Making Waves Marketing
Making Waves Marketing is a woman-owned boutique marketing agency offering integrated traditional media, digital, social media, grassroots, and brand strategy services to entertainment, education, hospitality, and SMB clients across the United States.
- Company typePrivate
- Founded2020
- HeadquartersDavie, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Making Waves Marketing does
Making Waves Marketing, LLC is a privately held, woman-owned boutique marketing agency incorporated in the United States and headquartered in Davie, Florida. Founded in 2020 by Didi Martz during the pandemic as a one-woman operation, the firm has scaled organically to a three-person team and operates without external capital, M&A activity, or disclosed funding. Its service portfolio is organized into four pillars: traditional media buying (television, radio, print, OTT/streaming audio, out-of-home, search & display, email); social media (strategy, content development, paid social, community engagement); grassroots marketing (community partnerships, street teams, local sponsorships, promotional activations, experiential marketing); and brand strategy (brand positioning, audience clarity, message development, market differentiation). Underlying technology is conventional for a boutique agency: integrated marketing workflows across media, digital, and on-the-ground activation channels, with no proprietary platform, API, or AI tooling disclosed.
The firm's go-to-market is sales-led and direct: it works without intermediaries, functioning as an extension of client teams and pricing through bespoke, quote-based engagements rather than standardized rate cards. Customer logos publicly listed span enterprise entertainment brands (Cirque du Soleil, Magic Mike Live, Outback Presents, Richter Entertainment Group), hospitality (Margaritaville Resort), higher education (NSU Florida Alvin Sherman Library, Southeastern College, Primrose Schools), telecommunications (Blue Stream Fiber), healthcare (United Hearing), and SMB/event work (MIA Runway 5k, Bucketlisters, United Hearing), with cumulative disclosures of 100+ clients and 150+ successful campaigns. Revenue mechanics are professional-services based, dependent on project and retainer engagements with no disclosed contract values, recurring-rate structure, or financial performance data; consequently, current revenue is not estimable from public information.
Making Waves Marketing firmographics
Firmographics- Name
- Making Waves Marketing
- Legal name
- Making Waves Marketing LLC
- Website
- https://makingwavesmktg.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Making Waves Marketing is a woman-owned boutique marketing agency offering integrated traditional media, digital, social media, grassroots, and brand strategy services to entertainment, education, hospitality, and SMB clients across the United States.
- Ownership category
- akta.pro rank
Making Waves Marketing industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Guerrilla & Street Marketing (MPAAAGAH)
Keywords
Where Making Waves Marketing is headquartered
LocationHeadquarters
- HQ city
- Davie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Making Waves Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Services: Service-based agency revenue through strategic advertising, media planning and buying, social media management, event promotion, and grassroots marketing services. Works with clients ranging from small businesses to national entertainment brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Making Waves Marketing product offering
Product offeringCore offering
Making Waves Marketing is a woman-owned boutique marketing agency that delivers strategic advertising, media planning and buying, social media management, event and entertainment promotion, and grassroots marketing services. The agency integrates traditional media, digital strategy, and on-the-ground activation into unified campaigns for entertainment brands, higher education institutions, local businesses, and community organizations.
Product overview
Making Waves Marketing is a woman-owned boutique marketing agency offering a comprehensive suite of marketing services. The agency operates as a unified service offering organized across four main pillars: Traditional Media (including OTT & streaming audio, digital advertising, out of home, search & display, and email marketing), Social Media (encompassing social strategy, content development, paid social, and community engagement), Grass Roots (covering community partnerships, street teams, local sponsorships, promotional activations, and experiential marketing), and Brand Strategy (including brand positioning, audience clarity, message development, and market differentiation). Rather than a platform with modular add-ons, the agency provides integrated marketing services that blend traditional media, digital strategy, and on-the-ground activation as a full-service boutique agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Media Buying
- Social Media Marketing
- Grassroots Marketing
- Brand Strategy
Companies that use Making Waves Marketing
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Making Waves Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Making Waves Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Making Waves Marketing competitors and assessment
Company assessmentBroad incumbents
- Ansira: Independent marketing services agency providing media, creative, customer relationship, and channel marketing solutions. Overlaps with Making Waves on the media-buying and brand-strategy services but operates as a much larger, PE-backed firm.
- Jack Morton Worldwide: Global brand experience agency delivering experiential marketing, events, and sponsorships for major brands. Overlaps with Making Waves' experiential and event-promotion services, especially for entertainment clients like Cirque du Soleil, but operates at holding-company scale.
- Sparks: Global experiential and live-marketing agency (part of Deloitte Digital) specializing in brand experiences, events, and sponsorships. Comparable to Making Waves' experiential/grassroots offering but at significantly larger scale and with enterprise-only client base.
Direct peers
- Butler/Till: Independent, employee-owned media buying and planning agency serving a mix of mid-market and enterprise clients. Closely comparable to Making Waves in business model (boutique, client-centric, media-buying-led) and target segments, though typically larger in scale.
- Butler/Till: (Duplicate removed — see top entry.) Independent media agency with comparable boutique, client-centric profile.
- Empower Media Marketing: Woman-owned, independent media agency offering media planning/buying, creative, and analytics. Comparable to Making Waves in woman-owned certification, full-funnel offering, and boutique positioning, but materially larger and broader in scope.
- HughesLeighton (HLE): Boutique experiential and grassroots marketing agency combining on-the-ground activation with traditional and digital media. Closely matches Making Waves' experiential + grassroots + paid media mix, serving entertainment and lifestyle brands.
- Mower: Independent, woman-owned marketing, advertising, and public relations agency offering brand strategy, media, digital, and analytics. Highly comparable in ownership profile, full-service scope, and boutique operating model.
- Goodway Group: Independent media and marketing services agency focused on media buying, planning, and analytics for enterprise clients. Comparable business model and channel mix to Making Waves, particularly on the media-buying side.
Emerging players
- MarX Creative: Boutique creative and experiential agency focused on entertainment, sports, and lifestyle clients. Comparable niche targeting and experiential orientation to Making Waves, particularly its entertainment-segment focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Making Waves Marketing social profiles
Digital presenceMaking Waves Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Making Waves Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Making Waves Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Making Waves Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Making Waves Marketing
What does Making Waves Marketing do?
Making Waves Marketing is a woman-owned boutique marketing agency that delivers strategic advertising, media planning and buying, social media management, event and entertainment promotion, and grassroots marketing services. The agency integrates traditional media, digital strategy, and on-the-ground activation into unified campaigns for entertainment brands, higher education institutions, local businesses, and community organizations.
Is Making Waves Marketing a public or private company?
Making Waves Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Making Waves Marketing founded?
Making Waves Marketing was founded in 2020. It employs 1 to 10 people.
Where is Making Waves Marketing based?
Making Waves Marketing is headquartered in Davie, United States, in the North America region.
How does Making Waves Marketing make money?
One revenue line is on record: marketing Services.
Who are Making Waves Marketing's main competitors?
Broad incumbents on record are Ansira, Jack Morton Worldwide and Sparks. Direct peers are Butler/Till, Butler/Till, Empower Media Marketing, HughesLeighton (HLE), Mower and Goodway Group. MarX Creative is listed as an emerging player.
Does Making Waves Marketing have an API?
No public API is recorded for Making Waves Marketing.
What industry is Making Waves Marketing in?
Making Waves Marketing's product category is Marketing Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.