Hirayama Holdings

What Hirayama Holdings does

Hirayama Holdings (TSE Standard: 7781) is a Tokyo-headquartered holding company that operates as an integrated manufacturing-support platform for Japanese enterprises. Founded in 1955 and listed in 2015, the group consolidated its core operating subsidiary HIRAYAMA Co., Ltd. in 2017 and reported group sales of ¥36.22 billion (approximately $245M) with 10,591 employees as of FY ending June 2025.

The group monetizes across six revenue streams: manufacturing outsourcing/insourcing (managed services with fees tied to output or deployed headcount), manufacturing dispatch and personnel placement (per-worker hourly/daily billing), TPS-based GENBA Kaizen consulting (project-based), development/design engineer dispatch through subsidiary Top Engineering, human resources education, and IoT solutions. Pricing for HAio AI safety is published at ¥600/person/month; HAio, IMOC inventory management, Time Prism work-analysis software, and Choi Robo RPA constitute the proprietary technology layer. The FY2026 forecast projects ¥37.74 billion (4.3% growth), with customer count exceeding 1,500 manufacturers across automotive, medical devices, precision equipment, food, and construction materials.

Go-to-market is enterprise field sales: sales representatives conduct on-site needs assessments at large and mid-size manufacturers, then cross-sell consulting, outsourcing, dispatch, and education services within the same account. Distribution is anchored by 42 domestic recruiting centers and overseas operations in Thailand (3,000+ deployed staff) and Myanmar, with channel partnerships including Hitachi Systems for SMB reach and Wrike for software resale. Recent strategic emphasis has been on regulatory differentiation (DX certification, Excellent Temporary Work Agency, Manufacturing Outsourcing Excellent Proper Operator), M&A integration (FUN to FUN, December 2025), and AI-enabled tools applied primarily to workforce safety and inventory optimization rather than core service delivery.

Name

Hirayama Holdings

Legal name

株式会社平山ホールディングス

Website

https://hirayamastaff.co.jp

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hirayama Holdings is a Tokyo-listed (TSE Standard: 7781) integrated manufacturing-support platform providing TPS-based consulting, insourcing, dispatch staffing, engineer placement, and HR education to over 1,500 Japanese manufacturers, with proprietary AI tools (HAio, IMOC) and 42 domestic plus Thailand/Myanmar operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Minowa

HQ country

Japan

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Manufacturing Outsourcing (Insourcing): Contract manufacturing services where Hirayama staff performs manufacturing operations within client facilities. Revenue recognized as service fees based on contracted terms, typically measured by production output, headcount deployed, or fixed fees. Core revenue driver alongside staffing.
2. Manufacturing Dispatch / Staffing: Temporary staffing of manufacturing personnel to client sites. Billed on a per-worker, per-time-period basis (hourly/daily rates). Includes skilled manufacturing operators, machinery workers, welders, assemblers, inspectors, packers, sorters, and delivery personnel across various industry sectors.
3. GENBA Kaizen Consulting: On-site improvement consulting services leveraging TPS (Toyota Production System) and proprietary methodologies. Fees charged for consulting engagements, typically project-based or retainer arrangements. Aims to improve client productivity, quality, cost, and delivery (QCD).
4. Development & Design Engineer Dispatch: Dispatch of engineers specializing in mechanical design, electrical/electronic design, software development, and plant engineering to client engineering departments. Managed through subsidiary Top Engineering Inc.
5. Human Resources Education: Seminars, training programs, and education services for client companies. Content spans safety/health, improvement/Kaizen, cost management, production, quality, and management topics. Also includes TPS实践道場 training programs for external participants.
6. IoT Solutions: IoT system integration connecting manufacturing floor personnel, factories, and management via the internet. Goal is to improve productivity, reduce costs, enhance quality, and shorten delivery times. Includes system planning, implementation, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hirayama Holdings provides manufacturing insourcing and dispatch staffing services, TPS-based GENBA Kaizen consulting, development and design engineer dispatch, HR education, and proprietary IoT/AI software products (HAio, IMOC, Time Prism, Choi Robo RPA) for Japanese manufacturers. The group also operates specialized recruitment (ARIGATO-WORK), lone-worker safety support (Solo Flight Plan), an EAP (Kokoro Care Support), factory launch assistance, and the Japan Medical Interpreter Academy.

Product overview

Hirayama Holdings operates as a comprehensive manufacturing support conglomerate offering integrated services through five core divisions: GENBA KAIZEN Consulting (TPS-based improvement), Manufacturing Outsourcing/Insourcing, Manufacturing Temp Staffing & Placement, Development & Design Engineer Placement, and Human Resources Education. The portfolio includes proprietary AI products (HAio for work safety, IMOC for inventory optimization, Choi Robo RPA), software tools (Time Prism for work analysis), specialized recruitment platforms (ARIGATO-WORK for foreign engineers, Go! Ironna Shigoto and Monoppu Navi portals), and education services (Japan Medical Interpreter Academy, EAP programs). The ecosystem connects manufacturing workers, factories, and management through IoT solutions while supporting career development from entry-level to executive placement.

Differentiator

Problem solved

Functional benefit

Brands

• Solo Flight Plan (ソロフライトプラン): Career support program for contract and dispatch employees transitioning to regular employment, providing career counseling, training curricula, and on-the-job education.
• Kokoro Care Support (ココロケアサポート)
• HAio (ハイオ)
• IMOC (Inventory Management Operation Center)
• Go! Ironna Shigoto.com (GO! いろんな仕事.com)
• Top Engineering (トップエンジニアリング)
• Genba Kaizen (現場改善コンサルティング)
• Monoppu (ものっぷ)
• Arigato Work (ありがとワーク)
• Japan Medical Interpreter Academy (日本医療通訳アカデミー)
• Time Prism (タイムプリズム)

Products and services

• Manufacturing Outsourcing (Insourcing)

Quantifiable outcome

• Assembly time reduced by 36-37% across multiple product lines after TPS consulting engagement (Case Study: Optical equipment manufacturer)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, moderate and minor.

• FUN to FUN Corporation (株式会社FUN to FUN)coreStrategic or Co-development Partner · 1 December 2025Integration completed December 1, 2025. FUN to FUN's business domain (logistics, food industry) combined with Hirayama's manufacturing expertise to enhance new graduate dispatch and equipment maintenance personnel proposals. New contracts already generated from combined capabilities.
• Diponegoro University, Indonesia (印尼国立ディポネゴロ大学)moderateStrategic or Co-development Partner · 11 April 2025Partnership for foreign technical personnel training. Hirayama Global Supporter Co., Ltd. collaborates with Diponegoro University in Indonesia to develop and train foreign technical workers.
• FENNEL Corporation (株式会社Fennel)minorGTM or Marketing Partner · 1 July 2022Sponsorship partnership agreement signed July 1, 2022. FENNEL is a professional sports team sponsor providing marketing and branding exposure to Hirayama.
• Shibuya Startup Deck (シブデック) - City of ShibuyamoderateGTM or Marketing Partner · 14 June 2022Joined as full member on May 25, 2022. A startup co-creation consortium established by Shibuya City. Hirayama provides foreign national engineer staffing services through ARIGATO-WORK for member startups, participating in the organization's human resources committee.
• Osaka Prefecture / Osaka DX Promotion Partners (大阪府)moderateStrategic or Co-development Partner · 15 April 2021Joined 'Osaka DX Promotion Partners' as a consulting partner on April 15, 2021. Agreement signed to provide DX solutions to small and medium enterprises in Osaka Prefecture, contributing to local manufacturing digitalization.
• Mandalay University of Technology, MyanmarmoderateStrategic or Co-development Partner · 18 February 2020Hirayama Myanmar provides technical education (3D CAD and AI) at Mandalay University of Technology from April 2020. In addition to Japanese language education, education business is being expanded. Graduates are introduced to employment in Japan including Top Engineering.
• Hitachi Systems, Ltd. (日立システムズ)moderateChannel Partner/ Reseller/ Distributor · 20 December 2017Collaboration established December 2017 to sell 'genba kaizen support services' to small and medium-sized manufacturing companies. Hitachi Systems leverages its customer network while Hirayama provides on-site improvement consulting expertise.
• Wrike (as authorized sales agent/reseller)minorChannel Partner/ Reseller/ DistributorHirayama Co., Ltd. is a Wrike authorized sales partner (reseller) in Japan, offering Wrike project management software to client companies as part of its service portfolio.
• Local Vocational Schools in Thailand (タイ国的职业学校)moderateStrategic or Co-development PartnerHirayama Thailand collaborates with local businesses and vocational schools (high technology schools) for human resource development, focusing on pre-education, new graduate recruitment, and utilizing student workers.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• TechnoPro Holdings: Largest engineering-focused staffing firm in Japan; through TechnoPro R&D provides mechanical/electrical/software engineers to manufacturers, directly comparable to Hirayama's Top Engineering subsidiary.
• UT Holdings: Japan's largest dedicated manufacturing outsourcing and dispatch group; operates Temp Worker-focused staffing in manufacturing plants, the closest direct competitor to Hirayama's insourcing and dispatch core business.
• WDB Holdings: Japanese staffing group specializing in scientific, technical, and R&D personnel; comparable to Top Engineering for technical staffing and to Hirayama's overall technical workforce services.
• Pasona Group: Diversified Japanese HR services group with manufacturing-focused staffing and BPO offerings; overlaps with Hirayama in manufacturing dispatch and HR consulting.
• Persol Holdings: One of Japan's two largest generalist staffing groups with a sizable manufacturing-focused segment (Persol Tempstaff, Persol Engineering). Directly competes for manufacturing dispatch and engineering staffing clients.

Broad incumbents

• ManpowerGroup Japan: Japan operation of global staffing major ManpowerGroup; provides generalist and manufacturing staffing services as part of a wider global portfolio.
• Recruit Holdings: Largest HR services group in Japan (Indeed owner globally); much broader portfolio spanning recruitment media, staffing, and HR tech; overlaps with Hirayama in manufacturing staffing but serves a far wider customer base.
• Adecco Japan: Japan subsidiary of global staffing leader Adecco Group; provides generalist and manufacturing staffing services with broader geographic reach than Hirayama but less specialization in kaizen/insourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hirayamach

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirayama Holdings