Gaudi

What Gaudi does

Gaudi Ltd. is a UK-domiciled private company operating the SURGA11 brand, an online gaming platform that targets Indonesian consumers with slot games, casino-style gaming, and related gambling products. The corporate entity is registered at gaudiltd.co.uk but the primary market is Indonesia, accessed via a direct-to-consumer website and (per the company's claims) mobile applications. The platform integrates multiple third-party gaming providers, including Pragmatic Play and other slot suppliers, and exposes a unified front-end with promotional content, referral programs, and 24/7 WhatsApp-based support. There are no disclosed licenses, certifications, or regulatory approvals visible in the source material.

The underlying technology stack is conventional rather than differentiated: it centers on QRIS (Quick Response Indonesian Standard) payment integration for instant deposits and withdrawals, a real-time Return-to-Player (RTP) tracking system advertised at 97% for slot games, and automated transaction processing for deposits/withdrawals. The platform supports more than 10 payment methods spanning QRIS, bank transfer, and e-wallet rails. No AI/ML capabilities, proprietary models, APIs, SDKs, or integration platform are documented. Ownership, management team, funding history, and headcount are entirely undisclosed, and the company presents no verifiable corporate, financial, or compliance information beyond its public-facing website.

The business model is transaction-based: revenue is generated through take-rates on player deposits and gaming activity, with a minimum deposit of Rp. 10,000 (~$0.65), minimum withdrawal of Rp. 50,000 (~$3.20), a 200% new-member bonus structure, and a VIP subscription tier for higher-value players. Customer acquisition runs through SEO-optimized website content, affiliate networks, and referral programs. The platform operates as a self-serve, direct-to-consumer product aimed at individual Indonesian gamers and gaming affiliates, with no enterprise or B2B customer base. Indonesian online gambling exists in a regulatory gray zone, and the company's UK domicile combined with Indonesia-facing operations, opaque ownership, and absence of disclosed licensing represent material structural risk factors.

Name

Gaudi

Legal name

Gaudi Ltd.

Website

https://gaudiltd.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaudi Ltd. operates SURGA11, a direct-to-consumer online slot and casino-style gaming platform targeting Indonesian consumers through a UK-registered entity, monetizing via transaction fees on player deposits across QRIS, bank transfer, and e-wallet payment rails.

Ownership category

akta.pro rank

Product category

Online Gaming Platform

NAICS

Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

iCasino Payments & Fraud/Risk Services (MPAEABAM), Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online gaming platform
• Slot game services
• Casino games
• IGaming platform
• Digital gaming services

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Gaming Transactions: Platform generates revenue through player deposits and gaming transactions on online slot games and casino-style games
2. Member Deposits: Revenue from minimum deposit requirements (Min Depo Rp. 10,000) and bonus structures (BONUS NEW MEMBER UP TO 200%)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gaudi Ltd. operates the SURGA11 online gaming platform, which delivers slot games and casino-style games to Indonesian consumers through a single integrated website. The platform supports QRIS, bank transfer, and e-wallet deposits and withdrawals, advertises a 97% real-time RTP slot tracking system, and offers 24/7 customer service via WhatsApp. Revenue is generated through player deposits, gaming transactions, and a VIP membership program.

Product overview

SURGA11 is an online gaming platform marketed as a trusted official online game service. The platform operates as a single unified service providing access to various slot games and online gaming options. The platform offers a user-friendly interface with multiple game providers, real-time transaction processing via QRIS, bank transfer, and e-wallet, alongside 24/7 customer support and account security features. The service emphasizes fast deposits (as quick as seconds via QRIS), quick withdrawals without complications, and a maximum win feature.

Differentiator

Problem solved

Functional benefit

Products and services

• SURGA11 Online Gaming Platform SURGA11 is an online gaming platform offering slot games and casino-style games to Indonesian consumers. It supports QRIS, bank transfer, and e-wallet deposits and withdrawals, advertises a 97% RTP slot tracking system, and provides 24/7 customer support via WhatsApp. The platform aggregates multiple gaming providers (including Pragmatic Play) and runs a new-member bonus program (up to 200%) and a VIP membership program.

Quantifiable outcome

• 12,332,218+ member ratings demonstrating platform trust and user satisfaction
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• A1 Comms Ltd (Mobileshop)minorChannel Partner/ Reseller/ DistributorThird-party mobile retailer partner for Galaxy phone contracts and monthly network plans. Redirects customers for phone purchases with inclusive bundles.
• Gaming Providers (Slot Pragmatic, various)coreTechnology or IntegrationMultiple online gaming providers including Pragmatic Play and various slot gaming platforms integrated into SURGA11 ecosystem. Platform features SLOT PRAGMATIC and LINK GACOR services.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Microgaming (Apricot Investments): Long-established iGaming content and platform provider. Comparable as a broad incumbent whose slot portfolio is aggregated into similar turnkey casino stacks serving Asian markets.
• Playtech: Large incumbent iGaming platform and content provider with licensed Asian distribution. Comparable as a broad incumbent whose turnkey platform and content overlap with what SURGA11 effectively delivers to Indonesian players.
• SBOBET: Established Asian-facing sportsbook and casino operator with multi-jurisdictional licensing. Comparable as a broader incumbent competing for the same Indonesian and Southeast Asian online wagering demand.
• Dafabet: Long-standing licensed Asian-facing sportsbook and casino brand. Comparable as a broader incumbent with overlapping casino/slots product targeting similar Asian demographics.
• Evolution Gaming: Global leader in live casino content supplying most regulated Asian-facing operators. Comparable as the upstream live-casino provider whose content competes for placement in casino aggregators like SURGA11.

Emerging players

• Spadegaming: Asian-market slot provider widely integrated by Indonesian-facing operators. Comparable because its games appear in the same aggregator/turnkey casino environments as SURGA11's.
• CQ9 Gaming: Taiwan/Asia-headquartered slot and fish-hunting game provider with strong Indonesian operator distribution. Comparable as another Asian-region content supplier integrated into similar white-label casino stacks.
• Habanero Systems: Asian-focused slot provider commonly aggregated by Indonesian-facing casino platforms. Comparable as a parallel content supplier that competes for placement in the same aggregator/operator stack.

Direct peers

• Pragmatic Play: Tier-1 slot and live casino content provider explicitly integrated into the SURGA11 platform. Comparable because Gaudi's product offering depends directly on Pragmatic Play's content library and its commercial terms.
• IDNPlay (IDN Poker / IDN Sports / IDN Live): Indonesia-originated online gaming network offering poker, live casino, and sports under white-label to Indonesian operators. Comparable as a direct competitor serving the same Indonesian player base with a similar aggregator model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gaudiltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaudi