Baku City Circuit

What Baku City Circuit does

Baku City Circuit Operations Company is the private entity that operates the Formula 1 Azerbaijan Grand Prix, a street-circuit race held annually on a 6.003 km urban layout in Baku combining high-speed waterfront straights with tight sections through the Old City. Founded in 2013 and headquartered at Zarifa Aliyeva 93, Baku, the company holds an exclusive contractual arrangement with Formula 1 (Liberty Media) running through 2032+, placing the Azerbaijan Grand Prix as one of 24 annual rounds on the F1 World Championship calendar. The organization employs 51-100 staff and is privately held, with apparent state connection through its operational relationship with the Azerbaijan Automobile Federation.

The company's core product is the annual race event itself, scheduled for September 24-26, 2026 to mark the 10th anniversary, supported by an official multilingual website (English, Azerbaijani, Russian) and dedicated iOS/Android mobile applications launched in 2024 and iterated through 2025 with features including promo-code checkout (v1.7.0, June 2025). The digital stack enables direct-to-consumer ticket sales through self-serve channels and an official partnership with iTicket.AZ as the authorized ticketing provider. Operational co-operation with Sports Marketing Group International and the Azerbaijan Automobile Federation supports marshal accreditation (with FIA-issued international licenses), volunteer programs, and the Quicktap survey application for audience engagement.

Revenue is generated through three primary streams: ticket sales across general admission, grandstand, and VIP categories (transaction-based); event sponsorship including the title-naming partnership with Qatar Airways for 2026 (licensing/royalties); and entertainment and concert programming featuring international artists such as Katy Perry and Calvin Harris during race weekend. The business model is event-driven and concentrated on a single annual race weekend, with customer segments spanning motorsport enthusiasts, international tourists, and volunteer staff. Specific ticket pricing is not publicly disclosed, and no consolidated revenue figures have been published.

Name

Baku City Circuit

Legal name

Baku City Circuit Operations Company

Website

https://bakucitycircuit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Baku City Circuit Operations Company operates the annual Formula 1 Azerbaijan Grand Prix street-circuit race in Baku under an exclusive long-term F1 license, selling tickets, sponsorship, and entertainment programming to motorsport fans and international tourists.

Ownership category

akta.pro rank

Product category

Motorsport Event Management

NAICS

Racetracks (711212), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports & Racing Experiences (THAJAFAF), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Motorsport event management
• Formula 1 race operations
• Event ticketing services
• Sports sponsorship sales
• Race entertainment programming

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream through sale of tickets to Formula 1 Azerbaijan Grand Prix events, including various categories such as general admission, grandstand seating, and VIP experiences. Sold through official website, mobile app, and authorized ticketing partner iTicket.AZ.
2. Event Sponsorship: Naming rights and sponsorship deals with brands such as Qatar Airways (title sponsor). Includes branding opportunities around the circuit, event programming, and promotional activities.
3. Entertainment & Concert Programming: Revenue generated from entertainment programming including concert performances during race weekend, featuring international artists such as Katy Perry and Calvin Harris.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Baku City Circuit operates the Formula 1 Azerbaijan Grand Prix, an annual Formula 1 World Championship race staged on a 6.003 km street circuit in Baku, Azerbaijan. The core offering encompasses the race event itself together with surrounding entertainment programming (concerts and cultural events), ticketing across general admission, grandstand, and VIP categories, and supporting fan-engagement digital products (mobile app and multilingual website). The 2026 edition is scheduled for September 24-26, 2026 and will mark the event's 10th anniversary, with Qatar Airways as title sponsor.

Product overview

Baku City Circuit Operations Company operates the Formula 1 Azerbaijan Grand Prix, offering a unified event and digital experience. The core offering centers on the annual Formula 1 Azerbaijan Grand Prix race (2026 edition scheduled September 24-26, marking the 10th anniversary), supported by the Baku City Circuit mobile app (available for iOS and Android) for ticketing, race updates, interactive maps, and event guides. The company also runs Marshal and Volunteer programs for race operations, provides a Media Kit for press, and maintains a multilingual website (EN/AZ/RU) for ticket sales and information. The portfolio consists of one primary event product and associated digital/operational services.

Differentiator

Problem solved

Functional benefit

Products and services

• Formula 1 Azerbaijan Grand Prix 2026 Flagship annual Formula 1 World Championship race event hosted at the Baku City Circuit, featuring a 6.003 km street circuit that combines high-speed waterfront straights with tight corners through the historic Old City. Includes race programming, concerts, and cultural events over the race weekend for motorsport fans and international tourists.
• Baku City Circuit Mobile App Official mobile application for iOS and Android providing the complete guide to the Formula 1 Azerbaijan Grand Prix, delivering race updates, ticket information, circuit guides, interactive maps, event schedules, and promo code redemption. Available in multiple languages (English, Azerbaijani, Russian) for motorsport fans and ticketed attendees.
• Baku City Circuit Official Website Official website for purchasing tickets, accessing race schedules, news updates, media kit, and event information for the Formula 1 Azerbaijan Grand Prix. Available in English, Azerbaijani, and Russian languages, with direct checkout functionality.
• Volunteer Program Volunteer program allowing participants to join as Baku City Circuit volunteers during the Formula 1 race weekend, providing motorsport enthusiasts with operational event experience and behind-the-scenes access to a major international sporting event.
• Marshal Program Marshal program offering individuals the opportunity to be part of the Formula 1 Azerbaijan Grand Prix, with roles including observation, track, flag operations, recovery, fire, medical, pit and grid, and technical inspection. Successful participants can earn international FIA licenses.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Katy PerryminorOthers · 25 September 2026International pop artist performing at the 2026 Formula 1 Qatar Airways Azerbaijan Grand Prix 10th anniversary celebration on September 25, 2026. Part of the entertainment programming featuring international music acts.
• Calvin HarrisminorOthers · 25 September 2026International DJ and producer performing at the 2026 Formula 1 Qatar Airways Azerbaijan Grand Prix 10th anniversary celebration. Part of the extended concert programming during race weekend.
• iTicket.AZcoreChannel Partner/ Reseller/ DistributorOfficial ticketing provider for the Baku City Circuit and Formula 1 Azerbaijan Grand Prix. iTicket.AZ handles ticket sales and distribution for all event categories including general admission, grandstand seating, and VIP experiences.
• Sports Marketing Group InternationalcoreOthersCo-operator of the Baku City Circuit along with Baky City Circuit. Operates the Quicktap survey mobile application for audience engagement and data collection purposes.
• Qatar AirwaysflagshipGTM or Marketing PartnerTitle sponsor of the 2026 Formula 1 Qatar Airways Azerbaijan Grand Prix. The airline serves as the naming rights sponsor, providing significant financial support and co-marketing opportunities for the event.
• Formula 1 (Liberty Media)flagshipStrategic or Co-development PartnerFormula 1 World Championship rights holder and event sanctioning body. Baku City Circuit hosts annual Azerbaijan Grand Prix as part of the F1 calendar through long-term contractual agreement.
• Azerbaijan Automobile FederationcoreStrategic or Co-development PartnerNational motorsport governing body that issues international FIA licenses to marshals who successfully complete Baku City Circuit race weekends. Provides official accreditation and regulatory oversight.
• SHOWRUNNERS AgencyminorImplementation/ SI/ Consulting PartnerDigital agency responsible for the design and development of the Baku City Circuit official website. Credit appears on website footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circuit of the Americas: Operator of the United States Grand Prix in Austin, Texas. Direct peer because it operates a purpose-built F1 venue hosting an annual championship round under a multi-year F1 contract, with comparable revenue mix across tickets, sponsorships, and event programming.
• Autodromo Nazionale Monza (ACI): Historic Italian F1 circuit operated by Automobile Club d'Italia. Direct peer because it hosts a flagship annual F1 championship round under long-term contract with Liberty Media, with similar fan-driven ticketing and Italian sponsorship market dynamics.
• Melbourne Grand Prix Corporation: State-owned operator of the Australian Grand Prix at Albert Park Circuit. Direct peer because it is a government-affiliated F1 promoter running a single annual championship round with similar ticketing, sponsorship, and tourism-driven revenue model.
• Silverstone Circuit: Operator of the British Grand Prix at Silverstone, one of the most established F1 circuits. Direct peer because both operate permanent venues hosting annual F1 World Championship rounds under long-term contracts with Liberty Media, with similar ticketing, hospitality, and sponsorship revenue models.
• Marina Bay Street Circuit (Singapore GP Pte Ltd): Operator of the Singapore Grand Prix, a street circuit race with night-race format. Direct peer because it operates an urban street circuit F1 race with similar ticketing tiers, entertainment programming, and tourism-driven business model anchored to a single annual race weekend.
• Miami Grand Prix (South Florida Motorsports): Operator of the Miami Grand Prix around Hard Rock Stadium. Direct peer because it operates a recent, high-profile F1 round with strong title sponsorship (crypto/entertainment categories), premium hospitality focus, and entertainment-driven programming.
• Yas Marina Circuit (Abu Dhabi Motorsports Management): Operator of the Abu Dhabi Grand Prix at Yas Marina Circuit. Direct peer because it operates a flagship Middle East F1 round with similar title sponsorship economics, premium hospitality offerings, and government-backed ownership structure.
• Las Vegas Grand Prix (F1 Las Vegas Grand Prix Inc.): Operator of the Las Vegas Grand Prix, a street circuit race launched in 2023. Direct peer because it operates a high-ASP street race with entertainment-focused programming and significant title sponsorship tied to global brands targeting premium fan segments.

Broad incumbents

• Live Nation Entertainment: Global live entertainment and ticketing conglomerate. Broad incumbent because it operates large-scale ticketed events, concert programming, and venue management — adjacent capabilities to BCC's race weekend operations and concert programming components.
• Formula 1 Group (Liberty Media): The rights holder and commercial counterparty for all F1 races globally. Broad incumbent because it is the contractual counterparty that licenses Baku's race slot, sets promoter fees, and controls broadcast and sponsorship economics across the entire F1 ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BakuCityCircuit
• Facebookfacebook.com/az.bakucitycircuit
• LinkedInlinkedin.com/company/bakucitycircuit
• Instagraminstagram.com/bakucitycircuit
• TikToktiktok.com/@bakucitycircuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baku City Circuit