Tree-O-Logic Boomtechnisch onderzoek & advies

What Tree-O-Logic Boomtechnisch onderzoek & advies does

Tree-O-Logic Boomtechnisch onderzoek & advies is a Netherlands-based independent advisory firm, founded in 2008 and headquartered in Harskamp, that provides tree management research, consulting, policy development, and project direction to Dutch public and institutional clients. Operating as a subsidiary of Flier4Trees Holding B.V. with a team of approximately 20 certified specialists, the firm serves municipalities, provinces, water boards, construction and infrastructure firms, cultural heritage sites (castles and estates), recreation and holiday parks, and healthcare and civic institutions. Its core services span boomtechnisch onderzoek (tree technical investigation), beleid en beheer (policy and management plans such as Bomenbeleidsplan and Bomen Effect Analyses), directievoering, data and GIS analysis, strategisch vergroenen (climate-adaptive greening), detachering of specialists, and ecologie en biodiversiteit.

The firm's product surface is anchored by two proprietary software platforms launched in 2016: Treeasset, a subscription-based online management system with 10 modules covering inventory, planting and aftercare, pest and disease tracking, monumental trees, felling permits, Tree Effect Analysis, greening, ecosystem services, ecology and biodiversity, and nature values; and Treedash, a visualization dashboard built on live connections to Treeasset or external systems, offering interactive maps, charts, and diagrams for stakeholder reporting. Field operations are supported by specialized diagnostic equipment (traction test installation, sound tomograph, resistograph, penetrologger, oxygen meter). The platforms integrate with external geospatial data sources via API, WFS/WMS, and Street Smart street-level imagery.

Tree-O-Logic monetizes through professional services (quote-based consulting, expertise research, project management, multi-year engagements such as expertise work for legal conflicts) and recurring software subscriptions for Treeasset and Treedash, with pricing not publicly disclosed. The go-to-market is sales-led via direct outreach, website contact forms, and demo requests, targeting Dutch public-sector tenders and institutional clients. The firm holds CO2 Prestatieladder Level 5 (since 2021), Groenkeur, ISO 9001:2015, ISO 14001, and VCA certifications, supporting eligibility in sustainability-weighted public procurement.

Name

Tree-O-Logic Boomtechnisch onderzoek & advies

Legal name

Tree-O-Logic Boomtechnisch onderzoek & advies

Website

https://treeologic.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Tree-O-Logic is a Dutch independent tree management advisory firm providing research, policy, consulting, and project direction to municipalities, construction firms, cultural heritage sites, recreation parks, and civic institutions, supported by proprietary Treeasset and Treedash software platforms.

Ownership category

akta.pro rank

Product category

Arboricultural Consulting and Advisory Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (115310)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree management consulting
• Arboricultural advisory services
• Tree asset management
• Municipal tree inventory
• Urban greening consultancy

Headquarters

HQ city

Harskamp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Advisory Services: Professional services including tree technical research, policy and management advice, project direction, data and GIS analysis, strategic greening, ecology and biodiversity consulting, and staff detachment services.
2. Software Subscriptions (Treeasset, Treedash): Online tree and green management software platform offered as subscription-based tools with various modules for different management needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tree-o-logic is an independent Dutch advisory bureau providing tree management research, consultancy, and policy development services. Their core offering includes tree technical investigations, policy and management plans, project direction, data and GIS analysis, ecology/biodiversity consulting, strategic greening, and staff detachment services. They complement their advisory work with two proprietary software platforms — Treeasset for data-driven tree and green space management and Treedash for data visualization.

Product overview

Tree-O-Logic offers two interconnected software products: Treeasset and Treedash. Treeasset serves as the core platform for data-driven tree and green space management, offering 10 specialized modules covering regular management, planting & aftercare monitoring, disease & pest tracking, monumental trees, felling permits, Tree Effect Analysis, greening, ecosystem services, ecology & biodiversity, and nature values. Treedash is the visualization dashboard that works with Treeasset via a live data connection, converting tree and green data into interactive maps, charts, and diagrams for communication with stakeholders and policy monitoring. Both products have been market-leading for 10 years and target governments, cultural heritage sites, recreation & parks, and civic institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Treeasset: Online tool for easy and data-driven management of trees and green spaces. A professional tree and green management platform for organizations in governments, cultural heritage, recreation & parks, and social institutions.
• Treedash

Products and services

• Treeasset Online platform for easy and data-driven management of trees and greenery, used by organizations in governments, cultural heritage, recreation & parks, and civic institutions to make the complete management process of their green spaces and trees transparent from registration to execution, within legal frameworks.
• Treedash Dashboard visualization tool that converts data about trees and greenery into visual representations, with interactive maps, charts, and diagrams making the data understandable for everyone from manager to director.
• Beleid en beheer (Policy and Management) Advisory service developing tree management policies, tree management plans (Bomen Effect Analyses), and Bomenbeleidsplannen/Bomenbeheerplannen for municipalities and other tree-owning organizations. Includes legal incorporation and Omgevingswet compliance.
• Boomtechnisch onderzoek (Tree Technical Research) Data-driven tree technical investigations using specialized diagnostic equipment such as traction test installations, sound tomographs, resistographs, penetrologgers, and oxygen meters to assess tree health, safety, and risk.
• Directievoering (Project Direction) Organizing and coordinating tree maintenance and green projects on behalf of clients, acting as project director and supervising execution by contractors.
• Data en GIS (Data and GIS Analysis) Data management, GIS analysis, and visualization for tree and green space policy support, including database design and mapping for organizations responsible for urban greenery.
• Strategisch vergroenen (Strategic Greening) Advisory service for climate-adaptive greening, addressing water management, heat stress, and urban climate resilience through trees and vegetation planning.
• Ecologie en biodiversiteit (Ecology and Biodiversity) Advisory services focused on ecosystem health, biodiversity enhancement, and supporting ecological value of green spaces alongside tree management.
• Detachering (Staff Detachment) Provision of experienced tree technical specialists and green project managers on a temporary detachment basis to municipalities and other clients requiring temporary strategic or technical capacity.

Quantifiable outcome

• Climate adaptation: trees can reduce ambient temperature by multiple degrees during hot days
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Stichting Nationale BoomfeestdagflagshipStrategic or Co-development Partner · 1 October 2025Treeologic and the Stichting Nationale Boomfeestdag joined hands for a greener future. Together they work to make children aware of the value of trees and nature. Flier4Trees became the first official planting partner from October 1, 2025.
• Flier4TreescoreOthersTree-o-logic is part of Flier4Trees, a group of companies specializing in trees. Flier4Trees includes Tree-o-logic (advisory), Flier Boomspecialisten (tree specialists), and other related businesses. This parent company relationship provides integrated tree care services.
• Bomen zijn BelangrijkcoreStrategic or Co-development PartnerThrough mutual support, initiatives can get off the ground faster. Tree-o-logic gladly shares knowledge with all partners of Bomenzijnbelangrijk.nl.
• BOR2050coreStrategic or Co-development PartnerTree-o-logic provides the manager of the outdoor space with important tools for achieving ambitious climate goals. Together on the road to a sustainable 2050.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Copijn: Copijn is a Netherlands-based landscape architecture and arboriculture firm serving municipalities and developers. Comparable in customer base (Dutch governments) and overlap in tree advisory, inventory, and management services.
• BTL: BTL is a Dutch urban green management firm offering similar advisory, design, and execution services to municipalities. Comparable as a domestic competitor in the same Dutch market targeting public-sector green and tree management.
• Ginkel Groep: Ginkel Groep is a Dutch group active in green services, tree care, and urban green management. Comparable as a regional Dutch peer combining advisory, planning, and execution services for municipalities and developers.
• TerraTree (Van Helvoirt Groen en Boom): Van Helvoirt Groen en Boom is a Dutch provider of urban green and tree management services. Comparable regional peer in the Netherlands serving municipalities, developers, and institutional clients with combined advisory and execution capabilities.

Broad incumbents

• Bartlett Tree Experts: Bartlett is a major North American scientific tree-care company providing arborist advisory, diagnostics, and tree management. Comparable as an established incumbent with in-house diagnostics and recurring client management, though at significantly larger scale.
• Davey Tree Expert Company: Davey is a large North American tree-care and environmental services firm offering a much wider portfolio (utility vegetation, residential, commercial). Comparable as a broad incumbent in the arborist services space, with greater scale and service breadth.

Direct peers

• Arbtech Consultancy: Arbtech is a UK-based independent arboricultural consultancy providing tree surveys, risk assessments, and planning advice to local authorities and developers. Highly comparable business model: independent specialist advisory serving public-sector and construction clients.
• Treework Environmental Consultancy: Treework is a UK independent arboricultural consultancy offering tree surveys, BS 5837 assessments, and management plans. Directly comparable independent advisory model serving municipalities, developers, and institutions.
• PlanIT Geo (TreePlotter): PlanIT Geo builds TreePlotter and related urban-forestry software used by municipalities for tree inventory and management. Directly comparable on the SaaS side of Tree-o-logic's business, targeting the same public-sector tree asset management workflows.

Others

• Royal Eijkelkamp: Royal Eijkelkamp is a Dutch manufacturer of soil, water, and tree measurement instruments (including resistograph-type equipment). Comparable as an adjacent/instrumentation peer given Tree-o-logic's use of specialized diagnostic equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree-O-Logic Boomtechnisch onderzoek & advies