Zuidkoop
Zuidkoop is a Dutch B2B firm that designs, builds, and maintains interior plantscaping, trade-show stands, and floral installations for enterprise clients across horticulture, finance, technology, and consumer brands, with recurring maintenance revenue and proprietary plant-wall systems.
- Company typePrivate
- Founded1977
- HeadquartersDe Lier, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zuidkoop does
Zuidkoop B.V. (operating under the brand 'Natural Projects') is a Dutch B2B design and execution firm specializing in three interlocking service lines: interior plantscaping, exhibition and trade-show stand construction, and floral art for commercial and event occasions. The company designs, delivers, and maintains interior plant installations — including proprietary systems such as the Natural Wall (a 100% recyclable HDPE plant wall with integrated irrigation) and NextGen planting systems — as well as stabilized moss walls, XXL monumental plantings (up to nine-meter trees), and maintenance services covering watering, pruning, and biological pest control under recurring contracts. On the Projects side, it operates an in-house atelier that produces trade-show stands, custom interiors, event installations, and themed environments for the horticulture, agtech, finance, technology, medical, and consumer brand sectors.
The company's commercial model is enterprise project-based with quote-driven pricing rather than published rates, supported by a recurring maintenance-contract revenue stream from installed plant installations. It reaches customers primarily through direct, relationship-led B2B field sales, with marketing supplemented by a project-portfolio website, LinkedIn and Instagram presence, and visibility at international industry events; it has won external recognition including the 2021 Silver EILO Award in the 'Living Green Walls' category. In October 2025, Zuidkoop acquired the interior plantscaping activities of Kyzo from Poeldijk to consolidate its customer base and recurring maintenance book, and the firm is currently transitioning leadership as co-founder Xander Zijlmans retires after 39 years, with Natalie Zuidgeest and Dennis Zuidgeest continuing as the two-person director team.
Zuidkoop firmographics
Firmographics- Name
- Zuidkoop
- Legal name
- Zuidkoop B.V.
- Website
- https://zuidkoop.nl
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zuidkoop is a Dutch B2B firm that designs, builds, and maintains interior plantscaping, trade-show stands, and floral installations for enterprise clients across horticulture, finance, technology, and consumer brands, with recurring maintenance revenue and proprietary plant-wall systems.
- Ownership category
- akta.pro rank
Zuidkoop industry classification
Industry- Product category
- Interior Plantscaping & Exhibition Construction Services
- NAICS
- Interior Design Services (54141), Landscape Architectural Services (54132)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
- akta.pro secondary industries
- Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Interior Design Services (BPAHAKAB)
Keywords
Where Zuidkoop is headquartered
LocationHeadquarters
- HQ city
- De Lier
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zuidkoop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Interior Plantscaping Services: Design, delivery, and maintenance of interior plantscaping including plant walls, moss creations, and decorative arrangements. Services include maintenance contracts.
- Exhibition Stand Design and Construction: Full service design and execution of trade show stands, displays, custom interiors, and event installations. Includes organizational coordination, planning and execution.
- Floral Arrangements and Decorations: Custom floral arrangements and decorations for occasions including jubilees, events, and periodic space styling.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Zuidkoop product offering
Product offeringCore offering
Zuidkoop designs, delivers, and maintains interior plantscaping for corporate spaces—including plant walls, moss creations, and decorative arrangements—and provides full-service exhibition stand design, custom interior build-out, and event installations for businesses. The company operates under the brand 'Natural Projects' from its atelier in De Lier, Netherlands, combining in-house creative design with on-site execution and ongoing plant care contracts.
Product overview
Zuidkoop operates under the brand 'Natural Projects' and offers three core service lines: (1) Natural — interior plant design, delivery, and maintenance including plant walls (Plantenwand), moss creations (Mos creatie), green work environments, and care services; (2) Projects — exhibition and event construction including trade show stand design (Stand ontwerp en realisatie), custom interior design (Interieur ontwerp en realisatie), events, and decoration; and (3) Bloemkunst — floral art and arrangements. The company provides full-service delivery from concept design in their own atelier through execution and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural (Interior Plantscaping)
Quantifiable outcome
- Air purification: plant walls convert CO2, formaldehyde and ozone into oxygen
- +1 more outcomes
Companies that use Zuidkoop
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Zuidkoop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zuidkoop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- KyzocoreZuidkoop acquired the interior plantscaping activities of Kyzo from Poeldijk effective October 1, 2025. Kyzo had specialized in interior plantscaping and company gardens for 25 years. Due to lack of succession, Zuidkoop took over the services, ensuring continuity for existing customers who will receive the same service and quality.
- Hospice BeukenrodeminorZuidkoop became a partner of Hospice Beukenrode for the next five years. Their annual contribution supports the expansion and renovation of the hospice - a place where warmth, care and personal attention are central.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Zuidkoop competitors and assessment
Company assessmentDirect peers
- Sagegreenlife: North American designer and manufacturer of living wall systems and biophilic design solutions for commercial interiors. Comparable as a specialized living wall provider competing for the same specification-driven projects.
- Biotecture: UK specialist in living wall systems and green infrastructure for commercial interiors. Comparable as a technology-led interior green wall provider competing for the same enterprise specification projects.
- Planteria: UK-based interior landscaping and plant rental provider for corporate offices, with design, installation, and maintenance services. Closely comparable service model and target customer base to Zuidkoop's Natural line.
- McGregor Coxall: International landscape architecture and design practice with experience in horticultural exhibitions and biophilic interiors. Comparable in the design-led, project-based delivery of green environments for institutional clients.
Regional players
- Veld's Bloom: Dutch floral art and event decoration provider serving corporate and event clients in the Netherlands. Comparable in the floral art / decoration segment of Zuidkoop's offering.
- Nieuwkoop Europe: Dutch-based supplier of plant containers, pots, and interior landscaping accessories to the European horticultural trade. Adjacent comparable serving the same Dutch interior greenery supply chain.
- Expo Stand Services: European exhibition stand design and build company serving enterprise exhibitors across trade shows. Comparable to Zuidkoop's Projects division in custom stand design and on-site execution.
Broad incumbents
- GL Events: Global exhibition services and stand design/build company. Comparable to Zuidkoop's Projects line as a full-service exhibition stand designer and producer serving enterprise exhibitors.
- Rentokil Initial (Ambius / plant services): Multinational facilities services group with a plant and interior landscaping offering. Comparable as a large-scale provider of recurring interior plant maintenance contracts to corporate customers.
- Ambius (BrightView Landscapes): Ambius is the leading global interior plantscaping and workplace greenery provider, part of BrightView. Comparable as a full-service interior plantscaping and maintenance operator serving enterprise accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zuidkoop social profiles
Digital presenceZuidkoop compliance and trust
Trust signalCompliance1 record
Zuidkoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuidkoop leadership team
Management profileNumber of profiles
Profiles2 records
Zuidkoop subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zuidkoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuidkoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuidkoop
What does Zuidkoop do?
Zuidkoop designs, delivers, and maintains interior plantscaping for corporate spaces—including plant walls, moss creations, and decorative arrangements—and provides full-service exhibition stand design, custom interior build-out, and event installations for businesses. The company operates under the brand 'Natural Projects' from its atelier in De Lier, Netherlands, combining in-house creative design with on-site execution and ongoing plant care contracts.
Is Zuidkoop a public or private company?
Zuidkoop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zuidkoop founded?
Zuidkoop was founded in 1977. It employs 11 to 50 people.
Where is Zuidkoop based?
Zuidkoop is headquartered in De Lier, Netherlands, in the Europe region.
How does Zuidkoop make money?
Three revenue lines are on record. Interior Plantscaping Services are the primary driver. The others are exhibition Stand Design and Construction and floral Arrangements and Decorations.
Who are Zuidkoop's main competitors?
Direct peers on record are Sagegreenlife, Biotecture, Planteria and McGregor Coxall. Regional players are Veld's Bloom, Nieuwkoop Europe and Expo Stand Services. Broad incumbents are GL Events, Rentokil Initial (Ambius / plant services) and Ambius (BrightView Landscapes).
Does Zuidkoop have an API?
No public API is recorded for Zuidkoop.
What industry is Zuidkoop in?
Zuidkoop's product category is Interior Plantscaping & Exhibition Construction Services. Its primary akta.pro industry code is HSAIABAB, Landscape Installation (Plants, Sod & Soil), with a secondary code of HSAIABAL, Landscape Maintenance Plans & Post-Installation Care (Establishment Services). Its NAICS code is 54141 and its SIC code is 2540.