Activiteitenplek De Heerevelden

What Activiteitenplek De Heerevelden does

Activiteitenplek De Heerevelden is a privately held Dutch care and activity provider based at a rural estate in Handel, Netherlands, serving (young) adults with intellectual disabilities, GGZ (mental health) issues, and autism spectrum conditions. The organization was co-founded by Wouter Pierik and Rian Pierik, with Rian Pierik holding an EQA-accredited Equine Assisted Coaching certification (2018). The core offering bundles five integrated service lines: work-oriented, task-oriented, and experience-oriented day activities (Dagbesteding); individual and home-based guidance (Individuele Begeleiding); equine-assisted coaching using horses as behavioral mirrors; small-scale residential living (Woonplek) for up to 5 adults; and therapeutic/recreational vaulting (Voltige Plek).

The organization operates a multi-channel delivery model. Day services run Monday–Friday 8:30–16:00 on-site, with structured transport via three electric vehicles. Revenue is generated through Dutch public care-funding mechanisms (ZIN/Zorg in Natura, PGB Personal Budget, WLZ Long-term Care Act, WMO) as well as direct private payments for coaching (€90–€110 per session, €310 for a 6-session youth group) and an online shop (Atelier de Heerevelden) selling handmade participant-produced goods priced €1.25–€25. Strategic referral partnerships with GGZ Oost-Brabant, Oro, Stichting Dichterbij, and Amarant underpin client acquisition. The organization is ISO 9001 certified and affiliated with Stichting Zorgboeren Zuid (SZZ). It is family-operated with approximately 12 team members including staff, volunteers, and an intern, and has no external investors or funding rounds.

Name

Activiteitenplek De Heerevelden

Legal name

Activiteitenplek de Heerevelden

Website

https://aktiviteitenplekdeheerevelden.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Activiteitenplek De Heerevelden is a family-run Dutch care provider in Handel offering day activities, individual guidance, equine-assisted coaching, residential living, and therapeutic vaulting for adults with intellectual disabilities, mental health conditions, or autism.

Ownership category

akta.pro rank

Product category

Disability and Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

Keywords

• Disability day services
• Equine assisted coaching
• Residential care services
• Social pedagogical support
• Therapeutic vaulting activities

Headquarters

HQ city

Handel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Activities (Dagbesteding): Arbeidsmatige (work-oriented), taakgerichte (task-focused), and belevingsgerichte (experience-oriented) day activities Monday through Friday, 8:30-16:00. Funded through municipal arrangements (ZIN/Zorg in Natura), Personal Budgets (PGB), or Long-term Care Act (WLZ).
2. Coaching with Horses: Individual and group coaching sessions using horses. Pricing ranges from free introduction to €110 for first 90-minute session, €90 for follow-up 60-minute sessions. Youth group trajectories (6 sessions, 2 hours, 4 participants) cost €310. May be funded through ZIN, PGB, or WMO.
3. E-commerce (Atelier Products): Handmade crafts produced by participants sold through online shop. Products include cards, ceramics, woodwork, decorative items, food items (appeltaart), bird products, and more. Prices range from €1.25 to €25.
4. Residential Living (Woonplek): Small-scale residential living for up to 5 residents with support needs. Requires PGB with WLZ residential indication VG 5, 6, or 7. Residents live in a family-like setting with shared spaces and private rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Activiteitenplek de Heerevelden is a care and activity center on a rural estate in Handel, Netherlands, that provides day activities (arbeidsmatige, taakgerichte, and belevingsgerichte dagbesteding), individual and home-based support, equine-assisted coaching, small-scale residential living (Woonplek) for up to 5 residents, and therapeutic vaulting activities, primarily for (young) adults with intellectual disabilities, mental health conditions (GGZ), or autism (ASS). Services are delivered Monday to Friday, 8:30–16:00, on-site, with supplemental transport via three electric vehicles.

Product overview

Activiteitenplek de Heerevelden is a care and activity center that operates as a unified service offering rather than a platform-plus-modules architecture. The core offering combines day care activities (Dagbesteding/Beleving), individual support (Individuele Begeleiding), equine-assisted coaching, residential living (Woonplek), and therapeutic vaulting (Voltige Plek) for adults with support needs. Supporting the core services, the organization operates an online shop (Atelier de Heerevelden) selling handcrafted items made by participants, including bath products (Bruisballen), bird supplies (Vetbol, Vogelhuisjes), wooden decorations (Circel Hout, Ster Hout, Wanddecoratie), ceramics (Schaaltje, Keramiek Herfst), cards (various Kaarten), seasonal items (Kerstdeco, Herfstdecoratie), and food items (Appeltaart). The products and services work together to provide meaningful daytime activities and a supportive community environment for individuals with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Woon Plek: A small-scale residential initiative for adults with support needs, located within walking distance of the main facility. Founded by Diede Pierik for 5 residents.
• Voltige Plek
• Atelier de Heerevelden

Products and services

• Dagbesteding / Beleving (Day Activities) Meaningful structured day activities Monday–Friday 8:30–16:00, including outdoor and indoor work, animal care, workshop activities (woodworking, crafts), gardening, and optional music and horse activities, for (young) adults with intellectual disabilities, GGZ, or ASS needs.
• Individuele Begeleiding / Thuisbegeleiding (Individual / Home Support) Customized individual support and in-home guidance that builds trust relationships and addresses well-being, behavior, and actions for participants and their families.
• Coaching met Inzet van Paarden (Equine-Assisted Coaching) EQA-certified individual and group coaching that uses horses as non-judgmental mirrors to surface thoughts and feelings, break old patterns, and develop assertiveness, leadership, communication, and team skills; delivered by Rian Pierik.
• Woonplek de Heerevelden (Residential Living) Family-like residential living for up to 5 adults (18–35) with moderate intellectual disabilities, offering shared and private spaces within walking distance of the main facility; requires WLZ residential indication VG 5, 6, or 7 with PGB.
• Voltige Plek (Therapeutic Vaulting) Therapeutic and recreational vaulting activities involving flowing, soft, gymnastic movements and dance on horseback; currently operated at top-sport level with planned expansion to recreational and therapeutic vaulting in 2027.
• Atelier de Heerevelden (Handmade Crafts Online Shop) Online shop selling handcrafted items made by day-activity participants, including bath products, bird supplies, wooden decorations, ceramics, cards, garden items, seasonal decorations, and food items, priced €1.25–€25.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Stichting Zorgboeren Zuid (SZZ)coreOthersAffiliation organization for care farmers in South Netherlands. Organization is a member and displays the SZZ logo. Provides access to complaints procedures and trusted person services for participants and staff. SZZ provides ISO certification through the organization's membership.
• GGZ Oost-BrabantcoreStrategic or Co-development PartnerMental health organization East Brabant. Collaboration partner for serving clients with mental health conditions. Strategic partnership in healthcare service delivery.
• OrocoreStrategic or Co-development PartnerHealthcare collaboration partner. Strategic partnership in providing comprehensive care services to target population.
• Stichting DichterbijcoreStrategic or Co-development PartnerCare foundation collaboration partner. Strategic partnership for serving individuals with intellectual disabilities and support needs.
• AmarantcoreStrategic or Co-development PartnerHealthcare organization collaboration partner. Strategic partnership for comprehensive care service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aktiviteitenboerderij De Lindenborgh: Independently identified exemplar of a Dutch animal/farm-based day-activity provider for people with support needs; closely comparable in model (animal-assisted day care on a farm site) even if equine specifics differ. Useful as a model-comparable care-farm peer for benchmarking occupancy and referral flows.
• Amarant: Dutch healthcare organization named as a core collaboration partner of Heerevelden for comprehensive care service delivery. Provides intellectual-disability and mental-health services in the same Brabant region, with overlapping day-activity and guidance offerings.
• Stichting Dichterbij: Dutch care foundation that collaborates directly with Activiteitenplek de Heerevelden on intellectual-disability support services. Operates in the same regional care-ecosystem with overlapping service categories (day activities, residential care), making it the closest comparable peer for partnership benchmarking.
• GGZ Oost-Brabant: Mental health organization in East Brabant, listed as a strategic collaboration partner for serving clients with GGZ conditions. Comparable in the mental-health support vertical and referral pathway even though its primary services are clinical.

Broad incumbents

• Philadelphia Zorg: Major Dutch care provider specializing in intellectual disability support, including day activities and residential facilities. Comparable customer base and service portfolio but vastly larger scale and geographic coverage.
• Stichting 's Heeren Loo: One of the largest Dutch intellectual-disability care providers, offering day activities, residential care, and guidance across the Netherlands. Comparable to Heerevelden on end-customer and service mix, but operates at national scale versus Heerevelden's single rural site.
• Amerpoort: Dutch care organization providing support to people with intellectual disabilities, including day activities, residential care, and guidance. Compares on service mix and target population but operates across multiple locations versus Heerevelden's single rural estate.
• Ipse de Bruggen: Dutch provider specializing in care for people with intellectual disabilities, offering day activities, residential care, and guidance across many sites. Comparable end-market and service modules, materially larger and more geographically diversified.

Others

• Stichting Zorgboeren Zuid (SZZ): Industry association for care farmers in South Netherlands with which Activiteitenplek de Heerevelden is affiliated. Functions as an ecosystem / supplier enabler providing ISO certification, complaint procedures, and trusted-person services to member care farms such as Heerevelden.
• Landelijke Vereniging Zorgboeren Nederland (Zorgboeren.nl): National Dutch trade association for care farms (zorgboerderijen), of which SZZ is a regional member and which Activiteitenplek de Heerevelden would be indirectly affiliated with. Functions as an ecosystem / industry-body peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh0R1ukQ8ewDVvLHkM8-FOQ
• Facebookfacebook.com/eenplekomtezijn
• Instagraminstagram.com/heerevelden
• LinkedInlinkedin.com/company/activiteitenplek-de-heerevelden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activiteitenplek De Heerevelden