SupplyLand
SupplyLand is a Moscow-based industrial equipment distributor that supplies European and American printing, packaging, and bookbinding machinery to Russian print shops, typographies, and packaging manufacturers across 60+ cities, with technical support, spare parts, and financing services since 1997.
- Company typePrivate
- Founded1997
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SupplyLand does
SupplyLand is a Moscow-based industrial equipment distributor serving the Russian printing and packaging industry since 1997. The company operates as an authorized distributor of post-press finishing, bookbinding, and packaging production equipment from at least 14 leading European and American manufacturers, including C.P.Bourg (Belgium), MGI (France), CHALLENGE (USA), PETRATTO (Italy), MEGABOUND (India), DIGIBOOK (Switzerland), EUROPROGETTI (Italy), BACCIOTTINI (Italy), AUTOBOND (UK), and AUTOPRINT (Italy). Its portfolio spans digital UV coating and foil stamping systems (MGI JetVarnish 3D), adhesive binding complexes (C.P.Bourg BB 3002/3102/3202), three-knife trimmers (Challenge CMT 130/330), hardcover book production lines (MEGABOUND), folder gluers (PETRATTO METRO series), and cardboard packaging lines (EUROPROGETTI EP series), serving printing shops, typographies, packaging manufacturers, book production facilities, and digital print salons across Russia and neighboring CIS countries.
The company monetizes through one-time equipment sales priced in EUR, USD, and GBP depending on manufacturer, with listed starting prices ranging from EUR 325 for INS numbering heads to EUR 644,000 for MGI roll-fed finishing systems. Recurring revenue streams include consumables (EVA, PUR, PVA hot melt adhesives, wire for booklet-making), spare parts, and engineer-led technical support services. SupplyLand also offers leasing and credit financing to facilitate equipment acquisition. Distribution is executed through a Moscow-headquartered field sales team with regional representatives across 60+ cities in Russia and CIS countries, supported by factory-certified engineers operating under a 36-hour service response SLA. The company has no disclosed revenue, no external funding, and no reported acquisitions, operating as an independent founder/owner-operated private entity.
SupplyLand firmographics
Firmographics- Name
- SupplyLand
- Legal name
- SupplyLand
- Website
- https://supplyland.ru
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SupplyLand is a Moscow-based industrial equipment distributor that supplies European and American printing, packaging, and bookbinding machinery to Russian print shops, typographies, and packaging manufacturers across 60+ cities, with technical support, spare parts, and financing services since 1997.
- Ownership category
- akta.pro rank
SupplyLand industry classification
Industry- Product category
- Industrial Printing Equipment Distribution
- NAICS
- Packaging Machinery Manufacturing (333993), Commercial and Service Industry Machinery Manufacturing (33331), Packaging and Labeling Services (56191)
- SIC
- Printing Trades Machinery & Equipment (3555), Wholesale-Professional & Commercial Equipment & Supplies (5040), Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)
Keywords
Where SupplyLand is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
SupplyLand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Printing Equipment Sales: SupplyLand generates primary revenue from the direct sale of printing and packaging equipment from European and American manufacturers to Russian businesses. Equipment includes digital printing machines, finishing lines, bookbinding systems, and packaging production equipment.
- Consumables and Spare Parts: The company provides consumables including hot melt adhesives (EVA, PUR, PVA), wire for booklet-making equipment, and spare parts for all supplied equipment.
- Technical Services: Engineer support services including equipment maintenance, repairs, and technical troubleshooting for supplied printing equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Digital UV varnishing and foil stamping machines |
| One time/ perpetual license | Multi-year contract | Roll-based label finishing machines |
| One time/ perpetual license | Multi-year contract | Brochure finishing equipment (C.P.Bourg) |
| One time/ perpetual license | Multi-year contract | Cardboard packaging equipment (PETRATTO) |
| One time/ perpetual license | Multi-year contract | Hardcover book binding equipment (MEGABOUND) |
| One time/ perpetual license | Multi-year contract | Glue binding machines (C.P.Bourg) |
| One time/ perpetual license | Multi-year contract | Three-side trimming machines (CHALLENGE) |
| One time/ perpetual license | Multi-year contract | Die-cutting equipment (AUTOPRINT) |
| One time/ perpetual license | Multi-year contract | Laminators (AUTOBOND) |
| One time/ perpetual license | Multi-year contract | Coated board box production lines (EUROPROGETTI) |
| One time/ perpetual license | Multi-year contract | Photo album equipment (DIGIBOOK) |
| One time/ perpetual license | Multi-year contract | Numbering equipment (INS/ZACARES) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SupplyLand product offering
Product offeringCore offering
SupplyLand distributes post-press printing and packaging equipment from European and American manufacturers (C.P.Bourg, MGI, CHALLENGE, MEGABOUND, PETRATTO, DIGIBOOK, AUTOBOND, EUROPROGETTI, AUTOPRINT, BACCIOTTINI, INS/ZACARES) to the Russian and CIS market. The offering includes digital UV varnishing/foil stamping machines, three-knife trimmers, adhesive binding systems, hardcover book production lines, folder gluers, photo album equipment, laminators, die-cutting presses, and consumables. The company also provides certified technical support, spare parts warehousing, engineer dispatch, and leasing/credit financing for equipment acquisition.
Product overview
SupplyLand is a specialized industrial equipment distributor serving the Russian printing and packaging industry since 1997. The company distributes a comprehensive portfolio of post-press finishing and packaging equipment from leading European and American manufacturers, not a unified software platform. The product portfolio encompasses: (1) Digital printing and finishing equipment including MGI JetVarnish 3D UV coating/foil stamping machines and C.P.Bourg (Belgium) adhesive binding systems (BB 3002, BB 3102, BB 3202) with companion modules (BBL auto-loader, BPS stacker, BBC book compiler, BBR reception, BOURG BOX communication hub, BAR CODE reader, BHCE elevator); (2) Challenge (USA) three-knife trimmers (CMT 130, CMT 330) for book block processing; (3) Bacciottini (Italy) creasing and perforation equipment (PIT STOP series, BUTTERFLY E2F folder); (4) MEGABOUND (India) hardcover book production lines including casemakers, inserters, corner rounding, edge squaring, and board processing; (5) PETRATTO (Italy) book preparation (D-SIG), integral binding (SAB 100), and folder gluers (METRO series); (6) DIGIBOOK/PHOTBOOK (Switzerland) photo album equipment (MITABOOK, MITACASE, MITABLOCK); (7) JBI and SWIGRAPH calendar equipment; (8) EUROPROGETTI (Italy) glued box and lamination lines; (9) SPARTANICS plastic card equipment; (10) Autobond and Tecnomac laminators; (11) Autoprint (Italy) drip-off coating and die-cutting systems; (12) Supporting services including technical support, spare parts, consumables, leasing, and logistics across Russia and neighboring countries.
Differentiator
Problem solved
Functional benefit
Products and services
- C.P.Bourg Adhesive Binding Machines (BB 3002, BB 3102, BB 3202) Automatic high-performance adhesive binding complexes for booklet and book block production using EVA (hot melt) or PUR (polyurethane reactive) glue. Features automatic format setup, touch screen control, JDF workflow compatibility, and option for in-line operation with digital printing presses.
- Challenge CMT 130 / CMT 330 Three-Knife Book Trimmers
- BACCIOTTINI PIT STOP Series Creasing and Perforation Machines
- Autoprint Fine Coat Drip Off
- PETRATTO METRO Series Folder Gluers
- MEGABOUND Hardcover Book Equipment Line
- JBI Calendar Equipment
- DIGIBOOK / PHOTBOOK Photo Album Equipment
- MGI JetVarnish 3D Series
- PETRATTO SAB 100 Integral Binding Machine
- EUROPROGETTI Packaging Lines
- SPARTANICS Plastic Card Equipment
- Autobond Laminators
- Tecnomac Laminators
- Technical Support and Service
- Leasing and Credit Financing
- Consumables and Spare Parts
Companies that use SupplyLand
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
SupplyLand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SupplyLand partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- C.P.Bourg S.A. (Belgium)coreLeading Belgian manufacturer of sheet feeding systems, brochure binding complexes, and glue-free binding machines. SupplyLand is the primary distributor of C.P.Bourg equipment in Russia.
- MGI (France)coreFrench manufacturer of digital printing and finishing equipment including JETvarnish 3D series for UV varnishing and foil stamping applications.
- CHALLENGE (USA)majorAmerican manufacturer of three-knife trimmers, paper jogging equipment, and padding presses. Active in printing industry since 1870.
- BACCIOTTINI (Italy)majorItalian manufacturer of high-precision automatic counting and perforation-scoring machines for printing industry.
- MEGABOUND (India)majorIndian manufacturer of bookbinding equipment for hardcover production including casemakers, casing-in machines, and book presses. Founded in 2001 in Bangalore.
- PETRATTO (Italy)majorItalian manufacturer of equipment for hardcover production, box manufacturing, and cardboard packaging including METRO series and SAB 100.
- DIGIBOOK Technology (Switzerland)coreSwiss manufacturer of fully automatic photo album production machines including MITABOOK and MITACASE series.
- AUTOBOND (United Kingdom)majorBritish manufacturer of professional high-speed laminators for printing finishing applications.
- TECNOMAC (Italy)majorItalian manufacturer of automatic B2 format laminators for hot lamination applications.
- AUTOPRINT (Italy)majorItalian manufacturer of drip-off coating machines, die-cutting presses, and blankMATIC edge removal equipment.
- EUROPROGETTI (Italy)majorItalian manufacturer of automatic lines for box making, envelope production, and cardboard lamination.
- INS/ZACARES (Spain)minorSpanish manufacturer of numbering heads and equipment for all types of numbering machines and variable data printing sections.
- DIMEXminorRussian logistics partner for delivery of small-sized cargo including spare parts and consumables.
- PEK (Transporte)minorRussian transport company used for delivery of large-sized cargo including printing equipment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SupplyLand competitors and assessment
Company assessmentDirect peers
- Xeikon: Belgium-based manufacturer of digital production presses for labels, commercial print, and packaging — a comparable product category to several of SupplyLand's represented brands (C.P.Bourg, MGI) in the digital finishing space.
Broad incumbents
- HP Indigo (production printing): Digital production press vendor serving Russian digital print salons and packaging converters with toner-based presses. Competes with SupplyLand's digital-finishing portfolio for the same digital-print customer wallet.
- Komori: Japanese manufacturer of offset and digital printing presses with Russian representation supplying commercial printers and packaging converters. Competes for the same mid- to high-end press and finishing budgets as SupplyLand's OEM partners.
- Canon Production Printing: Producer of cut-sheet and continuous-feed digital production presses (imagePRESS, varioPRINT, ColorStream) with Russian sales/service operations. Sells directly into the same digital print salons and commercial print shops SupplyLand equips.
- Konica Minolta (production printing): Provider of AccurioPress digital production printers with Russian sales/service coverage. Serves the same digital print salon and commercial print segments that buy SupplyLand's binding/finishing equipment.
- Koenig & Bauer (KBA): Major German manufacturer of sheet-fed and web-fed printing presses with historical Russian/CIS distribution. Competes with SupplyLand's represented brands for press-room modernization capex among Russian commercial printers and packaging converters.
- Heidelberger Druckmaschinen (HEIDELBERG Russia): Germany-headquartered global leader in printing presses and post-press equipment. Operates a Russian subsidiary supplying offset/digital presses and finishing equipment directly to Russian printing houses, overlapping with SupplyLand's product categories across press and finishing.
- Manroland Goss: German printing press manufacturer with web and sheet-fed systems used by Russian newspaper and commercial printers. Overlaps with SupplyLand's customer base in commercial print shops across Russia.
- Ricoh (production printing): Manufacturer of digital production printers and finishing-compatible workflows with Russian operations serving commercial and in-house print rooms. Overlaps with SupplyLand's customer set in digital print finishing.
Emerging players
- Kodak (production printing): Supplies digital production presses (NEXFINITY, Prosper) with a Russian distribution footprint. Targets commercial print shops and packaging converters in the same niche as SupplyLand's digital finishing lines.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SupplyLand social profiles
Digital presenceSupplyLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupplyLand leadership team
Management profileNumber of profiles
SupplyLand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupplyLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupplyLand
What does SupplyLand do?
SupplyLand distributes post-press printing and packaging equipment from European and American manufacturers (C.P.Bourg, MGI, CHALLENGE, MEGABOUND, PETRATTO, DIGIBOOK, AUTOBOND, EUROPROGETTI, AUTOPRINT, BACCIOTTINI, INS/ZACARES) to the Russian and CIS market. The offering includes digital UV varnishing/foil stamping machines, three-knife trimmers, adhesive binding systems, hardcover book production lines, folder gluers, photo album equipment, laminators, die-cutting presses, and consumables. The company also provides certified technical support, spare parts warehousing, engineer dispatch, and leasing/credit financing for equipment acquisition.
Is SupplyLand a public or private company?
SupplyLand is a private company. It is classified as unknown and is currently operating.
When was SupplyLand founded?
SupplyLand was founded in 1997. It employs 11 to 50 people.
Where is SupplyLand based?
SupplyLand is headquartered in Moscow, Russia, in the Europe region.
How does SupplyLand make money?
Three revenue lines are on record. Printing Equipment Sales are the primary driver. The others are consumables and Spare Parts and technical Services.
Who are SupplyLand's main competitors?
Xeikon is listed as a direct peer. Broad incumbents are HP Indigo (production printing), Komori, Canon Production Printing, Konica Minolta (production printing), Koenig & Bauer (KBA), Heidelberger Druckmaschinen (HEIDELBERG Russia), Manroland Goss and Ricoh (production printing). Kodak (production printing) is listed as an emerging player.
Does SupplyLand have an API?
No public API is recorded for SupplyLand.
What industry is SupplyLand in?
SupplyLand's product category is Industrial Printing Equipment Distribution. Its primary akta.pro industry code is IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser). Its NAICS code is 333993 and its SIC code is 3555.