Veenstra Reizen

What Veenstra Reizen does

Veenstra Reizen B.V. is a privately held Dutch tour operator founded in 1928 and headquartered in Buitenpost, Netherlands. The company specializes in bus-based group travel within Europe and operates an integrated business combining tour operating, a retail travel agency, and a touringcar rental (charter) service. Its portfolio spans day trips, multi-day package tours, school trips (primary, secondary, and vocational), group trips, corporate staff outings, reader-travel programs in partnership with magazines Reis&Co and RondOm, and bus rental. School trips are a structured vertical with 73+ pre-organized itineraries across at least ten European countries, complemented by dedicated school-camp programs in Friesland.

The company sells exclusively through direct-to-consumer channels: a comprehensive website, dedicated phone lines for travel agency and bus rental, email, and an annual travel guide (Reisgids). Pricing is quote-based for multi-day tours (e.g., Tuscany 10-day at €1,699 p.p., Salzburg & André Rieu 7-day at €1,139 p.p.), while single-day school trips price per person from €14–€37.50. Cancellation and travel insurance are bundled via a partnership with ASR Verzekeringen at 5.5% of trip cost plus €3.50 policy fee and 21% insurance tax, providing an ancillary revenue stream. Owning its touringcar fleet enables end-to-end margin capture and supports the company's Vertrekgarantie (departure guarantee) on flagship itineraries.

Veenstra Reizen holds ISO 9001/14001 certification, a Safety Document (Veiligheidsdocument), and memberships in the SGVR garantiefonds, KNV, and KIWA, which collectively function as procurement prerequisites for Dutch school travel. Customer satisfaction is reported at 9.2/10 across 173 reviews on the Klantenvertellen platform. No technology platform, AI capabilities, app, or external funding are disclosed; the firm is family-owned with no parent company, subsidiaries, or M&A activity in the input data.

Name

Veenstra Reizen

Legal name

Veenstra Reizen B.V.

Website

https://veenstrareizen.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Veenstra Reizen is a privately held Dutch tour operator founded in 1928, based in Buitenpost, offering bus-based day trips, multi-day tours, school trips, group travel, and corporate staff outings across Europe through direct phone, email, and website channels.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Transport & Logistics Coordinators (Local Transfers/Coach Ops via DMC) (THAKAEAH)

Keywords

• Bus tour operator
• School trip packages
• Group travel services
• European coach tours
• Bus rental services

Headquarters

HQ city

Buitenpost

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Package Tours: Veenstra Reizen generates revenue through fully packaged bus tours including day trips, multi-day trips, school trips, group trips, and staff outings. They offer tours both as complete packages and modular components (bus only, bus + accommodation, or full service).
2. Bus Rental: Separate revenue stream from touringcar rental with dedicated phone line (085-7927084) for bus charter services.
3. Travel Insurance: Offered in partnership with ASR Verzekeringen - short-term cancellation and travel insurance policies with premiums calculated as 5.5% of total trip cost plus €3.50 policy costs and 21% insurance tax.
4. Excursion Add-ons: Additional revenue from optional excursions and entrance tickets bundled with trips, such as museum visits, activities, and guided tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Veenstra Reizen is a Dutch tour operator and travel agency, active since 1928, that organizes European bus-based travel including day trips, multi-day tours, school trips, group trips, staff outings, and reader-travel packages. Packages can be fully bundled (transport, accommodation, meals, excursions) or modular (bus only, bus + accommodation), with optional travel/cancellation insurance through ASR Verzekeringen and a separate touringcar rental line for charter needs.

Product overview

Veenstra Reizen is a tour operator with a travel agency specializing in bus travel within Europe. The company has been operating since 1928 and offers a comprehensive portfolio of travel services organized into core product lines: day trips (Dagtochten), multi-day trips (Meerdaagse Reizen), school trips (Schoolreizen) for primary and secondary education, group trips (Groepsreizen), staff outings (Personeelsuitjes), reader trips (Lezersreizen) in partnership with magazines, and bus rental (Bus Huren). School trips represent a major product category with offerings for basisonderwijs (primary), voortgezet onderwijs (secondary), and mbo (vocational), including day trips, multi-day trips, and school camps (schoolkampen). The company also provides travel and cancellation insurance through ASR Verzekeringen as an add-on service. All packages include transportation via their own touringcar fleet, with full-service options including accommodation, meals, and excursion programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Trips (Dagtochten) Organized single-day bus trips within Europe, including visits to attractions, tulip fields, and cultural destinations in the Netherlands and neighboring countries; offered to individual travelers and groups.
• Multi-day Trips (Meerdaagse Reizen) Multi-day bus tours and travel packages across Europe, including destinations such as Iceland (Northern Lights), Italy (Tuscany), and Austria (André Rieu concerts), with selected routes carrying a Vertrekgarantie (departure guarantee).
• School Trips (Schoolreizen) Fully organized school trips for primary, secondary, and vocational Dutch schools, covering single-day trips to attractions (e.g., Efteling, NEMO), multi-day educational/language trips across Europe, and overnight school camps including transport, accommodation, meals, and excursions.
• Group Trips (Groepsreizen) Customized group travel packages for organizations, clubs, and associations, including group day trips and multi-day group tours such as themed André Rieu concert excursions.
• Staff Outings (Personeelsuitjes) Corporate staff excursions and team-building trips for businesses, including day trips and multi-day programs with customizable itineraries.
• Reader Trips (Lezersreizen) Group travel packages offered in partnership with Dutch travel magazines Reis&Co and RondOm, featuring curated destinations and guided bus-tour experiences.
• Bus Rental (Bus Huren) Touringcar rental service with drivers for groups, leveraging Veenstra Reizen's own fleet of coaches for charter and transportation needs; bookings via dedicated phone line (085-7927084) and online quote request.
• Travel & Cancellation Insurance (Reisverzekering & Annuleringsverzekering) Optional travel and cancellation insurance products underwritten by ASR Verzekeringen and offered by Veenstra Reizen at point of sale as add-ons for all travel packages; cancellation insurance priced at 5.5% of total trip cost plus €3.50 policy fee and 21% insurance tax, travel insurance from €2.65 per person per day.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10 based on 173 reviews

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ASR VerzekeringensupportingOthersInsurance partner providing short-term cancellation and travel insurance policies for travelers booking trips through Veenstra Reizen. Veenstra Reizen acts as intermediary, offering insurance at point of sale.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Corendon: Major Dutch tour operator/brand offering package holidays and tours; operates at greater national scale with broader product portfolio, overlapping in group and leisure travel.
• TUI Nederland: Largest Dutch tour operator and OTA offering a broad portfolio including coach tours; broader and more digitally scaled than Veenstra but with overlapping escorted tour products.
• ANWB Reizen: Travel arm of the Dutch ANWB mobility/consumer club, offering tours and package holidays to a large Dutch consumer membership; comparable in serving Dutch leisure travelers.
• D-reizen: Dutch travel agency chain offering packaged tours and group travel across Europe; comparable in serving Dutch leisure travelers with multi-day European tours.
• TravelXL: Dutch travel agency franchise network offering packaged tours including coach tours; competes for similar Dutch leisure and group customers.

Direct peers

• Bex* Reizen: Dutch tour operator offering package tours including coach-based multi-day European trips, serving a similar leisure/senior Dutch customer base.
• KRAS Reizen: Dutch tour operator with a long history of bus-based group tours and escorted European travel, overlapping Veenstra's multi-day and group travel offerings.
• OAD Reizen: Dutch tour operator specializing in escorted bus/coach tours across Europe with own fleet, directly comparable to Veenstra Reizen's core escorted coach package tour business.
• Van der Valk Reizen: Dutch tour operator (part of the Van der Valk group) offering coach and group tours across Europe; directly comparable in multi-day escorted coach tour business.
• De Jong Intra Vakanties: Dutch tour operator offering package holidays including bus/coach tours across Europe; comparable in product mix (multi-day tours, group travel) and Dutch customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/veenstrareizen
• Facebookfacebook.com/VeenstraReizen
• LinkedInlinkedin.com/company/veenstra-reizen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veenstra Reizen