Franssen Franken
Franssen Franken is a privately held Dutch equipment rental, waste container, sales, service, and transport company headquartered in Landgraaf, serving construction professionals and consumers across the Limburg region of South Netherlands from three branch locations.
- Company typePrivate
- Founded1979
- HeadquartersMaastricht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Franssen Franken does
Franssen Franken (legal entity: Franssen-Franken B.V., founded 1979) is a privately held Dutch equipment rental company headquartered in Landgraaf, Netherlands, with branch operations in Maastricht and Shell Euregio (also in Landgraaf). The company operates a multi-vertical physical-asset rental business across five interconnected revenue streams: equipment rental (construction machines, tools, aerial work platforms, telehandlers/forklifts, traffic management equipment, mobile toilets), waste container rental (9 waste types in sizes from 1m³ Big Bags to 40m³ containers), equipment sales of A-brand tools and machinery (dealer for 14 brands including Bosch, Makita, Festool, Hitachi, Stihl, Altrex, Weber, and others), service and maintenance via a fully equipped workshop in Landgraaf supported by mobile service vans, and dedicated transport services through wholly-owned subsidiary Franssen-Franken Transport B.V. with a modern fleet (82% Euro 5+ emissions standard) equipped with cranes up to 100 Tm. Customer segments are split between construction and renovation professionals and consumers/homeowners (Particulieren), each served via a hybrid go-to-market combining a 3-step online self-service ordering platform with iDEAL payment for SMBs and consumers, alongside direct branch and phone-based enterprise consultation for custom quotes and debtor account registration. Headcount is 11-50 employees and the operating geography is regional, restricted to the South Netherlands / Limburg province via postcode-bound container delivery.
The business model is asset-heavy and transactional: customers pay per rental period (1-day minimum, 8 hours; weekend rate is 16 hours), per container event, or per outright equipment purchase; a 9.5% insurance surcharge, deposit, and tiered cancellation fees (40-80% depending on notice) supplement core pricing. The technology stack is a WordPress-based e-commerce site with no disclosed proprietary platform, AI/ML capabilities, or API. No M&A, funding events, or leadership changes are disclosed; the company operates as an independent family-style operation with a wholly-owned transport subsidiary and no public parent.
Franssen Franken firmographics
Firmographics- Name
- Franssen Franken
- Legal name
- Franssen-Franken B.V.
- Website
- https://franssenfranken.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Franssen Franken is a privately held Dutch equipment rental, waste container, sales, service, and transport company headquartered in Landgraaf, serving construction professionals and consumers across the Limburg region of South Netherlands from three branch locations.
- Ownership category
- akta.pro rank
Franssen Franken industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
Keywords
Where Franssen Franken is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Franssen Franken business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Rental of construction machines, tools, aerial work platforms, contractor materials, and mobile toilets. Rental periods start at 1 day (8 hours), with weekend rates (16 hours starting Friday 16:00 to Monday 09:00). Rental includes short lead times and same-day Saturday placement. Revenue is recurring per rental period.
- Waste Container Rental: Rental of waste containers ranging from 1m³ Big Bags to 40m³ containers, covering various waste streams including construction/demolition waste, green waste, wood waste, clean rubble, clean soil, roof gravel, gas concrete, and general waste. Containers are delivered the next business day (order before 16:00) and picked up within 5 working days. Revenue is per container rental event.
- Equipment Sales: Sale of A-brand machines, tools, and accessories including Bosch, Hitachi, Makita, Festool, Stanley, Bahco, Altrex, Adamas, Carat, Weber, Europower, Stihl, Kränzle, and Hapert. Also sells office units, containers, and aerial work platforms. One-time purchase transactions with showrooms available for in-person consultation.
- Service & Maintenance: Service, maintenance, and inspection of rented and owned equipment in their fully equipped workshop in Landgraaf. Covers electric hand tools, trailers up to 3,500 kg, climbing equipment, construction hoists, electric aerial work platforms, vibratory plates, generators, and diesel compressors. Mobile service vans also provide on-site breakdown resolution.
- Transport Services: Transport and crane services for units, containers, construction materials, and bulk goods (sand and gravel). Waste recycling and collection via containers from 2.5m³ to 40m³. Operates a modern fleet with diverse vehicle configurations including flatbed trucks with cranes up to 100 Tm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard daily rental — minimum 1 day (8 hours) |
| Unit Pricing | Pay-as-you-go | Weekend rental rate — Friday 16:00 to Monday 09:00 (16 hours) |
| Unit Pricing | Pay-as-you-go | Waste container rental — starting prices by waste type |
| Unit Pricing | Pay-as-you-go | Container pickup service |
| Unit Pricing | Pay-as-you-go | Telehandler rental — daily and weekly rates |
| Other | Pay-as-you-go | Cancellation fees for rental/purchase agreements |
| Other | Pay-as-you-go | iDEAL payment processing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Franssen Franken product offering
Product offeringCore offering
Franssen Franken rents, sells, services, and transports construction equipment, waste containers, telehandlers, forklifts, aerial work platforms, trailers, and mobile toilets to both professional contractors and private individuals in the Limburg region of the Netherlands. Core operations span equipment rental (Materieel Verhuur), waste container rental (Afvalcontainer Verhuur), equipment sales of A-brand tools (Verkoop), in-house service and maintenance at the Landgraaf workshop, and a dedicated transport fleet with cranes up to 100 Tm.
Product overview
Franssen Franken is a Dutch equipment rental, sales, and service company operating as a single unified business offering four interconnected service lines: waste container rental (Afvalcontainer Verhuur), equipment/material rental (Materieel Verhuur), equipment sales (Verkoop), and service & maintenance (Service & Onderhoud). The company also operates a dedicated transport division. The core rental business encompasses a broad range of construction and industrial equipment including telehandlers/forklifts, aerial work platforms, trailers, traffic management equipment, scaffolding, and garden/landscaping tools, complemented by waste container services for various waste types. Equipment sales focuses exclusively on A-brand products. The company serves both professionals and private individuals across locations in Landgraaf, Maastricht, and the Shell Euregio area.
Differentiator
Problem solved
Functional benefit
Products and services
- Materieel Verhuur (Equipment Rental)
- Afvalcontainer Verhuur (Waste Container Rental)
- Verkoop (Equipment Sales)
- Service & Onderhoud (Service & Maintenance)
- Transport Services
- Container Ophalen (Container Pickup Service)
Quantifiable outcome
- Next-business-day container delivery when ordered before 16:00 on working days
- +3 more outcomes
Companies that use Franssen Franken
Customer profileSegments2 records
Ideal customer profiles2 records
Franssen Franken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Franssen Franken partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- BoschminorFranssen Franken is an authorized dealer of Bosch tools and equipment, selling Bosch products as part of their equipment sales assortment. Bosch is positioned as a leading brand known for innovation and precision in power tools.
- HitachiminorFranssen Franken is an authorized dealer of Hitachi tools and equipment. Hitachi is known for reliable technology and robust design suited for construction and industrial applications.
- MakitaminorFranssen Franken is an authorized dealer of Makita tools and equipment. Makita is one of the world's most trusted brands for power tools, known for power, precision, and ergonomic design.
- FestoolminorFranssen Franken is an authorized dealer of Festool tools and equipment. Festool is the choice of professionals requiring the highest level of precision and performance.
- StanleyminorFranssen Franken is an authorized dealer of Stanley tools. Stanley offers reliable, durable, and user-friendly tools from hand tools to machines.
- BahcominorFranssen Franken is an authorized dealer of Bahco tools. Bahco products are targeted at professional tradespeople with a focus on durability and performance.
- AltrexminorFranssen Franken is an authorized dealer of Altrex aerial work platforms and ladders, known for their safety and reliability in height work applications.
- WeberminorFranssen Franken is an authorized dealer of Weber compaction plates, available for rental, sale, and maintenance. Weber is the leading solution for efficient compaction work.
- StihlminorFranssen Franken is an authorized dealer of Stihl garden tools and forestry machines, appreciated by both professionals and hobbyists worldwide.
- EuropowerminorFranssen Franken is an authorized dealer of Europower generators and energy solutions, ideal for applications where reliable power supply is essential.
- KränzleminorFranssen Franken is an authorized dealer of Kränzle high-pressure cleaners, recognized for efficiency and durability in industrial and commercial applications.
- HapertminorFranssen Franken is an authorized dealer of Hapert trailers, robust and reliable trailers suitable for transport and rental across various sectors.
- AdamasminorFranssen Franken carries Adamas machines and tools, designed for the heaviest applications with attention to ease of use and long-term performance.
- CaratminorFranssen Franken carries Carat diamond tools and machines, known for high-quality results even under the most extreme conditions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Franssen Franken competitors and assessment
Company assessmentRegional players
- Hune: Spanish equipment rental company with a similar full-service model (rental, sales, service, transport) targeting construction and industrial customers. Same business architecture as Franssen Franken but operating in Iberia rather than the Benelux market.
Broad incumbents
- Loxam: The largest equipment rental company in Europe with a broad portfolio spanning aerial platforms, tools, and site services. While not a head-to-head Dutch competitor, Loxam represents the broader incumbent category that competes for large multi-country accounts and frames pricing benchmarks.
- Caterpillar: World's largest construction equipment OEM, with significant Cat Rental Store operations globally. Comparable as the upstream supplier whose pricing, dealer programs, and own-branded rental footprint shape competitive dynamics for independent Dutch rental operators.
- Ashtead Group (Sunbelt Rentals): FTSE-listed global equipment rental giant operating primarily through Sunbelt Rentals in North America and the UK. Comparable as a large-scale operator whose strategy and KPIs serve as a benchmark for fleet utilization, pricing, and branch economics.
- H&E Equipment Services: US-listed equipment rental company focused on aerial platforms, material handling, and construction equipment. Provides a comparable public-market reference point for the rental business model and capital intensity that Franssen Franken operates.
Direct peers
- Boels Rental: The largest equipment rental company in the Netherlands and one of the leading pan-European players. Boels offers construction equipment, tools, aerial work platforms, and site services that overlap directly with Franssen Franken's core rental catalog, and competes head-to-head in the Dutch market.
- Mateco: European specialist in aerial work platform, forklift, and telehandler rental. Comparable to Franssen Franken's material handling and access sub-categories and competes for the same professional contractor customer base across Europe.
- Van der Spek: Family-owned Dutch construction equipment and crane rental company with a similar multi-decade operating history and broad product portfolio. Comparable in scale, regional positioning, and the mix of rental plus service that Franssen Franken operates.
- Riwal: Dutch-headquartered specialist in aerial work platforms and telehandlers, operating across Europe. Directly comparable to Franssen Franken's hoogwerker and verreiker sub-categories and a key competitor for industrial access equipment in the Netherlands.
Others
- Bosch Power Tools: Major power tools and accessories manufacturer. Comparable as a key supplier (one of 14+ A-brands Franssen Franken is authorized to sell and service), making it an ecosystem participant whose product roadmap and channel strategy directly affects Franssen Franken's retail offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Franssen Franken social profiles
Digital presenceFranssen Franken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franssen Franken leadership team
Management profileNumber of profiles
Franssen Franken subsidiaries and ownership
Company hierarchySubsidiaries1 record
Franssen Franken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franssen Franken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franssen Franken
What does Franssen Franken do?
Franssen Franken rents, sells, services, and transports construction equipment, waste containers, telehandlers, forklifts, aerial work platforms, trailers, and mobile toilets to both professional contractors and private individuals in the Limburg region of the Netherlands. Core operations span equipment rental (Materieel Verhuur), waste container rental (Afvalcontainer Verhuur), equipment sales of A-brand tools (Verkoop), in-house service and maintenance at the Landgraaf workshop, and a dedicated transport fleet with cranes up to 100 Tm.
Is Franssen Franken a public or private company?
Franssen Franken is a private company. It is classified as unknown and is currently operating.
When was Franssen Franken founded?
Franssen Franken was founded in 1979. It employs 11 to 50 people.
Where is Franssen Franken based?
Franssen Franken is headquartered in Maastricht, Netherlands, in the Europe region.
How does Franssen Franken make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are waste Container Rental, equipment Sales, service & Maintenance and transport Services.
Who are Franssen Franken's main competitors?
Hune is listed as a regional player. Broad incumbents are Loxam, Caterpillar, Ashtead Group (Sunbelt Rentals) and H&E Equipment Services. Direct peers are Boels Rental, Mateco, Van der Spek and Riwal. Bosch Power Tools is listed as an others.
Does Franssen Franken have an API?
No public API is recorded for Franssen Franken.
What industry is Franssen Franken in?
Franssen Franken's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 53241 and its SIC code is 7359.