Regen

What Regen does

Regen is a privately held fintech startup that builds an automated savings layer designed specifically for sports bettors. Its core product skims a customizable percentage from every wager placed on partner gaming platforms and routes those funds into a separate, FDIC-insured wallet that is walled off from playable balances. The "redirect rather than restrict" framing positions the product as a financial-wellbeing-oriented responsible gaming tool, allowing users to build savings habitually while continuing to engage with betting platforms.

The company distributes its technology exclusively through a B2B2C model, embedding its auto-savings feature within partner gaming operators' ecosystems rather than operating a direct-to-consumer product. Its lead and only publicly disclosed partner is Underdog, with Regen's feature planned for integration into Underdog's daily fantasy sports platform (operating in approximately 40 states) and prediction markets (operating in 24+ states). The company received seed investment from GuardDog, Underdog's responsible gaming innovation fund, in 2025-2026, and announced plans to expand its savings destinations beyond FDIC-insured wallets to include ETFs, robo-advisor funds, and Roth IRAs later in 2026. Revenue is not publicly disclosed and appears to flow from integration fees or transaction-based economics tied to savings processed through partner platforms.

Note on data quality: the input contains a conflicting firmographics block referencing a 2008-founded "Regen" that manufactured solar-powered audio and lighting products (with the domain regenliving.com currently listed for sale on HugeDomains and leadership entries including Olly Frankland and Tamar Bourne with smart-energy titles). The substantive source material overwhelmingly describes a 2025-founded fintech company; the firmographics appear to reflect a different, likely dormant entity of the same name, and this analysis is grounded in the more recent and specific 2025 fintech data.

Name

Regen

Legal name

Regen

Website

https://regenliving.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Regen is a fintech startup that provides an automated savings layer for sports bettors, skimming a percentage from each wager into a separate FDIC-insured wallet. It distributes its feature exclusively through B2B2C platform integrations with gaming operators, primarily Underdog.

Ownership category

akta.pro rank

Product category

Embedded Sports Betting Fintech

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Automated savings software
• Embedded fintech
• Sports betting tools
• Responsible gaming
• FDIC-insured wallet

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Savings Integration Services: Regen generates revenue by integrating its automated savings feature into gaming platforms, likely taking a percentage of savings processed or earning through financial institution partnerships for the FDIC-insured wallet infrastructure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Regen provides an automated savings layer for sports bettors that skims a customizable percentage from every wager and deposits it into a separate, FDIC-insured wallet walled off from playable balances. The product is delivered as an embedded feature within partner gaming platforms, with Underdog's daily fantasy sports and prediction markets products as the anchor integration. The company plans to expand savings destinations to include ETFs, robo-advisor funds, and Roth IRAs.

Product overview

Regen is a fintech startup founded in 2025 that has built a single core product: an automated savings layer for sports bettors. The product skims a customizable percentage from every wager and deposits it into a separate, FDIC-insured wallet that is walled off from playable balances. Regen plans to expand savings options to include ETFs, robo-advisor funds, and Roth IRAs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Savings redirected from betting activity into FDIC-insured wallet per wager

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UnderdogcoreGTM or Marketing Partner · 9 March 2026Underdog engaged in an investment in Regen through its responsible play innovation fund. The company supports developments that connect data and sports, with Regen's auto-savings feature planned for integration into the Underdog platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Gamban: Self-exclusion software used by operators and regulators to block gambling access; addresses an adjacent slice of the same responsible-gaming budget that funds Regen's category.
• Dave: Consumer financial-wellbeing app offering advances and savings tools; comparable in spirit (financial wellbeing for vulnerable-spending personas) and a potential benchmark as Regen extends beyond bettors.

Broad incumbents

• Acorns: Micro-investing/savings app that rounds up or skims amounts into diversified portfolios; comparable to Regen's planned ETF/Roth IRA product extensions, but serves a broader mainstream audience rather than bettors specifically.
• FanDuel: Leading US sportsbook/DFS operator; represents the same large-operator distribution opportunity (or in-house build risk) that defines Regen's upside and downside.
• DraftKings: Major US sportsbook and DFS operator; a likely next-tier partner and competitor for operator-side wallet/responsible-gaming integrations that could compete with or complement Regen.
• Stash: Subscription investment platform offering bank, brokerage, and IRA products; a relevant adjacency as Regen expands its wallet into robo-advisor and Roth IRA offerings.
• PayPal/Venmo: Established digital wallets used by many sportsbooks for cashiering; relevant incumbent whose wallet features and merchant partnerships could compete with or accelerate Regen's embedded wallet proposition.

Others

• Trustly: Open-banking payment rail widely used by US sportsbooks for deposits/withdrawals; a potential infrastructure partner or competitor for the bank-linked wallet flows underlying Regen's FDIC-insured balance.

Direct peers

• Prizeout: Fintech that converts gaming/gambling winnings into digital savings, gift cards, and investment options; the most direct functional analogue to Regen's 'redirect wagering funds into a protected savings wallet' proposition.
• Underdog: Daily fantasy sports and prediction-market operator in ~40/24+ states respectively; both a strategic partner/investor (via GuardDog) and the distribution channel into which Regen's savings layer is embedded, making it the closest reference point for Regen's go-to-market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/regenliving
• Facebookfacebook.com/89819864557

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regen