Rádió88

What Rádió88 does

Rádió 88 is a commercial local radio station headquartered in Szeged, Hungary, owned and operated by Telekom Kft., a Hungarian private limited company. The station has been broadcasting for more than 30 years and positions itself around Szeged-area music, news, traffic, and community programming for general audiences in the Csongrád-Csanád county region. Its core product is a live radio stream distributed across traditional FM broadcast, a website player (radio88.hu/player/), free iOS and Android applications, and an on-demand podcast feed, with branded presences on Facebook, Instagram, TikTok, YouTube, and SoundCloud. Editorial operations are led by Editor-in-Chief Bagdi Zoltán, with editors Izsák Bernadett and Tóth Cecília, under managing director Martonosi János.

Name

Rádió88

Legal name

Telekom Kft.

Website

https://radio88.hu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádió 88 is a commercial local radio station in Szeged, Hungary, owned by Telekom Kft. and broadcasting music, news, and community content for the Szeged and Csongrád-Csanád region via FM, online streaming, mobile apps, and social media.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Commercial radio station
• Broadcast advertising
• Online radio streaming
• Music programming

Headquarters

HQ city

Szeged

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Advertising: Rádio 88 generates revenue primarily through broadcast advertising, including on-air spots, sponsored content, and promotional partnerships with local businesses.

Distribution channels4 records

Marketing channels7 records

Core offering

Rádió 88 operates a continuous FM radio broadcast for the Szeged region featuring music programming, local news, traffic, sports, and community content, complemented by online streaming via a web player, native iOS and Android apps, and on-demand podcast and video content. The station is free-to-listen and monetised through on-air advertising, sponsored segments, and promotional partnerships with local and regional businesses.

Product overview

Rádió88 is a regional radio station based in Szeged, Hungary, operated by Telekom Kft. The offering consists of a core live radio broadcast with website streaming via an embedded player, complemented by mobile applications for iOS and Android, podcast and video content channels, and interactive features including an online music rating system (Zenei teszt) and listener reporting tools (Mondd el). Content distribution extends to news coverage across multiple categories, gallery content, and a newsletter subscription service. Commercial services include advertising inquiry forms and event-based programming such as the annual PlusMarket Strandparti beach party series.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádió 88 Live Radio Streaming Continuous live FM radio broadcast for the Szeged region featuring music programming, local news, traffic, sports, and community content, also accessible worldwide through the website streaming player. Free to listeners; monetised through on-air advertising.
• Rádió 88 iOS Mobile App Free native iOS application enabling listeners to access the live Rádió 88 broadcast and additional content on iPhone and iPad devices via the Apple App Store.
• Rádió 88 Android Mobile App Free native Android application enabling listeners to access the live Rádió 88 broadcast and additional content on Android devices via the Google Play Store.
• Rádió 88 Podcast On-demand podcast content produced by the station, distributed through the dedicated podcast section on radio88.hu and accessible to listeners seeking non-live audio content.
• Rádió 88 Video Content Video programming including event coverage, interviews, and promotional materials distributed through the station's website video section and YouTube channel.
• Rádió 88 Email Newsletter (Hírlevél) Email newsletter subscription service delivering station news, updates, and announcements to opted-in subscribers under GDPR-compliant consent management.
• Rádió 88 Advertising Services Commercial advertising offering for local and regional businesses, delivered through on-air spots, sponsored content, and promotional partnerships, with inquiries handled via the Ajánlatkérés quote request form.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• PlusMarketflagshipGTM or Marketing PartnerPlusMarket is the naming sponsor of the annual Strandparti (Beach Party) event organized by Rádio 88. The partnership includes the PlusMarket strandparty campaign running across multiple regional bathhouses and swimming pools throughout summer 2026.
• Auchan SzegedflagshipGTM or Marketing PartnerJoint Vásárlói Bajnokság (Shopping Championship) promotion running June 11 - July 17, 2026. Customers shop at Auchan for minimum 888 Ft, guess the number of products in the Rádio 88 car, and win prizes including a 188,888 Ft grill package.
• Regional Cultural and Tourism InstitutionscoreStrategic or Co-development PartnerPartnership with various regional cultural institutions including Szent István téri víztorony, Partfürdő, Napfényfürdő Aquapolis, Ópusztaszeri Nemzeti Történeti Emlékpark, REÖK, Móra Ferenc Múzeum, Szegedi Vadaspark, SZTE Füvészkert, Szegedi Csillagvizsgáló, and others for the 'Kitűnő' (Excellent) student reward campaign offering free/discounted access to participating venues.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radio Rock (Rádió Rock): Hungarian commercial radio station with a rock/pop format. Comparable as a Hungarian-language commercial radio broadcaster monetized via advertising, competing for similar listener demographics.
• Rádió 1 Hungary: Hungarian commercial music radio network with similarly broad pop format and advertiser-supported model. Directly comparable as a commercial radio broadcaster competing for Hungarian listeners and advertising budgets.
• Retro Rádió: Hungarian commercial radio station with a music-led format and national footprint. Directly comparable in business model (advertising-supported broadcasting) and content category (Hungarian-language popular music).
• Sláger FM: Hungarian-language commercial radio station playing pop and contemporary hits. Comparable to Rádió 88 as a Hungarian commercial music broadcaster competing for national and regional advertising spend.
• InfoRádió: Hungarian news and talk radio station. Comparable as a Hungarian commercial broadcaster competing for the same listener attention and regional/national ad budgets.
• Rádió Café: Hungarian commercial radio station with a music-and-talk format targeting adult listeners. Comparable in operating model, language, and advertiser-supported monetization.

Broad incumbents

• Kossuth Rádió: Hungarian national public broadcaster (MTVA) covering news, talk, and music. Comparable as a major Hungarian audio broadcaster, though it operates at national scale as a public-service incumbent rather than as a local commercial station.
• Petőfi Rádió: Hungarian national public radio station focused on contemporary music and young adult listeners. Comparable as a competing Hungarian-language audio broadcaster for both listeners and advertisers (via MTVA).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@radio88iloveszeged
• Facebookfacebook.com/radio88szeged
• Instagraminstagram.com/radio88szeged
• TikToktiktok.com/@radio88official_szeged
• LinkedInlinkedin.com/company/radio88szeged

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádió88