but operating at much larger scale with a broader service portfolio.
• Accenture Strategy: Global strategy and technology consulting practice within Accenture covering digital strategy, business model design, and technology implementation. Comparable in subject matter, materially larger in scale.
• BCG Platinion: BCG's technology and digital implementation arm advising on IT strategy and digital business model enablement. Overlaps with Innovation Consulting's internet business models + supporting software/technology positioning, though embedded in a global strategy firm.
• McKinsey Digital: Digital arm of McKinsey & Company providing strategy and technology advisory on digital business models. Comparable in advisory content, but vastly larger in scale, brand, and engagement scope than a solo Norwegian practice.

Regional players

• Itera: Nordic technology and digital consulting firm advising on digital strategy and implementation. Comparable in subject area and regional footprint, though operating at a larger scale than a solo practitioner.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/pmmonkey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Consulting