Stichting Nationale Boomfeestdag (dutch National Tree Foundation)

What Stichting Nationale Boomfeestdag (dutch National Tree Foundation) does

Stichting Nationale Boomfeestdag is a Dutch non-profit foundation (ANBI status, RSIN 803789762) founded in 1957, operating under the umbrella of Staatsbosbeheer (Dutch State Forestry). Its mission is to introduce every Dutch child to nature through tree-planting, encapsulated in the slogan 'ieder kind een boom' (every child a tree). The foundation organizes annual Boomfeestdagen (Tree Festival Days) during the November-to-March plant season, connecting schools, municipalities, nature organizations, and nature-inclusive farmers through a matching tool. Programmatically, it operates three core tree-planting initiatives: Geboortebos (Birth Forest, 6 locations), Kinderbos (Children's Forest), and Levensbomenbos (Memorial Forest, established 2015 in Bentwoud). Each planted tree is linked to a QR-code digital plaque for ongoing commemorative engagement.

The organization monetizes through a diversified mix of channels: individual and corporate donations (processed via Mollie), unit-priced webshop sales of educational materials and merchandise (Bomenmap €100, flags €45, certificates €7.95, posters €3.95-€7.50, memorial posts €140), unit-priced Geboorteboom and Levensboom sales, and project-based government funding from the Ministry of LVVN (most recently for the Boerenboomfeestdagen program launching 2026). Operations are supported by a small team of approximately 1.5-2 FTE in Tilburg HQ plus a secondary Amersfoort office, with director Marjolein Kloek and dedicated account manager Frank van Hedel handling corporate and municipal partnerships. Strategic partnerships include Staatsbosbeheer (parent umbrella), Stichting NatuurWijs (sister organization), municipalities (Tilburg, Loon op Zand, Almelo), corporations (Boomkwekerij Ebben, Heijmans), and MVO Nederland. Cumulative impact since 1957: 10 million trees planted and 5 million children reached, with tens of thousands of children participating annually.

Name

Stichting Nationale Boomfeestdag (dutch National Tree Foundation)

Legal name

Stichting Nationale Boomfeestdag

Website

https://boomfeestdag.nl

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Nationale Boomfeestdag is a Dutch ANBI non-profit foundation (est. 1957) that organizes national tree-planting events for primary school children, operating Geboortebos, Kinderbos, and Levensbomenbos programs with municipalities, schools, and farmers nationally.

Ownership category

akta.pro rank

Product category

Environmental Education & Community Tree-Planting Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (115310), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

Keywords

• Tree planting events
• Nature education
• Environmental nonprofit
• Birth forest program
• Children's forestry

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Donations from individuals and corporations: One-time and recurring donations from individuals and companies. Donations can be made via the website (Mollie payment links) or bank transfer to NL05ABNA0630444404.
2. Geboorteboom sales: Sale of birth trees for children (0-12 years) in designated Geboortebos locations. Price includes the tree, shrubs, certificate, and invitation to planting day. Special reduced rate of €55 for first 100 orders at some locations.
3. Levensbomenbos (Memorial Trees): Sale of memorial trees (Italian poplar, approximately 2 meters tall) for children up to 18 years, including those lost during pregnancy or childbirth.
4. Webshop sales: Sales of educational materials and merchandise including Bomenmap (€100), Bomen Herkennen Poster, Boom-Oorkonde, Boomfeestdagvlag, T-shirts, and other tree-planting related products.
5. Project-based funding from Ministry of LVVN: Government funding for specific projects such as Boerenboomfeestdagen, provincial Boomfeestdagen, and jubilee projects (70-year anniversary).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The foundation organizes National Tree Day events (Boomfeestdagen) across the Netherlands from November through March, matching schools and children's groups with municipalities, nature organizations, landowners, and nature-inclusive farmers who provide planting locations. It sells dedicated tree programs — Geboortebos (birth trees for children 0–12), Levensbomenbos (memorial trees), Kinderbos, and Boerenboomfeestdagen — together with educational materials, certificates, flags, posters, rulers, t-shirts, and memorial posts through its webshop, and provides event organizers with a communication toolkit and workshops.

Product overview

Stichting Nationale Boomfeestdag is a nonprofit organization operating since 1957 that runs a platform for organizing National Tree Day events and manages several tree-planting programs. The core offering includes the Boomfeestdag Events Platform with matching tools for connecting schools/organizations with planting locations, combined with physical tree-planting programs: Geboortebos (Birth Forest) for planting trees to celebrate newborn children, Levensbomenbos (Life Tree Forest) for memorial forests for deceased children, and Kinderbos (Children's Forest) for general children's tree planting. The organization also operates a webshop selling educational materials including the Bomenmap (comprehensive tree education book), Bomenpaspoort (tree passport), various certificates and merchandise, and provides workshops and communication toolkits for event organizers. The portfolio is unified around the mission of getting every child to plant a tree, with digital registration tools complemented by physical tree-planting experiences and educational products.

Differentiator

Problem solved

Functional benefit

Products and services

• Geboortebos (Birth Forest) Program where parents purchase a tree for their child aged 0–12 to be planted at one of six designated forest locations in the Netherlands; includes tree, shrubs, certificate, planting day invitation and QR-code digital plaque.
• Levensbomenbos (Life Tree Forest / Memorial Forest) Memorial tree program where Italian poplars (~2 meters tall) are planted in Bentwoud (Alphen aan den Rijn) in memory of deceased children, including those lost during pregnancy or childbirth; includes planting certificate and QR-code digital plaque.
• Kinderbos (Children's Forest) Children's forest program where parents and others can plant a tree and shrubs in honor of a child aged 0–12, across multiple locations including Oudehorne, Sellingen, De Meinweg, Rheezerveen and Kraaijenspot.
• Boomfeestdag Events (National Tree Day event registration and organization) Annual tree-planting event service for schools, municipalities, nature organizations and community groups across the Netherlands from November through March; organizers register their local Boomfeestdag and the foundation promotes it nationally.
• Boerenboomfeestdagen (Farmers' Tree Day) Project developed with the Ministry of LVVN to organize tree-planting events on farmland owned by nature-inclusive farmers and food-forest owners, bringing school classes into rural nature settings.
• Bomenmap (Tree Education Book/Kit) Comprehensive tree education book with nearly 100 assignments in five themed sections plus five sets of seven laminated search cards; designed for primary-school nature education.
• Boomfeestdagvlag (Boomfeestdag Flag) 2.25m × 1.50m festive flag used to mark planting locations or schools during Boomfeestdag events.
• Boomfeestdag Herinneringspaal (Memorial Post) Durable post with oval Trespa plaque (20 × 14 cm) featuring the Boomfeestdag logo and optional custom text, used to commemorate tree-planting locations.
• Boom-Oorkonde (Tree Certificate) Official commemorative certificate for children who planted a tree, with fields for date, municipality, child's name, class and school; sold in sets of 10.
• Bomenpaspoort (Tree Passport) Educational booklet for children to record details about their planted tree (height, thickness, bark prints, stories), including tree- and animal-search cards; sold in sets of 5.
• Boomfeestdagliniaal (Boomfeestdag Ruler) Wooden ruler made from responsibly managed forest, designed for the 2025/2026 planting season with orange branding; sold in sets of 5.
• Boomfeestdag T(ree) Shirt Yellow 100% cotton t-shirt (adult size M) with tree design and 'Dit is mijn TREE shirt' print, sold in sets of 5 for group events.
• Bomen Herkennen Poster (Tree Recognition Poster) Poster illustrating 15 common Dutch tree species with summer/winter imagery, leaves, buds, fruits, flowers, bark and maximum heights; available in foldable and laminated versions.
• Bomen Herkennen Boek (Tree Recognition Book) Illustrated Dutch nature guide for identifying the most important tree species, with locations, leaf shapes, fruits, flowers, interesting facts and exploration tips.
• Workshops (Groenmakers, Voedselketen, Het Buitenrestaurant) Structured nature-education workshops ('Groenmakers', 'Voedselketen', 'Het Buitenrestaurant') with full instructions for organizers, designed for primary-school children during Boomfeestdagen.
• Boomfeestdag Organisatoren Communicatie-toolkit (Organizer Communication Toolkit) Toolkit for local organizers that includes press releases, social media templates, the Boomfeestdag logo, photos, example parent letters and step-by-step planning guides for running a Boomfeestdag.

Quantifiable outcome

• 10 million trees planted over 69 years
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• StaatsbosbeheercoreStrategic or Co-development PartnerPrimary land partner providing forest locations for tree planting. The foundation operates under the 'wings' of Staatsbosbeheer. Director is facilitated from Staatsbosbeheer. Collaborates on youth and education goals.
• Boomkwekerij EbbenminorGTM or Marketing PartnerTree nursery that supports the foundation by donating 10% of tree purchase amounts to Stichting Nationale Boomfeestdag when code BFD2526 is mentioned.
• HeijmansminorStrategic or Co-development PartnerConstruction and real estate company listed as a partner in the partners section of the website.
• Stichting NatuurWijscoreStrategic or Co-development PartnerOrganization under the wings of Staatsbosbeheer focused on nature education for children. Both organizations share the goal of bringing children in contact with nature. Communications employee is partially detached to NatuurWijs (6-8 hours/week).
• Gemeente Tilburg (Municipality of Tilburg)coreStrategic or Co-development PartnerMunicipal partner for Geboortebomen Pauwels program. Determines locations, provides plant pits, and maintains the Geboortebos. Children up to 5 years old registered as residents can participate.
• Gemeente Loon op ZandcoreStrategic or Co-development PartnerMunicipal partner for Geboortebomen Pauwels program. Children up to 5 years old registered as residents can participate.
• Gemeente AlmelocoreStrategic or Co-development PartnerMunicipal partner for Geboortebos Almelo program. Children aged 0-12 registered as residents can participate. Organizes annual plant days in autumn/winter season.
• Ministerie van LVVN (Ministry of LVVN)coreStrategic or Co-development PartnerGovernment ministry commissioning the Boerenboomfeestdagen project. Funding provided for developing, facilitating, and organizing tree-planting events with nature-inclusive farmers.
• MVO NederlandminorGTM or Marketing PartnerStichting Nationale Boomfeestdag is an official partner of MVO Nederland (Dutch Association for Sustainable Business).
• Jaap de Vries ProduktiesminorImplementation/ SI/ Consulting PartnerSupplier that handles the printing of memorial posts (herinneringspalen) and delivery of the physical memorial posts.
• BuitenfondsminorStrategic or Co-development PartnerReferenced alongside NatuurWijs as a related organization under the umbrella of Staatsbosbeheer.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Natuurmonumenten: Largest Dutch nature conservation nonprofit, managing nature reserves across the Netherlands. Comparable ANBI status, large membership base, education programs, and government/corporate partnerships — but broader conservation scope rather than tree-planting focus.
• Staatsbosbeheer: Dutch State Forestry service that operates as the umbrella organization for Stichting Nationale Boomfeestdag. Manages nature areas, runs youth education programs (NatuurWijs), and provides the land and operational backbone — directly comparable mission, broader scope.
• Jane Goodall Institute: Global nonprofit combining youth education (Roots & Shoots) with conservation programs. Comparable education-plus-conservation mission, ANBI-equivalent structure, and corporate partner activation model.

Direct peers

• Project Learning Tree: Environmental education program that develops curriculum-aligned teaching materials for teachers and youth, with strong tree-and-forestry focus. Comparable educational content library and school-channel distribution model.
• IVN Natuureducatie: Dutch nature education association running school programs, outdoor workshops, and citizen-engagement initiatives across the Netherlands. Highly comparable target audience (primary school children), educational curriculum alignment, and event-driven community model.
• Arbor Day Foundation: US-based nonprofit founded in 1972 with a near-identical mission: inspiring people to plant, nurture, and celebrate trees. Operates a national tree-planting day, sells commemorative/memorial trees, runs education programs, and partners with municipalities and corporates — the closest international analogue to Stichting Nationale Boomfeestdag.
• Trees for All: Dutch ANBI-registered foundation focused on reforestation and tree-planting projects in the Netherlands and abroad. Comparable donation-driven nonprofit model, Dutch market overlap, and similar webshop/sponsorship revenue mix.

Regional players

• Trees for Cities: UK-based charity focused on planting urban trees and greening cities, working with schools, communities, and municipalities. Comparable community-tree-planting model and education programming, though operating primarily in the UK rather than the Netherlands.

Emerging players

• Eden Reforestation Projects: International nonprofit focused on large-scale reforestation using community employment models. Comparable donation-driven planting mission and government/partner network, but operating primarily in developing-country geographies.
• Common Ground (UK): UK charity running community engagement and education campaigns around trees, orchards, and local environments. Comparable community-driven, education-led conservation approach but smaller scale and UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/boomfeestdag
• YouTubeyoutube.com/results?search_query=boomfeestdag
• Facebookfacebook.com/boomfeestdag
• LinkedInlinkedin.com/company/stichting-nationale-boomfeestdag-dutch-national-tree-foundation-
• Instagraminstagram.com/boomfeestdag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Nationale Boomfeestdag (dutch National Tree Foundation)