Portuguese Hospitality Collection

What Portuguese Hospitality Collection does

Portuguese Hospitality Collection (PHC Hotels), operated by Sociedade Hoteleira de Turismo SA, is a Lisbon-based hotel group managing four distinct properties with a combined capacity of 534 rooms and suites. The portfolio comprises the flagship 349-room Hotel Mundial (operating since 1958 in Baixa Pombalina), the 53-room Portugal Boutique Hotel, the 15-suite My Suite Lisbon serviced-apartment property in Príncipe Real, and the 117-room Convent Square Hotel, which operates as the first IHG Vignette Collection property in Lisbon within a restored 13th-century Dominican convent. The group serves leisure travellers, families, corporate meeting clients, and long-stay guests through room rentals, ten-plus dining and bar venues, an eight-room meetings and events hub, gift vouchers, and ancillary services such as parking and airport transfers.

PHC Hotels runs a web-based booking and property-management infrastructure built on Mirai's hospitality web platform, Inovguest's PMS, and ZenChef for restaurant reservations, with distribution reach via the four major GDS systems (Amadeus, Sabre, Galileo, Worldspan) and IHG's global network for Convent Square. The revenue model combines transactional room rentals (€97–€351/night depending on property and season), food and beverage covers across multiple outlets, event hire, gift-voucher sales, and ancillary fees such as parking (€15/day) and an RNA medical-assistance insurance add-on (€9/person/stay). Customer acquisition is primarily direct-to-consumer through the phchotels.pt website with a PHC Premium Guest loyalty programme offering an additional 10% discount for repeat bookers, supplemented by GDS trade distribution and earned media in Portuguese travel publications.

The business remains a privately held Portuguese Société Anonyme with 51–100 employees, headquartered at Praça Martim Moniz 2 in Lisbon. Strategic activity since 2018 has centred on brand unification under the PHC Hotels name, the addition of the My Suite Lisbon and Convent Square properties, the IHG Vignette Collection affiliation, and a multi-phase renovation of Hotel Mundial scheduled through September 2026. Certifications include Green Key (sustainability), PME Líder 2024 and 2025 (Portuguese SME leadership), and PME Excelência 2022.

Name

Portuguese Hospitality Collection

Legal name

Sociedade Hoteleira de Turismo SA

Website

https://phchotels.pt

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Portuguese Hospitality Collection (PHC Hotels) is a Lisbon-based private hotel group operating four properties (534 rooms/suites) including the flagship Hotel Mundial, Portugal Boutique Hotel, My Suite Lisbon serviced apartments, and Convent Square Hotel (IHG Vignette Collection), serving leisure, corporate, and family travellers through accommodation, dining, and meeting facilities.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hospitality services
• Hotel accommodation
• Food and beverage
• Meetings and events
• Lodging operations

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: Room rentals across four distinct properties: Hotel Mundial (349 rooms), Portugal Boutique Hotel (53 rooms), My Suite Lisbon (15 suites), and Convent Square Hotel Vignette Collection (117 rooms). Revenue generated from nightly rates ranging from €97 to €351 depending on room type and season. Direct bookings on website offer exclusive advantages and loyalty discounts.
2. Food & Beverage Operations: Multiple dining venues including Varanda de Lisboa Panoramic Restaurant, Rooftop Bar, 28 Restaurant & Terrace, Maximinus Bar & Lounge, Jardim Mundial Restaurant, Jony Rules Bar, Premium Wine House, and Capítulo Restaurant & Bar. Revenue from covers, beverages, and private dining/events.
3. Meetings & Events: Hotel Mundial Meeting & Events HUB offers eight versatile meeting rooms with capacities ranging from 20 to 190 delegates. Revenue from room hire, catering packages, and event services for corporate meetings, conferences, and social celebrations.
4. Gift Vouchers: Sale of gift vouchers for Varanda de Lisboa and Capítulo Restaurant & Bar experiences, providing prepaid transaction revenue.
5. Ancillary Services: Parking (€15/day at Hotel Mundial), laundry and dry cleaning services, room service, airport transfers, and RNA medical assistance insurance (€9/person/stay).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Portuguese Hospitality Collection (PHC Hotels) operates four distinct hotel properties in central Lisbon (Hotel Mundial with 349 rooms, Portugal Boutique Hotel with 53 rooms, My Suite Lisbon with 15 serviced apartment suites, and Convent Square Hotel Vignette Collection with 117 rooms), totaling 534 rooms/suites. The company provides accommodation, food and beverage service across 10+ dining and bar venues, meetings and events hosting through 8 meeting rooms at Hotel Mundial, and ancillary guest services such as parking, transfers, and medical assistance insurance.

Product overview

Portuguese Hospitality Collection (PHC Hotels) operates a portfolio of four distinct hotel brands in Lisbon, Portugal. The core portfolio includes Hotel Mundial (349-room 4-star flagship with multiple dining venues), Portugal Boutique Hotel (53-room boutique property), My Suite Lisbon (15-suite serviced apartment concept in Príncipe Real), and Convent Square Hotel (117-room IHG Vignette Collection property in a restored 13th-century convent). The collection offers unified services including a Premium Guest loyalty program, gift vouchers for dining experiences, and extensive meetings & events facilities at Hotel Mundial. Each property maintains individual restaurant and bar brands including Varanda de Lisboa, ROOFTOP BAR, Maximinus Bar & Lounge, 28 Restaurant, Jony Rules Bar, Premium Wine House, and Capítulo Restaurant & Bar.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Mundial Flagship 4-star city hotel with 349 rooms including 5 Junior Suites and 3 Suites, located in Baixa Pombalina, Lisbon. Features Varanda de Lisboa panoramic restaurant, ROOFTOP BAR, Maximinus Bar & Lounge, 28 Restaurant & Terrace, and a Meeting & Events hub with 8 versatile rooms. Operating since 1958.
• Portugal Boutique Hotel 53-room boutique hotel on Rua João das Regras in Lisbon's historic centre, on an exclusively pedestrian street. Features Jony Rules Bar lobby lounge and Premium Wine House, with decor inspired by traditional Portuguese azulejos in blue and white tones.
• My Suite Lisbon Serviced Apartments 15-suite serviced apartment property in Lisbon's Príncipe Real neighbourhood. Suites range from 30–53m² with fully equipped kitchenettes, combining apartment independence with hotel services including daily cleaning, breakfast delivery, and laundry.
• Convent Square Hotel Vignette Collection 117-room heritage hotel part of IHG's Vignette Collection brand, built within the restored 13th-century Dominican Convento de S. Domingos near Rossio Square. Features wellness centre and Capítulo Restaurant & Bar with cloister setting.
• Varanda de Lisboa Panoramic Restaurant Signature panoramic restaurant at Hotel Mundial with views over Lisbon. Offers traditional Portuguese cuisine with contemporary interpretations. Open for lunch and dinner.
• ROOFTOP BAR Rooftop bar at Hotel Mundial famous for panoramic city views and sunset parties. Features signature cocktails, gins, and champagnes with seasonal sunset event programming. Registered ROOFTOP BAR® trademark.
• 28 Restaurant & Terrace Contemporary restaurant at Hotel Mundial with Lisbon spirit. Features modern design, natural light, and views of Martim Moniz Garden. Designed for corporate lunches, group dinners, and terrace events.
• Maximinus Bar & Lounge All-day dining bar at Hotel Mundial featuring Portuguese petiscos, creative cocktails, and live DJ sessions. Open from 10:30am to midnight.
• Jony Rules Bar Lobby bar at Portugal Boutique Hotel with private patio. Serves breakfast (7am-11am) and cocktails (noon-midnight) in a modern, relaxed atmosphere in the heart of Lisbon.
• Premium Wine House Private cellar at Portugal Boutique Hotel for wine tastings and aperitifs. Features a collection of Portuguese wine regions with cheese and sausage pairings. Available by reservation.
• Capítulo Restaurant & Bar Restaurant and bar at Convent Square Hotel Vignette Collection. Lusophone-inspired menu in an open-sky cloister setting, known for instagrammable cocktails and sunset fire pit experiences.
• Meetings & Events at Hotel Mundial Hotel Mundial Meeting & Events HUB with 8 versatile rooms including Mundial Room (160m²), modular rooms (D. Duarte, D. Maria, D. João), and combined configurations up to 240m² for 190 delegates. Features natural light and audiovisual equipment, available with catering packages.
• Gift Vouchers Digital gift vouchers for dining experiences at Varanda de Lisboa and Capítulo Restaurant & Bar. Purchasable through the ZenChef e-commerce platform and redeemable for restaurant experiences.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• IHG Hotels & Resorts - Vignette CollectionflagshipChannel Partner/ Reseller/ Distributor · 1 January 2022Convent Square Hotel joined IHG's Vignette Collection brand in 2022, becoming the first Vignette Collection property in Lisbon. This franchise/partnership provides access to IHG's global distribution network, loyalty program (IHG One Rewards), and international marketing reach while maintaining PHC Hotels' operational management.
• Universidade Lusofona / Instituto Politécnico da LusofoniaminorStrategic or Co-development Partner · 1 January 2021Room Lab initiative established as partnership between PHC Hotels and Universidade Lusofona for research, innovation, and hospitality industry development. The collaboration focuses on creating a hospitality laboratory and educational partnership for the hotel sector.
• Avis Rent a CarcoreGTM or Marketing PartnerAvis maintains a desk at Hotel Mundial for guest car rentals. PHC Hotels directs guests to Avis for airport transfers and Lisbon exploration, with special pricing for hotel guests. Partnership extends to Portugal Boutique Hotel where Avis pickup is available at sister property Hotel Mundial.
• GrumeseSeguros / RNA AssistancecoreGTM or Marketing PartnerPHC Hotels offers RNA Assistance medical insurance for €9 per person/stay, covering pandemic and epidemic risks including positive PCR tests after 3 days from check-in. Insurance is sold at reception of all properties and provides hotel care assistance from check-in to check-out.
• Freeport Fashion OutletminorGTM or Marketing PartnerPHC Hotels provides shuttle transfer service (€14) to Freeport Fashion Outlet in Alcochete, with transfer departing from Hotel Mundial. Package includes 10% voucher on purchases at the outlet, creating value-added experience for shopping-oriented guests.
• Aerobus / City Tours Hop on Hop offminorGTM or Marketing PartnerSpecial bus stops created for PHC Hotels guests in front of Hotel Mundial, providing convenient access to airport transfers and Lisbon sightseeing tours via Aerobus and City Tours Hop on Hop off services.
• MiraicoreTechnology or IntegrationWebsite development and hosting partner providing PHC Hotels' web platform infrastructure. Mirai is a hospitality-focused digital solutions provider managing the company's online presence, booking engine, and digital operations.
• ZenChefcoreTechnology or IntegrationRestaurant reservation platform used by PHC Hotels for managing dining bookings at Varanda de Lisboa, Rooftop Bar, and Capítulo Restaurant & Bar. Also powers gift voucher sales through integrated e-commerce.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• H10 Hotels: Spanish hotel chain with a meaningful Lisbon presence including full-service and boutique properties. Comparable as an international mid-scale chain competing in central Lisbon.
• Memmo Hotels: Independent boutique hotel operator in Lisbon (Memmo Alfama, Memmo Príncipe Real). Comparable as a Lisbon-based operator of design-led boutique properties in historic neighborhoods.
• Pestana Hotel Group: Largest Portuguese hotel group with a multi-property presence in Lisbon including heritage and full-service hotels. Directly comparable as a homegrown Portuguese operator running a diversified Lisbon portfolio.
• Brown's Group: Lisbon-based boutique hotel and apartment operator with multiple central properties. Comparable as a local multi-property boutique operator competing for the same leisure traveler.
• Sana Hotels: Portuguese hotel chain operating several full-service and boutique properties in Lisbon. Comparable in scale, market focus, and city-centric portfolio strategy.
• Vila Galé Hotels: Portuguese hotel chain with multiple Lisbon properties spanning resort-style and city hotels. Comparable as a domestic operator managing a multi-brand, multi-property footprint in Portugal.

Broad incumbents

• Marriott International: Global hotel giant with multiple Lisbon properties across Marriott, Renaissance, and boutique collection brands. Comparable as a broad incumbent with international loyalty reach.
• IHG Hotels & Resorts: PHC's franchise partner for Convent Square via the Vignette Collection, and a major Lisbon competitor across InterContinental, Holiday Inn, and boutique collections. Comparable both as a partner and as a competitor.
• Accor: Global hospitality group with multiple Lisbon properties across Ibis, Novotel, Sofitel, and Pullman brands. Comparable as a broad incumbent competing for both corporate and leisure demand.
• NH Hotels (Minor Hotels): Major European hotel chain (now part of Minor Hotels) operating several Lisbon properties. Comparable as a broader incumbent with overlapping Lisbon city-center inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phchotels
• LinkedInlinkedin.com/company/phchotels
• Instagraminstagram.com/phchotels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portuguese Hospitality Collection