What McGregor Coxall does

McGregor Coxall is an international interdisciplinary design studio specializing in masterplanning, landscape architecture, urban design, and climate resilience services. Founded in 2000 by Adrian McGregor, the firm operates studios in Sydney (Manly), Melbourne, Brisbane, and Bristol, UK, employing 101-250 staff, and serves a primarily government client base (federal, state, and local agencies including Infrastructure NSW, City of Sydney, Parks Victoria, and the Department of Foreign Affairs and Trade) alongside select private developers such as Mirvac and YTL, plus cultural institutions including the Art Gallery of NSW and National Gallery of Victoria. The Emerging Markets Studio has delivered over 50 projects across the Middle East and North Africa.

The firm's differentiation rests on its proprietary Biourbanism methodology — codified in founder Adrian McGregor's book 'Biourbanism: Cities as Nature' — and the Biourbanism Lab, which offers bespoke digital twin technology and geospatial intelligence for climate forecasting and resilient city design. Additional technical capabilities include the Ecological Engine urban wetland technology (deployed at Green Square's 'The Drying Green,' processing 875KL of polluted water daily) and an AI-led forest fire risk prediction framework co-developed with the University of Technology Sydney, validated at ROC = 95.1% across 36 indicators.

Revenue is generated primarily through professional services fees on bespoke design projects, supplemented by digital intelligence services via the Biourbanism Lab and book royalties. The firm secures work through direct tendering, international design competitions (including winning the 2006 Green Square Town Centre competition with Turner + Arets), and collaborative partnerships with global architectural firms such as Grimshaw, SANAA, Buchan, Moreau Kusunoki, and Lendlease. Cumulative recognition exceeds 200 international design awards, including the Prime Minister of Australia's award for Urban Design.

Name

McGregor Coxall

Legal name

McGregor Coxall

Website

https://mcgregorcoxall.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

McGregor Coxall is an international interdisciplinary design studio delivering masterplanning, landscape architecture, and climate resilience services to government agencies, private developers, and cultural institutions. Operating from studios in Sydney, Melbourne, Brisbane, and Bristol, the firm differentiates through its proprietary Biourbanism methodology and Biourbanism Lab digital twin platform.

Ownership category

akta.pro rank

Product category

Landscape Architecture & Urban Design Services

NAICS

Landscape Architectural Services (54132), Architectural, Engineering, and Related Services (5413), Environmental Consulting Services (54162)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Landscape architecture
• Urban design
• Master planning
• Environmental consulting
• Water sensitive design

Headquarters

HQ city

Manly Vale

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Core revenue from masterplanning, landscape architecture, urban design, and environmental planning services for government and private sector clients. Projects range from public parks to large-scale regional master plans.
2. Climate & Sustainability Consulting: Resilience services and nature-based solutions for cities, urban settlements, coastlines, waterways and environments, including climate adaptation planning.
3. Digital Intelligence Services: Digital twin technology and geospatial intelligence services offered through the Biourbanism Lab for smart city design and climate forecasting.
4. Book Sales (Biourbanism): Revenue from the sale of the book 'Biourbanism :: Cities as Nature' authored by Adrian McGregor.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

McGregor Coxall is an Australian multi-disciplinary design firm specializing in landscape architecture, urban design, and environmental planning. The firm delivers master planning, public realm design, heritage consulting, water sensitive urban design (WSUD), and 3D visualization services for government, property developers, infrastructure authorities, and private clients across Australia and internationally.

Product overview

McGregor Coxall is an interdisciplinary landscape architecture and urban design firm offering masterplanning, landscape architecture, sustainability services, and the Biourbanism Lab (digital twin technology platform). Their core offerings include Masterplanning (systems-based city design), the Biourbanism Lab (digital twins and geospatial intelligence for climate resilience), Landscape Architecture (public spaces and green infrastructure), and Sustainability & Climate Resilience (nature-based solutions). The company also publishes the Biourbanism book. Projects span sectors including Cities + Places, Parks + Play, Arts + Culture, Education + Research, Health + Wellbeing, Leisure + Tourism, Mixed Use + Commercial, Residential + Communities, Transport + Infrastructure, and Water + Environment. Studios operate in Sydney, Melbourne, Brisbane, and internationally through the Emerging Markets studio.

Differentiator

Problem solved

Functional benefit

Brands

• Biourbanism Lab: Offers bespoke digital twin technology and geospatial intelligence for smart city design, climate forecasting, and resilience planning.
• Emerging Markets Studio

Products and services

• Landscape Architecture Design of outdoor environments including parks, plazas, streetscapes, and recreational spaces for government, developers, and infrastructure projects.
• Urban Design & Master Planning Strategic planning and design of urban precincts, town centers, and large-scale developments integrating land use, movement, and public space frameworks.
• Water Sensitive Urban Design (WSUD) Integrated water cycle management consulting for urban developments, including stormwater harvesting, bio-retention systems, and sustainable drainage design.
• Environmental Planning & Assessment Environmental impact assessments, ecological studies, and sustainability advisory services for development projects and infrastructure.
• Heritage & Cultural Consulting Heritage assessment, cultural landscape interpretation, and conservation planning for historically significant sites.
• 3D Visualization & Digital Design Computer-generated imagery, 3D modeling, and digital visualization services used to communicate design intent to clients, stakeholders, and the public.
• Public Realm Design Design of publicly accessible spaces including streets, squares, waterfronts, and transport interchanges for local and state government clients.

Quantifiable outcome

• Green Square ecological engine processes 875KL of polluted water daily, returning it clean to Alexandria Canal.
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core and supporting.

• BuchancoreStrategic or Co-development Partner · 1 January 2025Global architecture practice serving as Lead Designer/Architect for Australia Pavilion at World Expo 2025 Osaka. McGregor Coxall provided landscape architecture services for the cultural forecourt and gathering space.
• Nikken Sekkei LtdcoreTechnology or IntegrationLocal Architect/Engineer for Australia Pavilion at World Expo 2025 Osaka, providing Japan-based architectural expertise.
• Karrda Pty LtdcoreStrategic or Co-development PartnerIndigenous Cultural Advisor for Australia Pavilion at World Expo 2025, ensuring authentic representation of First Nations knowledge and practices.
• ES GlobalsupportingStrategic or Co-development PartnerDesigned purpose-built stage for Expo 2025 pavilion; Creative team finalised bushwalk experience concept from Buchan.
• Grimshaw ArchitectscoreStrategic or Co-development PartnerGlobal architecture firm collaborating on YTL Arena Bristol, ExCeL London Stage 3, and Melbourne Design Week hackathon. YTL Arena involves masterplan integration of post-war aviation building into multifunctional arena.
• Momentum TransportsupportingImplementation/ SI/ Consulting PartnerTransport planning consultant for YTL Arena project.
• OPS StructuressupportingImplementation/ SI/ Consulting PartnerStructural engineering for YTL Arena project.
• WT PartnershipsupportingImplementation/ SI/ Consulting PartnerProject management and construction contract administration for Ballast Point Park.
• HydroPlansupportingImplementation/ SI/ Consulting PartnerWater management expertise for Ballast Point Park project.
• CHROFIsupportingImplementation/ SI/ Consulting PartnerArchitectural partner for Ballast Point Park sculptural amenities building design.
• Turner AssociatescoreStrategic or Co-development PartnerWon 2006 international design competition with McGregor Coxall + Wiel Arets to masterplan Green Square Centre.
• Wiel AretscoreStrategic or Co-development PartnerNetherlands-based architect winning 2006 international design competition with McGregor Coxall to masterplan Green Square Centre.
• SANAAcoreStrategic or Co-development PartnerTokyo-based architectural and design firm leading Art Gallery of NSW Sydney Modern Project; McGregor Coxall delivered landscape architecture.
• Royal Botanic Garden SydneycoreStrategic or Co-development PartnerCollaborated on Sydney Modern Project roof garden species selection; wildflower gardens serve as seed bank for rare yam daisies.
• University of Technology Sydney (UTS)coreStrategic or Co-development PartnerResearch partnership developing AI-led forest fire risk prediction framework. Collaborators include Dr. Hossein Rizeei (Geospatial Scientist), Dr. Mohsen Naderpour (Centre for Advanced Modelling and Geospatial Information Systems), and Dr. Fahimeh Ramezani (Australian Artificial Intelligence Institute).
• Kulpa MarditacoreStrategic or Co-development PartnerFirst Nations engagement consultants integral to McGregor Coxall's reconciliation journey; Director Sophia Pearce is Barkandji knowledge holder.
• RMIT UniversitysupportingStrategic or Co-development PartnerAcademic partnership through Thomas Flugge's master's project; ongoing collaboration on reconciliation action plan and cultural awareness building.
• Noxon GiffencoreStrategic or Co-development PartnerArchitecture firm collaborating on Grampians Peaks Trail project, responsible for structural design at remote campsite locations.
• OPS EngineerssupportingImplementation/ SI/ Consulting PartnerStructural engineers for Grampians Peaks Trail project spanning 160km of pristine Gariwerd wilderness.
• Jump Spark LtdsupportingStrategic or Co-development PartnerCommissioned McGregor Coxall to design visual installation for bilingual audio project exploring language, landscape, nature, and place.
• Sherman Theatre CardiffsupportingStrategic or Co-development PartnerCollaborator on Language Landscapes project exploring connection between language loss and climate change.
• Eryri National ParksupportingStrategic or Co-development PartnerWelsh national park collaborating on Language Landscapes project exploring connection between language loss and climate change.
• Moreau KusunokicoreStrategic or Co-development PartnerLead Designer for Powerhouse Parramatta; McGregor Coxall providing landscape architecture services.
• GentoncoreStrategic or Co-development PartnerLocal Architect for Powerhouse Parramatta; McGregor Coxall providing landscape architecture services.
• LendleasecoreImplementation/ SI/ Consulting PartnerPrincipal contractor for Powerhouse Parramatta project with Infrastructure NSW.
• Infrastructure NSWcoreChannel Partner/ Reseller/ DistributorGovernment client commissioning Powerhouse Parramatta; also engaged for Rozelle Interchange and other major infrastructure projects.
• Woods BagotsupportingStrategic or Co-development PartnerArchitecture firm partnered with McGregor Coxall to produce 5 interviews with leading global Innovation District directors for Property Council of Australia event.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AECOM: Global engineering and design giant whose Landscape Architecture and Urban Design practices compete for the same government masterplanning commissions but operate at vastly greater scale and broader service scope.
• Arup: Global engineering and design consultancy with established landscape, urban design, and resilience advisory practices that increasingly compete with McGregor Coxall's climate resilience and digital twin offerings on infrastructure-scale projects.

Direct peers

• Hassell: International interdisciplinary design practice with strong landscape architecture and urban design capability across Australia, Asia, UK, and the US. Closest scaled-Australian peer combining architecture, interior, and landscape disciplines.
• Sasaki Associates: US-based interdisciplinary design practice integrating landscape architecture, planning, and urban design with comparable methodology-led positioning and similar masterplanning focus on cities and campuses.
• James Corner Field Operations: New York-based landscape architecture and urban design firm known for high-profile public realm projects (High Line). Comparable in delivering iconic, award-driven landscape and masterplanning work for public and private clients.
• Taylor Cullity Lethlean (TCL): Award-winning Australian landscape architecture firm with similar scale and project profile, working across masterplanning, public parks, and cultural landscapes for government and institutional clients.
• Gross Max: Edinburgh- and London-based landscape architecture and urban design practice comparable in scale, philosophy, and project typology (public realm, masterplanning, climate-responsive design) to McGregor Coxall's UK studio.
• SWA Group: US-headquartered landscape architecture, planning, and urban design firm with a similar multi-office studio model, public-sector client base, and portfolio of large-scale waterfront and urban regeneration projects.
• ASPECT Studios: Australia-headquartered landscape architecture and urban design practice with offices in Sydney, Melbourne, and Shanghai. Most directly comparable boutique peer in the Australian landscape architecture market, operating across masterplanning, public realm, and climate-responsive design.

Others

• Grimshaw Architects: Global architecture firm that is both a strategic collaborator (YTL Arena, Melbourne Design Week) and a potential competitor on integrated masterplanning projects where architecture leads and landscape architecture is sub-contracted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGregor Coxall